WIN With Web Video

Amani Channelwww.visualeyemedia.com

@visualeyemedia@urbanreporter

A Little About Me

• Broadcast Journalist• Award Winning Producer• Vlogger• Speaker/Teacher

What is Your Story?(how to share it)

Why Video?

• Show and Tell• Entertain• Persuade• Educate• Inform• Build a Brand• Advertise• Build Credibility

BECAUSE YOU CAN

The blending of music, graphics, and a compelling story are key

Basics of Video Production

• Visual Storytelling• Beginning/Middle/End• Talent• Compelling Pictures/Sound• Music• Graphics

Professional Services(You Get What You Pay For)

• Pre-Production (Planning) – Project development, identify audience, message and resources• Production (Lights – Camera – Action)• Post-Production (Editing – Music – Narration Graphics – Color Correction - Audio Mix)

Do It Yourself Video

• Webcam • Pocketcam: Kodak Zi8/FlipCam• Camcorder: Canon Vixia• Prosumer: Panasonic - Canon

Web Video ProductionBasic Equipment

• Camera• Mic• Tripod• Tapes/Recordable Media• Cables• External Hard Drive• PC/Mac – Editing Software• Compression Software• Hosting

Before You Shoot(What’s Your Niche?)

• Plan/Purpose• Audience?• Message?• Production Needs?• Expertise?• Distribution?• Any help?

Getting Started (Keep It Simple)

• Goal is to provide credible, interesting content• Keep your messages short/focused• Interview other experts• Cover events related to your niche• Talk about newsworthy issues• Produce tutorials/how-to

Production Basics

• Tripod• Microphone• Use the rule of thirds/watch framing• Hold your shot still• Shoot wide, medium, tight shots• Practice your delivery• Develop interviewing skills

Production Basics

• Lighting is important!• Outdoors – Use sunlight• Indoors – Use a lamp or window if natural light doesn’t cause backlighting• Buy Home Depot Halogens• Avoid shooting at night

Editing Basics

• Let the sound guide your content • Learn how to edit in/out points• Keep shots 3-5 seconds• Keep videos 1-3 minutes

Editing Basics (software)

• Windows Movie Maker – iMovie• Pinnacle• Sony Vegas• Adobe Premier• Final Cut Express/Pro• Avid

You Have a Video – Now What?

• Compress it (www.squared5.com)• Share it (YouTube, Facebook, blip.tv, Vimeo, Viddler)• Vlog (use embed code to share from third party web community)

Using Video on the Web

• Website video • E-newsletter (video snack)• Twitter welcome message• Video blog (vlog)• Webmercial• Testimonial video

Building your Credibility

• Keep your videos short/concise• Focus on three key points• Speak from the heart, not memory• Maintain eye contact w. camera• Watch umms • Do it in one take

What to Watch

• Mobile Video (iPhone, Android, smartphones)• Video Applications (Qik.com, Kyte.tv)• Livestreaming (Ustream.tv, livestream.com)• Tapeless cameras

Questions?

Amani Channelwww.visualeyemedia.com

@visualeyemedia@urbanreporter