WILLS LIFESTYLE

By: Ananya (BT0807) Abhijit (BT0808) Sneha (BT0809)

   

                        

Agenda History Mission and Vision Financial Status Pricing Physical Evidence Brand Ambassadors Adverstising Strategy Supply Chain Management Technology Sales Promotion Future

History ITC - August 24, 1910- 'Imperial Tobacco

Company of India Limited‘, Kolkata Cigarettes and Leaf Tobacco Packaging & Printing Business - 1925 1975 - Hotels business 1979 - Paperboards business 2000- Wills Lifestyle

LabelsWills Lifestyle chain of exclusive specialty stores. Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills – an exclusive range of fine

fragrances and bath & body care products Fiama Di Wills - a range of premium shampoos and

shower gels Wills Signature designer wear, designed by the

leading designers of the country.

Vision

A fashion wardrobe that complements every facet of your personality at work, party and a special occasion called “LIFE”

Truly 'International Shopping Experience' through world-class environment and a robust portfolio of offerings

Mission To be a one-stop, global solution

provider for lifestyle and become synonymous with “Quality Lifestyle across the Globe”

-Chairman YC Deveshwar

Key players in Apparel Retail

Store name

Pantaloon Mega-mart Lifestyle Westside Wills Lifestyle

Position-ing

Family store Value for money

Value pricing

Style & affordability

Enjoying the change

Format Type

Multibrand Ex. Arvind Mills

Multibrand Ex. Tata trent gr.

Ex. ITC

Floor size

28000sq.ft. 5000sq. Ft.

50000sq. Ft. 15000-30000sq. Ft.

1000-4000 sq.Ft

Categor-ies

Apparel, accessories

Apparel, furnishing

Apparel, accessories

Styled clothing

Relaxed wear, body care product,Apparel & Accessories

Financial Status

Backing from ITC: one of India's foremost private sector companies with a market capitalization of nearly USD $ 18 billion and a turnover of more than over USD $ 5 billion.

Rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine.

The financial crisis has hit buyers' budgets mostly those from developed countries including the US, Paris,UK

Rs. 8000 Cr market for branded clothes

High end labels: Rs. 2000 Cr Premium Brand market growth at 10

to 15% on average Wills Lifestyle : 25 to 30 %

Financial Status

SCM

ITC's Lifestyle Retailing Business Division (LRBD), has successfully implemented and customized Movex Movex and PREDATORand PREDATOR, two retail management solutions, and is all set to go live with its "Fashion ERP", across its Wills Lifestyle chain of specialty stores in India.

Price As a strategy, this division has also

taken a firm decision to stay away from seasonal discounting of its products.

The company proposes to change designs every six months – though around two dozen core styles will remain unchanged

Prices of the designer range begin at Rs.3,000 and go all the way up to Rs.15,000

Brand Ambassadors

Advertising Strategy Earlier ad ran for a very short while, relied

heavily on press, outdoor and direct marketing to build brand awareness

Wills Lifestyle, title sponsor for India Fashion Week, on TV

New Ad aims to bring out the brand’s high style quotient and how eminently worthy of emulation it is

Physical Evidence

Promotion: Events

Associated with country’s most exclusive & prestigious fashion event – WILLS INDIA FASHION WEEK

Apart from the wills lifestyle in the premium segment , ITC has also forayed its presence in the youth or the popular segment with JOHN PLAYERS & MISS PLAYERS

Promotion FDCI: ITC's Wills Lifestyle brand

to sponsor India Fashion Week B2B event, Wills Lifestyle India Fashion Week (WIFW)

Sales increased by 10-15 percent after joining hands with FDCI

FDCI : marketing platforms, seminars and workshops to promote fashion

Technology Garments destined for Wills

Lifestyle Retail slowed down when they got to warehouses

Everyday that a box of clothing stayed shelved in the warehouse, was a day less on display and 12 hours worth less of opportunities to make a sale

Technology RFID was the solution that could

best increase the company's responsiveness. A business case was put forth to implement RFID at an item level. The aim was to speed up existing processes, reduce time-to-market, handle material efficiently, and bring more accuracy of books versus physical stock

Awards And Recognitions Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category

at Asia Retail Congress 2008

Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine

Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj

Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India

The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail

The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, ISO 9001:2000 certification

ID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.

Awards and Recognitions Wills Lifestyle was named

uperbrand 2006 by the Superbrands Council of India recently

Wills Lifestyle has been twice declared 'The Most Admired Exclusive Brand Retail Chain of the Year' at the Images Fashion Awards in 2001 & 2003.

Future Despite a 30% drop in footfalls in malls across

the country over the last three months, ITC is undeterred with its expansion plans for the lifestyle retailing business division -- Wills Lifestyle

Franchisee route Plans to roll out 100 stores across 40 cities

over the next two years from 55 stores in 30 cities

Experimenting with a 1,500 square feet store on a pilot basis at the ITC Maurya hotel in Delhi

Wills Lifestyle apparel brand abroad, having already bought it in the US and Japan, and registered it in several other countries

Future

Thank You!