THE FUTURE IS WiMAX

Presentation’s Roadmap

Introduction to WiMAX

Project Deliverables

Benefits of our Report

Who will read this report?

Why WiMAX?

Marketing Strategy

SWOT Analysis

Demand for WiMAX

Potential Applications

Value-Added Services

Primary Data Resources

Conclusion

THE WHY- Harald THE WHAT - Liz

THE HOW - Ade

THE WHY

Worldwide Interoperability for Microwave Access

Wireless Metropolitan Area Network

Point-to-Multipoint Wireless Networking

IEEE 802.16 standard

True Broadband Speeds

IP Quality of Service

Large Channel Bandwidth

WiFi’s Big Brother

“Last Mile” Technology

What is WiMAX?

THE WHY

Project Deliverables

Marketing Strategy Report

Technical Analysis

Website

Hybrid Management?

THE WHY

Our definition of Hybrid Management:-

The application of management methodologies to the interdisciplinary study of practical real world problems and solutions.

Benefits of the Marketing Report

Comprehensive

Unbiased

Accurate

Timely

Transparent

Withstands the Test of Time

Value-Added

What our Marketing Report is offering you…

THE WHY

Operators

Vendors

Consultants

Financiers

Who is this report for?

THE WHY

WiMAX

3G

1 WiMAX masts

WiMAX Capability

10 3G masts!

Why WiMAX? : WiMAX Vs. 3G

THE WHY

(Source: Reuters, 2004)

WiMAX Vs. 3G

30 TIMES FASTER!Download speed

WiMAX Capability

Download speed

THE WHY

(Source: Reuters, 2004)

THE WHAT

End-to-end customer careCustomer Value Relationship (CVR)

Identify your clients and

create customer

segmentation

Apply product strategy and coms. plan

Identify the most

effective channels of distribution

Analyze broadband trends and

demand

Apply differentiating

factors that can be

employed

Marketing Strategy

THE WHAT

Product Analysis

Product Analysis helps create effective marketing…

Strength- 60% UK population with access to Broadband (DSL or Cable)

Opportunity- Exploit UK’s large addressable market

Weaknesses- Low level awareness of WiMAX and its benefits

Threats- Investment in 3G

THE WHAT

Demand for WiMAX

Knowing your market

SME’s Residential/SoHo’s

THE WHAT

Plenty of Applications Exist

• Telemedicine• Teleworking• E-Government

• Agriculture

• Distance learning• Public safety• National security• E-commerce

• Entertainment

• Applications for persons with disabilities

• Utility applications

• Small business assistance

• Information gathering

• Tourism

Potential Applications = Potential Opportunities

THE WHAT

Value-AddedNetwork Services

Guaranteed

Best Effort

Secured

UniversalAccess

Personalized,Rich Content

Subscriber, Audience

Profitable Content and Profitable Content and Application DeliveryApplication Delivery

Value-Added Services

THE WHAT

THE HOW

Where we have been the past 6 months…

THE HOW

Primary Data Resources

•Attended a WiMAX seminar in East Sussex

•Met with the CEO of a company deploying WiMAX

•Visited a deployment site in Bristol

•Met with the sales team of another already running a WiMAX network

•Met with the MD of a company charged with site acquisitions for wireless network cellsites

•Also met with Director of a software company writing software for WiMAX

Our busy 6 months…

THE HOW

http://wimax.moonfruit.com

• Main source of information and education• Important communications tool• On-going updates and maintenance• Intranet and inter group communications

Website

THE HOW

Value Added Services

Secured Guaranteed Best of Effort Service

Potential Applications

PA = PO PA = Potential Applications PO = Potential

Opportunities

Product Analysis

Strength Weaknesses Opportunities Threats

Marketing Report Summary

Demand Analysis

Know your market 2 Major markets

Marketing Strategy

Broadband Trends and Demands Identify customer segments Differentiating factor Product and Communication Channels of Distribution

1 5 3

2

4

THE HOW

Project Summary

THE HOW

Why we chose a WiMAX marketing report?

What is the marketing strategy for WiMAX success?

How we accomplished the task?

Telecommunication

Corporate Social Responsibility

Strategic Planning

Creating a substantialwireless broadband business

Conclusion

Information Technology

Sociology

Accounting Project Management

Marketing

THE HOW

Questions