Wimbledon

Give your brand a Wimbledon ‘halo’ in newspapers

Wimbledon

Give your brand a Wimbledon ‘halo’ in newspapers

Newspapers

Keep fans fully in the picture

Newspapers

The perfect media partner

Online newspapers

An extra dimension

Brand ad opportunities

in newspapers

Brand ad opportunities

in newspapers

Brand ad opportunities

in newspapers

Brand ad opportunities

in newspapers

Response to ads

Compelling context

Response to ads

Boost for brand image

Creative Benchmarking

National newspapers Creative Benchmarking demonstrates that advertising around newspapers’ coverage of Wimbledon has succeeded in reaching out to involve and motivate readers.

Creative Benchmarking, developed for newspapers in association with Kantar Media, is based on Kantar’s TV creative benchmarking system.

The key measure is TNS’s AdEval™ Motivated /Involved. Great newspaper advertising creates involvement with the reader, and motivates them to feel closer to the brand and / or to buy or to find out more.

To be involved consumers must like the ad and find it relevant. To be motivated, they must first be involved, and agree that the ad raises their interest in and opinion of the brand.

Creative Benchmarking is a cost-effective way for brands to evaluate the performance of their own, or their competitors’, TV and newspaper advertising in a similar way.

Ads are also scored against a range of ad metrics.

To read all about Creative Benchmarking, visit www.nmauk.co.uk/cb

The Top Wimbledon ads

The Top Wimbledon ads

Creative Benchmarking

The Top Wimbledon ads

Creative Benchmarking

Serve an ace for your brand

at Wimbledon