woocommerce fundamentals
TRANSCRIPT
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WooCommerce Fundamentals
Jonathan Perlman
@jpurpleman
https://www.jpurpleman.ca
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About me
• Canadian, eh! Montreal, Quebec
• Senior web developer at Dawson College
• Teacher at Dawson College’s CTD ( non-credit )
• WordCamp speaker
July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca
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Agenda
• What is E-Commerce?
• E-Commerce platforms
• Installing WooCommerce
• Theme Selection
• Adding products
• Extension eco-sytem
• Selling Products
• Security and Hosting
• Final Thoughts
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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What is E-Commerce?
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E-Commerce Solutions
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WooCommerce42%
Shopify6%
Other52%
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8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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WooComerce Pros
• Easy to add-on if you're already using WordPress
• Free plugins if you need basic store functionality
• Yearly costs for advanced features and capabilities
• Community supported
• You own all of your data
• Multi-lingual support with a plugin
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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WooComerce Cons
• Bigger learning curve and overhead if you're starting from scratch.
• Community supported
• SSL certificate setup
• Take measures to secure your site
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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Shopify Pros
• Hosting and SSL certificate included
• Includes marketing and promotion tools
• Modern-looking, easy to use admin area
• Customer support
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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Shopify Cons
• Lacking multi-lingual support
• Pricing model for bigger stores with more requirements
• Higher monthly costs
• Your order and customer data is locked-in if you decide to leave
• One Shopify site per currency for optimal pricing
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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Installing WooCommerce
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https://docs.woocommerce.com/
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Theme Selection - StoreFront
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Store Front Child Themes
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Adding Products
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Product Types• Simple
• covers the vast majority of any products you may sell.
• Grouped• a set of six drinking glasses.
• Virtual• one that doesn’t require shipping
• Downloadable• digital album, PDF magazine, or photo.
• External or Affiliate• one that you list and describe on your website but is sold
elsewhere.
• Variable• a t-shirt available in different colors and/or sizes.
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
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Inventory
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Shipping
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Linked Products
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Attributes
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Advanced
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Product Page
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Extension eco-system
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https://woocommerce.com
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https://wordress.org
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https://ignitewoo.com
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https://skyverge.com
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Selling Products
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Payment Gateway
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Taxes
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Shipping
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Managing Orders
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Reports
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Security and Hosting
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Security
• SSL Certificate• https://letsencrypt.org/
• Use a reputable host
• Keep everything updated
• Never Store Credit Cards
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Hosting
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http://2016.wooconf.com/videos/
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Final Thoughts
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Uniform and professional pictures
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Privacy Policy & Terms and Conditions
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Questions?Feedback is always appreciated!
http://buff.ly/2wQVRDj
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