wize mobile strategy
DESCRIPTION
WiZE Mobile, Independent Mobile Broadcasting StationTRANSCRIPT
WIZE MOBILE SDN BHD
STRATEGY MOBILE BROADCASTING STATION
Project (1) Mobile Streaming TV
BRAND
INTERACTIF CONTENT
ACTIVITY
LIVE STREAMING
M-AWARD SHOW
M-MUSIC SHOW
M-FASHION
ADDITIONAL REVENUE
M-DOWNLOADS
M-HEALTH
M-LEARNING
M-BANKING
Wize Mobile Sdn Bhd Strategy
Introduction :WORLD
Geography ::WORLD
People ::WORLD
Population:
6,790,062,216 (July 2009 est.)
Age structure:
0-14 years: 27.2% (male 950,127,898/female 894,359,186)
15-64 years: 65.2% (male 2,235,114,476/female 2,192,071,874)
65 years and over: 7.6% (male 227,748,114/female 290,640,668) (2009 est.)
Median age:
total: 28.4 years
male: 27.7 years
female: 29 years (2009 est .)
Population growth rate:
1.167% (2009 est.)
Urbanization:
urban population: 48.6% of total population (2005)
rate of urbanization: 1.98% annual rate of change (2005-10 est.)
ten largest urban agglomerations: Tokyo (Japan) - 35,676,000; New York-Newark (US) -
19,040,000; Ciudad de Mexico (Mexico) - 19,028,000; Mumbai (India) - 18,978,000; Sao
Paulo (Brazil) - 18,845,000; Delhi (India) - 15,926,000; Shanghai (China) - 14,987,000;
Kolkata (India) - 14,787,000; Dhaka (Bangladesh) - 13,458,000; Buenos Aires (Argentina) -
12,795,000 (2007)
Religions:
Christ ians 33.32% (of which Roman Catholics 16.99%, Protestants 5.78%, Orthodox 3.53%,
Anglicans 1.25%), Muslims 21.01%, Hindus 13.26%, Buddhists 5.84%, Sikhs 0.35%, Jews
0.23%, Baha' is 0.12%, other rel igions 11.78%, non-rel igious 11.77%, atheists 2.32% (2007
est.)
Languages:
Mandarin Chinese 13.22%, Spanish 4.88%, English 4.68%, Arabic 3.12%, Hindi 2.74%,
Portuguese 2.69%, Bengali 2.59%, Russian 2.2%, Japanese 1.85%, Standard German
1.44%, French 1.2% (2005 est.)
note: percents are for "f irst language" speakers only
Literacy:
definition: age 15 and over can read and write
total population: 82%
male: 87%
female: 77%
note: over two-thirds of the world's 785 mil l ion i l l i terate adults are found in only eight
countr ies (Bangladesh, China, Egypt, Ethiopia, Ind ia, Indonesia, Nigeria, and Pakistan); of
al l the i l l i terate adults in the world, two-thirds are women; extremely low l i teracy rates are
concentrated in three regions, the Arab states, South and West Asia, and Sub -Saharan
Afr ica, where around one-third of the men and half of al l women are i l l i terate (2005 est.)
Introduction :MALAYSIA
Geography ::MALAYSIA
People ::MALAYSIA
Population:
25,715,819 (July 2009 est.)
country comparison to the world: 47
Age structure:
0-14 years: 31.4% (male 4,153,621/female 3,914,962)
15-64 years: 63.6% (male 8,210,373/female 8,143,043)
65 years and over: 5% (male 569,245/female 724,575) (2009 est.)
Median age:
total: 24.9 years
male: 24.3 years
female: 25.6 years (2009 est.)
Population growth rate:
1.723% (2009 est.)
country comparison to the world: 78
Urbanization:
urban population: 70% of total population (2008)
rate of urbanization: 3% annual rate of change (2005-10 est.)
Malay 50.4%, Chinese 23.7%, indigenous 11%, Indian 7.1%, others 7.8% (2004 est.)
Religions:
Muslim 60.4%, Buddhist 19.2%, Christ ian 9.1%, Hindu 6.3%, Confucianism, Taoism,
other tradit ional Chinese rel igions 2.6%, other or unk nown 1.5%, none 0.8% (2000
census)
Languages:
Bahasa Malaysia (off icial), English, Chinese (Cantonese, Mandarin, Hokkien, Hakka,
Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai
note: in East Malaysia there are several indigenous languages; most widely spoken are
Iban and Kadazan
Literacy:
definition: age 15 and over can read and write
total population: 88.7%
male: 92%
female: 85.4% (2000 census)
Telephones - main lines in use:
4.35 mil l ion (2007)
country comparison to the world: 36
Telephones - mobile cellular:
23.347 mil l ion (2007)
country comparison to the world: 34
Telephone system:
general assessment: modern system; international service excellent
domestic: good intercity service provided on Peninsular Malaysia mainly by microwave
radio relay; adequate intercity microwave radio relay networ k between Sabah and
Sarawak via Brunei; domestic satel l i te system with 2 earth stations; combined f ixed -l ine
and mobile cel lular teledensity exceeds 110 per 100 persons
international: country code - 60; landing point for several major international
submarine cable networks that provide connectivity to Asia, Middle East, and Europe;
satel l i te earth stations - 2 Intelsat (1 Indian Ocean, 1 Pacif ic Ocean) (2007)
Radio broadcast stations:
AM 35, FM 391, shortwave 15 (2001)
Television broadcast stat ions:
88 (mainland Malaysia 51, Sabah 16, and Sarawak 21) (2006)
Internet country code:
.my
Internet hosts:
377,716 (2008)
country comparison to the world: 51
Internet users:
15.868 mil l ion (2007)
country comparison to the world: 20
Industry
Internet, Computer software
Social network service
Mobile social
network service, micro-blogging
MPEG-4
Video hosting service
Area Served
Worldwide
Worldwide
Worldwide
Worldwide
Revenue
Banner ads, referral marketing ▲ 21.796 billion USD (2008)
Banner ads, Referral Marketing ▲ 300 million USD (2008 est.)
Banner ads,
referral marketing ▲ $400,000 Q3
(2009)
AdSense
Launched
September 4, 1998
February 2004
2006
February
2005
Website
google.com
facebook.com
twitter.com
youtube.com
Industry
Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service
Area Served
Malaysia
Revenue
Banner ads, referral marketing, Airtime
Launched
1st Jan 2010
Website
mobileTv.my phone.mobiletv.my
Wize Mobile Sdn Bhd Strategy
- Mobile
Live streaming via mobile
Social Network Service
-
- Laptop/Computer (Xchg Interface- New Web Services)
Virtual World - www
Google, yahoo, msn
Skype facebook, twitter,
Googletalk, msn
AIM, ICQ, Jabber
Banner ads, referral
Marketing
Wize Mobile Sdn Bhd Business Strategy
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
MobileTv Streaming Services
Industry
Mobile Broadcasting Station Mobile social network Services Mobile Content Hosting Service
Area Served
Malaysia
Revenue
Banner ads, referral marketing,Airtime
Launched
1st Jan 2010
Website
mobileTv.my phone.mobiletv.my
New Web Services
Industry
Internet/Computer Software
Area Served
Worldwide
Revenue
Banner ads, referral marketing
Launched
2009
Website
www.virtualworld.com New Interface
RMMORPG
Industry Online game via mobile & Internet Area Served Worldwide Revenue Banner ads, referral marketing Launched 2010 Website www.rmmorpg.com
WiZe Mobile Sdn Bhd Revenue Strategy
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
Devices
Mobile/Computer/Laptop
Area Served
Worldwide
Revenue
Banner ads, referral marketing,Airtime
Asset
www.phone.mobiletv.my/mobileTv.my www.virtualworld.com www.rmmorpg.com
Advantage
Live Streaming via mobile New web services Mobile online Game
WiZe Mobile Technology Roadmap
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
MobileTv Streaming Services
MobileTv Streaming Services
Valuation of Content
BREAKING NEWS TOUR STATION AMUSE STATION SWEAT STATION E-EYEQ XCHG STATION
Area Served
1. Malaysia 2. Worldwide
Revenue (1)
Banner ads, referral marketing
Revenue (2)
Content Broadcasting Rights
Advantage
Live Streaming via mobile
2009/2010 Business Development Gantt chart
4th Qtr 2009(Oct-Dec2009)
XCHG Series Product Testing
Market Analysis
Market Survey
Sales- MobileTv Streaming Services
Soft A&P Launching
Training
1st Qtr 2010(Jan-Mar2010)
Market Awareness
Content Rights
Launching of MobileTv
Sales- MobileTv Streaming Services
2nd Qtr 2010 (Apr-Jun2010)
Product Awareness
Sales- MobileTv Streaming Services
3RD Qtr 2010 (July-Sept2010)
A&P Programs
Training
Launch New XCHG Series – New Web Services
Sales- MobileTv Streaming Services
4th Qtr 2010 (Oct-Dec2010)
A&P Programs
Product Awareness
Sales- MobileTv Streaming Services New Web Services RMMORPG
2009/2010 Business Development Gantt chart
Infra Start-Up Capital Estimate
Monthly Costs Monthly
Expenses
Cash Needed to
Start
% of
Total
Bandwith
TM Brickfields 30MB (2MB=RM2000) 30,000 360,000 36.4%
Aims MIX ERC (2MB = RM800) = 6MB 24,000 288,000 29.1%
Colocation
TM 4,000 48,000 4.9%
AIMS 1,500 18,000 1.8%
MISC 2,000 24,000 2.4%
Subtotal 738,000 74.6%
One-Time Costs
Cash
Needed to
Start
% of Total
Servers
Shared Broadcast Server Primary + FMS License 35,000 3.5%
Shared Broadcast Server Secondary + FMS License 35,000 3.5%
Database Server 15,000 1.5%
Storage Server 50,000 5.1%
Web Server 12,000 1.2%
Billing Server 6,000 0.6%
Monitoring Server 6,000 0.6%
Streaming Server + FMS License 35,000 3.5%
Applications Server 20,000 2.0%
Relay Server Celcom 2,500 0.3%
Relay Server Maxis 2,500 0.3%
Relay Server Digi 2,500 0.3%
Relay Server U-Mobile 2,500 0.3%
Relay Server Standby 1 2,500 0.3%
Relay Server Standby 2 2,500 0.3%
Relay Server Standby 3 2,500 0.3%
MISC 20,000
Subtotal 251,500 25.4%
Total Estimated Infra Start-Up Capital 989,500 98%
Operations Tech Estimate
Monthly Costs Monthly
Expenses
Cash
Needed to Start Qty SALARY
NOC
Technical Support 8 1,500.00 12,000 144,000
Channel Support 6 1,800.00 10,800 129,600
Programmer 4 1,300.00 5,200 62,400
Designer 2 1,500.00 3,000 36,000
Network Engineer 1.00 2,200.00 2,200 26,400
Technician 2.00 1,300.00 2,600 10,400
Subtotal 23.00 408,800
One-Time Costs Cash Needed
to Start
Monitoring Station 5,000
Monitoring Station 5,000
Notebook1 3,500
Notebook2 3,500
Notebook3 3,500
Notebook4 3,500
Notebook5 3,500
Notebook6 3,500
workstation 3,000
workstation 3,000
workstation 3,000
workstation 3,000
MAC 8,000
MAC 8,000
Subtotal 59,000
Total Estimated Infra Start-Up Capital 467,800
Investment
OPEX 2009/10 - XCHG Technology
Year
2009/2010
CEO Office 542,700.00
Administrations Division -
Human Resources Division 567,800.00
Technical Division 989,500.00
Customer Service Division -
BFP & Account Division -
Business Development Division 3000,000.00
Total Operating Expenses 5,100,000.00
XCHG Budget by Department - Chief Executive Officer Office
Year
2009/2010 Sales & Marketing Costs 52,000.00
Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals 100,000.00 Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 200,000.00 Management Fees 190,700.00 Total Other Expenses - Total Operating Expenses 542,700.00
XCHG Budget by Department - Human Resources
Year
2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material & Supplies - Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses 467,800.00 Management Fees - Total Other Expenses - Total Operating Expenses 467,800.00
XCHG Budget by Department - Technical
Year
2009/2010 Sales & Marketing Costs - Contract Services - Equipment, Material &
Supplies 989,500.00 Professional Fees - Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees - Staff Related Expenses - Management Fees - Total Other Expenses - Total Operating Expenses 989,500.00
XCHG Budget by Department - Business Development
Year
2009/2010 Sales & Marketing Costs 500,000.00 Contract Services 500,000.00 Equipment, Material &
Supplies 500,000.00 Professional Fees 100,000.00 Provision for Bad Debts - Rentals - Repairs & Maintenance - License & Maintenance Fees 700,000.00 Staff Related Expenses 500,000.00 Management Fees 100,000.00 Total Other Expenses 100,000.00 Total Operating Expenses 3,000,000.00
Short Term:
1. To obtain a initial investment from venture capital / personnal investor the amount of RM2.5
million
2. Building the right Team to initialize the project and to registar a Company to manage and operate
this project
3. To deploy a commercial MobileTv viable system - integration with user maangement &
billing/subscription system
4. To Setup a broadcasting Station equip with broadcasting equipments, recording studio and editing
stations
5. Build a team to setup a the network monitoring center / customer support
6. Expansion of mobiletv solution to all Telco with guidance from MCMC
7. Secure contents & advertisers for our 6 free to air mobiletv channles
o M-Journalism - News Station Channels
o M-Star - Tour Station – Indiezones & Asia Lifestyle/Tourism related Content
o M-BO - Amuse Station – Best Mobisod Channel/Entertainment Channel
o M-Sports - Sweat Station - Sport News Content
o M-Discovery - EyeQ Station - Education Content
o M-XCHG Station (axn) – Entertaiment/Business/Music/Fashion Related Content
Business Development Sales Department A&P Department Marketing Department
Identify new business
R&D on XCHG Technology Enabled Devices
Rate Card
Analyze Sales Statistics
Corporate sales
Potential market
Road Show
Parties on Product launching
Website
Internet advertising
Exhibition
Special event
Sponsorship
Set Trend
Pricing strategy
Brand Awareness
XCHG Newsletter
Identify potential market