winners - mda
TRANSCRIPT
WINNERS
AWARDCEREMONY:March22,2017
MENA DIGITAL AWARDS 2017
BEST APPLICATION (MOBILE/TABLET)!
Entrant company! Entry title ! Brand! Client !Support Agencies!
RedBlueBlurIdeas(JTL) RTADubaiApp RTA
RoadandTransportAuthorityDubai
Bronze
beINMEDIAGROUP beINCONNECT beIN beINMEDIA
GROUP Shortlist
InNgral DawriPlus DawriPlus InNgral Gold
BEST FACEBOOK APP!
Entrant company! Entry title ! Brand! Client !Support Agencies!
Socialize Mercedes-BenzFacebookChatbot.
Mercedes-BenzCars
Mercedes-BenzCarsMiddleEast Gold
BEST GAME APP!
Entrant company! Entry title ! Brand! Client !Support Agencies!
ImpactProximity GoodMoveDubai TheExecuNveCouncilTheExecuNveCouncil
IMPACTBBDODubai Gold
DIGITAL PR !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai SwitchedOn 7Up PepsiCo Bronze
IMPACTBBDODubai #Shopless Sadia BRF Bronze
BAUnitedHolding Mother'sDay#shta2tellikmom TheSpot BAUnitedHolding Silver
IMPACTBBDODubai TreehouseStore Extra Wrigley Shortlist
WINNERS
BEST INTEGRATED DIGITAL CAMPAIGN!
Entrant company! Entry title ! Brand! Client !Support Agencies!
StarcomDubai TheTouristJourney
Pre-PaySIMcards dutelecom LeoBurne[ Gold
VizeumMENA MakeDreamsComeTrue Nayomi Nayomi Shortlisted
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux Shortlisted
TheOnlineProject Let'sCookTogether IKEA IKEAUAE KiwiMediaSoluNons Shorlisted
IniNaNveMENAAlJayAfdal“Thebestisyettocome”
Mobily Mobily MULLENLOWEMENA Silver
DigitalApe “”أطيبالنكهات"Delicioustastes“ Lurpak ArlaFoods PHDMediaUAE Silver
BEST INTEGRATED MEDIA CAMPAIGN!
Entrant company! Entry title ! Brand! Client !Support Agencies!
Garage366 Sun&SandSports/ShazamME
Sun&SandSports Sun&SandSports Bronze
ZenithMENA “24”…PoliNcalThriller
ShamelPostpaid ooredooKuwait Shortlisted
Sayidaty
Feedthemright..togrowrightغذيهمصح
صحيكبروا...
Sayidaty'sSocialAwareness
Sayidaty Shortlisted
Garage366Sun&SandSports/EuroCupHeroes
Sun&SandSports Sun&SandSports Gold
IMPACTBBDODubai MusicalOrder KFC/Pepsi PepsiCo OMD Gold
ZenithMENANana#IChooseToLiveFearlessLive
SCA-SvenskaCellulosaAkNebolaget
NANA-SanitaryTowels
PublicisMediaContent Silver
MECMENAFZLLC AnIconicLaunchforanIconicSUV Jaguar JaguarLandRover Spark44 Gold
WINNERS
BEST PERFORMANCE CAMPAIGN!
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai MusicalOrder KFC/Pepsi PepsiCo OMD Bronze
SyndicMarkeNng
QatarAirwaysTravelFesNvalPerformanceCampaign
QatarAirways QatarAirways Silver
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux Shortlist
Garage366Sun&SandSports/EuroCupHeroes
Sun&SandSports Sun&SandSports Shortlist
IMPACTBBDODubai StopTheHunger Snickers Mars Gold
Garage366 Sun&SandSports/ShazamME
Sun&SandSports Sun&SandSports Shortlist
IMPACTBBDODubai #SaveYourFlavour Galaxy Mars Shortlist
RBBi
UsingCross-ChannelBusinessIntelligencetoImproveLeadQualityandLife-TimeValue
AbuDhabiIslamicBank(ADIB)
AbuDhabiIslamicBank(ADIB) Gold
Sayidaty
TheMuse-SayidatyandEsteeLauderWomenEmpowermentcampaign
SayidatyandEsteeLauder Alkhaleejiya Shortlist
ZenithMENA “24”…PoliNcalThriller
ShamelPostpaid ooredooKuwait Gold
BEST SEARCH MARKETING CAMPAIGN!
Entrant company! Entry title ! Brand! Client !Support Agencies!
NetBoosterMENAIncreasingFlightSearchesWithANewKPI
EmiratesAirline Emirates Shortlist
WINNERS
BEST USE OF DATA !
Entrant company! Entry title ! Brand! Client !Support Agencies!
MindshareMENA Afreshstart HSBC HSBC Shortlisted
MECMENAFZLLCCreaNngaDataBa[erytoFuelanIconicLaunch
Jaguar JaguarLandRover Spark44 Bronze
SyndicMarkeNng
QatarAirwaysTravelFesNvalMetasearchMarkeNngCampaign
QatarAirways QatarAirways Bronze
BEST USE OF CROSS-PLATFORM DIGITAL CONTENT !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai
#Shopless Sadia BRF Bronze
MagnaGlobal TheRegion'sFirstEverCrowdsourcedMenu
Subway Subway Momentum Silver
IMPACTBBDODubai
SkipFriday13 LotoLibanaise LaLibanaiseDesJeux
Bronze
IMPACTBBDODubai
#SaveYourFlavour Galaxy Mars Bronze
BEST WEB PLATFORM!
Entrant company! Entry title ! Brand! Client !Support Agencies!
MindshareMENA MyFutureChampion AptamilJunior Danone Silver
HumanResourcesDevelopmentFundHRDFWebsite HRDF
HumanResourcesDevelopmentFund
Shortlist
WINNERS
BEST USE OF MOBILE!
Entrant company! Entry title ! Brand! Client !Support Agencies!
Garage366Sun&SandSports/EuroCupHeroes
Sun&SandSports Sun&SandSports Gold
MediaComMENA BetweentheEars BOSE BOSE Gold
Garage366 Sun&SandSports/ShazamMe
Sun&SandSports Sun&SandSports Bronze
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux GrandPrix
MagnaEgypt EmbraceMusic(Anghami) CloseUp Unilever Shortlisted
IMPACTBBDODubai #SaveYourFlavour Galaxy Mars Shortlisted
BEST USE OF SOCIAL MEDIA - SMALL BUDGET -< USD 20,000!
Entrant company! Entry title ! Brand! Client !Support Agencies!
IniNaNveMENA Theyarejustcows Labanita Shortlisted
DigitasLBiMENA PricelessReply Mastercard MastercardTheLeapCollecNve&CaratMENA
Shortlisted
BAUnitedHolding Mother'sDay#shta2tellikmom TheSpot BAUnitedHolding Bronze
KreataGlobal #MyUAETypeface RainbowMilk FrieslandCampinaMiddleEast Shortlisted
YourSocial #TakeItOutside Duplays Duplays Shortlisted
RAPPMiddleEast SaveTheHusband mrUsta mrUsta Gold
TBWA/ZEENAH ExperienceOman Oman MinistryofTourismOman Gold
WINNERS
BEST USE OF SOCIAL MEDIA - BIG BUDGET > USD 100,001!
Entrant company! Entry title ! Brand! Client !Support Agencies!
TheOnlineProject #StartconnecNng NESCAFÉ NestléMiddleEast Bronze
ZenithMENANana#IChooseToLiveFearlessJordan
SCA-SvenskaCellulosaAkNebolaget
NANA-SanitaryTowels
PublicisMediaContent Shortlist
DigitalApeتجربتيغيرMyUniqueExperience
GreatBritain BriNshCouncil iProspectMENA Bronze
LaNtudeDigitalMarkeNng
#MyDubaiNewYear Emaar EmaarProperNes Bronze
BEST USE OF SOCIAL MEDIA - MEDIUM BUDGET USD 20,001 - USD 100,000!
Entrant company! Entry title ! Brand! Client !Support Agencies!
SocializeDrivingGrowthThroughTheNewsfeed
Mercedes-BenzCars
Mercedes-BenzCarsMiddleEast Bronze
CaratMENA #unexpected Chevrolet GeneralMotors Commonwealth//McCann Bronze
MindshareMENA LimitedEdiNonHeritage
Vimto AujanCocaCola Shortlist
QuestArabiya QuestArabiyaLaunchCampaign QuestArabiya QuestArabiya Silver
DigitasLBiMENA FuellingSocial PanzaniGroupe Shorlist
ZenithMENAKiriUBER#Be[erWhenShared
Kiri FromageriesBel LeoBurne[ ShorlNst
DigitasLBiMENA PricelessAnthem
UEFAChampionsLeaguePartnership
Mastercard FP7/DXB&CaratMENA Silver
NovoCinemasNovoCinemas-SocialMediaStrategy
NovoCinemas NovoCinemas Shortlist
WINNERS
BEST USE OF TECHNOLOGY !
Entrant company! Entry title ! Brand! Client !Support Agencies!
MediaComMENA BetweentheEars BOSE BOSE Shortlisted
Garage366Sun&SandSports/EuroCupHeroes
Sun&SandSports Sun&SandSports Bronze
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux Bronze
Garage366 Sun&SandSports/ShazamME
Sun&SandSports Sun&SandSports Bronze
MECMENACreaNngaHumanHard-drivetoBuildanIconicLaunch
Jaguar JaguarLandRover Spark44 Shortlisted
DIGITAL CAUSE MARKETING !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai Traffic'Jam' 7Up PepsiCo Shortlisted
IMPACTBBDODubai SwitchedOn 7Up PepsiCo Bronze
ZenithMENAKiri#Be[erWhenShared
Kiri FromageriesBel LeoBurne[ Shortlisted
IMPACTBBDODubai #Shopless Sadia BRF Gold
HavasWorlwide StandForGood Ooredoo OoredooGroup Silver
StarcomDubai #PostWisely duCorporate dutelecom LeoBurne[ Bronze
SayidatyFeedThemRight...toGrowRight!
صحيكبروا...صحغذيهم
SayidatyKitchen Sayidaty Gold
MagnaEgypt StreetChildren-NAFAS
Rexona&Clear Unilever Gold
WINNERS
BEST USE OF VIDEO !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai SwitchedOn 7Up PepsiCo Shortlisted
IMPACTBBDODubai TreehouseStore Extra Wrigley Shortlisted
DigitalRepublicLinkedbyIsobar
ExpressionsCampaign POND's Unilever Shortlisted
OpNmedia #ShareAPartOfYouthisRamadan
MajidAlFu[aim MajidAlFu[aim Shortlisted
MagnaEgypt MastersofTea Lipton Unilever Shortlisted
IMPACTBBDODubai StopTheHunger Snickers Mars Bronze
MagnaEgypt Rexona-DoMore Rexona Unilever Shortlisted
TheOnlineProject Let'sCookTogether IKEA IKEAUAE KiwiMediaSoluNons Silver
IMPACTBBDODubai #Shopless Sadia BRF Bronze
OpNmedia SRTHeroesbyFCA FiatChryslerAutomobiles SRT Publicis Solver
CaratMENA GymisEverywhere Reebok AdidasEmergingMarkets Socialize Bronze
ZenithMENA
Nana#IChooseToLiveFearlessLive
SCA-SvenskaCellulosaAkNebolaget
NANA-SanitaryTowels
PublicisMediaContent Bronze
BEST VIRAL CAMPAIGN!
Entrant company! Entry title ! Brand! Client !Support Agencies!
TheOnlineProject AprilFools NESCAFÉ NestléMiddleEast Shortlisted
WINNERS
BEST USE OF DIGITAL BY SECTOR: CHARITY, NGO OR NFP !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai SwitchedOn 7Up PepsiCo Shortlisted
IMPACTBBDODubai #Shopless Sadia BRF Shortlisted
DigitalApe My-غيرتجربتيUniqueExperience GreatBritain BriNshCouncil iProspectMENA Bronze
DIGITAL ACTIVATION!
Entrant company! Entry title ! Brand! Client !Support Agencies!
Garage366 Sun&SandSports/ShazamME
Sun&SandSports Sun&SandSports Shortlisted
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux Gold
HugDigital SkiDubai360VRExperience SkiDubai SkiDubai Bronze
IMPACTBBDODubai #SaveYourFlavour Galaxy Mars Shortlisted
Garage366Sun&SandSports/EuroCupHeroes
Sun&SandSports Sun&SandSports Silver
CaratMENA #unexpected Chevrolet GeneralMotors Commonwealth//McCann Gold
IMPACTBBDODubai StopTheHunger Snickers Mars Gold
WINNERS
BEST USE OF DIGITAL BY SECTOR: FINANCIAL AND BANKING !
Entrant company! Entry title ! Brand! Client !Support Agencies!
MindshareMENA Afreshstart HSBC HSBC Gold
BEST USE OF DIGITAL BY SECTOR: FMCG !
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai TreehouseStore Extra Wrigley Shortlisted
IMPACTBBDODubai MusicalOrder KFC/Pepsi PepsiCo OMD Bronze
MagnaEgypt Rexona-DoMore Rexona Unilever Shortlisted
IMPACTBBDODubai StopTheHunger Snickers Mars Shortlisted
RBBiCookingUpaStormwithDigitalMedia
AlAlali AlAlali Shortlisted
IMPACTBBDODubai SwitchedOn 7Up PepsiCo Gold
MagnaEgypt MastersofTea Lipton Unilever Bronze
BEST USE OF DIGITAL BY SECTOR: AUTOMOTIVE!
Entrant company! Entry title ! Brand! Client !Support Agencies!
CaratMENA #unexpected Chevrolet GeneralMotors Commonwealth//McCann Shortlisted
MECMENA AnIconicLaunchforanIconicSUV Jaguar JaguarLand
Rover Spark44 Bronze
Socialize LeadingTheWayToDigitalLeads
Mercedes-BenzCars
Mercedes-BenzCarsMiddleEast Gold
WINNERS
BEST USE OF DIGITAL BY SECTOR: MEDIA !
Entrant company! Entry title ! Brand! Client !Support Agencies!
Sayidaty
SayidatySnapchat–TheWomenmagazinebecomingsnappy!
Sayidaty Sayidaty Shortlisted
BEST USE OF DIGITAL BY SECTOR: RETAIL !
Entrant company! Entry title ! Brand! Client !Support Agencies!
ImpactPorterNovelli
Centrepoint#GirYourTime Centrepoint Centrepoint IMPACTBBDO Silver
Sayidaty SayidatyMall-ecommerce
www.sayidatymall.net Sayidaty Shortlisted
BEST USE OF DIGITAL BY SECTOR: TECHNOLOGY/TELECOMMUNICATIONS !
Entrant company! Entry title ! Brand! Client !Support Agencies!
StarcomDubai #PostWisely duCorporate dutelecom LeoBurne[ Shortlisted
StarcomDubai TheTouristJourney
Pre-PaySIMcards dutelecom LeoBurne[ Gold
MediaComMENA BetweentheEars BOSE BOSE Shortlisted
BEST USE OF DIGITAL BY SECTOR: TRAVEL, SPORT AND ENTERTAINMENT!
Entrant company! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai SkipFriday13 LotoLibanaise LaLibanaiseDesJeux Shortlisted
WINNERS
GRAND PRIX !
Entrant company!
Category! Entry title ! Brand! Client !Support Agencies!
IMPACTBBDODubai
BestUseofMobile SkipFriday13 Loto
LibanaiseLaLibanaiseDesJeux GrandPrix
AGENCY OF THE YEAR!
IMPACT BBDO Dubai! GOLD !
Garage 366! SILVER!
Magna Egypt ! BRONZE!
NETWORK OF THE YEAR!
BBDO Worldwide – Part of Omnicom Group! GOLD !
Publicis Group! SILVER!
WPP ! BRONZE!
WINNERS