wireless breakfast briefing
DESCRIPTION
ICT-Mobile & Wireless B\'fast Meeting in 2008TRANSCRIPT
Wireless Broadband: MaximisingCurrent Investments Through New
Services
Breakfast BriefingMobile and Wireless Communications Europe
19th June 2008Sullivan House, London
2
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Addressing Market Needs – Our Telecom Deliverables
Market Insights• The 2008 Telecoms Subscription will consist of 15-17 Market Insights (as listed
in the following slides) i.e. 20-40 page market analyses, typically highlighting key opportunities, providing market size, growth trends, as well as competitive landscape.
Industry Tracker• A quantitative tracker for both Fixed and Mobile Telecoms will be launched in
phases, beginning in Q3 – focusing on FR, IT, UK, DE
Market Alerts• In order to provide clients with a regular update, there will be a bi-monthly
market alerts in the form of analyst commentaries and perspectives on recent industry events
Interactive Briefings• Additionally, there will be a series of quarterly live analyst briefings, industry
breakfast briefings as well as optional analyst inquiry hours in order to maintain the interactivity with clients.
Telecoms Focus
8
• In the mobile & wireless market, we will be focusing on:
i. Access technologies - including P2MP technologies such as WiMAX, HSDPA and closer range technologies like Femtocells and NFC.
ii. Data services particularly service delivery platforms covering the entire array of mobile services.
• In the fixed telecoms market, the focus will be on convergence services (triple & quadplay)– how will broadcasters and telcos compete & collaborate.
• We will also look at two legislative areas:
a. Data Retention
b. Eco-sustainability
Here we will look at both vendors & SPs to identify where the revenue opportunities are.
Optimising Investments through New Service Areas - Our Telecoms Focus
Telecoms Focus
9
Beyond Mobile Devices - Accessorize! July ’08
Mobile Messaging Markets in Europe May ’08
European Mobile Premium Content Market May ’08
Exploring the European Market for Mobile Smart Devices Feb ’08
Exploring the European Union Research Policy in Pervasive and Ubiquitous Computing April ’08
Topics/ Publication Date
Research Schedule – Q 1/2Telecoms Research
10
Topics/ Publication Date
Eastern European Mobile Outlook - Fuelled Up and Ready to Go Sept ’08
Beyond Quad-play : Goldmines for European 'Multiple System Providers‘Oct ’08
Sustainable Telecoms - Who Stands to Reap Green Dividends Sept’08
Western European Mobile Outlook - Opportunities amidst Saturation Sept ’08
Ad-based Content Communities: A lucrative avenue for the mobile content industry July ’08
WiMAX vs. 3G LTE: Undermining factors in deciding the next generation technology of choice July ’08
Research Schedule – Q3Telecoms Research
11
Research Schedule – Q4
Topic/
Publication Date
Mobile Content: opportunities for creative digital art companiesDec ’08
Data Retention - telecoms, healthcare & banking Oct ’08
The Mobile Industry turns to Machine-to-Machine Technologies as new revenue streams Oct ’08
Femtocell Business Models : Who will make money out of this? Oct ’08
Searching and Locating People and Resources: Business Opportunities in the New Era of Mobile Interactivity Oct ’08
Telecoms Research
12
Research Schedule – Q4 (continued)
Topic/
Publication Date
How will Mobile Operators benefit from NFC based mobile payments? Dec ’08/Jan ’09
European Union research activities in wireless and fixed communications space. An analysis of FP7 and its impact on businesses Dec ’08
Telecoms Research
13
Selection of Past Studies
Jan-07The EU Directive on Data Retention and its Implications for Service Providers
Jun-07European Business Telephony Markets
Jun-07Fibre in the Last Mile in Europe
Sep-07European IPTV Markets Update
Oct-07Technology Embracing the Green Religion
Nov-07European Wireless E-Mail Markets
Jan-08European Mobile Sales Force Automation (SFA) Markets
Mar-08EC unleashes watchdogs to tame wild telco cats?
Mar-08Broadband Markets in Europe
Telecoms Research
14
Examples of a few of our industry partnersSome Partners
15
Agenda
09:30 Arrival of Guests
09:50 Welcome Note
10:00 Mobile WiMAX - To Be or Not to Be? Luke Thomas, Programme ManagerPresentation followed by Q&A
10:30 Content and Verticals: the New Frontiers for the Mobile IndustrySaverio Romeo, Research Analyst Presentation followed by Q&A
11:00 Generating Unique Business Benefits With WiMAX-Enabled ApplicationsAlexander Michael, Principal ConsultantPresentation followed by Q&A
11:30 Close
Mobile WiMAX - To Be or Not to Be?
Luke Thomas, Programme Manager
ICT-Europe
June 19th, 2008
17
Agenda
� Mobile Broadband Revolution
� Update from WiMAX Forum Global Congress
� Mobile WiMAX Certification Update
� Challenges for Mobile WiMAX
� Next Steps for Mobile WiMAX
� Conclusion
© 2008Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of
it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
Mobile Broadband Revolution
19
UMPCs & Smartphones
Unified Communication across various devices/applications with synchronized updates
Relaying real-time presence information across various devices and applications
Source: Frost & Sullivan
World of Convergence
20
Unpredictable User Behaviour
Consumer habits changing from …
SWITCHSWITCH
SURFSURF
SLEEPSLEEPSEARCHSEARCH
PARTICIPATEPARTICIPATE
PERSONALIZEPERSONALIZE
To succeed in mobile broadband, mobile operators need to shift from being Service Providers to … Value-Added Experience Providers.
21
Mobile Operators are now working on it !
Source: Miyowa
22
Update from WiMAX Forum Global Congress (1 of 2)
�First Mobile WiMAX Wave 2 products certified at 2.5GHz (Finally!!!).
�WiMAX Forum Stamp received by 8 suppliers for a total of ten products complying to Wave 2 Phase 1 certification in channel bandwidths of 5MHz and 10MHz.
�Wave 2 Phase 1 incorporates nearly 42% to 82% of the various tests
outlined for Release 1.0 Wave 2 requirements. Wave 2 Phase 2 incorporates all test procedures for Base Station and Mobile Station certification of Protocol Conformance Testing, Radio Conformance Testing and Interoperability Testing.
�WiMAX Forum will begin to accept certification for Fixed WiMAX 3.5GHz equipment by Q3 2008, with testing beginning in Q4 2008 and certification
achieved by the end of 2008.
23
Update from WiMAX Forum Global Congress (2 of 2)
�Baltimore will have the first commercial service of Xohm in September 2008 followed by Washington DC and Chicago by Q4 2008 (provided the new
WiMAX venture ‘ClearWire’ deal closes by Q4 2008).
�Sprint Nextel and ClearWire better get their act right as Clearwire had an accumulated net loss of $1.19 billion and owed $1.26 billion in debt at the
end of 2007, with Sprint Nextel having a $20.5 billion debt load.
�Open Patent Alliance (OPA) has been formed with founding membersAlcatel-Lucent, Cisco, Intel, Samsung, Sprint Nextel and ClearWire.
- But will QUALCOMM join OPA?
�WiMAX Forum estimates that 100+ Mobile WiMAX products will be certified by the end of 2008, and by 2011, 1000+ products will undergo Mobile WiMAX certification.
24
Mobile WiMAX Certification Roadmap
Source: WiMAX Forum
Challenges for Mobile WiMAX
26
Key Challenges for Mobile WiMAX
WiMAX roaming agreements (The Roaming Readiness
Program in December 2008 will address this issue)
Challenges
Delays to Spectrum Auction
Battery Life of Client Devices
Co-existence of Mobile WiMAX with existing cellular technologies and WiMAX
to Wi-Fi roaming (vice-versa)
IPR pertaining to Mobile WiMAX still ambiguous
Sir, where do you wantme to install this 2x2MIMO base station?
MIMO Antennas (Size and Weight Factor)
27
Voice Capacity for Mobile WiMAX
Mobile WiMAX loses 80% of its sector capacity at 30 VoIP users per sector
Source: QUALCOMM
28
Battery Life of Client Devices
�Power Added Efficiency (PAE) is the ratio between the power input into the power amp, and the signal output power, and is a key performance index for evaluating power amps.
�A low PAE means that a large fraction of input power is consumed as heat or otherwise wasted.
�Power amps for mobile phones, for example, offer PAEs of 40% to 45% for wideband code division multiple access (W-CDMA), and 50% to 55% for Global System for Mobile Communication (GSM).
�For Mobile WiMAX, though, the PAE is only 10% to 20%.
�Hence, 3G LTE has chosen Single-Carrier FDMA (SC-FDMA) as its uplink technology to overcome challenges faced by Mobile WiMAX using OFDMA.
29
IPR Issues for Mobile WiMAX
Source: Schwegman, Lundberg, Woessner & Kluth, WiMAX Forum
Of the 23 Companies that hold more than 10 Patents…74% are WiMAX Forum members, representing 82% of the patents held in concentrations of 11 or more patents per company
No single company has a dominant IPR Position in Mobile WiMAX
1550 Patents are
distributed among
330 companies
QUALCOMM is one of them �☺�☺�☺�☺
30
Delays in European Spectrum Auctions
Source: Ericsson
Next Steps for Mobile WiMAX
32
Key Questions to Ponder on…
� Would Mobile WiMAX be a suitable alternative to 3G or a complementary extension to 3G?
� Should one wait for WiMAX Forum certified products or opt for pre-Mobile WiMAX equipment gear?
� Would it be feasible to use Mobile WiMAX for fixed, nomadic and portable services (pertaining to data) and have an MVNO agreement with the cellular operators for mobile voice services?
� What kind of applications (Killer application?) can be triggered by Mobile WiMAX and will it focus on the Enterprise or Consumer?
� Can Mobile WiMAX provide good in-building coverage at 2.5GHz or does one need to also consider femtocells?
� Will one have enough spectrum to cover a reasonable population and compete with existing alternatives?
� Considering an RoI for Mobile WiMAX is likely to between 3 to 5 years, is it worth the risk? Where will the extra funds come from?
33
Conclusion: Mobile WiMAX Not Quite There Yet !
� If you compare Mobile WiMAX and 3G LTE, they are more or less similar based on OFDMA ; Main difference is, it is pushed by 2 separate camps.
� However, Mobile WiMAX is a ratified standard today, 3G LTE is not.
� Mobile WiMAX + 3G LTE merger: Could potentially happen in 2009 !
� The initial client devices for Mobile WiMAX will be laptops and UMPC’s in 2008 with smartphones in 2009/2010.
� Not all operators are keen on deploying MIMO+Beamforming base stations.
� Delays in spectrum auctioning will go against the lead time that Mobile WiMAX has over 3G LTE.
� If WiMAX operators and terminal vendors focus more on the technology and not on enhancing the user experience, then end-users will not be able to understand and differentiate from existing wireless service alternatives. WiMAX terminal vendors need to start thinking of iPhone version 3.0 today !
34
Thanks for Your Attention !
Officer, the reason why I put up a mini WiMAX base station on top of my car was to get high quality video feed of the traffic in Victoria on my Mobile WiMAX device !
Hey Steve, let us know when them iPMaXphones are out awrite !!!
Any Questions?
Content and Verticals: The New Frontiers for the European Mobile Industry
Saverio Romeo, Research Analyst
Mobile and Wireless Communications Europe
19th June 2008
36
Agenda
• The status of the mobile communication market in Europe
• Mobile Penetration
• ARPU Dynamics
• Evolution of Pricing
• Exploring the next mobile experience in Europe
• Mobile Content
• Pervasive Mobile Life
• Conclusions
The Status of the Mobile Communication Market in Europe
A Space in Transition
38
High Penetration in the EU 27 Member States
436.68478.38
553.46
95
103.2
111.8
0.00
100.00
200.00
300.00
400.00
500.00
600.00
Oct-05 Oct-06 Oct-07
Year
Su
bscri
bers
(m
illi
on
)
85
90
95
100
105
110
115
Mo
bil
e P
en
etr
ati
on
(%
)
At the end of October 2007, mobile penetration was over 140% in Italy, Lithuania, Latvia, and Luxembourg. France, Poland, Slovenia, and Romania were the only countries with a mobile penetration below 100%.
Source: Frost & Sullivan
39
Eastern Europe (Non EU) Closer to Full Penetration
Source: Frost & Sullivan
Country
Mobile
Penetration (%) Date
Albania 73.6 Dec-07
Belarus 73.4 Nov-07
Bosnia Herzegovina 58.1 Dec-07
Croatia 105.3 Dec-07
Kosovo 40.2 Dec-07
Macedonia 94.7 Dec-07
Moldova 32.5 Dec-06
Montenegro 120.4 Dec-07
Russia 106.5 Dec-06
Serbia 95.3 Dec-07
Turkey 87.2 Dec-07
Ukraine 114.4 Sep-07
40
The Economic Implication of a Saturated Market -Declining ARPU
ARPU
Year
Voice ARPU
SMS ARPU
Data ARPU
“ARPU declines as the penetration rate increases and low-usage subscribers are attracted by low tariffs….there is typically a negative correlation between ARPU and penetration rate..”(Harald Gruber, The Economics of Mobile Telecommunications, Cambridge University Press, 2005)
41
Looking at Mobile Operators – The Case of Vodafone
0.00
5.00
10.00
15.00
20.00
25.00
Q1
2006
Q2
2006
Q3
2006
Q4
2006
Q1
2007
Q2
2007
Q3
2007
Q4
2007
Quarter
AR
PU
(€)
Voice ARPU (Italy)
Voice ARPU (Germany)
Messaging ARPU (Italy)
Messaging ARPU
(Germany)
Data ARPU (Italy)
Data ARPU (Germany)
Source: Frost & Sullivan
42
Looking at Mobile Operators – The Case of Orange
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
1Q
2006
2Q
2006
3Q
2006
4Q
2006
1Q
2007
2Q
2007
3Q
2007
4Q
2007
Quarter
AR
PU
(€) Voice ARPU (France)
Data ARPU (France)
Voice ARPU (UK)
Data ARPU (UK)
Source: Frost & Sullivan
43
Looking at Mobile Operators – The case of T-Mobile in Eastern Europe
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
2006 2007
Year
AR
PU
(€) Voice ARPU (Slovakia)
Data ARPU (Slovakia)
Voice ARPU (Hungary)
Data ARPU (Hungary)
Source: Frost & Sullivan
44
The Evolution of Pricing – OECD Analysis
Definitions
Low Usage Basket: 30 outgoing calls and 33 SMSMedium Usage Basket: 65 outgoing calls and 50 SMSLarge Usage Basket: 140 outgoing calls and 55 SMS
15.18 13.69
25.8922.90
43.37
37.83
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
2006 2007
Year
Basket
Co
st
(€)
Low usage basket
Medium usage basket
High usage basket
Source: OECD and European Commission
45
Conclusion
Saturation
Declining Voice ARPU
Slow increase of Data ARPU
Changing tariffs
Which is the next mobile experience for Europe?
Moving Head: A Possible Scenario for the Market
Content, Communication, Pervasiveness
47
The Next Mobile Experience
Next Mobile Experience
Content
Pervasive Mobile Liife
Mobile Video/TV
Mobile Music
Mobile Games
Mobile Graphics
Mobile Info Services
Mobile Searching
Mobile Social Networking
Mobile Locating Services
Content
Types
Content
Tools
Mobile Advertising
Communication
Voice
Messaging
Communities
Video Communications
Applications of mobile and wireless technologies
In vertical markets such as:
m-commerce
Telematics
Telemedicine
Utilites
Source: Frost & Sullivan
48
Overview of the Mobile Content Market in Europe
2007 2012
Reven
ues (€ b
illio
n)
3
11
Source: Frost & Sullivan
The Size Of The Mobile Content Market
Mobile Music
65.5%
Mobile Graphics
11.3%
Mobile Video/Tv
14.4%
Mobile Games
8.8%
The Structure Of The Mobile Content Market
Source: Frost & Sullivan, 2007
49
Mobile Content Market – An Ecosystem of Innovative European Companies
50
Mobile Broadcast TV – A Renewed Enthusiasm
Live DVB-H Service
Ongoing DVB-H Trial
Italy• Launched June 2006• Tre Italy (H3G) has
its own network. Mediaset wholesales to Vodafone & TIM
Finland• Launched Dec 2006• Service provided by
Digita
The Netherlands• Launched Jun
2008• KPN buying the
service off Digitenne
Austria• Launched May 2008• Service being provided
by Media-broadcast
Switzerland• Launched May
2008 • DVB-H network
owned by license holder Swisscom,
France• Launch
expected Q2 2009
Germany• Launch
expected mid 2008
Source: Frost & Sullivan
Ready to launch DVB-H service
51
Emerging Trends –Searching, Locating, Networking, Advertising
Mobile Searching
Mobile Networking
Mobile Locating
Mobile Advertising
52
Mobile Content – A Possible Scenario
Mobile Video/TV
Mobile Music
Mobile Games
Mobile Graphics
Mobile Info Services
Mobile SearchingMobile Social NetworkingMobile Locating Services
ContentTypes
ContentTools
Mobile Advertising
Source: Frost & Sullivan
53
The Next Mobile Experience
Next Mobile Experience
Content
Pervasive Mobile Life
Mobile Video/TV
Mobile Music
Mobile Games
Mobile Graphics
Mobile Info Services
Mobile Searching
Mobile Social Networking
Mobile Locating Services
Content
Types
Content
Tools
Mobile Advertising
Communication
Voice
Messaging
Communities
Video Communications
Applications of mobile and wireless technologies
In vertical markets such as:
m-commerce
Telematics
Telemedicine
Utilites
Source: Frost & Sullivan
54
Pervasive Mobile Life
The Pervasive Paradigm: “The most profound technologies are those that
disappear. They weave themselves into the fabric of everyday life until they are
indistinguishable from it” (Mark Weiser, 1991).
Industry ResearchAcademic
Research
Policy Frameworks
2000 u-Japan Policy Frameworku-Korea Policy FrameworkEU Initiatives (DC-PERADA)IBM LabsEquatorThe Internet of Things (ITU)
2007
M2M communications, RFID, wireless sensor networks, wireless
and mobile technologies applied in vertical sectors such as
transport systems, healthcare, retail systems, control systems, utilities,
home automation and urban/rural planning.
55
Pervasive Mobile Life – The Vision
Community: sharing, communicating,cooperating
Indoor intelligent spaces: home network, office network, hospital network and others
Outdoor intelligent spaces: transport systems, urban planning and others
Connected intelligent vehicles
56
e-Call Initiative – Intelligent Connected Vehicles
The European Commission will mandate car manufacturers to build in-vehicle emergency call systems, or e-Call, into all new cars as a standard from 2010. By 2017, 100% of all the 17 million vehicles sold will be equipped with e-Call system. This is a new world of SIM-enabled cars ready for new vehicle mobile services.
57
M-ticketing, m-parking – Outdoor Intelligent Spaces
Requesting info/Purchasing ticket toThe Smart Posters
Receiving infoOr tickets
TeliaSonera and Västtrafik offer traffic info and m-ticket to users
Mobilkom Austria offers m-parking services.
58
ZigBee Alliance – Indoor Intelligent Spaces
• “The ZigBee Alliance is an association of companies working together to enable reliable, cost-effective, low-power, wirelessly networked, monitoring and control products based on an open global standard.” (www.zigbee.org)
• “The goal of the ZigBee Alliance is to provide the consumer with ultimate flexibility, mobility, and ease of use by building wireless intelligence and capabilities into everyday devices. ZigBee technology will be embedded in a wide range of products and applications across consumer, commercial, industrial and government markets worldwide. For the first time, companies will have a standards-based wireless platform optimized for the unique needs of remote monitoring and control applications, including simplicity, reliability, low-cost and low-power.” (www.zigbee.org)
59
Wireless Telemedicine – Connecting Communities
Solution offered by eHIT, Finnish start-up
60
Conclusions
Content
Pervasiveness
Communities
Opportunities
Market saturation
Declining ARPU
Economic Conditions
Challenges
Industry
Players
Innovation and creativity
Inter-organizations networks
Consumer focus
Actions
Alexander Michael
Principal Consultant
London, 19 June 2008
Generating Unique Business Benefits with Wireless Broadband
62
Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
63
Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
64
Communication technologies, particularly in some cases wireless
connectivity, facilitate the interaction to achieve operational objectives
Communication technologies, particularly in some cases wireless
connectivity, facilitate the interaction to achieve operational objectives
Customers
Suppliers
Share-holders
Regulators/Government
Competitors
Employees
Environment
Many stakeholders within an industry create challenges and pain points for businesses today
65
Wireless broadband, in particular, allows businesses to improve mobile
field force productivity and quality of decisions
Wireless broadband, in particular, allows businesses to improve mobile
field force productivity and quality of decisions
Government
Oil, Gas and
Electricity
Healthcare
Manufacturing
Transportation & Logistics
Consumer Retailing
Achieve quality control
Provide reliable services
Provide cost effective
healthcare services
Meet customer
expectations
Minimise operational & maintenance
expenses
Facilitate information
access
Wireless broadband is no longer a nice-to-have, it is becoming instrumental in realising operational objectives
66
Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
67
Customers
Suppliers
Competitors
Environment
Energy companies can effectively address many business challenges with wireless broadband
• A political necessity to demonstrate corporate responsibility.
• Securing stable energy supplies is become a challenge. There is a need to find and exploit alternative (and sustainable) energy sources.
• The energy monopolies are disappearing. With the introduction ofcompetition, the energy companies must become cost efficient andcustomer focussed.
• Politically motivated caps on profits are being replaced by shareholder expectations of high returns on investment.
• To attract and retain customers, energy companies must transform their previous customer engagement methods and become more responsive.
• Customer requirements force energy companies into service level agreements with penalty clauses.
• There is a push towards de-verticalisation in the value chain.
• New technologies have also enabled the introduction of micro-distribution, the emergence of alternative energy sources and even the move towards a smart grid concept.
68
• Wireless broadband connectivity facilitates:
• Mobile Workforce Management
• Remote asset operations and maintenance for work dispatch workflows or monitoring for alarming and escalation activities
• Video surveillance of critical infrastructure such as pipelines
• Reliable backup communication networks
• Wireless broadband allows energy companies to collate real-time information which in turn facilitates better quality decision-making processes
Generation TradingDistribution
& SalesTransmission Metering
Wireless broadband allows utility companies to generate business benefits by making the value chain intelligent
69
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Canada
United States
EuropeIndia
China
AustraliaOther
Ge
ne
ratin
g C
apa
city
(MW
)Electricity Generation by Wind Farms
Italy
4%
France
3%Portugal
4%UK
4%
Rest
12%
Denmark
6%Spain
24%
Germany
43%
Europe breakdown
Source: European Wind Energy Association, 2007
There is a need to provide reliable wireless connectivity to alternative
energy generation plants
There is a need to provide reliable wireless connectivity to alternative
energy generation plants
Energy companies must incorporate alternative sources of energy to its generation and transmission plants
70
Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
71
Wireless broadband cities are successful when governments match their
desired outcomes with specific needs
Wireless broadband cities are successful when governments match their
desired outcomes with specific needs
Government
Healthcare
Emergency and security services
Transportation services
Public broadband access?
Government investment is also increasingly oriented towards the realisation of “business” benefits
72
In Sweden, wireless broadband networks help overcome transportation and environmental challenges
• Electronic Road Pricing Initiative
• 2006 pilot test (IBM)
• Objectives for the Initiative were to reduce traffic volume and emissions
• Towards more intelligent transportation policies
• Utilising the ubiquitous network to facilitate flexible road pricing options
• Linking to Machine-2-Machine possibilities to meet other public service objectives
• Public safety
• Emergency
• Traffic control
73
The Italian government hopes to close the digital divide through wireless
broadband while also delivering public services
The Italian government hopes to close the digital divide through wireless
broadband while also delivering public services
In Italy, wireless broadband is used to deliver public services and to bridge the digital divide
• Turin:
• A wireless broadband network was established to provide e-government services and public library access.
• Bologna:
• Positions its City-wide wireless broadband network to provide public safety services (e.g. managing videosurveillance).
• Any excess capacity can then be made available to commercial service providers or be provided for freefor the city.
• Molfetta:
• Wireless broadband networks are used for real-time monitoring and management of traffic. The police is able to respond to incidents more appropriately.
• Promotes Molfetta as the efficient business hub of the South
74
Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
75
Wireless broadband technologies such as WiMAX can be a critical
infrastructure element for business continuity purposes
Wireless broadband technologies such as WiMAX can be a critical
infrastructure element for business continuity purposes
• Many types of businesses (e.g. banks) are required by law to adhere to certain business continuity standards with provisions for communication network resilience
• More and more companies adopt internet-centric business models
• Amazon, Google …
• Ryanair, Easyjet ...
• Mission-critical applications increasingly rely on internet connectivity
• Internet outages would result in immediate and serious revenue losses
Wireless broadband is a fundamental part of a business continuity plan, as a back-up internet connectivity source
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Contents
• Why wireless broadband is becoming essential to businesses
• Oil, Gas and Electricity
• Government Services
• Business Continuity
• Questions & Answers
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High-level summaries of case work in the global mobile sector
Sample Case Studies
WiMAX market strategy and launch support
• Our client is a leading mobile operator in South East Asia.
• Frost & Sullivan was responsible for: addressable market sizing in consumer
and enterprise segments; competitive analysis; development of marketing
plans for each prioritized target segment; implementation plan development
and proposed timelines
Location-Based Services market entry strategy
• Our client is a leading telecom service provider in South Korea.
• Frost & Sullivan was responsible for: performing an in-depth study of the US
market in terms of players, services and technologies; identifying potential
LBS business opportunities; identifying potential customers based on
competencies; recommending suitable market-entry strategy and business
model.
Business audit of data solutions
• Our client is a Tier 1 US mobile operator.
• Frost & Sullivan was responsible for: undertaking a detailed assessment of
the company’s strategy, technology roadmap, service features and go-to-
market model vis-à-vis current and projected market trends.
Internationalization strategy
• Our client was an innovative Scandinavian mobile operator.
• Frost & Sullivan was responsible for: assessing international opportunities in
North America and the Middle East; assessing partnering and business
model options; and designing a long term growth plan.
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Our have deep and wide experience with organisations throughout the ICT space (examples)
Fixed Tel and Internet Providers
• BT• Orange Business Services• Telkom• Tiscali• Verizon
Vendors/ Integrators
• Alcatel-Lucent• Avaya• Cisco• Ericsson• Motorola• Nokia Siemens Networks• Siemens Enterprise
Mobile Operators
• CMCC/ GMCC• Orange• SK Telecom• T-mobile• Vodafone• Sprint-Nextel• US Cellular
Network Security
• Blackspider• Gemalto• IBM (ISS)• McAfee• Skyrecon• Symantec
Collaboration Services
• Genesys• HP Halo• Polycom• Sony• Tandberg
Content Providers/ Aggregator/ Platforms
• AOL• Disney• ESPN• Microsoft• Real Networks• Yahoo!
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Branding, Positioning & Pricing
Competitive IntelligenceForecasting
Geographic Expansion, Market Entry Strategies
Distribution Strategies
Value Chain Optimisation (incl.
Partner programmes)
Organisational Development
Sales Optimisation
Customer centricity & customer satisfaction
Implementation of Best Practice Programmes
Product Launch, New Product Development,
R&D strategies
Technology-related strategies
Customer Strategies, Segmentation
Economic Strategies (Risk/return
assessments)
Punctual, limited Partner/coach for implementation Role in strategic/ organisational change
Broad
Specific
Analytical Scope
M&A, Corporate Partnering
Commercial Due Diligence
Corporate/ Business Unit Growth Programmes
Our Consulting Services - Examples of typical assignments
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For Additional Information
Joanna Lewandowska
Corporate Communications
ICT Europe
Nils Frenkel
Sales Manager
ICT Europe
Sharifah Amirah
Research Manager
ICT Europe
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THANK YOU