A Your AgentAboutAbout

You

r Agen

t

8Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.

Not all real estate practitioners are REALTORS®. Here’s why it pays to work with a REALTOR®:

1. Navigate a complicated process.A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.

2. Information and opinions.A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

3. Help finding the best property.Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.

4. Negotiating skills.There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Property marketing power.Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family.

6. Someone who speaks the language.If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.

7. Experience.Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. Even if you have done it before, laws and regulations change. Realtors®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.

8. Objective voice.For most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.

Bottom line: Do you have the expertise to sell your home in today’s market? A REALTOR® does.

with a REALTOR®

Reasons to work88

HPortions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.

Not all real estate practitioners are REALTORS®. Here’s why it pays to work with a REALTOR®:

1. Navigate a complicated process.A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.

2. Information and opinions.A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

3. Help finding the best property.Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.

4. Negotiating skills.There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Property marketing power.Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family.

6. Someone who speaks the language.If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.

7. Experience.Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. Even if you have done it before, laws and regulations change. Realtors®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.

8. Objective voice.For most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.

Bottom line: Do you have the expertise to sell your home in today’s market? A REALTOR® does.

Sell Your Home

I Help YouHowHow

A WindermereAboutAbout

Exclusive Properties

Win

derm

ere

HWindermere is a network of real estate businesses and a community of people who seek trust and mu-tual respect in each of our relationships. We serve neighborhoods throughout the West and, through our affiliations with related firms, we can link to neighborhoods and services around the world. We are committed to:

Leadership in the real estate industry.

Windermere is committed to being a leader among our peer firms. We build and support close-knit teams. Our wish is to foster teamwork while reserv-ing the freedom each of us needs to satisfy buyers and sellers and find personal satisfaction.

The highest ethical standards. Uncompromising honesty and integrity.

We will continue to grow while exercising practices that meet the highest ethical and business standards.

The best from and for Windermere people.

Our greatest assets are Windermere people–the sales associates, managers, supporting staff and owners with whom we hope to sustain mutually satisfying, productive and lasting relationships. We place high priority on their growth, development and job satis-faction, and provide all the opportunity for reward commensurate with contributions.

The improvement of life in the neighborhoods we serve.

We will be personally involved in civic and com-munity affairs that improve the quality of life in our neighborhoods, and will contribute both financial and human resources to achieve these ends.

Statement

MissionOurOur

H“Windermere has always emphasized professionalism. Our associates are the primary component to our success and growth. We‘ve worked very hard over the years to build our reputation as a company whose representatives are fair, honest, knowledgeable and genuinely care about their communities.”

–Geoff Wood, Chief Executive Officer; Windermere Real Estate

Hire the best people. Give them the best tools. Create a professional approach.This founding philosophy of Windermere has been implemented through the introduction of new programs that have set industry standards which have given agents the knowledge they need to meet the needs of buyers and sellers.

The Best People.Windermere’s sales force is the company’s greatest asset. Windermere’s associates include experts in all areas of real estate. While residential real estate is the mainstay of its business, Windermere has partners who specialize in relocation, financing, insurance, escrow and new homes.

The Best Tools.As part of the Windermere network, agents may also take advantage of a variety of programs and innovative services including technology, marketing, and education that they can put to work in their local market. These innovative tools allow them to serve homebuyers and homesellers in a way that is unique to Windermere.

A Professional Approach.Windermere’s structure allows offices to operate independently while retaining the benefits of being associated with a respected brand–benefits such as advertising buying power, agent benefits and powerful technology tools. At the same time, agents are intimately familiar with their local communities, allowing them to provide knowledgeable and high-caliber real estate services tailored to the client’s needs.

PhilosophyOurOur

The Windermere mark is our historic symbol used in conjunction with the Windermere name. Together, they comprise the Windermere logo.

The tree in the center of the mark represents Windermere as a living, vital organization that is committed to serving individual neighborhoods through its branch system.

The two brackets on the left and right surrounding the tree join together to create a diamond, symbolizing our commitment to quality customer service. Windermere’s unity and strong network are also represented by the two individual brackets joining together to become one strong, unified structure.

The points of the diamond depict Windermere as an innovative industry-leader focused on the future.

Quality Business Practices: We conduct business as caring professionals. Our ethics are higher than board rules require and our service is infused with courtesy and integrity.

Standards of Practice:Our standards are built on trust and respect. Expect value and honesty in a Windermere real estate agent.

Full Service: From financing to escrow, our team can take care of all your real estate needs.

The Network: Local offices with a global reach. We are high tech people with high touch service.

Community:We are a collection of interesting, passionate, committed people who truly believe in building vibrant and livable communities.

Tools & Resources:We don’t just try new tools, we are leaders in the techno-logical revolution of real estate practices.

of Windermere

Cornerstones 666

TheWindermere

WayNetwork Full Service

QualityStandards of

Practice

Community Tools &Resources

TheWindermere

Way

TWindermere at a glance:

• Established 1972

• Number of offices 375

• Number of agents 8,273

• Total sales volume $31,860,630,014

Real Estate Brand in the West

Leading RegionalTheThe

We’ve once again been honored by a prestigious industry organization. REAL Trends has ranked us as the largest regional real estate brand in the western United States.*

Windermere Real Estate is the leading residential real estate network in the West and serves neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, Washington and British Columbia.

*From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008.

Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.

AWindermere Exclusive Properties

• Established April 1, 2001

• Number of agents more than 400

• Number of offices 8

Exclusive Properties

Windermere

...a�d gro�i�g.

AboutAbout

Carlsbad Village Windermere355 Carlsbad Village Drive, Carlsbad, CA 92008 Phone: 760-434-4340 Fax: 760-730-3191

Carlsbad Faire Windermere300 Carlsbad Village Drive, Carlsbad, CA 92008 Phone: 760-729-2900 Fax: 760-729-6762

Carmel Valley / La Jolla Windermere11155 East Ocean Air Drive, San Diego, CA 92130 Phone: 858-436-3260 Fax: 858-436-3265

Escondido Windermere100 South Escondido Blvd., Escondido, CA 92025 Phone: 760-291-1000 Fax: 760-746-8696

Rancho Santa Fe / Fairbanks Ranch WindermereAddress: 16236 San Dieguito Road, Rancho Santa Fe, CA 92067 Phone: 858-756-2865 Fax: 858-756-2872

La Costa / Encinitas Windermere1905 Calle Barcelona, Suite 230, Carlsbad, CA 92009 Phone: 760-931-6111 Fax: 760-931-1026

Rancho Bernardo Windermere16890 Bernardo Center Drive, San Diego CA 92128 Phone: 858-487-2002 Fax: 858-675-9690

Solana Beach / Del Mar125 East Lomas Santa Fe, Solana Beach, CA 92075 Phone: 858-523-9252 Fax: 858-523-0757

LocationsOffi�Offi�

OAt Windermere, one key fits every office. We can meet in any one of our convenient, high tech business centers.

WSan DiegoWindermereWindermere

There are nearly 500 Windermere agents in San Diego. We work together, attend caravans together and hold special networking meetings to better serve our clients.

GWith 400 offices and 9000 agents through out the West Coast, Windermere agents are very well connected. We use our extensive network to market properties to the right buyers in the right places.

ConnectedGetGet

TAt Windermere, we work as a team.

Our agents are supported by an expert staff of real estate professionals who are trained to make selling a home a smooth and pleasant experience.

Armed with the most advanced technology and the highest ethical practices, we can facilitate the sales process with our comprehensive array of services.

Here are just a few of the people already in place to assist your Windermere agent:

• Transaction Coordinators

• Marketing and Advertising Directors

• Technology Experts

• Professional Photographers/ Videographers

• Loan and Escrow Officers

• Home Staging Designers

From our local owners to our dedicated managers, we are all here to help.

Team Approach

WindermereTheThe

TWindermere wins Silver Medal in 11th Annual “Best Of” Reader’s Poll.

Windermere Exclusive Properties won the Silver Medal in the Real Estate Company category of the 11th Annual “Best Of “ reader’s poll, conducted by the San Diego Ranch Coast Newspaper Group.

Readers of the Rancho Santa Fe Review, Carmel Valley News and Del Mar Village Voice recognize Windermere as a favorite choice for real estate in San Diego.

“Any Windermere agent will tell you, our work is not about houses; it’s about people,” said Steve Rodgers, President. “We care a lot about our community and are grateful to be considered among its Best.”

in Real Estate & Beyond

AchievementsTheThe

Our work is not about houses. It’s about people.

We’re in the business of selling houses. But more importantly, we’re helping people find a place they can call home. Our commitment to service extends beyond each real estate transaction. Every year since 1984, Windermere associates have skipped work for a day to complete neighborhood improvement projects.

Not only is Community Service Day a great opportunity to give back to the communities where we live and work, it also gives us a chance to work together. We clean, landscape and repair parks, playgrounds, schools, shelters and community buildings. Each office selects a project that best serves its community needs.

After all, real estate is rooted in our communities. And an investment in our neighborhoods gives us all a better place to call home.

Past projects include beach clean ups, food drives for community resource centers, mobile blood drives and outreach work with the children of Operation Hero.

Community Service Day has been recognized by several local and national organizations for its community improvement projects.

in Real Estate & Beyond

AchievementsOurOur

O

THelping Homeless and Low-income Families

Every transaction makes a difference.

Windermere’s commitment to serving our communities goes beyond providing our buyers and sellers the best in real estate services. Every time a Windermere sales associate sells a home, a portion of the commission goes to the Windermere Foundation, a non-profit organization established in 1989. Contributions from Windermere agents combined with contributions from Windermere employees and the public have allowed the Windermere Foundation to distribute over two million dollars annually in recent years to non-profit agencies dedicated to helping homeless and low-income families.

Housing is our business.

Helping homeless and low-income families is a natural extension of our business. Non-profit agencies receiving Windermere Foundation dollars have furnished emergency and transitional housing, have subsidized costs for services such as health care, employment counseling, placement and training, day care, scholarships and much more.

Building a future for homeless and low-income children.

A significant portion of Windermere Foundation dol-lars go toward programs that help children. Estab-lishing and funding literacy programs, underwriting the costs of summer camp, and providing basic necessities such as new school shoes, socks, and underwear are among the many projects that the Windermere Foundation supports. We believe that building a child’s self-esteem is an investment in our future.

Foundation

WindermereTheThe

OSteve Rodgers, President of Windermere Exclusive Properties, was awarded the ABLE Corporate Citizen of the Year Award at this year’s second annual A.B.L.E Awards Sunday, June 28th.

The Achievements in Business Leadership Excellence (ABLE) Awards were designed to recognize

some of North County’s most active community members and businesses. The event was a celebration of doing business successfully, responsibly, and in the spirit of San Diego North.

“This award belongs to the entire Windermere Team. As real estate agents it’s our philosophy and our pleasure to give back to the communities that we work in and live in,” said Rodgers. “We will be persistent in promoting environmental efficiency and will continue to do our part to keep San Diego great.”

The spirit of the Corporate Citizen of the Year Award is to recognize those individuals who have demonstrated a philosophy of giving and corporate social responsibility to make a significant impact on the San Diego North region’s health and well being.

This year’s award recognizes Steve Rodgers as being a leader in his field, leading the way ethically and with his community’s best interest always in mind. His Community Outreach Programs have been of great help to his fellow citizens and always include the majority of his fellow Windermere associates.

In past years Rodgers has been involved in doing commercials for the blood bank and has been involved in a number of Southern California Beach Clean-Ups and Cancer Walks. He has also made contributions to the Children’s Hospital and Jenna Druck Foundation and gotten his hands dirty in a number of environmentally friendly green community events. Steve Rodger’s dedication to his craft and community combined to make him the ideal choice for the ABLE Corporate Citizen of the Year Award.

“Corporate Citizen of the Year”

PresidentOurOur

MMarketing Your HomePlan forMyMy

Marketin

g

TThere are two major factors in selling your home:

• Price

• Effective Marketing

Eighty percent is how your home is priced, and 20 percent is effectively marketing your property to buyers and other real estate agents.

Because your home is not the only one on the market pricing it comparably to the market is vital to getting it sold. Without a doubt, the price of the home plays the biggest role in the buyer’s decision.

Key Market Factors:

How long does it take to sell a home? There is no easy answer. Recognizing the key factors influencing the market can give you significant control over the time it takes to sell your home.

The proper balance of these factors will expedite your sale.

We Cannot Control:

• Location

• Competition

• Market Conditions

We Can Control:

• Condition of your home

• Terms

• Price

80/20 Rule of PricingTheTheand Marketing a Property

20% Effective

Marketing

80% Price

A

A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market.

The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.

Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.

The following are a few things to keep in mind about pricing:

• Realistic pricing will achieve maximum price in a reasonable time.

• Your cost or profit desire is irrelevant; the market determines the price.

• The cost of improvements are almost always more than the added value.

• Houses that remain on the market for a long time do not get shown.

• A house that is priced right from the beginning achieves the highest proceeds.

Comparative Market AnalysisAA

IDetermining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important.

If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.

By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market.

Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price, or, even worse, no sale at all.

Therefore, your home has the highest chance for a fruitful sale when it is new on the market and the price is reasonably established.

-20%

20%

40%

60%

80%

100%

% of Potential BuyersWho Will Look At Property

10%

+15%+10%

-10% -15%

30%

60%

75%

90%

Asking Price in Relationto Market Value

Market Value

PricingIntelligentIntelligent

YMy marketing plan leverages traditional print marketing, high tech internet tools and the power of personal communication. While the dates change depending on month, here is what your marketing calendar will look like.

Marketing CalendarYourYour

Virtual OPEN HOUSE

HOME LISTED

Install lock box

Schedule professional photography and/or

videography for a virtual tour, media gallery,

brochures/ads

Submit to MLS

Arrange any necessary cleaning and staging

Add photography and virtual tour to MLS

Install For Sale sign and text message

sign riderOrder flyers/brochures

and postcards

Feature on my website and hundreds

of other real estate sites

Showcase on Realtor.com and

Enhance on SignonSanDiego.com

Fill flyer box and local offices with brochures

Mail Just Listed cards to target areas

Post video on YouTube

& other top video sites

Share listing on social networking sites

Send email blast and optional video blast

Submit listing to papers like the Union Tribune

for open house and display ads

Pitch at Broker Caravans for

San Diego agents

Distribute flyers

Pitch at Windermere office meetings

Write about listings on real estate blog sites

Refresh electronic ads

Repost on social networking sites

Promote Open House in Newspaper

and online

Prepare house for show refill flyer box

and Walk neighborhood

OPEN HOUSE

Call network of referral agents

Get Open House feedback

Submit optional ads to Dreamhomes,

Windermere Homes or Windermere Living

Pitch at Broker Caravans for

San Diego agents

Distribute flyers

Pitch at Windermere office meetings

Write about listings on real estate blog sites

Refresh electronic ads

Repost on social networking sites

Promote Virtual Open House Online

Virtual OPEN HOUSESend email blast and optional video blast

Submit ads to papers like the Union Tribune

for open house and display ads

Pitch at Broker Caravans for

San Diego agents

Distribute flyers

Pitch at Windermere office meetings

Write about listings on real estate blog sites

Refresh electronic ads

Repost on social networking sites

Promote Open House in Newspaper

and online

Prepare house for show refill flyer box

and Walk neighborhood

OPEN HOUSE

Call network of referral agents

Get Open House feedback

Review progress and negotiate offers

OPEN ESCROW

Lead you through the escrow process

4 5321

11 12109876

18 191716151413

25 262423222120

30292827

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

TFeatures and benefits of the Multiple Listing Service.

When you agree to work with me, I will immediately list your home with our local Multiple Listing Service (MLS). This means that complete information about your home can be accessed by any licensed agent. Since nine out of ten buyers use an agent in their home search process, this complete and detailed database of listings is an important tool.

A lockbox can help sell your home.

When your home is listed on the MLS, your home will also receive a lockbox, sometimes referred to as a keybox. The lockbox is attached to your home and will contain an entry key. Most areas now have electronic lockboxes that require a special code or card to open and release the key.

Benefits of a lockbox:

• Allows real estate agents from various companies to show your home whether it’s occupied or not.

• Saves time that agents would have to spend retrieving keys from the real estate office.

• Provides controlled access by requiring agents to enter a unique security card or code.

• Through tracking the unique user identification data agents must provide, I’ll know which agents have shown your home. I can then follow up with those agents to get critical feedback that may speed the sale of your home.

MultipleTheTheListing Service

TMarketing Your Home

Print marketing is a great way to communicate your homes unique value. I use a variety of media to reach multiple avenues of interested to interested buyers.

Property Brochures

• Stunning photography and key property features on a beautifully designed Property Brochure.

• Perfect to fill flyer boxes, hang in office windows and distribute at networking events.

Direct Mail Marketing

• Custom postcards and letters sent directly to the hands of neighbors, key prospects and real estate agents.

Newspaper/Magazines

• Extra exposure in select San Diego media to boost awareness among active buyers.

Distinctive Signage

• Distinctive Signage highlights homes for sale.

• Sign riders with website and text options make it easy for buyers to get more information.

Print:InIn

OAttract More Buyers with a Windermere Open House.

Before buyers purchase a home, they need to walk through it and picture themselves living in it. According to a national survey*, more than 52 percent of buyers use open houses as an information source when looking for a home. You’ll want to take advantage of this exposure and I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking.

*National Association of REALTORS® 2006 Profile of Home Buyers & Sellers

HousesOpenOpen

TMarketing

Power ofTheThe

Mailed directly to target neighborhoods, prospective buyers and agents.

Listings are showcased with high quality brochures, telling the story to prospective buyers.

OBuyer’s Agents

Networking withOurOurMore than 90 percent of buyers choose to work with a real estate agent and most homes that are purchased last year were located from within the Realtor network.

I am directly connected to thousands of agents.

• My local brokerage includes nearly 400 agents and affiliates in eight San Diego offices. I see Windermere agents regularly in office meetings and sales rallies.

• I can communicate with 9,000 other Windermere agents and affiliates throughout the West Coast through company newsletters, emails and blog posts.

• I am part of the National Associations of Realtors (NAR), the California Association of Realtors (CAR) and the San Diego Association of Realtors (SDAR).

• I attend local caravans and network with other full time agents from different companies at industry events.

U Exclusive PropertiesTechnologythe Latest in Today’sUsingUsing

Techn

olo

gy

TYour Home’s Presence On The Internet is Now More Important.

A survey of home buyers who recently moved asked:

“Do you think the internet is becoming more important than print advertising to market a home?”

According to the National Association of REALTORS®, more buyers found their home onthe internet than through a print ad or a sign.

Where buyers found the home they eventually purchased:

Real estate agent 34%

Internet 32%

Yard sign/Open House sign 15%

Friend, relative, neighbor 7%

Homebuilder or their agent 3%

Directly from the sellers/ 2% Knew the sellers

Home book or magazine 1%

Homebuyer

Internet SavvyToday’sToday’s

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers

Dramatíc Online ExposureWindermere uses a strategic internet marketing campaign and the latest real estate

technology to place your home at the finger tips of millions of potential buyers.

L• Windermerewasthefirstrealestatecompanyto featureaninteractive listing mapontheir website,allowingvisitorstoconvenientlysearch forpropertiesfromthecomfortoftheirhomes.

• WindermereExclusivePropertieswasthefirstreal estatebrokerageinSanDiegotolauncha company wide blog site.Itisupdateddaily withrealtimenews,poweredbymorethan 100activeagentauthors.

• WearetheonlyrealestatebrokerageinCalifornia withourownmultimedia production company andgreen screen studio.Ourteamof videographersanddirectorssupportagentswith everythingfromprofessionalphotographytofull motionvideo.

• Windermeredevelopedanexclusivevirtual toolsetthatallowsustoreach,trackandengage buyersonaninternationallevel.

• Windermerelistingsaresyndicatedtothousands ofwebsitesthroughthemostsophisticated internet property marketing plan everdeveloped.

• Windermerehasanexclusivetextmessagesystem thatprovidesinstantpropertyinformationonall homesforsale,24houraday. It’s the modern day flier box.

Ifyouwantaccesstothegreatesttoolstechnologyhastooffer,chooseaWindermereagent.

RealEstateTechnology

Toeffectivelyworkwithtoday’sinternetsavvyhomebuyer,youneedaninternetsavvyRealtor.

LeadingLeading theWayin

SRealtor.com

Capturing Buyers On REALTOR.COM.®

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.

• Your home will be more visible to buyers

• I receive customer leads directly so I can personally respond to buyers

• There are additional enhancements I can add to your listing to show off the best features

What SHOWCASE LISTING ENHANCEMENTS do to help sell your property.

• More exposure for your property

• Up to 25 jumbo photos

• Listing video tours

• Promote open housesSHOWCASELISTINGS.

onShowcasedShowcased

EI use enhanced listings on SignOnSanDiego.com to give your home premier placement on the #1 local site for real estate searches.

• SignOnSanDiego.com is San Diego’s most visited local Web site.

• It receives about 30 million page views and more than 3 million visitors each month.

• SignOnSanDiego reaches 32% of all San Diego Internet Users & 24% of all San Diego adults.

onEnhancedEnhanced

OWindermere websites are cutting edge. They include: interactive maps for easy property searches; an advanced blogging platform; social networking mash ups; and professional videos and home tours.

Presence

InternetOurOur

PSingle Property Websites are an innovative way to highlight the key features of your home. I use a unique web address (like www.123SanDiegoDrive.com) and populate the site with media rich content about the property.

This digital property flyer can include numerous photos, a virtual tour, a Google map, WalkScore, and community/school information. A “Share This” function makes it easy to forward the Property Website to interested agents and buyers. And with a single click, site visitors can contact me directly.

Homes with their own Property Website reach more buyers and often sell faster than those without a website. Rest assured that your home will be showcased with the most advanced real estate technology available.

Website

PropertyProperty

WOver the past few years, the way people use the internet has dramatically changed. Users want more than online directories, they want a perpetual stream of interactive and dynamic content. Blogs and other sites featuring user generated content are among the most popular tools people use to “get a feel” for new things, including real estate.

What you should know about Social Networking (member communities):

• Time spent on social networking sites has surged 73% this year.

• In February 2009, social network usage exceeded web-based email usage for the first time.

• 77% percent of active Internet users read blogs.

• There are more than 2 billion Google searches performed daily.

• YouTube accounts for more than 10% of all internet traffic and attracts nearly 83 millions visitors each month.

• 100,000 people check their Facebook Page every day, 30 million of them do it through their mobile device.

• California is home to more than 57% of Twitter accounts.

Buyers are actively using social networking sites to learn about San Diego and make their real estate decisions. I understand these tools and will leverage these sites to make your property more visible and attractive to the modern buyer.

Social Networking

2.0 &WebWeb

PToday’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%.

Windermere Exclusive Properties is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video.

The number of American users frequenting online video sites climbed 339% since 2003 and this year it became the fastest growing area of on-line marketing. We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.

Production Videos

PerfectP ictureP icture

ŠWe are a society “on the go.” Personal cell phones and wireless internet make it easy for us to conduct business from any place. A homebuyer can use a smart phone to search for properties, watch home and neighborhood tours on YouTube and engage in social marketing.

• Mobile internet access increased 36% in the US last year.

• There are 18 million Americans with mobile internet access. Globally, that number is 54 million.

• On average, 35-44 year olds send more texts than make phone calls.

• 53% of Smart Phone users are clicking on mobile ads and 35% are requesting more information.

To reach this moving market, I deliver real estate information to cell phones using text messages and the mobile internet.

Marketing for the Buyer on the Go

Phones & MobileSmartSmart

I• Today’s buyers want information fast, very fast. I use a state of the art text message program to make sure that modern buyers can receive instant property information and I never miss an opportunity to sell your home.

• When a buyer sends a text inquiry about your property, they get an immediate response, 24 hours a day. I follow up with a timely phone call and capture more interested buyers because of my dedication to the latest technologies.

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YKeeping you informed about the progress of your home sale is among my top priorities. Not only will I be available to you in person, but there are many other ways we can communicate as well. I answer emails, calls and text messages–so you reach me quickly.

My system is transparent and I would be happy to share it with you.

I carefully monitor internet traffic and can show you amazing information about prospective buyers. Through visual reports and on-line tracking systems, I will show you how my marketing is attracting buyers to your property. You will know how to find your property on hundreds of websites, where to watch your virtual tour and what the feedback is from other agents who view your home.

Expect expert guidance and immediate phone calls for any breaking news. I will make it a smooth and organized transaction.

Reporting/Tracking

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GAgents, brokers and builders at Windermere are proud to be part of the “green” movement. There’s a growing awareness among professionals about the environmental impact of our every day business practices. We want to build vibrant and livable communities.

At Windermere, we use technology to reduce our carbon footprint.

• We store our forms and materials in an electronic library of digital documents rather than printouts.

• We use WINForms to complete real estate transactions neatly and without waste.

• Docusign reduces paper use by signing contracts and documents with electronic signatures.

• With electronic scanning and fax systems we can send proposals, contracts, and invoices. All parties can have signed copies without having to print anything.

• I use green marketing techniques, like calling my network and using internet advertising.

• I use multimedia property tours to reach buyers on a global level with a 24 hour virtual Open House.

• We participate in ecofriendly events, like beach clean ups and hardware collection events.

• Windermere raises environmental awareness through social networking groups and websites geared towards the green buyer and seller.

• We can recommend a host of green products and service solutions to our clients interested in going green.

Real Estate

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P Exclusive ProgramsPropertiesPremierPremier

Premier

TWindermere’s Premier PropertiesSM program wascreated more than a decade ago to meet the unique demands of marketing and selling luxury homes. The Premier Properties program focuses on accomplishing our mutual objective–– professionally marketing your property to qualified buyers and successfully selling your property at the best possible price.

Benefits Include:

• Special advertising opportunities

• Enhanced Web presence

• Networking with other agents in the high-end market

• Unique signage

Marketing Tools For Your Premier Property

At Windermere Exclusive Properties, we take a customized, targeted approach to marketing your Premier Property–using the right mix of tools to give your home high visibility in this niche market. The Premier Properties marketing program is designed to create maximum exposure to sell your home quickly at the highest value.

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OSpecial Advertising Opportunities.Windermere’s display ads in The San Diego Union Tribune and The North County Times gives your home broadcast print exposure throughout the region and distinguishes your home with the special Premier logo – drawing more attention to exceptional listings.

Enhanced Web Presence.Windermere’s Website, which receives millions of visitors each month, offers first-class exposure for luxury homes. The special Premier section, search function and logo differentiate Premier homes from others featured on www.windermere.com and www.windermeresandiego.com.

Full Motion Videos.We can also showcase your Premier home with high end, full motion videos. More than virtual tours, these mini-movies give your homes a competitive edge with upscale buyers.

Customized Marketing Materials.Our targeted direct mail campaigns give your Premier home exposure to key prospects, as well as top sales associates from all real estate companies who represent high-end buyers seeking upscale properties. Top-quality, full color brochures are available to help highlight your home’s distinctive features with photographs and detailed descriptions.

Unique Signage.Windermere’s exclusive Premier sign, stylized with the elegant Premier logo, gives your exceptional home the recognition it deserves. Information about your home will be presented at our Premier networking meetings, giving your home additional visibility among Windermere’s Premier property specialists.

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WThe On-line Home for Upscale Properties.

The Premier PropertiesSM program is designedto address the special needs of clients in the high-end market. Since its creation, we’ve developed a reputation for unparalleled expertise, an expansive network of experienced agents and pioneering marketing strategies. This proven marketing program includes a component that provides an enhanced online presence for upscale homes meeting the stringent Premier program requirements.

Whether our Premier listings are reached via a search from our industry-leading website Windermere.com or by going directly to WindermerePremier.com, home seekers can feel confident that these properties reflect the highest quality the market has to offer.

Through our online venues, the distinctive and inviting features of a Premier property are highlighted through the use of exclusive tools such as Photo Gallery, insightful community profiles, detailed property information and easy agent contact. Combined, these tools help create a marketing perspective second only to an in-person tour.

WindermerePremier.com