Slide 1

with Chuck Underwood

Slide 2

In The Marketplace Generational Strategy Market Research Development of Products & Services Marketing Research Marketing, Advertising, Public Relations Selling & Customer Service Legislative Relations Volunteerism

Slide 3

Silents Birth Years:1927 1945 Current Age:63 to 81 # Born:46,582,000 Formative Years: 30s to early 60s

Slide 4

Silents Depression Job Line W W I I

Slide 5

Silents Cold War The American High

Slide 6

Silents Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent. William Manchester

Slide 7

Silents The book that defined a generation The Organization Man (1956)

Slide 8

Silents born twenty years too soon. Jeane Kirkpatrick

Slide 9

Silents Its so nice to have a man around the house. Dinah Shore 1950

Slide 10

Silents The Sexual Revolution

Slide 11

Silents The Feminist Movement

Slide 12

Silents I have a dream today! MLK, Jr. 1963

Slide 13

Silents Today Pent-up desire to live ! Experiment Take a chance

Slide 14

Silents We became apolitical. Safe. Silent. And boring. Its our time. Frank Kaiser suddenlysenior.com

Slide 15

Silents Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel

Slide 16

Silents Disney World TV spot

Slide 17

Silents Sony Camcorder

Slide 18

Silents Silent-specific: Focus groups Itineraries and schedules Print, TV advertising Business is picking up

Slide 19

Silents Green Stamps, Yellow Stamps, Plaid Stamps

Slide 20

Silents $50 off Free Goose $100 off

Slide 21

Boomers Birth years: 1946 1964 Current age: 44 to 62 # born: 79,907,844 Formative years.: 50s to early 80s

Slide 22

Boomers Baby Boomer Bash Concert Series Boston Pops

Slide 23

Boomers Print ad - Taylor Guitars

Slide 24

Boomers Senior Citizen Retiree Aging Golden Years Silver Years Prime Time Mature

Slide 25

Boomers Cadillac

Slide 26

Boomers TV spot - Cadillac

Slide 27

Boomers Capital One The Generations Mastercard

Slide 28

Boomers TV spot - Fidelity Investments

Slide 29

Boomers Fidelity Investments

Slide 30

GenX Birth Years: 1965 1981 Current Age: 27 to 43 # born: 58,541,842 Formative Years: 70s, 80s, 90s

Slide 31

GenX TV spot Best Buy

Slide 32

GenX GenX men have intentionally slowed down their careers to be better fathers

Slide 33

GenX Print ad: T-Mobile

Slide 34

GenX Self-focused and Peer-focused

Slide 35

GenX Young Reader Publications

Slide 36

GenX Attitude!! Attitude!! Attitude!! Edgy Cynical Fun Retro After - Sale Warranty

Slide 37

GenX TV spot Chevy Cavalier

Slide 38

GenX Street Smart Cut The Hype ! Anti-Commercial Commercial

Slide 39

GenX TV spot - Sprite

Slide 40

Millennials Birth Years: 1982 Present Current Age: birth to 26 # Born:80,000,000+ Formative Years:1980s to 2010s

Slide 41

Millennials U. S. Army recruitment ad The most important decisions start with the most important people.

Slide 42

Millennials Melinda & Bill Gates Warren Buffet

Slide 43

Millennials Cause Marketing

Slide 44

Millennials American Apparel support the legalization of Los Angeless workforce

Slide 45

Millennials Macys cause marketing

Slide 46

Generational Strategy 1.Understand each generations unique formative years 2.Understand each generations unique core values 3.Connect with each generation in the workplace, marketplace, and living room.

Slide 47

Nine Hours Amazon.com

Slide 48

Contact Chuck The Generational Imperative, Inc. 1343 Fleming St. Cincinnati, OH 45206 513 221 - 1973 chuck@genimperative.com www.genimperative.com