women for hire magazine- summer 2008

8/14/2019 Women For Hire Magazine- Summer 2008

1/26

women for hire

Mt

En & YngGlobal DynamoBEthBrookE

SUMMER 2008

$4.95 / womenforhire.com

VOLUME XI

PlustIDBIts & tACtICs

Advanc You

CAreer

MAKE IT HAPPEN


2/26

nf.

As you think about ways to grow your career, put yourself in

a position to try new things. If you neer learn anything new or

take your skills to the next leel, youre not bettering yourself,let alone increasing your alue in the workplace.

To that end, its essential to cultiate relationships and network,

the theme of this issuewith people you perceie to be

smarter, wiser or een funnier than you. Usually these people

are right around us, completely accessible, but we dont open

ourseles to the possibilities of meeting them.

I would often attend industry functions because its the thing

to do when youre running a business or looking to grow your

career. One day I thought, I keep going to all of these things,but Im not really getting anything out of them. Whats wrong

with this picture? I wondered if I should stop going, and then

realized that probably wasnt the best idea. Theres a reason I

was rawn t tem in te rst place.

As I went through this self-analysis, I discoered that I always

brought a friend with me. We would stand in a corner talking

abouteeryone, instead of talking to eeryone. I was missing

opportunities within any gien eent because I was afraid to

stick my neck out. So I started to go alone and I made a pact

with myself: I couldnt leae an eent until I introduced myself

to at least three people.

Ie gt t tell yu, at te rst seeral eents wit tis self-im-

posed new policy, those three people were all waiters. While

theres nothing wrong with that, I realized I needed to intro-

uce myself t ter attenees. Its unnering at rst, but yu

get used to it quickly.

Today I still talk to the waiters, and I always talk to the partici-

pants too. Sometimes nothing comes of it. Other timesmore

often than notsomething does: a new resource, a new nugget

of information, a new friend, a new client, a new somethingthat I wouldnt hae gotten had I not put myself out there.

Many women attend our Women For Hire eents because they

want t talk t ne r e r een 30 specic emplyers. Tats

great. But theyre missing out on the larger opportunity when

they dont also introduce themseles to the other women who

are there, too. You neer know who youll meet.

So promise yourself that before you leae any eenta com-

pany picnic, your friends wedding, a kids soccer game, a

big industry functionyoull introduce yourself to at least

three new people. The bigger the eent, the more people youmust target.

Be realistic. Youre not doing this because youre always

looking for someone to help you. Youre doing it because its

a say habit for anyone who cares about professional growth.

Not eeryone you meet will hae all the answers, or een any

answers, but always be willing to put yourself out there.

It should go without saying that you must olunteer to recip-

rocate. Look for opportunities to extend a hand to others een

when there isnt an obious faor in return. Step out of your

comfort zone when giing and receiing. Youll be glad you did.

Cheers!

Tory Johnson

Founder and CEOWomen For Hire

Corner CubiCle

Start Talking ToStrangers


3/26

nf.

IN EVERY ISSUE1 Corner Cubicle

5 Inside Women For Hire

11 Tidbits & Tactics

48 Expo Success Spotlight

COVER STORY19 Global Dynamo: Doing the Right Thing Landed this

Lady on Top.Meet Ernst & Youngs Beth Brooke

NETWORKING16 Work at Home: New Book Explores Ways to Earn Cash

Without a Commute by Tory Johnson

24 Unappreciated at Work? Might be Time to Moe Onby Jennifer Valentine

26 Think Lattice, Not Ladder, For Career Success

by Lara Hall

28 A Key to Success: Get Out There by Shannon Joseph

30 Create Yur Ww Factr by Robyn Freedman Spizman

32 Make LinkeIn Wrk Fr Yu

by Kay Lao

35 Break te Ice! Pren Steps t En te Awkwar Silence

at Any Eent by Michelle Atkins

38 Snapsts f Success: Meet 3 Great Gals Ging Places

42 Netwrking Wism frm Fur Prs W Knw

46 A Mother/Daughter Tale: Joined at More than the Hip

by Lou and Crystal Cator

TAble oF ConTenTS

Im more than what appears on

my resume. Face-to-ace is the

only way or my personality and

presence to speak or me.

Shannon Joseph, page 28

COVER MODELBeth Brooke is an American role model to thousands of womenand no doubt a whole lot of men tooaround the world. The

global ice chair at accounting giant Ernst & Young gae generously of her time to a team from Women For Hire for this issue.

She simultaneously knocked out an interiew with Tory Johnson, a coer photo shoot with Allyson Lubow and Re id Spector,

and a ideo recording with Daid Beilinson. Multi-tasking comes naturally to this highly-accomplished executie. Watch her

passion in action online at womenforhire.t and read her take on a range of issues from college athletics to corporate philanthropy

starting on page 19.

2008 General Dynamics. All rights reserved.

General Dynamics is an Equal Opportunity/Afrmative Action Employer. We welcome and encourage diversity in our workorce.

All applicants must be U.S. Citizens and currently hold or be capable o obtaining a DoD Security Clearance.

At General Dynamics C4 Systems we place the accent on people. We realize

that only through our people can we raise the bar for systems integration and

implementation, and provide our customers with winning solutions core to edge.

Openings we are accenting right now for experienced professionals include:

These and other positions that accent your skill set and experience can be

viewed at .www.gdc4s.com/careers

Accent onpeople.


4/26

nf.

inSide Women For Hire

CAREER EXPOS:Smarter Than theAverage Fair

What sets Women For Hire Career

Expos apart from the standard, run of

the mill job fair, you a sk? Well, we could

name the long list of top employers that

recruit with us nationwide. Oh, then

theres the chance to network and swap

resources with hundreds of other

professional women. Did we mention

the free resume critique aailable to all

attendees? And dont een get us started

on the smart seminars and great gie-

aways. Still not coninced? Come see

for yourself. We think youll agree that

a Women For Hire Career Expo is

not just your aerage job fair.

FAll 2008 SCHedule

BoSToN: SEPT. 23

PhILAdELPhIA: SEPT. 30

WASHINGTON, DC: OCT. 2

CHICAGO: OCT. 7

ATLANTA: OCT. 14

DALLAS: OCT. 16

MINNEAPoLIS: oCT. 21

TAMPA: oCT. 29

NEW YORK: NOv. 11

LoS ANGELES: Nov. 20

Want to make your next eent a success so big that people will talk about it for

years to come? Looking for a dynamic speaker who will make a lasting impression

on your audience? Look no more. visit womenforhire.com and search our Speak-

ers Cnnectin tay. Yu will n speakers wit an expertise in career aance-

ment, effectie negotiation, leadership training, health and wellness, current affairs

and much more.

Searc by categry, n yur speaker an cntact er irectly. or email us at

[email protected] with your opportunity for a speaker and well reply

with our recommendations.

Speakers Connection:

Find A Stellar Speaker

Raytheon booked Daisy Saunders through the Women For Hire Speakers Connection to gie thekeynte aress at te 11t Annual Black histry Prgram f Rayten Black Emplyees Netwrk(RAYBEN) in North Texas.

If you have experience in sales or customer service and a bachelors degree, please apply online @ erac.com/womenforhire.To contact a local recruiter, please call toll-free (888) 999-ERAC.

rve the Customer Be Honest Have Fun Be a Good Neighbor Open Doors A lways Listen Reward Hard Work Own Our Brand

What company will I start my

management career with?

I believe this one.

I heard Enterprise was different, but until I

started working here I didnt appreciate how

much. The first thing I noticed is that people

count. Whether its a long-time customer or

an employee whos just starting out, every

opinion matters.

Take our signature pick you up service.

This was started by a manager who simply

listened to customers who needed a ride. Not

everyone was convinced it was a good idea,

but he was empowered to run with it - and it

ultimately developed into a trademark of our

superior customer service.

So, you see, that typical, impersonal,

corporate bureaucracy youd expect

from such a successful industry-leading

company just doesnt exist here. So if I have

a good idea, no matter what my job title, I

know it will be heard and my career will be

rewarded accordingly.

I believe in two-way communication.And so does my$9.5 billion company.

We are an equal opportunity employer. M/F/D/V.

2008EnterpriseRent-A-CarCompany.

807630.0

1/08


5/26

nf.

JOB BOARD: GreatOpportunities Just aClick Away

Even i your city is not on our

all expo schedule, connect

with numerous employers

that recruit with Women

For Hire by visiting our job

board. Womenorhire.com

oers a national job board

that eatures positions in

every feld. You can search

jobs, post your resume and

receive alerts or positions

that may be o interest to

you. Just like the companies

that come to our expos, the

employers that post on our

job board are committed to

hiring and retaining smart

proessional women within

their organizations. Start

searching today at jobs.

womenorhire.com. Theyre

looking or you!

y, okay. We know chances are if you set your alarm to go to the gym, do those

es or get into work before your phone starts ringing, you may just end up

ng te snze buttn. But wat if sacricing a few zs meant yu gt t ear

namic successful wman speak abut er career rstan, a te cance t

work with a room full of other say women and left inspired to take your

er by storm? Throw in a hot cup of coffee and it might just be a dream come

Register today for the early morning seminar that takes place before eery

men For Hire Career Expo in your city this fall. Women For Hire CEO and

d Morning Americas Workplace Contributor Tory Johnson leads this informa-

an insigtful 90-minute sessin. S up an at em. If yu can rise, we knw

ll shine! Space is limited so isit womenforhire.com and sign up today.

WOMEN FOR HIRE TV:Meet a Dynamic Woman

For Lunch

busy you got stuck at your desk again for lunch?

ont despair. It only takes a minute to meet a new

namic woman. Each day WomenForHire.Tv pro-

es a ifferent inspiring an accmplise wman.

Hear from experts, entrepreneurs and executies

oss industries. With this daily dose of inspiration,

oull be reinigorated and ready to face the after-

on. Spend some time with the women on Women-

ForHire.Tv. Youll be in good company!


Morning Seminars:

Be an Early Riser

A better way?Its about an inclusive and exible environment that

attracts and advances all women. Its about programsthat provide high-level mentors, professional coaching

and individualized career development plans to help them

achieve their potential. Its about leaders in every business

unit who connect them with professional networks.

Its about making a difference for our people.

Whats next for your career?ey.com/careers

2008 Ernst & Young LLPErnst & Young refers to the global organization of member rms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a member rm serving clients in the U.S.


6/26

nf.

Join the Women For Hire groups on LinkedIn andFacebook today to connect with diverse women nation-wide. Its also ree to sign up or the Women For HireNetwork where more than 35,000 women share ideas,resources, advice and even some laughs.

AYLOREDor success

re proud to partner with Ann Taylor

romote its new microsite built for

essional women. visit anntaylor.

/success to become a member and

ie a special introductory offer.


WOMEN FOR HIREMAGAZINE: Etra, Etra!scribe online to hae this magazine deliered three times a year to your

e. Encourage friends and co-workers to isit womenforhire.com to sign

or a free subscription too.

OMEN FOR HIRE FOUNDATION:e an Hour to Empower

Women For Hire Foundation offers job sea rch support and skills training for

income women in need. Consider donating what you earn in an hour to help

her woman to achiee her career best. visit womenforhire.com/foundation to

e your tax-deductible contribution today.

WOMEN FOR HIRENETWORKS:Join Today

Be a part of the unique team that has made Best Buythe #1 retailer of consumer electronics. Choose froman exciting list of careers like Customer ExperienceManager, Geek Squad Agent and General Manager.

We offer competitive pay, employee discounts,a wide range of benefits and excellent careeropportunities that will help you lead a balancedprofessional and personal life.

Bring your skills, talents and energy togetherfor a career opportunity at Best Buy

Visit Careers.BestBuy.com todayto apply online for a career with us.

31513nf.


7/26

TidbiTS & TACTiCS

nf.

According to the Center For

Business Research, more

tan 50 percent f business

owners are womenand the

numbers are growing. Yet

for many women, launching

and sustaining a business

can feel oerwhelming and

out of reach. Thats why

entrepreneurs Lauren Bacon

and Emira Mears penned

The Boss of You: Everything

a Woman Needs to Know to

Start, Run and Maintain Her

Own Business. (Seal Press,

$15.95).

How can you gauge whether

you can turn what you loeinto money? Heres what the

authors told us.

A lot depends on what it is

you loe best. You might

hae a burning passion to

spend your days hula hoop-

ing, but yu prbably n

it tough to get paid for it.

The key here is to put your-

self in your audiences shoes

and ask yourself what you

can offer that will motiate

them to part with their hard-

earned dollars.

There are two big questions

t answer wen yure en-

ing yur business: Wat

am I selling? an W are

my customers? They might

sound simple, but eery great

business builds out from

the answers to those core

questions. So start by getting

clear on those two things.

Peraps yure a nutritin-

ist who wants to work with

pre-and postnatal mothers, or

maybe youre designing styl-

ish belts for discerning fash-

ionistas. Once youre clear

on that part, you can expand

on the basics by determin-

ing what it is that sets you

apart from the competition:

Do you tailor your adice

to each client indiidually?

Are your belts handmade and

exclusie, or factory-made

and affordable?

One exercise we cant

recommend highly enough:

dream up a couple of imaginary

customers, complete with

names, ages, occupations and

all the details you can think

up. The more detailed, the

better: the point is to put aface t yur ieal custmer

base, to help you get inside

their heads. Once you hae

yur prles, sit wn wit

each one and list out the

reasons theyll choose to

buy your product or serice.

From there, you can begin to

ealuate what kind of prices

they can afford, which gies

you something to work with

once you sit down to create

a budget for your business.

Can You Turn A Hula Hoop Into

CASH?


8/26


9/26

nf.

n his proocatie new

ook, The Milkshake

Moment(Wiley, $19.95),

management expert Steen

Little teaches how to spot

stiing beair in yur

organizationhopefully so

yull x it, grw an prs-

per. The books title stems

from his frustration at trying

unsuccessfully to order a

milkshake at a ariety of

enuessimply because it

was not on the menu, een

though the key ingredients

milk and ice creamwere.

The subtitle of Littles bookpulls no punches: Oer-

coming Stupid Systems,

Pintless Plicies, an

Muddled Management to

Realize Real Growth.

The milkshake moment

comes, Little says, when

indiiduals decide they can

do the right thing and sere

the interest of othersrather

than follow arcane internal

rules that actually preent

them from sering their

customers.

Those rules and procedures

stie creatie tugt an

lead to legions of work-

ers who see no connection

between what they do and

the oerall purpose of theirorganization, he says.

At least 80% f te em-

ployees I encounter appear

to hae no idea how their

jb ts int a graner sense

of the organizations pur-

pose, says Little.

He has some tips for manag-

ers to gauge the role purpose

plays in their organization.

But his tips could easily ap-

ply to anyone seeking a job.

Theyre smart questions to

ask yourself before accept-

ing a position.

Who is your organization

trying to sere?

Do the people in the orga-

nization understand whom

you are trying to sere?

What is your organiza-

tion trying to accomplishoer the long term?

What unique strengths

does your organization pos-

sess and alue?

What gets you out of bed

in the morning?

egan Hustad says she

oteHow to Be Usefula

ginners Guide to Not Hat-

g Work(hugtn Mifin,

9.95) to gie people in

eir early 20s a ceap

d cheerful oeriew of

merican self-help books

genre Ie always been

racted to.

usta, 34, culle frm

ery inspirational book she

ul n, talke t all kins

experts and then penned

s amusing, enlightening

d funny book.

tart paying attention to

w you treat cashiers, she

ys. If you want to be suc-

cessful in the long run, you

need to start worrying more

about other people. You

need to not just treat them

well and express interest in

them but make up your mind

that to the extent possible,

whoeer youre talking to,

whether its your boss or cab

drier, will feel better after

haing encountered you

tan tey i e minutes

earlier.

Adice Hustad wishes she

had gotten when she was 22?

If youre not naturally

perky, start practicing.

Happy peoplepeople

who are quick to smile, easy

to make laughrise faster

in corporate enironments.

If you act sardonic, youre

irting wit permanent sup-

port-staff status.

Chill on the critiques. You

think your ability to skewer

pretensions makes you

sound cleer and incisie,

when it really just makes

you sound snotty.

Beat te bss t te fce:

Eeryone I interiewed told

me that this was expected.

But no one was informed

ahead of time. They learned

the hard, getting-chewed-

out-by-the-exasperated-

bosses way.

Share knowledge. Stra-

tegic moes made in your

mi-career 30s will inle

colleagues you befriended as

a twentysomething. If youre

too shy, secretie or hyper-

competitie, you seerely

limit your future options.

TidbiTS & TACTiCS

How about aMilkshake?

Culling AllSel-HelpBooks

The Home Depot is more than an equal

opportunity employer. We constantly look

to our associates for great ideas, and we

recognize that many minds are better than

one. Thats why diversity, teamwork and

innovation continue to help The Home

Depot grow as an industry leader.

POSITIONS:

Full & Part-time Sales Associates,

Cashiers, Specialty Sales, Store

Management Opportunitites and More.

BENEFITS:

Full and Part-time Benets

Tuition Reimbursement (full-time)

401(k)

Bonus Opportunities

A Career with Growth Opportunity

The Home Depot is an Equal Opportunity Employer. Bilingual candidates are encouraged to apply.Available positions may vary by location.

careers.homedepot.comApply online today.

SHARE KNOWLEDGE.

EMBRACE DIVERSITY.


10/26

nf. nf.

Rate yourself. As promised, no grades! But if youe answered

no to Questions 6 and 7, and yes to all the others, youre

well on the way to working from home. If not, dont fret. This

test is not a black-and-white predictor of future success. Use

this as a mini-barometer for deciding if youre really ready to

stay home.

If you truly beliee in your head and your heart that now is

the right time for you to make a go of making money at home,there are four main categories you should c onsider. Youll be

able to adapt one of these paths to your own interests and goals.

Ask the Boss. If yure wrking an satise wit yur jb,

but not its location, this could be your easiest path home. Your

immediate job is to conince your boss that you can be just

as effectie, maybe een more so, working from your spare

berm as yur tir-r cubicle.

Fill A Need. Many companies of all s izes look for indiiduals

who can work from home: people to answer calls, proide sales

or customer serice, gie technical assistance or perform irtual

fce tasks suc as making trael arrangements. Tere are als

cmpanies, law rms, gernment agencies an nn-prts

willing to set workers up a t home. You could be their next hire.

Be Your owN Boss. Obiously, if youre running the show

you get to say where you work, right? This could be the right

time to launch a small business based on a professional skill or

personal passion, hobby, craft or serice that you can proide.

It doesnt hae to be a huge enture requiring a large capital in-

estment an a e-year plan. It migt be as simple as planning

childrens birthday parties for busy moms or driing seniors todoctors appointments.

Become A direct sAles Pro. Think beyond Aon, Mary

Kay and Tupperware. The number of companies selling their

products and serices outside of stores, in peoples homes or

online has mushroomed tremendously. If youe got a passion

for wine, spa treatments or educational toys, just to mention

a few categories, theres a company out there that wants to

put your passion to work. Start-up costs are usually small and

you can set your own hours and schedule. Direct sales can be

a second job to fund a fantastic acation or pay off debt. Or it

could be your breakthrough careerthe one that gies your life

meaning, satisfaction and bucks for your bank account.

eAch PAth hAs its Pros ANd coNs. So does working

from home in general. Its a lifestyle for many, but not eery-

one. Obiously before jumping into something like this youll

want to ask a lot of questions about yourself and whether

youre cut out for the challenges of work at home. Only when

you hae honest answers and youe done your research on

the iable options that exist will you get a realistic idea of your

chances for being happy and succeeding.

Will Work From Home: Earn the Cash Without the Commute

(Berkley, $14.00) will be available in August. Purchase it

online or at your favorite local bookseller. Youll also nd

videos on many legitimate work at home options online at

womenforhire.tv.

ame interested in work-from-home opportunities in 2006

orkplace contributor for ABCs Good Morning America. I

rted on how an increasing number of people wanted more

bility on the job and a chance to make money from home.

response was overwhelming. I got thousands of emails.rly we had hit a nerve. The response led me to report on

s to work outside the ofce and achieve better work/life

nce. I answered and advised countless viewers who called,

iled or sent letters with specic questions and challenging

ations. And as I traveled for work, I was even stopped in

orts by people seeking a nugget of advice from that jobs

on TV! I realized that many people needed more than

k answers. What they wanted was a trusted guide to review

the options available to them. So my co-author, Robyn Freed-

man Spizman, and I set out to create just that. What follows is a

rst-look from our new book, Will Work From Home: Earn the

Cash Without the Commute (Berkley, $14.00), to be published

in August.Tory Johnson

Working from home has its pros and cons. Its a lifestyle for many,

but not everyone. Think its time for you to take the plunge? Invest

about ve minutes and learn some valuable facts about yourself.

Are you ripe and ready to bear the fruits of at-home labor? Or do

you have some growing yet to do? No grades here, but lets nd out.

Circle the most appropriate response, then rate yourself.

Work at HomeNew Book Eplores Ways to Earn

Cash Without a Commute

Have you been considering the idea of working from home

six months or longer?

s No Not reallY

f youve told anyone else about your idea, has the response

en positive, as in Wow, that sounds perfect for you?

s No Not reallY

Have you sought out anyone who works successfully from

me and asked questions about how it really works?

s No Not reallY

Do people (including yourself) consider you a disciplined

f-starter who enjoys working independently without con-

nt feedback?

s No Not reallY

Once you get an idea in your head, do you typically pursue

ntil youve achieved it? Are you persistent?

s No Not reallY

6) Do you consider your workplace your primary source of

friends and social connections?

Yes No Not reallY

7) Do you constantly crave the company of others? For

example, do you feel lonely after a few hours at home alone

on a weekend?

Yes No Not reallY

8) Do you have strong powers of concentration and an ability

to ignore distractions?

Yes No Not reallY

9) Do you consider yourself a highly-organized person who

knows how to manage time and tasks?

Yes No Not reallY

10) Do you typically set goals, make lists and in other ways

measure your progress?

Yes No Not reallY


11/26

nf.

Ernst & Youngs Beth Brooke is one of

the dynamos of corporate America, and

a role model for women globally. Raised

in Iniana an a grauate f Purue Uni-

ersity, she has earned her top spot as theaccounting giants global ice chair of

strategy, communications and regulatory

affairsas well as a seat on its Americas

Executie Boardthrough hard work,

perseerance and sheer smarts during a

27-year career wit te rm. (Se tk a

two-year break to work in the U.S. Trea-

sury Department during the Clinton ad-

ministration.) Brooke is ranked among

Forbes 100 Mst Pwerful Wmen in

the World and she seres on numerous

boards, including TechnoSere, The

Wite huse Prject, Te Cmmittee fr

Ecnmic deelpment an Partnersip

fr Public Serice.

At 49, Brooke has accomplished what

many executies only wish they could

do: deote equal energy to doing the

right thing for the world, her employer

and herself. She sat down for a candid

conersation on the issues that matter

most with Women For Hire CEO ToryJnsn. Prepare t be inspire by

Brookes ision and her infectious loe

of life.

Tory:Howd you go from a girl who was

told she might never walk again because

of a degenerative hip condition, to mul-

tiple MVP titles in various high school

sports and playing college basketball?

Tell me about the impact of sports in

your life.

Beth: I really wasnt an athlete. I was a

normal kid until I had the hip thing. I re-

member coming out of surgery, thinking,

Not only am I going to walk, Im going

to be the best darn athlete youe eer

seen. It was a mental thing. Thats when

I got serious. My dad was a great athlete

Eery nigt e wul it y balls t me.

Wed shoot baskets on our court, or wed

play ping pong.

At Purue, I a a really intelligent

coach, and that was the role model to

me, that you could be both an athlete and

an academic. I was a closet academic.

I wasnt sure you could be or were sup-

posed to be both.

To be able to master being in the arena, a

tremendous number of hours eery day,

and in class and on the road, discipline,

focus, getting your priorities rightit

was an incredible experience. Certainly

that discipline, focus and competitie-

ness helps me today. More importantly,

though, is learning how to work with a

team, which is eerything in business.

I was in the Middle East a couple month

ago with some women entrepreneurs.

One pulled me aside and said, You

dont seem to hae fear. Why is that?

I didnt een bat an eye. I said, Thats

because Im an athlete. Im conditionedto not fear, to not be afraid, een when

you are.

Tory:Are you ever intimidated or

insecure?

Beth: Our chairman [James Turley]

asked me in front of an internal Ernst &

Young audience, On a scale of secure

and insecure, I bet eerybody here think

youre pretty secure. Where would you

put yourself? And I said, Oh, pretty

insecure on a daily basis.

Doing the Right Thing Landedthis Lady on Top

GlobalDYNAMOpassionp a s s i o n

for impact

As a leading biotechnology company, Genzyme develops breakthrough

therapies for todays toughest medical challenges. Focused on innovation,

our employees thrive in an entrepreneurial environment in which individuals

can excel while building on their diverse strengths. We offer exciting career

opportunities at every level, along with competitive compensation and benefits.

We currently have openings in the following areas:

An EEO/AA Employer committed to a culturally diverse workplace.

For immediate consideration for theseand all other positions, we encourage all

applicants to go to our website and apply online.

Ranked #5 Employer among the

Worlds Top 20 Biotechnology

& Pharmaceutical Companies

www.genzyme.com/careers


12/26

nf. nf.

y:Why?

h: Because youre always trying

e better. My dad used to tell me,

ue been gien gifts. Use them.

recognize that tomorrow youre

ably going to fall on your face, and

youre going to hae to get up and

gain. He instilled in me this sense

youre neer quite good enough,

er gotten as good as you could get.

p working at it. It brings a little bit of

curity, which is good.

y:First job out of college, you very

kly realized you didnt pick the right

loyer. How do you make decisions

ut t?

h: values mean an awful lot, and for

n tat rst jb, I a alarm bells g -

off inside of me, saying, This is not

alue system. I didnt know at that

ment if that was the business worlds

e system or just this place. There

n ifculty in saying, Im nt -

hat. The scariest thing for me was,

it be better elsewhere? The minute I

o Ernst & YoungErnst & Whinney

e timeit was, Thank goodness.

was bad, and I hae found home.

y:What are the values and rules you

by?

h: Honesty, candor, authenticity.

w you behae better be consistent

what you say een when no ones

ing because guaranteed somebodys

ing. I n isappintingly t manyple in life who dont behae as they

k and they lack authenticity. If

re going to be a leader, people care

ut whether youre honest, candid,

entic, and whether you care about

m. Im passionate about what I do,

if Im not, then Im doing the wrong

g.

y:Youre passionate about champi-

g womens advancement. What fac-

make womens issues, inclusiveness

exibility a business imperative?

Beth: The cold compelling reality is that

by 2016, 70 percent f ur incming

workforce will be women, so theres ahuge need to hae an inclusie work-

place. More compelling to me is eery

day I see better solutions reached when

you hae dierse perspecties at the

table. With dierse perspectiesin-

cluding gender, ethnicity, generational

and cultural diersityyou get better

solutions.

To enable that diersity, you must hae

an inclusie work force. Those people

hae to be able to come to work eery

day. Flexibility is a huge enabler for men

and women. Unless we biologically reen-

gineer women, were always going to

face te life cices tat make exibilityeen more important for us. Or until

we reengineer the social family model

and who the natural burden of care falls

to. Right now the child care and the

elder care disproportionately fall on the

wmen. In any rganizatin exibility

has got to be priority number one if you

want to hae a truly dierse work force.

As a sn-t-be 50-year-l insaur,

Im not going to be able to understand

this world in the way that the youngest

generation understands it today. Reerse

mentoring is huge.

Tory:You dont have children. Its im-

possible to know if youd have this posi-

tion or if your career would have taken

the same path with kids in the house. But

do you think not having children has in

any way impacted your success?

Beth: Ie thought a lot about that and I

do think that not haing children prob-

ably made it a little bit easier for me. I

probably at times in my life was freer to

make work choices that maybe had I had

children I would not hae been able to

make.

I also know as a single person when

all the talk would be about work-life

balance, which always oriented around

children, I was mentally saying, Wait

a minute. Single people hae incred-

ible challenges. Nobodys doing all the

household stuff for me. Ie got it all.

If you peel back eerybodys onion just

ne layer, yu n ut eeryby as

personal challenges and hurdles to bal-

ance. Theyre all different, but theyre all

ifcult.

Tory: You believe strongly that everyone

should be able to invest time in public

service. Why?

Beth: Its transformational in the way

you think about society and societal chal-lenges. Before I went into goernment, I

somehow thought societal problems just

got dealt with by someone, but I really

didnt understand how that happened. I

was in goernment working on Super-

fund reform, the toxic waste that plagues

our society. The toxic waste cleanup

wasnt happening; I was trying to sole

that problem, doing what we could from

a public policy perspectie. I internalized

that it was really smart people who hae

walked away from great jobs to make al-

most no money because they really care

about the challenges this country faces,

and were trying to make a difference and

do something about it.

I was one of them. I totally got it then,

and I understood more about business

when I was actually in goernment. I

understood more about what CEOs cared

about and how they dealt with goern-

ment. I started to truly understand how

business and goernment had to work

tgeter. Eeryby wul benet frm

that kind of public serice becausefor

me, at leastuntil you sit on the other

side, you think you understand it, but

you dont.

Tory:What kind of negotiator are you,

and how do you inuence key constitu-

ents?

Beth: Im all about a win-win. I prob-

ably learned negotiating the best when I

was in goernment trying to forge com-

promise. Its a huge chess set: moe one

piece, and the other side of the balloon

pops out. The goal in any negotiation is

that eerybody walks away feeling like

a winner. The only way you get there,

in my mind, is you listen intensely. You

understand eerybodys concerns and

issues so deeply that you can forge a

compromise where eerybody may not

be thrilled, but not angry. If you can get

that, then you moe things forward in a

positie way.

Tory:You encourage people to dream

big. How do you follow that advice to

dream big for yourself?

Beth: What I tell people is dont waste

time dreaming about small things.

Dream big. Find mentors who can help

guide you. Im a sponge. Im always tak-

ing in information. Right now Im really

focused on the economic empowerment

of women around the world.

The data is so clear that when you eco-

nomically empower women, theres a

multiplier effect. They take care of their

children. They take care of their com-

munities. Nations get strong. We started

our Corporate Responsibility Fellows

Prgram were we wrk wit micr

entrepreneurs and we stick on some of

our best people.

That leads me to ask, what if we focus on

women entrepreneurs around the world?

What kind of multiplier effect could we

as an organization create? What if we

could put our heads together to actu-

ally bring together the right parties to

focus on the economic empowerment ofwomen to really make a big difference?

Thats what leaders dohae the right

networks, be out in spheres where you

see things and feel things, and your

instincts lead you places to explore.

Tory:Do you ever disconnect? Have you

ever gone away for two weeks and had

no contact?

Beth: [Laughter] That would not be fun!

I disconnect all the time in little ways.

I loe my kittens. When Im with them,

How you behave better be consistent with what you say even when no ones lookingbecause guaranteed somebodys looking. I fnd disappointingly too many people inlie who dont behave as they speak and they lack authenticity.

Allow Beth Brookes ownwords o wisdom help guideyou and your career.


13/26

Brooke serves as a mentor or theFORTUNE/U.S. State Depart-ment Global Womens Mentor-ing Partnership, which providesinternational emerging womenleaders the opportunity to developtheir leadership, managementand business skills through thestudy o U.S. business culture anda working mentorship program.

Brookes mentee, Lorena Piazze,commerical manager o Vidpia,one o Argentinas leading glassmanuacturers, shadowed her orthree weeks in May, attending

meetings and events with seniorleaders at Ernst & Young.

So much o success in lie isdemystiying some big black boxthat everybody else seems toknow about that you dont, and

you realize there really isnt a bigblack box, says Brooke. Parto mentoring is opening up whatexperiences weve had, what expe-riences theyve had, and its reallyhelpul.

so disconnected. I hae a lot of

ds. I hae a rier place that they all

e to and Im as disconnected as you

get when Im there. When Im with

mom, shes my number one priority,

Im disconnected. Een just being onrplane is fun. You can let your mind

wild. The only routine part of my

is an early morning workout and the

phone call I make to my mother. If

d more consistency, then I probably

ldnt be happy.

y:In the last year, what are you most

d of having accomplished?

h: Im most proud of our Corpo-

Responsibility Fellows program.

not only great for the entrepreneurs

elpn aerage tey emply 200

ple in their local illages and pay

m 10 times te minimum wage. Butmpact on our people when they

e back from those three months, they

oreer transformed. All Ie done

replicate my own learnings of my

rst ays in Africa wen I a tat

e transformational impact working

entrepreneurs for TechnoSere, a

prt tat es great wrk. As an

erican, it foreer changes how you

at America and what our role in the

d could be and should be.

y:Your face lights up when you talk

ut your experience with TechnoServe

now with the Fellows program.

h: I traeled to Africa and down to

tral America to work on projects with

epreneurs. My experience was solely

sed on lifting people out of rural

erty through entrepreneurship. We

it work in incredible ways.

husband and wife had been grow-

beans on their one-acre farm in

ya for years. Bean prices had fallen.

yd grown beans too long, so their

was acidic and wasnt producing

h. TechnoSere worked with them

nderstand that their farm and their

could be great for growing bananas

ey e-aciie te sil wit lime anirrigation. TechnoSere helped to

g that to them.

husband and wife started growing

e of the worlds best bananas. They

got thousands of farmers in this illage

to band together to all conert their farms

to banana-growing farms. Now they hae

this big banana cooperatie, and they sell

together so their prices can hold up on

the world markets.

We go isit and this husband and wife

said, Why dont you come w ith us. We

want to show you the medical clinic

were building for the illage, because

te nearest spital is e kilmeters

away, and when the children are sick in

the middle of the night, they cant walk

e kilmeters. Tey say, Were using

a percentage f ur prts in te wle

co-op to build this medical clinic.

We walk with them down in the illage,

and we look out oer the hill, and Im

expecting to see a bright shiny new medi-

cal clinic. I look oer the hill, and I see afoundation, two cinder blocks high, and

its the foundation of the medical clinic.

Theyre building it brick by brick as they

earn money from the co-op.

I think, This is what the worlds all

about. Nobody had to tell them about

corporate responsibility. They know what

their community needs and they take their

prts an it. Tat was te genesis f

the idea. Its how we started the Corpo-

rate Responsibility Fellows program.

Tory: What do the Fellows say when they

return home?

Beth: I understand now what it really

is to make a difference. I was the lifeline

for this entrepreneur. I was side by side,

making decisions that impacted whether

this business lied or died. I stuck with

it. It was so hard to leae. But Im now

working on a global, multinational com-

pany, and I see how I make a difference

for them. I get it. I see it in a different

way than I saw it.

That to me is huge because they came

back, and it translated. Een before a

company can afford to pay us, were

committed because we know all of the

global multinational companies of todaystarted as this little micro entrepreneur at

some point, and thats where it all begins.

All photos by Allyson Lubow.

nf.


14/26

nf.

easy to allow other people tone your worth. Theyll volunteer

r opinions about you or treat you

way that speaks even louder than

ds. While you cant control what

r people say and do, you hold all

e power to determine howor

you allow it to affect your self-

em. The best way to weather

and downs: have condence in

self and your abilities. Jennifer

ntine of Perkasie, Pa. has had to do just that personally

professionally. H eres her story:

more than a decade, I had two demanding roles: one as the

mary caregier for my aging mother, the other managing a

paced data processing company.

mother was a force of nature for 86 years. It was a chal-

e for both of us to handle the transition from independence

e eer-increasing need for assistance. I loed my mother,

it was an honor to care for her. She always let me know

she appreciated me.

o loed my job. I worked for the company from its begin-

and felt like it was my baby. I thried on the challenges

anaging and growing a business, working weekends and

ings, whateer it took to get the job done. I had eery

on to think my employer appreciated my efforts as well.

n, within the period of about a year, my mother died, my

ended, and I lost two of my main roles. I was no longer the

gier to my mother. I was no longer the manager of the

pany.

my mothers health declined, I knew the ineitable would

pen. It did not necessarily make her passing any less pain-

ful, but at least it made sense to me.I knew I did not hae the ability to

change the course of nature.

When my boss explained the deci-

sion to let me go, he said it was

nting persnal, strictly nancial,

and he was sure I would be just

ne. Well, fr me it was bt per-

snal an nancial. Te pain f nt

earning an income was the easier

part to handle. No longer being wanted was a different story. I

i nt feel ne. hw i tis appen?

I felt betrayed. I felt irreleant. I felt like a fool. I felt alone.

I looked for jobs, but often talked myself out of applying. Who

would want me? I was stuck thinking about my former job and

going nowhere.

Then I decided to attend a Women For Hire Career Expo,

where I heard CEO Tory Johnson speak. In talking about let-

ting go and moing on after losing a job, Tory asked us, Why

would you want to stay where you are not appreciated? Ifelt as if she was speaking directly to me. Rather than telling

myself, Im not wanted, I changed the message to Im not

appreciated. And, I was right, I wasnt appreciated. I decided

at tat mment, te rst cange I a t make was wit me. It

was time to moe on. The old job was not coming back. My

new role is to alue and appreciate myself, because no one can

eer take that away from me.

I still miss my mother and Im sure I always will, but I no

longer miss my old job. While I am actiely seeking my next

employment opportunity, I am also exploring my own business

idea and Im taking a course to learn about the possibilities in

that industry. I hae moed on.

Unappreciated At Work?Might be Time to

Move On


15/26

nf.

women whove worked for years

many will tell you that what they didt after college bears no resemblance

hat they do now. Banish the idea of

reer ladderthe image of advancing

ne direction one rung at a time is not

ctive of todays realities. Instead,

sion your career lattice, which

bles you to move in all directions as

nd your way to success. Lara Hall,

nior marketing manager at American

ress, is a perfect example. Heres

story.

rted my career in recreational thera-

working with seniors with depression

anxiety at a day treatment program.

sessions that focused on impro-

heir quality of life through cooking

ps, music, art and crafts.

reational therapy had been my dream

e I was 12, after I heard a practitio-

peak at a career day in junior high

l. I a my career gure ut. orthought.

immediately after graduating from

Uniersity of Utah, where I had a

sclarsip, I realize te el int

well. My rst jb ffer was fr $8 an

r. Welcome to the real world!

matter. I liked my job and loed the

ple I worked with. But it was emo-

ally exhausting to see elderly people

had lied good lies and were now

erately depressed.

I knew I cul neer be self-sufcient

on the salaries offered in recreational

terapy. I was making $25,000 a year

and the prospect of making much more

wasnt good. Still, I put my heart into my

work and tried as hard as I could to do

well.

Then one day our small company was

purcase by a larger rm tat was mre

marketing-focused and didnt see recre-

ational therapy as a priority. Within a day

my superisor let me know my position

would be adjusted: Id now spend half

my time doing therapy and half market-

ing the company. I was nerous.

I spent my rst new week ut f te f-

ce, builing relatinsips an marketing

our program with the new big boss. He

was so enthusiastic and told me I had a

natural skill for marketing and sales. His

enthusiasm and support rubbed off on me

s muc tat by te en f te rst week

I was ready to leae my therapy groups

to focus all of my time on marketing.

Tat int appenI kept te 50/50

split another four months or so, but Id

enitely caugt te marketing bug.The wheels started turning in my mind:

I had a new career possibility ahead of

meone that I had neer enisioned

before.

One of the psychologists I worked with

asked me to join him as marketing direc-

tor of a new, cutting-edge Alzheimer care

facility that he had been tapped to run. I

accepte te psitinan te $20,000

salary increaseto start my full-time

marketing career. Ie been in marketing

eer since and loing it. Ultimately I

me t New Yrk were my rst psi-

tion was as marketing director for three

years at Women For Hire. I leeraged

that experience to secure my current role

at American Express.

You neer can tell where life will leadyou. My adice:

AlwAYs work hArd. Een when

I didnt particularly like what I was do-

ing, I rarely slacked off. You neer know

who is watching. Had I not continued

t wrk ar in tat rst cmpany wen

it was taken oer, the new boss might

neer hae noticed me. But because I

was a good worker, he found that I was

smart and creatienice traits to hae

in any el.

doNt Be AFrAid oF BeiNg

FrieNdlY with a wide ariety of people

in the companythe higher ups, the

people who make more money than you

do. I did, with the psychologists, my

bosses and the board of directors at that

rst jb. I nt iew tis as sucking

up but as a natural reectin f w I

ama friendly person who is not intimi-

dated by another persons loftier salaryor title.

leArN, leArN, leArN. Once I was

tapped for the marketing position and

found out that I was really interested in

it, I went back to school for an MBA to

learn een more about the subject. It paid

off in the form of better opportunities.

Be oPeN-miNded if you are asked to

try a new roleeen if it isnt something

in your background. Twenty years ago, I

kept an open mind and I hae no regrets.

Think

Lattice, Not Ladder,For CAREER SUCCESS

2008 DHL Express (USA),Inc. All rights reserved. PT02752

JOIN DHL AND MAKE AWORLD OF DIFFERENCE.

Variety. They say its the spice o lie. At DHL, its a way o lie. Because were a

global organization, the diverse cultural backgrounds o our employees help make

us the worlds leader in the shipping and logistics industry delivering to more

than 225 countries and territories every day. Our success lies in our commitment

to creating an environment that embraces the many dierent thoughts and

backgrounds o our men and women, our customers, and our business partners.

So visit our web site today, and fnd out how you can make a world o dierence.

www.dhl-usa.com/womenforhire


16/26

nf.

etimes comfort leads to complacency and we dont evenize it. We think were doing all the right things to meet our

s until someone steps in and shakes things up. If youre

k, seek a source for a shake up. The light bulb moment

ht come from reading a book, watching television or meet-

a new person. Dont resist constructive criticism. Embrace

hannon Joseph, 40, a management trainee at Enterprise

-A-Car, needed only to leave her house to discover its a

world out there. H eres her story:

fear of getting in front of people has neer been an issue

me. Its typically the place I feel most comfortable. Ha-

been an entrepreneur for so many years, selling products

out-of-the-box ideas was second nature. Howeer, selling

elf to a potential employer had become a challenge.

r relocating from New Orleans to Dallas after Hurricane

ina, it was essential for me to re-enter the work force. I

t hundreds of hours glued to my computer searching eeryible job site. I hae no doubt that I hae isited eery

er search engine in cyberspace. By the time I realized my

lts were unremarkable, a year had passed and I was still

mployed.

end introduced me to Women For Hire. She had attended

Women For Hire eent in Atlanta and thought I should

k out the eent in Dallas. I admit I wasnt completely sold

he career fair approach, but I was willing to try. I needed

b.

ut three weeks after registering, I receied an email

esting information about my story. Women For Hire CEO

Tory Johnson was researching a possible workplace segment

for ABCs Good Morning America and she was interested in

learning how I came to be unemployed.

I shared with Tory my experiences of loss, told her how frus-

trating it was to get absolutely no response to the countless re-

sumes I had sent out. I told her how hard it was to be rejected.

Here I was, a seasoned marketing professional with an MBA

and enough charm to make eeryone feel like family,

and I couldnt land an interiew.

As I hit send I sensed a somewhat cathartic relief of getting

it off my shoulders. An hour later, Tory called. I talked. She

listened. I cried.

By the end of the conersation, our mentor-mentee relation-

ship began. Tory was exceptionally honest with her perception

of my career search. A lmost too honest, I thought! I needed

to polish my resume, reealuate my goals and, most impor-

tantly, get out from behind that computer. She was blunt. As

a marketer, yure enitely nt ing a g jb marketing

yourself. Not what I wanted to hear, but what I needed to hear.

My direction had to change.

While the need to network seemed obious, it took an awful

lot of commitment and perseerance. Focusing all of my search

efforts online fueled a false sense of security. I belieed I was

ing all I cul t n wrk, but in reality I wasnt.

Taking a cue from Tory, I began to pick up the phone and make

cold calls. I met with people face-to-face. And yes, I attendedthat Women For Hire career fair. In doing so, I regained my

self-cnence.

What helped me more than anything else was meeting face-to-

face with potential employers. Im more than what appears on

my resume. Face-to-face is the only way for my personality

and presence to speak for me. Getting out there also proed to

be the only way for me to discoer opportunities that I hadnt

really thought of before. By putting my best self on display

and by opening my mind to new people and new ideas, I se-

cured a position that on paper wouldnt hae been as appealing.

There is truly no substitution for getting up from that computer,

getting out there and making yourself known.

m more than what appears on my resume. Face-to-ace is the onlyay or my personality and presence to speak or me.

Key to Success:

Get Out There


17/26

nf.

ryone has the potential for success,

not all of us are particularly adept at

ting opportunities to shine. Thats

Rick Frishman and I teamed up

rite a guide to identifying aluable

ities and deeloping a plan to market

e talents. In Wheres Your Wow? 16

s to Make Your Competitors Wish

Were You (McGraw-Hill, $19.95),

reak down the process into easily

icable tactics to make your strengths

wn.

ing a lasagna is a metaphor for howr career is built one layer at a time.

, there are more sophisticated ideas

business-like terms, but nothing

ut achieing a Wow has to be oerly

emic or een rocket science. We

w of nothing more memorable than

eat meal, dish or culinary experience

inites you back time and time again

g in and enjoy. If we asked you to

e some of the top chefs, your faor-

ishes, or your faorite restaurants

t now, like most people, you could

ably rattle off a list.

Eery new opportunity leads to other op-

portunities. The secret to success is beingmindful of how all the layers and all

the ingredients blend with and comple-

ment each other. When you put together

enough Wows, you achiee a Wow!

This approach forms the foundation of

our system of success: create a unique

iea tat lls a nee r sles a prblem,

target the qualities that make it (and you)

distinctie, build your personal brand

around those qualities and get the word

out in eery way possible.

Most successful people in the world

didnt start out being successful. They

went through many ups and downs,

highs and lows, and faced a lot of chal-

lenges. With each success and with each

failure, with each experience and with

each lesson learned, they grew stronger

and could weather any storm.

At age 12, my daughter Ali wrote TheThank You Book for Kids (Actie Par-

enting, $12.95), on the alue of s aying

thanks. She wrote to famous people

from Michael Eisner to the president of

Harardwho she thought other kids

wul n interesting an se aske

them who taught them to express grati-

tude. They were so generous in proiding

their stories.

After the book was published, Ali gae

a workshop for a Girl Scout troop and a

local newspaper wrote about it. A pro-

ducer at CNN read the piece and called

to book Ali. When people at other shows

saw her in prime time, more media callscame in asking Ali to address how par-

ents could motiate kids to write thank

you notes. When the CNN anchor, whose

name was Mark, asked on-air how he

could inspire his own children to spread

this message of kindness, Ali didnt

miss a beat. She said, I teach kids to

hae fun with words. For example, take

someones name and gie a compliment.

Like your name, for example, Mark. In

seconds, Ali came up with M stands for

magnicent, A stans fr articulate, R

stands for remarkable, and K stands for

kind. Ali knew her content and gae a

creatie example of her ideas in action.

The publicity continues to this day.

Alis experience shows how one little

idea can lead to many opportunities.

When you hae a business idea or

message you wish to share, you must

be authentic. You must hae a dedicated

interest in spreading the word, recognizethat eery piece of publicity is impor-

tant, and hae a clear picture in your

mind of what you want to see happen.

Little accomplishments, which are

earned through meaningful and

deliberate networking, add up to

big results.

Spizman is the co-author ofWheres

Your Wow? 16 Ways to Make Your

Competitors Wish They Were You!

(McGraw-Hill, $19.95). Visit

wheresyourwow.com.

Create Your

By Robyn Freedman Spizman

WOWFactor


18/26

nf.

e earned your professional network, now Kay Luo, direc-

f corporate communications for LinkedIn, tells you how to

nto its alue.

your best foot forward with a complete prole. Fill out

r prle like its an executie biinclue past cmpanies,

atin, afliatins an actiities. descriptins f rles, re -

nsibilities and accomplishments dramatically improe your

earance in searc results. By lling ut past cmpanies an

ational details you increase the likelihood of being found

ormer co-workers and alums.

d your network before you need it. Networking done

is about an exchange of alue. Connections are one of

most important aspects of your brandthe company you

is a reectin f yu. Generally, yu nee abut 30-plus

nections to start seeing the alue of LinkedIn. The quickest

to build your network is to import your address book from

ook or your webmail account and see who you know on

kedIn.

e before you ask. If yu n ways t elp ter peple

ee their goals, the laws of reciprocity will work in your

r. LinkedIn helps you maintain your relationships by gi-

you a way to reach out and help your network when they

asking for adice, hiring or looking for experts.

ate a professional permalink and control your Google

ch. LinkeIn is ne f te few ways yu can inuence

t peple n wen tey Ggle yur name. T make yur

rmation aailable for search engines to index, create aic prle an select Full view. Custmize yur pub-

rles URL t be yur actual name. (Mine is linkein.

/in/kayluo.) Add your URL to your business card, w ebsite,

il signature and anywhere else you may want to proide

ple with more information about you.

your network to get advice and solve problems. Next

you hae a problem or just want adice, ask a question

inkedIn Answers. These questions get broadcast to your

work and the LinkedIn network of more than 22 million

essionals, allowing you to tap into the collectie knowl-

e worldwide. Ask for serice proider recommendations,

ce on what conferences are worth attending and questions

ubjects you need information about.

Make LinkedInWork For You

WHOKNOWS YOU?You may know a ton o people, but i the right

people dont know you, you are missing out

on opportunities. When building your c areer,

who you know oten takes second place towho knows you. Make yoursel known.

Increase your overall visibility and your

digital identity so decision makers can fndyou, and identiy the people whose radar

youd like to be on. Women For Hire

Own your name: Go to a domain registry

like GoDaddy.com, 1and1.com, or Register.com to register your rst and last name, ol-lowed preerably by dot com. I its alreadytaken, try adding a middle initial or name.Post a proessional summary that outlinesyour key credentials. Ideally go a step urtherto showcase your best work. Add a smart blogon your area o epertise and now yourereally establishing yoursel as a woman osubstance. Commit to updating it regularly.Its a turn-o to visitors when the last entrywas months ago.

Expand your online network: In addi-tion to using LinkedIn, check out Zoomino,Facebook and even Myspace depending onyour eld. Find at least one industry-specicgroup within your eld and join its onlinesocial network too. Identiy the most popularblogs that are read by industry eecutives.Submit original entries and post intelligentcomments that demonstrate your perspectiveon hot button issues. Oer to write contentor enewsletters and online publications thatreach an infuential audience. This gets yourname noticed.

Reach back: When you spot great content,send a note to the writer oering your eed-back. Everyone wants to know that someonesreading their stu. Take the initiative to letthought leaders know who you are and whatyoure interested in.

Fortune 100: Best Companies toWork For (2005, 2006, 2008)

Business Week: Best Places toLaunch a Career (2007)

Forbes.com:America's MostTrustworthy Companies (2007)

Barrons:Americas 500 BestCompanies (2007)

The Princeton Review: Best EntryLevel Jobs (2004-2008)

CollegeGrad.com: Top Entry LevelEmployers (2007)

For more information about

The Sherwin-Williams Company and our

Management/Sales Training Program

and Internships, visit

www.sherwin.com/mtp

An Equal Opportunity Emplo


19/26

nf.

Fr te rst eigt years at Wmen Fr hires early mrning seminars, attenees wul ceck in,

take a seat and wait for us to begin.

Tey sit silently fr 15 t 30 minutesbarely acknwleging te wmen arun tem. We int

gie it that much thoughtexcept to wonder how much more fun it would be if they broke the ice

and actually talked with each other. Besides, we thought, there had to be a better use of their wait-

ing time.

S we began an infrmal exercise in wic eeryne w arries t ur seminars must n 10

peple w t specic criteria.

At 20 eents tis past year, it wrke awlessly: witin minutes, te buzz was energizingnt a

quiet gal in the crowd. Eeryone talked, so much so that we often had a hard time getting eeryone

to quiet down when our program began. Success!

Its up to organizers to get strangers talkingand talking substantielyat any eent, whether for

a few dozen or a few thousand people.

In ur case, we gie eac attenee a frm an ask tem t n wmen w t eac statement.

They can jot down a name when they make a match. We collect the forms and at the end we draw

a winner for a prize.

Amng te tpics, wee aske attenees t n smene w:

is curreNtlY workiNg oN or hAs comPleted AN AdvANced

degree iN the lAst YeAr.

hAs stArted A New PositioN withiN the lAst six moNths.

worked For the sAme emPloYer For teN or more YeArs.

Admits to BeiNg A BlAckBerrY Addict.

is iN the sAme Field As You.

trAveled AN hour or more to AtteNd this eveNt.

hAs stArted her owN BusiNess.

hAs childreN.

coNsiders herselF A greAt NegotiAtor.

serves As A voluNteer For A commuNitY grouP.

Break the ICProven Steps to End the Awkward

Silence at Any EventbyM

ichelleAtk

insE!


20/26

nf.

There are many ariations on networking exercises. If youre responsible for hosting or organizing a gather-

ing, you can tweak any of these options to suit your audience effectiely. Gie one a try.

PAir shAreIn tis rill, yu pair wit smene yu nt knw an n tree tings tat yu ae in cmmn wic

are not obious. If you limit it to two minutes, then moe onto two more people and do the same, youll be

amaze at w muc cmmn grun yu can n.

iNterviewsBreak your group into two-person teams by haing eeryone pick a partner they know little about. Eery-

one interiews each other for about 15 minutes, based on questions or general guidelines you proide in

adance such as current employment, past jobs, family life, hobbies, faorite forms of entertainment and

so on. When time is up, reassemble and hae each person introduce their partner to the group. This exercise

not only helps people learn about each other but reminds them to listen to what someone else has to say.

Build it ANd she will comeAt separate tables, put a pile of Legos in the center of each and hae eeryone collaborate on building some-

thing. Gie a prize to the winning table and hae them talk about what went into their design.

PAPer BAllsGie eeryone a piece of paper with three questions on it, such as: 1) What is your biggest fear in the work-

place? 2) Wats te mst embarrassing ting tat eer appene t yu at wrk r at scl? 3) Wen yu

look in the mirror, what do you see?

Gie eeryne e minutes t answer te questin ten ae tem crumple teir paper int a ball an trw

it int te frnt f te rm. Eeryne ten reas smene elses answer. Te rm will n a lt f cm -

mon ground, which sets the tone for better communication during the eent.

tAttoos r usBuy pairs of different stick-on tattoos and gie each woman one to put on her hand. Then ask eeryone to

n teir partner. Wen tey , ask tem t sare tree prfessinal accmplisments tey ae been mst

proud of in the last six months.

If youve participated in an ice-breaker exercise thats worked well at events youve attended, share the

ideas with us. Visit blog.womenforhire.com and post your examples on the entry related to this topic.

WERE FAMOUS

FOR OUR ORKIN MAN.

BUT WERE JUST

AS PROUD OF

OUR ORKIN WOMEN.Whether you want to work in branch operations or in our corporate offices, we have a wide variety of

positions for motivated women. Here are some reasons to join Orkin today:

Career growth opportunities

Excellent pay

Paid training

Comprehensive insurance plan

401(k)/employee stock purchase plans

Ethical business values

Equal Opportunity Employer

Financial stability in a recession-resistant industry

Large company with a small-company feel

Its an exciting time to work at Orkin. Join us as we

continue to grow. To apply, visit orkincareers.com.

orkincareers.com(EOE/Drug-Free Environment)


21/26

nf.

Hannah SeligsonHannah Seligson, who grew up in Alexandria, va., says that

after she graduated from Brown Uniersity with a degree in

political science she took a jobthen found herself glued to a

computer looking at spread sheets.

I took a job in political consulting, where I was essentially

an Excel mnkey, se says. Te jb was a ba t all arun,

an tey beat me t te punc an re me after nine mnts.

That inspired her to write a career guide for young women,

calledNew Girl on the Job: Advice from the Trenches (Citadel,

$19.95).

I wrote the book that I wish I had had when I graduated col-

lege in 2004, says Seligsn, nw a jurnalist, autr, speaker

and blogger. Be ing a journalist appeals to me because I loe

ning te stry in tings, een if its smeting like a g

parae. Wy is my farite wr.

My biggest fear when I entered the workplace was that I

would dread going to work eery morning, she says. That

Id hae to endure a case of the Sunday night blues for thenext 50 years. Im ery lucky t be ing smeting tat I

loe now, but een when you land your dream career, stagna-

tin can appen. I try t tackle it by ning ways t keep my

career fres an interesting. Im always asking myself: hw

can I aoid falling asleep at my computer today?

Snapshots o Success:

Meet3Going PlacesGreat Gals

An Equal Opportunity Employer

Do you want more out of your

job than just a paycheck?

Doyouwantto bechallengedand

learn new things? Do you want

your talents to be recognized?

Put your career in a position to

grow at State Farm, a Fortune 5

company. With a variety of jobs

and placement opportunities all

across the U.S., go ahead and

reward yourself and your career

Join the State Farm team.

Visit statefarm.com/careers

Vivian Kong

STATE FARMFOUND:

A job where the paycheck

is only half the reward.


22/26

nf.

Stephanie Argyros

Stephanie Argyros family owned a

bagel shop. I literally grew up behind

the counter. Id been sering coffee and

working in that enironment since I was

13 an eentually manage te stre

with my older sister.

Shortly before graduating from New

Yrk Uniersity in 2006, se registere

with the schools career c enter. Within

48 hours, I receied an e-mail to attend

an interiew with a Starbucks recruiter,

se says. I wante t n smeting

in social work, but my employer at the

time int ffer benets an I tugt

perhaps I could make more money withStarbucks. The companys mission

statement and guiding principles really

resonated with me.

Se left tat rst meeting wit a Star -

bucks recruiter on the erge of tears. I

felt like I had just made a friend rather

than haing just been through a job

interiew. I realized that I didnt hae

to be a social worker to make peoples

lies better.

She joined the company in March

2006. Furteen mnts later se was

promoted to store manager, superising

sme 40 peple. Argyrs nw manages

te igest prle Starbucks lcatin

in New York City. Eery day I am

faced with hundreds of opportunities to

enhance, enrich, inspire and uplift other

people whether they are the partners

who work with me or the customers I

connect with.

Wy is Starbucks te rigt t? I get

to see immediate results in the smilesof my customers as they relax in the

caf. I also get to see long term results

when, for example, a partner I hired as

a barista gets promoted to shift superi-

sor. Knowing that I played a role in an-

other humans deelopment just makes

me feel good.

lison Pillinger

he daughter of a Korean mother

an American fater, Allisn Pill-

r had a culturally dierse child-

d in South Florida. She attended

ic and priate schools, played

petitie tennis and traeled the

d. At 18, she entered Harard,

re she was an editor on The Har-

Crimson. After graduation, she

ed Goldman Sachs in New York.

ny people commented that this

ms t be an expecte pat, se

. Quite the contrary. During my

or year of college, that goal was

ing a job. I didnt need to hae a

ee in economics to know that the

ket was quite competitie. The

ply of analyst spots on Wall Street

certainly less than the demand.

eded an edge, my personal story

would differentiate me from the

k. My edge came from learning

ut and being honest with myself.

meant going through many inter-

ws (practice interiews are often

eralued), constructiely recei-

feedback and haing conersa-

s with industry contacts from

rse backgrounds.

adice two years later? Do not

erestimate the challenge, but at

ame time do not be intimidated.

all experience it, we all grow with

d we can all hae a success story

m it.


23/26

nf.

y careers hae been built on the art of networking. Theres

hortage of books on the subject and theres an abundance

xperts wholl spout endless tips on the topic. We went to

e of them to roundup their best adice.

NDI SCUMACI, author,Designed For Success: The 10

mmandments for Women in the Workplace (Excel Books,

99)

working isnt just passing out ten thousand cards at a trade-

w. Thats just an in-person ersion of spam. Networking

aking a real connectionunderstanding what people care

ut and what they are trying to get done. Networking is not

ent; it is a discipline.

Volunteer. Sign up for causes that matter to you. Youll meet

people who share your interests and concerns. Common ground

is a great foundation to build on.

Manage your contacts. Instead of building a database, build

a knowledge base. Go beyond collecting names and telephone

numbers. Oer time, if you pay attention and ask the right

questions, you will learn the goals, interests and challenges

of your contacts. Thats when they stop being contacts and

become colleagues, friends and resources.

Keep in touch. Send thank-you notes, birthday cards and

holiday greetings. Make opportunities to stay in front of your

contacts in meaningful ways.

RHONDA L. SHER, author, The Two Minute Networker (2MN

Publicatins, $19.95)

As with real estate, networking is about location, location, lo-

cation. Nail the referral by booking an appointment for a mani-

cure at te en f te ay at a ig-en spa near te fces f

your primary targets. Start a simple conersation based on the

color of polish and build from there. Hit the Starbucks closest

to the business contacts youre eyeing and you might just chat

it up oer a cup of Joe. Browse the bookstore aisles where titleson a topic of interest are sheled. Youre likely to meet like-

minded people perusing the same content. Neer judge a book

by its coer. The person in front of you at the carwash could be

your next angel.

SUSAN ROANE, author,How To Work A Room (Collins,

$14.95)

How we communicate online forms an indelible impression.

Be respectful, use proper English and be engaging rather than

demanding. Aoid brief, terse emails; add a few extra words

Networking Wisdom rom

FOUR PROS WHO KNOW

DONDI SCUMACI


24/26

nf.

EADY TO NETWORK?ERE ARE FIVE GREAT SITES TO

EEP YOU IN THE KNOW.

t Foundationonsortium o major corporations and top businessools, Forts mission is to substantially increase

number o women business leaders by increasingfow o women into key educational gateways andness networks. Fort strives to motivate women to

pare or a business career, increase womens accessducation and business networks, educate womenut the value o an MBA and support them nanciallyheir business education. Forteoundation.org

ownScoopown Scoop is a ree daily e-note (like an email, butrt and sweet) and your personal connection to alls hip, hot and trend-worthylike the latest in ash-that works at work, super smart business tools and abulous oce dcor and moreall perect or busy

women in business who want to stay plugged into whats net, whats new and must-have.UptownScoop.com

Experience.comThe largest career site specically or college studentsand young proessionals, Eperience.com oers accessto internships and entry-level jobs targeted to your col-lege, university or alma mater; real-world insights andvaluable career management resources; and a network

o inspirational role models.

Local Job NetworkThis network o employment and career sites covers theentire United States. Unlike the national job boards thatocus rst globally and secondarily on the local areas,The Job Network ocuses rst and oremost on the localcities and communities. LocalJobNetwork.com

Proessionals in the CityA socializing and networking organization, Pros in theCity oers proessionals in major cities an opportunityto unwind, have un and meet people who share theirinterests outside o the workplace. Prosinthecity.com

personalize emails so you can connect meaningfully with

rs. Use the endorsement option on social networking sites

ake a positie comment about colleagues and associates.

encourages them to return the courtesy to you, which

ributes to building your online reputation.

BILIK, Head Honcho, KnockKnock.biz

rst jb ut f cllege was an internsip at New Line Cin -

Among my class of interns, all anybody could talk about

networking. They didnt seem to care about what they

e learning or doing, just about their contacts. They spoke

wledgeably about Networking with a capital N een though

e of them had eer done it. They characterized people who

gotten jobs through family or social contacts as undeser-

but seemed to want the same thing themseles because,

cs at 21, they felt it was the only path to success.

feeling about networking thenand now, after multiple(including some that stemmed from my New Line experi-

), a freelance career and owning my own businessis that

o natural it shouldnt een hae its own word. My fellow

ns seemed to think networking was an end unto itself,

cial an strategic. Instea, I ae always fun tat g

ple want to work with other good peoplejust like life.

en you meet someone, if you hae similar interests and

ions, its immediately apparent, and the conersation will

nically moe in a We should collaborate or Are you

looking for a new opportunity? direction. Sometimes this is

elpe alng by attenance at prfessinal eents an nagling

introductions, but if you dont hae the goods, nothing will

come of the encounter.

JEN BILIK

J O B F A I R S

Over 20,000 job opportunitiesare waitingfor you.

www.jobcircle.comwww.jobcirclejobfairs.com www.hiredonline.com

Philadelphia New York New Jersey Delaware Baltimore Washington DC

Connecting Women With Work.

Employers: JobCircle.com is the largest independently-owned job board in the Mid-Atlantic Region.Call 1-877-966-0050 to find out how we can help you connect with great talent.

Make Your Move.


25/26

nf.

and Crystal Cator co-own a mother-

ghter coaching company in Illi-

They work with top employers to

elop leaders, improe communication

ween managers and direct reports, and

indiiduals take responsibility for

behaiors and actions.

ore they could work together on be-

of their clients, this duo had to work

he kinks inherent in the shift from

ly to business. While their personald and shared interests led them to the

e professional passions, they are the

t amit it isnt always smt sail -

when working closely with someone

loe. We asked them to share their

lenges and triumphs of thriing on

ob.

C Words: Control, Communication,

mpromise, Change

: As with any good partnership, een

g it is suppse t be 50/50 usu-

it isnt. Someone is controlling and

eone is controlled. When I inited

daughter into my company, I had

ed emotions. I was skeptical. We

like control.

stal: It is one thing to communicate

your mother as a daughter, but its

ole other world when you hae

ommunicate as a business partner.e I was joining her business, I had

ay by er rules. It was ery ifcult

e beginning because I wanted to

ge many things. It became a lesson

ompromise. I learned to accept the

work she had already done and in

rn we had to compromise on what

going to happen in the future.

: I had to examine my prejudices

biases toward our mother/daughter

ionship. I had to forget our history

our ups and downs while she was

growing up. Change can be goodat

least that is what I had told some of my

preious clients! It was intimidating,

but I was determined to embrace it. Old

ways arent always the best way.

Balance and Building the Business

Crystal: Were able to transition

smoothly from work life to personal life.

Een if were ut f te fce we are

still able to talk about work with ease.Some of our best ideas hae come as a

result of a long day of shopping.

Lou: We are always trying t n mre

efcient, cst-effectie ways t netwrk

and promote our business. We begin each

day by reading the local newspapers. We

look for seminars that attract execu-

ties. Suc seminars cul be nancial

planning, inesting, health information

or legal and human resource issues. Our

goal is to determine the decision-leel

of the potential attendees. (Sometimes a

phone call to the sponsoring group will

clarify that.) Based on our research, we

make a determination if it will help with

our efforts to reach the C-leel that we

target. If it does, we attend.

Crystal: My hobby is gardening, so Im

joining other business people to compete

for a national Am ericas Beautify Your

City award. Im proud of what I do andI talk to eeryone who will listen. Im

also always interested in what others

hae to say.

Lou: I recently joined the Executie

Womens Golf Association. Most of the

members are women who are deci-

sin-makers r can inuence a psitie

decision.

Crystal: We split up and talk to as many

peple as we can. Peple are usually cu -

rious about what we do. Not eery eent

is aluable for building our business. We

might hae a snack and a drink, but the

people we meet arent in a position to

help us land new business.

Lou: Eents that target small business

owners arent typically aluable for busi-

ness deelopment. Attendees are there to

promote their business and arent inter-ested in purchasing products or serices.

Crystal: My mother took the chance to

take me under her wing, to introduce me

to who she knows and to show me how

business is done. Thats something they

cant teach you in a classroom. To my

mother, thank you for showing me how

to be a professional businesswoman.

DefiNe clear roles.Building on your individualstrengths, defne each personsrole clearly. One personmight handle sales, while theother works on productdevelopment.

respect

bouNDaries.In any working relationship,nobody likes if someone iskeeping tabs on them. Acceptvarying work styles and giveeach other space.

builD trust.Dont second-guess eachothers roles and decisions. Ifyoure always nit-picking andquestioning the moves andmotives of your partner, therelationship is doomed to fail.

Mother/Daughter Tale:

oined AtMoreThan The Hip

Program availability varies by location.

Ten convenient locations in the Chicagoland area.Chicago Loop, Chicago OHare, Schaumburg, Lincolnshire, Gurnee,

Oak Brook, Naperville, Elgin, Tinley Park and Merrillville, IN.

877.433.8795

gotokellergsm.com

A degree rom DeVry Universitys Keller Graduate School o Management providesthe proessional credibility and skills critical to succeed in your career. Youll lea

women for hire magazine- summer 2008

Documents