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JANUARY 2017

WILLIAM L. WILKIEALOYSIUS AND ELEANOR NATHE PROFESSOR OF MARKETING

UNIVERSITY OF NOTRE DAME

I. EDUCATIONAL BACKGROUND Field Dates Degree Stanford University Marketing 1966-71 Ph.D.Stanford University Marketing 1966-69 MBAStanford University Management 1966-67 SloanUniversity of Notre Dame Marketing/Mgm=t Science 1962-66 B.B.A.

II. ACADEMIC RECOGNITIONS AND AWARDS ! The American Marketing Association Foundation has established the “William L. Wilkie ‘Marketing for a

Better World’ Award,” conveyed annually to an academic leader in this field of study. ! McGraw-Hill/Irwin Distinguished Marketing Educator Award, American Marketing Association.! President & Board of Directors, Association for Consumer Research (International).! Fellow of the American Marketing Association (Inaugural Class). ! Lifetime Achievement Award, American Marketing Association Marketing & Society SIG.! The Pollay Prize (Canadian) for Intellectual Excellence in the Study of Marketing in the Public Interest.! Special Presidential Award, University of Notre Dame.! BP/Amoco Outstanding Teacher Award (student vote), Mendoza College of Business, University of Notre Dame.! Invited Faculty Member, 23 annual meetings of the AMA/Sheth Foundation Doctoral Consortium.! In-House Behavioral Science Expert, U. S. Federal Trade Commission.! Visiting Research Professor and Academic Advisory Council, Marketing Science Institute, Cambridge.! Chairman, Marketing and Society Special Interest Group, American Marketing Association.! Board of Directors, The Macromarketing Society.! Co-Author of the current Official Definition of Marketing, issued by the American Marketing Association.! 2 Kinnear Best Article Awards: Jnl of Public Policy & Marketing [1982-86,2001-03]. Finalist:[2008-10. 2012-13]! Author of article named a ACitation Classic in the Social Sciences@ by the Institute for Scientific

Information.! Author of article named a “Must Read Resource in Advertising” by the Oxford University Press.! Author of two books named as one of the “Six Superlative Sources” (one on the Federal Trade Commission,

and one on Consumer Food Preferences) by Infonography: Fields of Knowledge.! Named as one of the AMost-Cited@ authors in Marketing; author of 3 Amost-referenced articles@ in

Marketing.! Named in several studies as a AThought-Leader@ in Academic Marketing.! Named as one of ABest Researchers in Marketing@ in the Marketing Educator.! Named among AMost Productive" Consumer Researchers in study in the Journal of Consumer Psychology.! Special Task Force on the Development of Marketing Thought, American Marketing Association.! Advisory Board, Applied Economics Research Bulletin! Editorial Board, Journal of Marketing. ! Editorial Board, Journal of Public Policy & Marketing.! Editorial Board, Journal of Marketing Research. ! Editorial Board, Journal of Macromarketing.! Editorial Board, Journal of Consumer Research. ! Editorial Board, Handbook of Consumer Behavior.! Editorial Board, Acad. of Mark. Science Review. ! Editorial Board, Jnl. of Historical Res. in Marketing.! Editorial Board, International Journal of Research in Marketing.! Peer Grant Review Board, National Science Foundation.! Co-Chair, Doctoral Consortium (twice), American Marketing Association.! National Advisory Council, Alpha Mu Alpha [Marketing honorary society].! Who=s Who in America. ! American Men and Women of Science.

! Sears/AACSB Federal-Faculty Fellow. ! Outstanding Dissertation Award, American Marketing Association.

! GMAT [ATGSB] Scores: Quantitative 51, Verbal 51; Total 796

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II. ACADEMIC RECOGNITIONS AND AWARDS [continued]

! Stanford University: -- Invited Participant, Sloan Executive Program in Management of the Total Enterprise [Sept.1966-June 1967]. -- Stanford-Sloan Ph.D. Fellow [1966-67, 1967-68]. -- Ford Foundation Fellow [1968]. -- AAAA Educational Foundation Graduate Research Assistantship [1968-69].

! University of Notre Dame: -- Notre Dame Scholar [1962-66] -- Magna Cum Laude -- Hamilton Award -- President, Marketing Club -- Beta Gamma Sigma

III. UNIVERSITY AND BUSINESS EXPERIENCE

Firm or organization Dates Position

University of Notre Dame 7/87 - Present Aloysius and Eleanor Nathe Professor of Marketing

University of Florida 7/83 - 7/87 Graduate Research Professor7/80 - 7/83 Walter J. Matherly Professor of Marketing9/74 - 7/80 Associate Professor & Professor of Marketing

Harvard Business School 9/73 - 6/74 Visiting Faculty Member

Marketing Science Institute 6/73 - 9/74 Visiting Research ProfessorCambridge, MA

Federal Trade Commission 6/72 - 1/73 In-House Consultant

Krannert Graduate School, 9/70 - 6/74 Assistant Professor of Industrial AdministrationPurdue University

San Jose State University 1/70 - 6/70 Assistant Professor of MarketingStanford University 9/68 - 12/69 Instructor, Graduate AssistantWestinghouse Electric Corp.6/67 - 9/67 Manpower PlanningUnited States Steel Corp. 6/66 - 9/66 Special Projects GroupH.K. Porter Company, Inc. 6/65 - 9/65 Central Finance Office

6/64 - 9/64

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Expert Witness Experience:

Consultation & testimony regarding advertising and marketing practices. Among firm and agency clients:Aetna Healthcare Allianz American Motors AT&TAmoco Basic Research Campbell Soup CPC InternationalCiba-Geigy Rose Cippolone U.S. FTC E. & J. Gallo WinesGNC Hasbro, Inc. H.J. Heinz HondaJohnson & Johnson Lerach Coughlin Litton Industries MTD Inc.Norden Northwestern Bell NYLCare Pepperidge FarmPlayboy Enterprises Quaker Oats SmithKline Southern BellSouthwestern Bell Star-Brite State Farm Insurance Sun OilSwatch Watch United Healthcare U. S. West U.S.CnsmPrdSftyComm.Verizon Wireless

IV. PROFESSIONAL INTERESTSA. Research Interests

-- Marketing and Society, Scholarship in Marketing, Consumer Behavior, and Advertising.-- Public Policy and Legal Issues in Marketing.

B. Professional and Honorary Associations (prior and current)-- American Marketing Association -- Institute for Oper. Res. & Mgmt. Sciences -- Association for Consumer Research -- The Macromarketing Society -- American Council on Consumer Interests -- Academy of Marketing Science-- Society for Consumer Psychology -- Beta Gamma Sigma-- American Academy of Advertising -- Society for Marketing Advances

C. Courses Taught: Undergraduate Level School[s] -- Introduction to Marketing [Regular, Honors] Purdue, Notre Dame-- Marketing Decisions Purdue-- Marketing Research San Jose-- Consumer Behavior Florida, Notre Dame-- Promotion Management Florida-- Advanced Consumer Behavior [Honors] Florida, Notre Dame-- Marketing and Society [Honors] Florida-- Marketing Law and Regulation [Washington, DC] Notre Dame-- Exploring the Frontiers of Marketing Thought [Honors]Notre Dame* Graduate Level-- Marketing Plans and Decision-Making Purdue**/Florida-- Marketing Management Florida-- Marketing Research and Information Systems Purdue**-- Buyer Behavior Notre Dame-- Seminar in Consumer Behavior Notre Dame-- Exploring the Frontiers of Marketing Thought [Honors]Notre Dame*-- Consumer Research [Ph.D. Seminars] Purdue/Florida-- Marketing and Public Policy [Ph.D. Seminar] Florida-- Proseminar in Marketing [Ph.D. Seminar] Harvard/Florida

* BP/Amoco College Outstanding Teacher Award (vote of graduating senior class).** Finalist in Competition for Salgo-Noren Outstanding Teacher Award (MBA student vote).

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V. RESEARCH PUBLICATIONS AND ACTIVITIES

A. National Professional Activities

Extended Service[N.B., some below were noted on page 1]

-- In 2012, the American Marketing Association Foundation established the “William L. Wilkie ‘Marketing for a Better World’ Award” to be conveyed annually to leading academics in this field of study.

[The Inaugural Wilkie Award winner in 2013 was Professor Philip Kotler, Northwestern University, followed by Prof. Jagdish Sheth (Emory, 2014) Alan Andreasen (Georgetown, 2015), Thomas Kinnear (Michigan, 2016), and George S. Day (Wharton, 2017)].

-- President, Association for Consumer Research, 1979-80 [Board of Directors, 1978-81].

-- Chairman, Marketing and Society Special Interest Group, American Marketing Association [2012,2013,2014,2015].

-- Task Force on the Development of Marketing Thought, AMA [1984 - 1988].

-- Task Force to Develop the Official Definition of Marketing, AMA [2006 - 2007].

-- Selection Committee, American Marketing Association’s “Distinguished Marketing Educator Award” [2008, 2009, 2010, 2011].

-- Task Force on Transformative Consumer Research, Association for Consumer Research [2005].

-- Academic Advisory Council, Marketing Science Institute [1982 - 1987].

-- Board of Directors, The Macromarketing Society [2005 – present].

-- Advisory Council, "Value of Marketing" Research Program, Wharton School, U. of Penn. [1993 - 1997].

-- Advisory Council, AMA Special Interest Group on Marketing & Society [1998 - 1999].

-- Advisory Board, "Guidelines for Public Policy Research on Advertising" Research Program, Marketing Science Institute, Cambridge, MA [1991-1994].

-- Advisory Board, "Using Marketing to Serve Society" Research Program, Marketing Science Institute, Cambridge, MA [1991 - 1993].

-- Research Committee, American Council on Consumer Interests [1984 - 1987].

-- Editor Search Committee, Journal of Public Policy & Marketing [2016].

-- Editor, Journal of Public Policy & Marketing Special Issue, AMarketing=s Relationships to Society,@ [Spring 2005].

-- Editor, Journal of Public Policy & Marketing, Special Section, “Commemorating the Federal Trade Commission’s 100th Anniversary,” [Fall 2014].

-- Editor, Journal of Public Policy & Marketing, Special Section on “The History and Evolution of the Journal of Public Policy & Marketing: The Editors Speak…” [2011] (with E. Moore).

-- Advisory Board, Applied Economics Research Bulletin. [2006 – present].

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-- Editorial Board, Journal of Marketing. [1974-1993].

-- Editorial Board, Journal of Consumer Research. [1973-1987].

-- Editorial Board, Journal of Marketing Research. [1977-1984].

-- Editorial Board, International Journal of Research in Marketing. [2016-Present].

-- Editorial Board, Journal of Public Policy and Marketing. [1981-Present].

-- Editorial Board, Academy of Marketing Science Review. [2014-Present].

-- Editorial Board, Journal of Macromarketing. [2004-Present].

-- Editorial Board, Journal of Historical Research in Marketing. [2007–Present].

-- Editorial Board, Journal of International Consumer Marketing. [1988-Present].

-- Editorial Board, Handbook of Consumer Behavior. [1988-1991].

-- Editorial Board, University of Notre Dame Press [1987-1991].

-- General Advisory Board, International Business Press [1991 - Present].

-- Peer Grant Review Board, National Science Foundation.

-- Ad hoc Reviewer for:- Marketing Science - Psychology and Marketing- Operations Research - Stanford Research Institute- Journal of Consumer Policy - Prentice-Hall Publishers- Decision Sciences - Random House Publishers- Journal of Business Research - Dryden Press- Journal of Consumer Affairs - Academic Press- Int=l Journal of Marketing Research - Kent Publishing- Journal of Acad. of Mktg. Science - John Wiley & Sons Publishers- Journal of Consumer Research - Harcourt Brace Publishers- Journal of Marketing Research - Journal of Marketing

-- Consultant on Consumer Research, Federal Trade Commission.

-- Consultant on Consumer Research, Consumer Product Safety Commission.

-- Consultant to the Consumer Information Task Force of the Federal Trade Commission [1978-79].

-- National Advisory Council, Alpha Mu Alpha [Honorary Society].

-- "Fellow in Consumer Behavior" Award Committee.

-- Research Grant Advisory Board, National Science Foundation.

-- Steering Groups on: (1) Consumer Durables and (2) Consumer Goods, Marketing Science Institute.

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Program Management

-- Chairman, AMA/Sheth Doctoral Consortium [with Elizabeth Moore], University of Notre Dame, June 2016. -- Chairman, Doctoral Consortium on Marketing and Society, University of Notre Dame, May 1999.

-- Chairman, AMA Doctoral Consortium [with Michael Etzel], University of Notre Dame, 1986.

-- Program Chair, Annual Conference of the Association for Consumer Research, Miami Beach, 1978.

-- Chairman, Advisory Meeting on "Contributions From Marketing Academia" with the Commissionersof the Federal Trade Commission [with Patrick Murphy], Washington, 1991.

-- Chair, Doctoral Research Grant Program, American Marketing Association, 1976-77.

-- Chairman, "The FTC in the 1990's" Symposium [with Patrick Murphy], University of NotreDame, 1989 [this became the Annual Marketing and Public Policy Conference].

-- Chairman, Outstanding Doctoral Dissertation Competition, American Marketing Association [with Michael Etzel], 1992.

-- Chairman, Annual Marketing and Public Policy Conference, Washington, D.C., May 2009. [with Elizabeth Moore and Jan Pappalardo].

-- Chairman, Emerging Scholars Consortium on Marketing in Society Research, Washington, D.C., May 2009.[with Elizabeth Moore and Jan Pappalardo].

-- Chairman, Doctoral Consortium on Marketing and Society, Washington, D.C., May 2005.

-- Chairman, Annual Marketing and Public Policy Conference, University of Notre Dame, May 1999. [with Gregory Gundlach and Patrick Murphy].

-- Chairman, Public Policy Track, Annual Conference of the Macromarketing Society, June 2011.

-- Chairman, Public Policy Track, Annual Conference of the Macromarketing Society, June 2010 [with E. Moore].

-- Chairman, Marketing and Society Track, Winter Educators= Conference of the American Marketing Association, Scottsdale, AZ, February 2004. [with Gregory Gundlach].

-- Chairman, Ethical and Societal Issues in Marketing and Customer Relationships Track, Winter Educators= Conference of the American Marketing Association, St. Petersburg, FL., February 1999. [with Gregory Gundlach].

-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Washington, DC, 2017.

-- Conference Planning Committee, Annual Marketing and Public Policy Conference, San Luis Obispo, CA, 2016.


-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Boston, MA, 2014.


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-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Long Beach, CA, 2006. -- Conference Planning Committee, Annual Marketing and Public Policy Conference, Salt Lake City, UT, 2004.


-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Atlanta, GA, 2002.



-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Boston, MA, 1997.


-- Conference Planning Committee, Annual Marketing and Public Policy Conference, Atlanta, GA, 1995.


-- Program Chairman, Public Policy Track, Summer Educators= Conference of the American MarketingAssociation [with Gregory Gundlach], San Francisco, CA, 1994.

-- Program Chairman, Public Policy Track, Educator's Conference of the American Marketing Association, 1990.

-- Planning Committee, International Conference on Consumer Policy, American Council on Consumer Interests/Association for Consumer Research, 1984, 1985, 1986.

-- Program Committee, Annual Conference of the Association for Consumer Research, 1977, 1978, 1979.

-- Program Track Chair, Macromarketing, National Conference of the American Marketing Association, 1975.

-- Program Track Chair, Marketing Research, National Conference of American Institute for Decision Sciences,1974.

-- Chair, Nominations Committee, Association for Consumer Research, 1981.

Other Professional Activities

-- Invited Faculty Member, Doctoral Consortium of the American Marketing Association: 1977, 1978, 1979, 1980,1981, 1983, 1984, 1985, 1986, 1987, 1989, 1990, 1996, 1998, 2002, 2003, 2005, 2006, 2009, 2011, 2015, 2016,

2017.

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-- Invited Faculty member, Doctoral Consortium/Marketing and Society: 1995, 1999, 2003, 2005, 2009, 2011, 2013.

-- Judge, Special 50th Anniversary Research Competition, Marketing Science Institute, Cambridge, MA, 2011.

-- Judge, Paper Competition, Marketing and Public Policy Conference, San Luis Obispo, CA, June 2016.

-- Judge, Paper Competition, Annual Conference of the Association for Consumer Research, New Orleans, LA, 2015.

-- Judge, Annual Marketing and Public Policy Conference, Washington, DC, 2015.

-- Judge, Paper Competition, Annual Conference of the Association for Consumer Research, Baltimore, MD, 2014.

-- Judge, Paper Competition, Annual Conference of the Association for Consumer Research, Chicago, IL, 2013.

-- Judge, John Howard Doctoral Dissertation Award Competition, American Marketing Association, 2011.

-- Judge, Annual Marketing and Public Policy Conference, Washington, DC, 2011.

-- Judge, Annual Marketing and Public Policy Conference, Denver, CO, 2010.

-- Judge, Clayton Dissertation Award Competition, Marketing Science Institute, Cambridge, MA, 2010.

-- Judge, Annual Conference on Macromarketing, Laramie, WY, 2010.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Pittsburgh, PA, October 2009.

-- Judge, Summer Educators’ Conference of the American Marketing Association, Washington, D.C., 2007.

-- Judge, Annual Marketing and Public Policy Conference, Washington, D.C., 2007.

-- Judge, Winter Educators’ Conference of the American Marketing Association, San Diego, CA, February 2007.

-- Judge, Summer Educators= Conference of the American Marketing Association, Chicago, IL, August 2006.

-- Judge, Summer Educators= Conference of the American Marketing Association, San Francisco, CA, August 2005.

-- Judge, Annual Marketing and Public Policy Conference, Washington, D.C., 2005.

-- Judge, Summer Educators= Conference of the American Marketing Association, Boston, MA, August 2004.

-- Judge, Annual Marketing and Public Policy Conference, Salt Lake City, UT, 2004.

[professional activities listing for 2001-2003 is incomplete]

-- Special Issue Reviewer, ?Social Marketing Initiatives,@ Journal of Public Policy & Marketing, Spring 2002.

-- Judge, Paper Competition, Marketing and Public Policy Conference, Washington, D.C., June 2000.

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-- Judge, Consumer Behavior Track, Winter Educators' Conference of the American Marketing Association, San Antonio, TX, February 2000.

-- Judge, Alden Clayton Doctoral Dissertation Competition, Marketing Science Institute, 1999.

-- Judge, Paper Competition, Summer Educators' Conference of the American Marketing Association, San Francisco, CA, August 1999.

-- Judge, Paper Competition, Society for Consumer Psychology Conference, St. Petersburg, FL, February 1999.

-- Judge, Outstanding Doctoral Dissertation Competition, American Marketing Association, 1998.

-- Special Issue Reviewer, ?Pricing and Markets,@ Journal of Public Policy & Marketing, Spring 1998.

-- External Advisor, University of Arkansas, re: consideration of creation of a Center on Public Policy and Marketing, February 1998.

-- Judge, Policy and Strategy Track, Winter Educators' Conference of the American Marketing Association, Austin,

TX, February 1998.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Denver, CO, October 1997.

-- Judge, Consumer Behavior Track, Summer Educators' Conference of the American Marketing Association, Chicago, IL, August 1997.

-- Judge, Marketing and Society Track, Summer Educators' Conference of the American Marketing Association, Chicago, IL, August 1997.

-- Judge, Open Paper Competition, Marketing and Public Policy Conference, Boston, MA, May 1997.

-- Special Issue Reviewer, ?International Issues in Law and Public Policy,@ Journal of Public Policy & Marketing, Vol. 16, Spring 1997.

-- Judge, Consumer Behavior Track Paper Competition, Winter Educators' Conference of the American Marketing Association, St. Petersburg, FL, February 1997.

-- Judge, Buyer/Consumer Behavior Track Paper Competition, Summer Educators' Conference of the American Marketing Association, San Diego, CA, August 1996.

-- Judge, Open Paper Competition, Marketing and Public Policy Conference, Washington, DC, May 1996.

-- Judge, Open Paper Competition, Annual Conference of the Academy of Marketing Science, Miami, FL, May 1996.

-- Judge, Buyer Behavior Track Paper Competition, Summer Educators' Conference of the American Marketing Association, Washington, DC, August 1995.

-- Judge, Advertising and Marketing Communications Track Paper Competition, Summer Educators' Conference of

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the American Marketing Association, Washington, DC, August 1995.


-- Judge, Open Paper Competition, Marketing and Public Policy Conference, Atlanta, GA, May 1995.

-- Judge, Consumer Behavior Track Paper Competition, Winter Educators' Conference of the American Marketing Association, LaJolla, CA, February 1995.

-- Judge, Communication Track Paper Competition, Winter Educators= Conference of the American Marketing Association, LaJolla, CA, February 1995.

-- Judge, Open Paper Competition, Marketing and Public Policy Conference, Washington, D.C., May 1994.

-- Judge, Buyer Behavior Track Paper Competition, Winter Educators' Conference of the American Marketing Association, St. Petersburg, FL, February 1994.

-- Judge, Marketing Education: Crisis and Challenge Track Paper Competition, Summer Educators' Conference of the American Marketing Association, Boston, MA, August 1993.

-- Judge, Marketing Theory Track Paper Competition, Winter Educators' Conference of the American Marketing Association, Newport Beach, CA, February 1993.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Vancouver, October 1992.

-- Judge, Buyer Behavior Track Paper Competition, Summer Educators' Conference of the American Marketing Association, Chicago, IL, August 1992.

-- Judge, Consumer Behavior Track Paper Competition, Winter Educators= Conference of the American Marketing Association, San Antonio, TX, February 1992.

-- Judge, Improving Knowledge Development Track Paper Competition, Winter Educators' Conference of the American Marketing Association, San Antonio, TX, February 1992.

-- Judge, Consumer Behavior Track Paper Competition, Annual Conference of the American Marketing Association, San Diego, 1991.

-- Judge, Doctoral Dissertation Grant Competition, Marketing Science Institute, 1990.

-- Judge, Buyer Behavior Track Paper Competition, Winter Educators' Conference of the American Marketing Association, Orlando, 1991.


-- Judge, Open Paper Competition, AMA Public Policy Workshop, Washington, D.C., 1990.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, New York City, 1990.

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-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, New Orleans, 1989.

-- Judge, Public Policy Track Paper Competition, Annual Conference of the American Marketing Association, San Francisco, 1988.


-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Boston, 1987.

-- Judge, Public Policy Track Paper Competition, Annual Conference of the American Marketing Association, Toronto, 1987.

-- Judge, Consumer Behavior Track Paper Competition, Annual Conference of the Southern Marketing Association, 1987.


-- Judge, Paper Competition, Winter Educators' Conference of the American Marketing Association, San Antonio, 1987.

-- Invited Member, U.S. Department of Agriculture Academic Evaluation Team for the Consumer Sciences and Retailing Department, Purdue University, 1986.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Toronto, 1986.



-- Judge, Paper Competition, Winter Educator's Conference, American Marketing Association, St. Petersburg, FL, 1986.

-- Judge, Research Proposal Competition, Consumer Durables Steering Group, Marketing Science Institute, 1985.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research,Las Vegas, NV, 1985.

-- Judge, Doctoral Dissertation Research Grant Competition, Marketing Science Institute, 1985.

-- Judge, Public Policy Paper Competition, Annual Conference of the American Marketing Association, Washington D.C., 1985.

-- Judge, Communications Paper Competition, Winter Conference of the American Marketing Association, Phoenix, 1985.

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-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research,Washington, D.C., 1984.

-- Judge, Doctoral Dissertation Research Grant Competition, Marketing Science Institute, 1984.

-- Judge, Public Policy Track Paper Competition, Annual Conference American MarketingAssociation, Chicago, IL, 1984.


-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research,Chicago, IL., 1983.

-- Judge, Public Policy Track Paper Competition, National Conference American MarketingAssociation, Detroit, MI, 1983.


-- Judge, Outstanding Paper Award, National Conference of the American Marketing Association,Detroit, MI., 1983

-- Judge, Open Paper Competition, Annual Conference of the Association for ConsumerResearch, San Francisco, CA, 1982.

-- Judge, Public Policy Track Paper Competition, National Conference, American MarketingAssociation, Chicago, IL, 1982.


-- Judge, Doctoral Dissertation Research Grant Competition, Association for Consumer Research, 1981.


-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, St. Louis, MO, 1981.

-- Judge, Paper Competition, Special Conference on the Marketing of Services, American Marketing Association, Orlando, FL, 1981.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Washington, D.C., 1980.

-- Judge, Doctoral Dissertation Research Grant Competition, Association for Consumer Research, 1980.

-- Judge, Public Policy Track Paper Competition, National Conference, American Marketing Association, Chicago, IL, 1980.


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-- Judge, Marketing Research Track Paper Competition, American Marketing Association, Minneapolis, MN, 1979.-- Judge, Public Policy Track Paper Competition, American Marketing Association, Minneapolis, MN, 1979.

-- Awards Committee, Association for Consumer Research, 1978.


-- Judge, Consumer Behavior Track Paper Competition, National Conference, American Marketing Association, Chicago, IL, 1978.


-- Judge, Marketing Research Track Paper Competition, National Conference, American Institute for the Decision Sciences, 1977.

-- Judge, Special Topics Paper Competition, Annual Conference of the Association for Consumer Research, Chicago, 1977.

-- Awards Committee, Association for Consumer Research, 1977.

-- Judge, Macromarketing Track Paper Competition, National Conference, American Marketing Association, Hartford, CT, 1977.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research,Atlanta, GA, 1976.

-- Judge, Research Methodology Track Paper Competition, National Conference, American Marketing Association, Memphis, TN, 1976.

-- Judge, Consumer Behavior Track Paper Competition, National Conference, American Marketing Association, Memphis, TN, 1976.

-- Judge, Macromarketing Track Paper Competition, National Conference, American Marketing Association, Memphis, TN, 1976.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Cincinnati, OH, 1975.

-- Judge, Macromarketing Track Paper Competition, National Conference, American Marketing Association, Rochester, NY, 1975.

-- Awards Committee Association for Consumer Research, 1974-1975.

-- Judge, Marketing Management Track Paper Competition for National Conference, American Marketing Association, Portland, OR, 1974.

-- Judge, Open Paper Competition, Annual Conference of the Association for Consumer Research, Boston, MA, 1973.

-- Judge, Public Policy Track Paper Competition for the National Conference, American Marketing

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Association, Washington, D.C., 1973.


-- Judge, Research Track Paper Competition for the National Conference, American MarketingAssociation, Houston, TX, 1972.

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B. Publications 1

Books and Monographs

-- William L. Wilkie, Consumer Behavior, 3rd Edition. New York: John Wiley & Sons, 1994, 727 p.[named as one of “Six Superlative Sources on Consumer Food Preferences” in Infonography: Fields of Knowledge (www.Infonography.com)]

-- William L. Wilkie, Consumer Behavior, 2nd edition. New York: John Wiley & Sons, 1990,720 p.

-- William L. Wilkie, Consumer Behavior. New York: John Wiley & Sons, 1986, 705 p.

-- William L. Wilkie (ed.), Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity, Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.

-- William L. Wilkie [ed.], Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing, Vol. 8 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2012, 343 p.

-- Gregory T. Gundlach, Lauren G. Block, and William L. Wilkie [eds.], Explorations of Marketing in Society. New York: Thomson, 2007, 955 p.

-- Patrick E. Murphy and William L. Wilkie [eds.], The Future for Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s. Notre Dame, IN, University of Notre Dame Press, 1990, 469 p.

[named as one of “Six Superlative Sources on the Federal Trade Commission” by a U. S. Library of Congress specialist on regulation, in Infonography: Fields of Knowledge (www.Infonography.com)]

-- Elizabeth S. Moore, Janis K. Pappalardo, and William L. Wilkie [eds.], Contributions, Controversies, and Continuing Challenges in Marketing and Public Policy. Chicago: American Marketing Association, May 2009, 289 p.

-- Gregory T. Gundlach, William L. Wilkie, and Patrick E. Murphy [eds.], Proceedings of the 1999 Marketing and Public Policy Conference. Chicago: American Marketing Association, July 1999.

B William L. Cron, George S. Low, William L. Wilkie, et. al. [eds., as Track Chair], Marketing Theory and Applications, Vol. 15. Chicago: American Marketing Association, 2004, 268p.

-- Anil Menon, Arun Sharma, Sundar Bharadwaj, William Wilkie, et.al. [eds., as Track Chair], Marketing Theory and Applications, Vol. 10. Chicago: American Marketing Association, 1999, 276p.

-- Ravi Achrol, Andrew Mitchell, William L. Wilkie, et.al. [eds. as Track Chair], Enhancing KnowledgeDevelopment in Marketing, Vol. 5, Chicago: American Marketing Association, 1994, 470 p.

1 Listed by Marketing News as one of the 20 most-cited authors in Marketing during 1970's. Author of the most heavily cited article written in the 1970's, plus two others in top 45 articles. Listed, in a separate study reported in the Association for Consumer Research Newsletter, as one of the 10 most-cited authors of articles published in the top marketing journals over a 25-year period.

-- William Bearden, A. Parasuraman, William L. Wilkie, et. al. [eds., as Track Chair], Enhancing Knowledge Development in Marketing, Vol. 1. Chicago: American Marketing Association, 1990, 402 p.

-- E. Scott Maynes, Monroe P. Friedman, William L. Wilkie, et. al. [eds.] Research in the ConsumerInterest: The Frontier. Columbia, Mo.: American Council on Consumer Interests, 1988, 889 p.

-- Dipankar Chakravarti, Philip Hendrix and William L. Wilkie, The Promise and Practice of MarketSegmentation. Palo Alto, Calif.: Electrical Power Research Institute, 1987.

-- William L. Wilkie, The Federal Trade Commission's Affirmative Disclosure Program:An Evaluation. Washington, D.C.: Federal Trade Commission, 1981.

-- William L. Wilkie [ed.], Advances in Consumer Research: Vol. VI. Ann Arbor, Michigan:Association for Consumer Research, 1979.

-- William L. Wilkie and Paul W. Farris, Consumer Information Processing: Implications for Advertising. Cambridge, MA: Marketing Science Institute, 1978.

-- Peter R. Dickson and William L. Wilkie, The Consumption of Household Durables: A BehavioralReview. Cambridge, MA: Marketing Science Institute, 1978.

-- William L. Wilkie, How Consumers Use Product Information: An Assessment of Research in Relation to Public Policy Needs. Washington, D.C.: U. S. Government Printing Office, 1975.

-- William L. Wilkie, Public Policy and Product Information. Washington, D.C.: U.S. GovernmentPrinting Office, 1975.

Journal Articles, Book Chapters, Reports & Proceedings:

-- Elizabeth S. Moore, William L. Wilkie, and Debra M. Desrochers, “All in the Family? Parental Roles in the Epidemic of Childhood Obesity,” Journal of Consumer Research, February 2017, forthcoming.

-- William L. Wilkie, “Reflections on Marketing and Imagination,” AMS Review, 6, 3-4, December 2016, 125-131. -- William L. Wilkie, "Introduction: Scholarship and Creativity," in W.L. Wilkie (ed.), "Legends in Marketing –

Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.

-- William L. Wilkie, "Interview of Morris B. Holbrook," in W.L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.

-- William L. Wilkie, “My Thoughts on an Affirmative Academic’s Quest,” invited chapter in David Reibstein (ed.), Legends in Marketing – George S. Day: Marketing in the Firm and Society,” Vol. 7 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.

-- William L. Wilkie, “Marketing’s Inputs to the Federal Trade Commission,” The AMA Journal Reader: Key Insights for Marketers and Academics, (online: [email protected]), January 2015.

-- William L. Wilkie, “Special Section: Commemorating the 100th Anniversary of the U.S. Federal Trade Commission,” Journal of Public Policy & Marketing, 33:2, Fall 2014, 188-190.

-- William L. Wilkie, “My Memorable Experiences as a Marketing Academic at the Federal Trade Commission,” Journal of Public Policy & Marketing, 33:2, Fall 2014, 194-201.

-- William L. Wilkie and Patrick E. Murphy, “Marketing Academics at the FTC: The Inside Story,” Journal of

Historical Research in Marketing: Special Issue on Public Policy, 5:1, February 2013, 124-140.

-- William L. Wilkie and Elizabeth S. Moore, “A Larger View of Marketing: Marketing’s Contributions to Society,” in J. Sherry and P. Murphy (eds.), Marketing and the Common Good. London: Routledge,

2013. -- Patrick E. Murphy and William L. Wilkie, “Notre Dame and the FTC,” in J. Sherry and P. Murphy (eds.),

Marketing and the Common Good. London: Routledge, 2013.

-- William L. Wilkie and Elizabeth S. Moore, “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40th Anniversary Special Issue, 40:1, 2012, pp. 53-73. [Note: This article was invited for JAMS’ Special 40th Anniversary Issue. As a measure of the journal's assessment of its quality, it was placed alongside articles written by two giants in the field, Philip Kotler and Oliver Williamson (Nobel Laureate in Economics)].

-- William L. Wilkie, “Broadening the Concept and Application of Marketing: Background and Overview,” in W. L. Wilkie [ed.], “Legends in Marketing: Philip Kotler and Broadening the Concept and Applications of Marketing,” New Delhi: SAGE Publications, 2012, xxiii-xxxi.

-- William L. Wilkie and Elizabeth S. Moore, “Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors Speak…” Journal of Public Policy & Marketing, 30:1 Spring 2011, p. 55.

mailto:[email protected]

-- William L. Wilkie and Elizabeth S. Moore, “Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure,” Journal of Public Policy & Marketing, 30:1 Spring 2011, p. 56-58.

2*-- Gregory T. Gundlach, Kevin D. Bradford, and William L. Wilkie, “Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearm Industry,” Journal of Public Policy & Marketing, 29:1 Spring 2010, pp. 103-122.

-- Gregory T. Gundlach and William L. Wilkie, “Stakeholder Marketing: “Why ‘Stakeholder’ was Removed From the AMA’s 2007 Official Definition of Marketing, and Why the Future is Bright for Stakeholder Marketing,” Journal of Public Policy & Marketing, 29:1, Spring 2010, pp. 89-92.

-- Gregory T. Gundlach and William L. Wilkie, “The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision,” Journal of Public Policy & Marketing, 28:2, Fall 2009, 259-264.

-- William L. Wilkie and Elizabeth S. Moore, “Macromarketing as a Pillar of Marketing Thought,” reprinted in S. Shapiro, M. Tadajewski, and C. Schultz (eds.), Macromarketing. Thousand Oaks, CA: SAGE Publishing, 2009.

-- William L Wilkie and Elizabeth S. Moore, “What Does the Definition of Marketing Tell Us About Ourselves?” Journal of Public Policy & Marketing, 26:2, Fall 2007, pp. 269-276.

-- William L. Wilkie, “Continuing Challenges to Scholarly Research in Marketing,” Journal of Public Policy & Marketing, 26:1, Spring 2007, pp. 131-134.

-- William L. Wilkie and Elizabeth S. Moore, “Advertising’s Performance in a Market System,” Chapter 6.6 in G. Tellis and T. Ambler (eds.), The SAGE Handbook of Advertising. Thousand Oaks, CA: SAGE Publishing, 2007, pp. 461-475.

-- William L. Wilkie and Elizabeth S. Moore, “Macromarketing as a Pillar of Marketing Thought,” Silver Anniversary Issue of the Journal of Macromarketing, 26:2, December 2006, 224-232.

-- William L. Wilkie and Elizabeth S. Moore, "Marketing's Relationship to Society," Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing, London: SAGE Publishers, reissued in new international edition, 2006.

-- William L. Wilkie, “Needed: A Larger View of Marketing and Scholarship,” Invited Essay, Journal of Marketing, October 2005, pp. 8-10.

-- Kevin D. Bradford, Gregory Gundlach, and William L. Wilkie, “Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion,” Journal of Public Policy Marketing, 24:2, Fall 2005, 284-298.

-- William L. Wilkie, “The World of Marketing Thought: Where Are We Heading?” in J. Sheth and R. Sisodia (eds.), Does Marketing Need Reform? Armonk, N.Y.: M.E. Sharpe, Inc., 2006, pp. 239-247.

-- William L. Wilkie and Elizabeth S. Moore, “Examining Marketing Scholarship and the New Dominant Logic,” in R. Lusch and S. Vargo, Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Direction. Armonk, N.Y.: M. E. Sharpe Inc., 2006.

2 * This paper was a Finalist in both 2012 and 2013 for the Kinnear ?Best Article@ Award, recognizing the most significant contribution within each 3-year period (2008-2010, 2009-2011) of JPP&M.

-- William L. Wilkie and Elizabeth S. Moore, “Methodological Approaches for the Analysis of Intergenerational Influences in Consumer Behavior,” in Advances in Consumer Research, 2005.

-- William L. Wilkie , ASpecial Editor’s Introduction: Dimensions of Marketing=s Relationships With Society,@ Journal of Public Policy & Marketing, 24:1, Spring 2005, pp. 1-2.

-- William L. Wilkie, AThe Sages Speak...@ Journal of Public Policy & Marketing, 24:1, Spring 2005, 112-113. -- Paul W. Farris and William L. Wilkie, AMarketing Scholars= Roles in Policy Arenas: An Opportunity for

Discourse on Direct-to-Consumer Advertising,@ Journal of Public Policy & Marketing, Spring 2005, pp. 3-6. -- Elizabeth S. Moore and William L. Wilkie, AWe Are Who We Were: Intergenerational Influences in Consumer

Behavior,@ in D. Mick and S. Ratneshwar(eds.), Inside Consumption: Frontiers of Research on ConsumerMotives, Goals and Desires. London: Routledge Publishers, 2005, pp. 208-232.

-- Gregory T. Gundlach, Elizabeth S. Moore, and William L. Wilkie, AThe Marketing/Consumer/Public Policy Nexus: Exploring the Phenomenon of >Product Downsizing=,@ in D. Scammon, M. Mason and R. Mayer (eds.), Research Reaching New Heights. Chicago: American Marketing Association, 2004, pp. 4-7.

3*-- William L. Wilkie and Elizabeth S. Moore. AScholarly Research in Marketing: Exploring the >Four Eras= of Thought Development,@ Journal of Public Policy & Marketing, 22 (2), Fall 2003, pp. 116-146.

-- William L. Wilkie, "On Books and Scholarship: Reflections of a Marketing Academic," Journal of Marketing, 66 (3), July 2002, pp. 141-153.

-- Elizabeth S. Moore, William L. Wilkie, and Richard J. Lutz, "Passing the Torch: Intergenerational Influences as a Source of Brand Equity," Journal of Marketing, 66 (2), April 2002, pp. 17-37.

-- William L. Wilkie and Elizabeth S. Moore, "Marketing's Relationship to Society," Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing, London: SAGE Publishers, 2002.

-- William L. Wilkie and Elizabeth S. Moore, AObservations on the Social Value of Pharmaceutical Marketing,@ Journal of Pharmaceutical Marketing and Management, 15 (1), 2002, pp. 5 - 14.

-- William L. Wilkie, Debra Desrochers and Gregory Gundlach, AMarketing Research and Public Policy: The Case of Slotting Fees,@ Journal of Public Policy & Marketing, 21 (2), Fall 2002, pp. 275 - 288.

-- William L. Wilkie and Elizabeth S. Moore, AMarketing=s Contributions to Society,@ reprinted by the Journal of Pharmaceutical Marketing and Management, 14 (3/4 Special Issue), 2002, pp. 11 - 56.

-- Elizabeth S. Moore, William L. Wilkie and Julie A. Alder, ALighting the Torch: How Do Intergenerational Influences Develop?” in M. Gilly and J. Meyers-Levy (eds.), Advances in Consumer Research, 28, 2001, pp. 28 - 293.

3 * This paper won the Kinnear ?Best Article@ Award, in recognition of the most significant contribution appearing in the three year period (2001-2003) of the Journal of Public Policy & Marketing [awarded May 2005].

-- William L. Wilkie, AForeword,@ in Paul Bloom and Gregory T. Gundlach (eds.), Handbook of Researchon Marketing and Society. Beverly Hills, CA.: SAGE Publications, 2000.

-- William L. Wilkie and Elizabeth S. Moore, "Marketing's Contributions to Society," Journal of Marketing,Special Millennium Issue, 1999, pp. 198 - 218.

-- William L. Wilkie, "Report on the 1999 Notre Dame Doctoral Consortium on Marketing and Society," inG. Gundlach, W. Wilkie, and P. Murphy [eds.], Proceedings of the 1999 Marketing and Public PolicyConference. Chicago: American Marketing Association, July 1999.

-- William L. Wilkie, Carl F. Mela, and Gregory T. Gundlach, ADoes Bait and Switch Really Benefit Consumers?@ Marketing Science, Fall 1998, pp. 273-282.

-- William L. Wilkie, Carl F. Mela, and Gregory T. Gundlach, ADoes Bait and Switch Really Benefit Consumers: Advancing the Discussion@ Marketing Science, Fall 1998, pp. 290-293.

-- William L. Wilkie, et.al., AEmerging Perspectives on Research in Marketing and Public Policy,@ in A. Andreasen, A. Simonson, and N. C. Smith (eds.), Proceedings of the 1998 Marketing and Public Policy Conference. Chicago: American Marketing Association, June 1998, pp. 112-115.

-- William L. Wilkie, ADeveloping Research on Public Policy and Marketing,@ Journal of Public Policy & Marketing, 16:1, Spring 1997, pp. 132-136.

-- William L. Wilkie and Elizabeth S. Moore, ASpecial Report: Consortium Survey on Marketing and Society Issues

- Summary and Results,@ Journal of Macromarketing, 17:2, Fall 1997, pp. 89-95.

-- William L. Wilkie, AInformation Dissemination,@ in S. Brobeck, R. Mayer and R. Herrmann [eds.], International Encyclopedia of the Consumer Movement. Washington, DC: ABC-Clio Publishers, 1997, pp. 321-330.

-- Alan S. Dick, Douglas R. Hausknecht, and William L. Wilkie, ?Consumer Durable Goods: A Review of Post-Purchase Issues,@ Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 8, 1995, pp. 111-123.

-- William E. Baker and William L. Wilkie, "Factors Affecting Information Search for ConsumerDurables," Marketing Science Institute, Cambridge, MA, May 1992.

-- William L. Wilkie, Elizabeth S. Moore, and Amardeep Assar, "Family Decision-Making forHousehold Durable Goods," Marketing Science Institute, Cambridge, MA, April 1992.

-- William L. Wilkie and Peter R. Dickson, "Shopping for Appliances: Consumers' Strategies and Patternsof Information Search," in H. Kassarjian and T. Robertson [eds.], Perspectives in Consumer Behavior,4th Edition. Englewood Cliffs: Prentice-Hall, 1991, pp. 1-26.

-- Gregory T. Gundlach and William L. Wilkie, "The Marketing Literature in Consumer Policy: 19701989," in Robert N. Mayer [ed.], Enhancing Consumer Choice. Columbia, MO: American Councilon Consumer Interests, 1991, pp. 551-560.

-- William L. Wilkie, "The Federal Trade Commission: Institution or Instrument?" in P. Murphy and W.

Wilkie [eds.], The Future for Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Notre Dame, IN.: University of Notre Dame Press, 1990, pp. 45-49.

-- Gregory T. Gundlach and William L. Wilkie, "The Marketing Literature in Public Policy: 1970-1988,"in P. Murphy and W. Wilkie [eds.], The Future for Marketing and Advertising Regulation: The Federal Trade Commission in the1990s, Notre Dame, IN. - University of Notre Dame Press, 1990, pp. 329-344.

-- Gregory T. Gundlach and William L. Wilkie, "An Overview of Public Policy Research in Marketing," inWilliam Bearden, A. Parasuraman, William L. Wilkie, et. al. [eds.] Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association, 1990, p. 388.

-- Joel E. Urbany, Peter R. Dickson, and William L. Wilkie, ABuyer Uncertainty and Information Search@,Journal of Consumer Research, September 1989, pp. 208-215.

-- William L. Wilkie, [co-author as member of AMA Task Force], "Developing, Disseminating, andUtilizing Marketing Knowledge: A Report From the Task Force on Marketing Thought," Journal ofMarketing, October 1988, pp. 1-25.

-- Elizabeth S. Moore and William L. Wilkie, "Recent Developments in Research on FamilyDecisions," in Michael Houston [ed.], Advances in Consumer Research: Vol. XIV, 1988, pp. 454-460.

-- William L. Wilkie, "The Marketing Context of Consumer Choice," in E. Scott Maynes et. al. [eds.],Research in the Consumer Interest: The Frontier, 1988, pp. 317-326.

-- William L. Wilkie, "Affirmative Disclosure at the FTC: Communication Decisions," Journal ofPublic Policy& Marketing, Fall 1987, pp. 33-42.

-- William L. Wilkie, "Affirmative Disclosure at the FTC: Strategic Dimensions," Journal of Public Policy & Marketing, Spring 1986, pp. 123-145.

*-- William L. Wilkie, "Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomesof Orders," Journal of Public Policy & Marketing, Spring 1985, pp. 91-111. 4

-- William L. Wilkie, Dennis L. McNeill, and Michael B. Mazis, "Marketing's "Scarlet Letter': TheTheory and Practice of Corrective Advertising", Journal of Marketing, Spring 1984, pp. 11-31.

-- William L. Wilkie, "Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection," Journal of Public Policy & Marketing, Fall 1983, pp. 3-15.

-- Peter R. Dickson, Robert Lusch, and William L. Wilkie, "Consumer Acquisition Priorities for HomeAppliances: A Replication and Re-evaluation", Journal of Consumer Research, March 1983, 432-435.

-- William L. Wilkie, "Constructs and Perceptions in Public Policy Analysis," in R. Bagozzi and A. Tybout[eds.], Advances in Consumer Research: Vol. IX. Ann Arbor, Michigan: Association for ConsumerResearch [1983], pp.

4 * This paper won the JPP&M's Inaugural ?Best Article@ Award, in recognition of the most significant contribution appearing in the first five years of this journal, 1982-1986 [awarded June 1993].

-- William L. Wilkie, "Affirmative Disclosure: Perspectives on FTC Orders," Journal of Public Policy &Marketing, [Winter 1982], pp. 95-110.

-- William L. Wilkie, "Presidential Address", in K. Monroe [ed.], Advances in Consumer Research: Vol.VIII. Ann Arbor, Michigan: Association for Consumer Research [1981] pp. 1-5.

-- R. Bruce Hutton and William L. Wilkie, "Life Cycle Cost: A New Form of Consumer Information,"Journal of Consumer Research, [March 1980], pp. 349-360.

-- William L. Wilkie, "IDB Research and Consumer Policy: Tread Cautiously..." Journal of Consumer Policy, [Fall, 1979], pp. 245-251.

-- William L. Wilkie, "Professional Advertising's Impact on Consumers," in R. Blair and S. Rubin [eds.]Regulating the Professions. Lexington, MA:. D.C. Heath, 1979, pp. 283-298.

-- Dennis L. McNeill and William L. Wilkie, "Public Policy and Consumer Information: Impact of the NewEnergy Labels,@ Journal of Consumer Research, [June, 1979], pp. 1-11.- [This article is reprinted in:- M. Wallendorf and G. Zaltman, Readings in Consumer Behavior: Individuals, Groups, and

Organizations, 2nd Ed New York, N.Y.: John Wiley & Sons, 1983.]

-- William L. Wilkie, "Consumer Information Processing: Issues for Public Policymakers," in R. Lund[ed.], Consumer Research for Consumer Policy Cambridge, Mass.: Center for Policy Alternatives,M.I.T., 1978, pp. 88-117.- [This article is reprinted in:- S.E. Permut [ed.], Consumer Behavior and Public Policy, Philadelphia, Pa.: Temple University Press, 1981.]

-- William L. Wilkie, "Public Policy and Information," in A. Mitchell [ed.], The Effect of Information onConsumer and Market Behavior. Chicago, Ill.: American Marketing Association, 1978, pp. 97-100.

-- Nancy C. Peat and William L. Wilkie, "Marketing's Role in the Quality of Life: Some Observations," inF. Reynolds and H. Barksdale [eds.], Marketing and the Quality of Life, Chicago,IL: American Marketing Association, 1978, pp. 61-68.

-- William L. Wilkie, "Consumer Information Processing and Public Policy Research," in J. Cady [ed.],Marketing and the Public Interest: Essays in Honor of Dean E. T. Grether. Cambridge, MA:Marketing Science Institute, 1978, pp. 223-237.

-- James R. Taylor and William L. Wilkie, "Federal Trade Commission - Corrective Advertising" casestudy, 1977, reprinted in Thomas C. Kinnear and James R. Taylor [eds.], Marketing: Research: AnApplied Approach, 2nd Ed. New York, N.Y.: McGraw-Hill, Inc., 1983, pp. 358-362.

-- William L. Wilkie, "This Product is Not Quite as Good as We Used to Say..." The Wharton Journal, Vol. I [December 1976], pp. 30-35.

-- William L. Wilkie and Joel B. Cohen, "A Behavioral Science View of Market Segmentation," in Y.Wind [ed.], Attitude Research Moves Ahead. Chicago, IL: American Marketing Association, 1977,

pp. 29-38.

-- R. Bruce Hutton, Dennis L. McNeill, and William L. Wilkie, "Some Issues in Designing Consumer Information Studies in Public Policy," in H. K. Hunt [ed.], Advances in Consumer Research: Vol. 5, Association for Consumer Research, 1977, pp. 131-137.

-- William L. Wilkie, "Applying Attitude Research in Public Policy," in D. Johnson and W. D. Wells [eds.], Attitude Research at Bay. Chicago, IL: American Marketing Association, 1976, pp. 143-167.- [This article is reprinted in: S. E. Permut [ed.], Consumer Behavior and Public Policy, Philadelphia, PA-Temple University Press, 1981.]

-- William L. Wilkie and Paul W. Farris, "Comparison Advertising: Problems and Potential,"Journal of Marketing, Vol. 39, [October 1975], pp. 7-15.- [This article is reprinted in:- R. Robicheaux, W. Pride and 0. Ferrell [eds.], Marketing: Contemporary Dimensions. New York: Houghton-Mifflin, 1976. L. Boone [ed.], Management Perspectives in Marketing, Los Angeles: Dickenson Publishing, 1977.- G. W. Paul and J. P. Guiltinan [eds.], Marketing Strategies and Programs, New York: McGraw-Hill Publishers, 1982.]

-- William L. Wilkie, "New Perspectives for Consumer Information Processing Research," Communication Research, Vol. 2 [July 1975], pp. 216-231.- [This article is reprinted in:- M. L. Ray and S. Ward [eds.], Communicating with Consumers: The Information Processing Approach. Beverly Hills, CA: SAGE Publications, 1976.

-- William L. Wilkie, "Consumer Information Acquisition: Public Policy Perspectives," in B. Anderson[ed.], Advances in Consumer Research: Vol. 3, Association for Consumer Research, 1975, pp. 334-340.

-- William L. Wilkie, "The Federal Trade Commission. Where Does Marketing Research Fit?" inW. B. Wentz [ed.], Cases in Marketing Research. New York: Harper and Row, 1975, pp. 9-15.

-- Edgar A. Pessemier and William L. Wilkie, "Multi-Attribute Choice Theory: A Review and Analysis," in D. Hughes and M. Ray [eds.], Buyer/Consumer Information Processing. Chapel Hill, N.C.: University of North Carolina Press, 1975, pp. 288-330.

-- William L. Wilkie, R. Bruce Hutton, and Dennis L. McNeill, "Consumer Information Processing: Implications for Research in Public Policy," Proceedings of the Southern Marketing Association, New Orleans, LA, 1975, pp. 28-31.

-- William L. Wilkie, "Analysis of Effects of Information Load,@ Journal of Marketing Research, Vol. 11 [November, 1974], pp. 462-466.- [This article is reprinted in:- S. E. Permut [ed.], Consumer Behavior and Public Policy, Philadelphia, PA, Temple University

Press, 1981.]

-- William L. Wilkie and Stephen A. Greyser, "Consumer Research Inputs to Public Policy and Legal

Decisions," in S. Ward and P. Wright [eds.], Advances in Consumer Research: Vol. 1, Association forConsumer Research, 1974, pp. 511-522.

-- William L. Wilkie, John McCann and David Reibstein, "Halo Effects in Brand Belief Measures:Implications for Model Development," in S. Ward and P. Wright [eds.], Advances in Consumer Research: Vol. 1, Association for Consumer Research, 1974, pp. 280-290.

-- William L. Wilkie, "Research on Counter and Corrective Advertising," in S. F. Divita [ed.], Advertising and the Public Interest, American Marketing Association, 1974, pp. 189-202.

5*-- William L. Wilkie and David M. Gardner, "The Role of Marketing Research in Public Policy Decision Making," Journal of Marketing,Vol. 38 [January, 1974], pp. 38-47.- [This article is reprinted in:- D. A. Aaker [ed.] Advertising Management: Practical Perspectives, Prentice-Hall, Inc., 1975.- B. H. Marcus [ed.] The Modern Marketing Reader, New York: Random House, 1976.- R. Gaedeke [ed.] Marketing in Nonprofit Organizations. San Francisco; Goodyear, 1977.]

-- William L. Wilkie, "Consumer Information Processing Research: Product Labeling," Working Paper Series, Marketing Science Institute, September, 1974.

6*-- Frank M. Bass and William L. Wilkie, "A Comparative Analysis of Attitudinal Predictions of Brand Preference," Journal of Marketing Research, Vol. 10 [August, 1973], pp. 262-269.

7*#-- William L. Wilkie and Edgar A. Pessemier, "Issues in Marketing's Use of Multi-Attribute Attitude Models," Journal of Marketing Research, Vol.10 [November, 1973], pp. 428-441.- [This article is reprinted in:- K. Cox and B. Enis [eds.], Marketing Classics, Boston: Addison-Wesley, 1980.]

-- William L. Wilkie and Rolf P. Weinreich, "Effects of the Number and Type of Attributes Included in an Attitude Model: More is Not Better," in M. Venkatesan [ed.], Proceedings of the Third AnnualConference, Association for Consumer Research, 1972, pp. 325-340.

-- Dan E. Schendel, William L. Wilkie, and John M. McCann, "An Experimental Investigation of Attribute Importance," in D. Gardner, Proceedings of the Second Annual Conference, Association for Consumer Research, 1971, pp. 404-416.

5 * Denotes one of three papers listed in The 50 Most-Cited Articles in Marketing during the 1970's.

6 ? * Denotes one of three papers listed in The 50 Most-Cited Articles in Marketing during the 1970's. 7 ? *# The Most-Cited Article Written in Marketing in the 1970's -- named a "Citation Classic in the

Social Sciences" by the Institute for Scientific Information, and as "A Must-Read Resource on Advertising" by the Oxford University Press (Oxford Bibliographies Online initiative 2012).

-- William L. Wilkie, "The Product Stream of Market Segmentation: A Research Approach," Proceedings of the Fall Educators= Conference, American Marketing Association, 1971, p. 676.

-- William L. Wilkie, "The Use of Personality Measures in Market Segmentation," Abstract in D. L. Sparks [ed.], Broadening the Concept of Marketing. AMA, 1970, pp. 21.

-- Michael L. Ray and William L. Wilkie, "Fear: The Nature of an Appeal Neglected by Marketing, " Journal of Marketing, January 1970, pp. 54-62.- [This article is reprinted in:

I. Fenwick and J. Quelch, Consumer Behavior for Marketing Managers, Boston, MA: Allynand Bacon, Inc., 1984]

Working Papers and Miscellaneous Articles-- William L. Wilkie, "President's Corner" columns in the Association for Consumer Research

Newsletter, March, September, and December, 1980.

-- William L. Wilkie and Joel B. Cohen, "The Marketing Researcher Goes to Washington--Or DoesHe/She?" Marketing News, Vol. 9 [January 16, 1976], p. 9, ff.

-- William L. Wilkie, "Consumer Research and the FTC," Association for Consumer ResearchNewsletter, April, 1973.

-- William L. Wilkie and John M. McCann, "The Halo Effect and Related Issues in Multi-AttributeAttitude Models--An Experiment," Krannert Research Institute Series #337, October, 1972.

-- William L. Wilkie, "Market Segmentation Research: A Conceptual Analysis," and "Extension and Tests of Alternative Approaches to Market Segmentation," Krannert Research Institute Series #323 and #324, September, 1971.

-- Ten further papers in Marketing Science Institute Series, these are revisions of publications noted above, intended for management audiences.

C. Invited Lectures, Speeches and Presentations

-- Invited Faculty Member, 52nd Annual AMA-Sheth Foundation Doctoral Consortium, University of Iowa, Iowa City, IA, June 2017.

-- Invited Speaker, “Marketing, Consumers, and Data Evolution,” Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C. June 2017.

-- Presenter, “The 2017 Winner of the William L. Wilkie ‘Marketing for a Better World’ Award – George S. Day” Luncheon Speaker, Winter Educator’s Conference of the American Marketing Association, Orlando, FL, February 2017.

-- Invited Speaker, “Marketing Scholarship and Contributing to a Better World," Winter Educator’s Conference of the American Marketing Association, Orlando, FL, February 2017.

-- Invited Speaker, “Further Insights on Marketing and Stakeholders," Summer Educator’s Conference of the

American Marketing Association, Atlanta, GA, August 2016.

-- Plenary Session Chair, “The Fascinating Field of Marketing I: Scope and Issues,” American Marketing Association/Sheth Foundation Doctoral Consortium, University of Notre Dame, June 2016.

-- Presenter, “The 2016 Winner of the William L. Wilkie ‘Marketing for a Better World’ Award – Thomas C. Kinnear” Luncheon Speaker, Winter Educator’s Conference of the American Marketing Association, Las Vegas, NV, February 2016.

-- Participant, The Annual Conference of the Association for Consumer Research, New Orleans, LA, October 2015.

-- Presenter, “The MASSIG’s 2015 Lifetime Achievement Award to David Stewart, and the 2015 Emerging Scholar Award to Justine Rapp,” Summer Educator’s Conference of the American Marketing Association, Chicago, IL, August 2015.

-- Invited Faculty Member, “Research on Social Marketing Issues: Breakout Session,” 50th Annual AMA-Sheth Foundation Doctoral Consortium, London Business School, London, England, July 2015.

-- Invited Plenary Session Speaker, “Forward Thinking about Macromarketing Scholarship,” Annual Conference of the Macromarketing Society, Loyola University, Chicago, June 2015.

-- Invited Speaker. “Problems, yet Potential, for Academic Programs of Research on Marketing and Society: The Notre Dame Experience,” Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C. June 2015.

-- Invited Speaker, “Insights on Broadening the Exchange Paradigm for Marketing,” Winter Educator’s Conference of the American Marketing Association, San Antonio, TX, February 2015.

-- Presenter, “The 2015 Winner of the William L. Wilkie ‘Marketing for a Better World’ Award – Alan R. Andreasen” Luncheon Speaker, Winter Educator’s Conference of the American Marketing Association, San Antonio, TX, February 2015.

-- Invited Consortium Faculty Lecture, “Developing Theory in the Fascinating Field of Marketing,” Doctoral

Consortium of the Society for Marketing Advances, New Orleans, LA, November 2014.

-- Participant, The Annual Conference of the Association for Consumer Research, Baltimore, MD, October 2014.

-- Chairman, “Commemorating the U.S. Federal Trade Commission’s 100 th Anniversary,” Special Session, Summer Educator’s Conference of the American Marketing Association, San Francisco, CA, August 2014.

-- Invited Speaker, “My Memorable Experiences as a Marketing Academic at the FTC,” Summer Educator’s Conference of the American Marketing Association, San Francisco, CA, August 2014.

-- Presenter, “The MASSIG’s 2014 Lifetime Achievement Award to Debra Scammon and the 2014 Emerging Scholar Award to Maura Scott,” Summer Educator’s Conference of the American Marketing Association, San Francisco, CA, August 2014.

-- Chairman, “The Decades of Marketing Academics’ Contributions to the U.S. Federal Trade Commission,” Plenary Session, Annual Marketing and Public Policy Conference of the American Marketing Association, Boston, MA, June 2014.

-- Invited Speaker, “Project MAC: The Beginnings of Our Work at the Federal Trade Commission,” Annual Marketing and Public Policy Conference of the American Marketing Association, Boston, MA, June 2014.

-- Panelist, “On Broadening the Exchange Paradigm for Marketing” Special Session, Annual Marketing and Public Policy Conference of the American Marketing Association, Boston, MA, June 2014.

-- Presenter, “The Address of the Winner of MASSIG’s Lifetime Achievement Award: Professor Ronald P. Hill,” Annual Marketing and Public Policy Conference of the American Marketing Association, Boston, MA, June 2014.

-- Invited Speaker, “Issues Confronting the Fascinating Field of Marketing Theory,” address to The Theory Forum of the Academy of Marketing Science Review, Indianapolis, IN, May 2014.

-- Pollay Prize Address, “For Better or For Worse: Marketing’s Contributions to Society," University of British Columbia, Sauder School, Vancouver, B.C., May 2014.

-- Presenter, “The 2014 Winner of the William L. Wilkie ‘Marketing for a Better World’ Award – Jagdish N.

Sheth,” Luncheon Speaker, Winter Educator’s Conference of the American Marketing Association, Orlando FL, February 2014.

-- Presenter, “The MASSIG’s 2013 Lifetime Achievement and Emerging Scholar Awards,” Summer Educator’s Conference of the American Marketing Association, Boston, MA, August 2013.

-- Participant, The Babson Pricing and Retailing Conference, Babson College, Wellesley, MA, August 2013.

-- Chairman, “New Substantive Domains in Public Policy and Marketing” Session, 2013 Marketing and Public Policy Workshop and Doctoral Seminar, American Marketing Association, Washington, D.C., May 2013.

-- Invited Speaker, “Marketing Academics at the FTC: The Inside Story,” S3: Sharing Scholarship Series, University of Notre Dame Marketing Department, March 2013.

-- Chairman, “The Great Financial Crisis: What Exactly Did Marketing Do?” Special Session, Winter Educator’s Conference of the American Marketing Association, Las Vegas, NV, February 2013.

-- Presenter, “Inaugural Winner of the William L. Wilkie ‘Marketing for a Better World’ Award – Philip Kotler,” Luncheon Speaker, Winter Educator’s Conference of the American Marketing Association, Las Vegas, NV, February 2013.

-- Invited Speaker, “A Deeper Look at Marketing and the Great Financial Crisis,” Winter Educator’s Conference of the American Marketing Association, Las Vegas, NV, February 2013.

-- “The 2012 Awards for the AMA’s Marketing and Society Special Interest Group,” as Chair of the MASSIG, Boat Reception, Summer Educator’s Conference of the American Marketing Association, Chicago, IL, August 2012.

-- Chairman, “Marketing’s Roles in the Great Financial Crisis” Special Session, Annual Marketing and Public Policy Conference of the American Marketing Association, Atlanta, GA, June 2012.

-- Invited Speaker, “Developments with the Marketing and Society Special Interest Group of AMA and New Awards,” Luncheon Address, Annual Marketing and Public Policy Conference of the American Marketing Association, Atlanta, GA, June 2012.

-- Invited Speaker, “A Deeper Look at Marketing and the Great Financial Crisis,” Annual Marketing and Public Policy Conference of the American Marketing Association, Atlanta, GA, June 2012.

-- Invited Speaker, “Background and Hopes for the AMAF’s New William L. Wilkie Award: “Marketing for a Better

World,” Luncheon Address, Winter Educator’s Conference of the American Marketing Association, St. Petersburg, FL, February 2012.

-- “My Recent and Current Research Activities,” presentation to the Marketing Research Camp, University of Notre Dame, January 2012.

-- Participant, Summer Educator’s Conference of the American Marketing Association, San Francisco, CA,, August 2011.

-- Invited Plenary Lecture, “Consumers, Marketing and Society: Larger Issues, Challenges, and Opportunities.” Sheth/AMA Annual Doctoral Consortium, Oklahoma State University, June 2011.

-- Chairman, “Deeper Looks at Marketing and the Recent Financial Crisis,” Session, Annual Macromarketing Conference, Williamsburg, VA, June 2011

-- Invited Speaker, “Just How Involved Was Marketing in the Financial Crisis? Implications for Our Field” Annual Macromarketing Conference, Williamsburg, VA, June 2011.

-- Chairman, “New Substantive Domains in Public Policy and Marketing,” Emerging Scholars Research Consortium, Washington, D.C., June 2011.

-- Participant, Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C., June 2011.

-- Participant, 50th Anniversary Celebration of the Marketing Science Institute, Cambridge, MA, April 2011.

-- Invited Speaker, “Public Policy Research in Marketing: Key Issues and Perspectives,” Symposium on “Marketing and the Greater Good,” University of Notre Dame, April 2011.

-- Participant, Annual Conference of the Association for Consumer Research, Jacksonville, FL, October 2010.

-- Invited Speaker, “Working with Ideas: What We Study is Important,” Special Conference on “Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing,” American Marketing Association, Boston, MA, August 2010.

-- Invited Panelist, “Aftermath and Evolution: A Macromarketing View of the Great Recession,” Annual Macromarketing Conference, Laramie, WY, June 2010.

-- Chairman, “Public Policy Developments” Session, Annual Macromarketing Conference, Laramie, WY, June 2010.

-- Participant, “Paradigms in Consumer Research Conference,” Northwestern University, June 2010.

-- Chairman, “Impacting Health Through Information Provision” Session, Annual Marketing and Public Policy Conference of the American Marketing Association, Denver, CO, May 2010.

-- Participant, National Consumer Assembly of the Consumer Federation of America, Washington, D.C., March 2010.

-- Discussant, “How Can Marketing Scholars and the Institution of the Business School Drive Ahead With Market Meltdowns in the Rear-View Mirror?” Special Session, Winter Educator’s Conference of the American Marketing Association, New Orleans, LA, February 2010.

-- Invited Panelist, “PhD Graduates: Strategies and Solutions for the Tumultuous Job Market,” Special Session, Winter Educator’s Conference of the American Marketing Association, New Orleans, LA, February 2010.

-- Discussant, “Macromarketing Implications of the Current Economic Crisis,” Special Session, Summer Educator’s

Conference of the American Marketing Association, Chicago, IL, August 2009.

-- Invited Faculty Lecture, “Larger Questions for Consumer Research,” Sheth/AMA Doctoral Consortium, Atlanta, GA, June 2009.

-- Session Chair, “Exploring the Mortgage Crisis: Causes and Remedies” Session, Annual Marketing and Public Policy Conference, Washington, D.C., May 2009.

-- Session Chair, “Illuminating the Domain of Marketing in Society Research” Session, Emerging Scholars Research

Consortium, Washington, D.C., May 2009.

-- Participant, National Consumer Assembly of the Consumer Federation of America, Washington, D.C., March 2009.

-- Invited Speaker, “A Broadened View of Marketing and Scholarship: Why the AMA Definition Needed to Be Revised,” Special Session, Winter Educator’s Conference of the American Marketing Association, Tampa, FL, February 2009.

-- Session Co-Chair, “The AMA’s Redefinition of Marketing: Why the Redefinition and What It Means for the Future,” Special Session, Winter Educator’s Conference of the American Marketing Association, Tampa, FL, February 2009.

-- Discussant, “Research Issues in Children’s Obesity” Session, Annual Marketing and Public Policy Conference, Philadelphia, PA, May 2008.

-- Invited Speaker, “The Development of Excellence in Consumer Research at the University of Florida: A Landmark Institutional Initiative in Advancing Scholarship,” Symposium in Honor of Joel B. Cohen, University of Florida, Gainesville, January 2008.

-- Invited Speaker, “The Science of Forensic Research in Marketing,” Special Session, Summer Educator’s Conference of the American Marketing Association, Washington, D.C., August 2007.

-- Invited Speaker, “The Practice of Forensic Research in Marketing,” Special Session, Summer Educator’s Conference of the American Marketing Association, Washington, D.C., August 2007.

-- Invited Speaker, “Academic Career Planning in Marketing,” Roundtable Special Session of the Doctoral Student Special Interest Group, American Marketing Association, Washington, D.C., August 2007.

-- Invited Speaker, “Six Limitations in the AMA’s Current Definition of Marketing,” Summer Educator’s Conference of the American Marketing Association, Washington, D.C., August 2007.

-- Session Chair, “Economic Analysis and Policy,” Session, Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C., June 2007.

-- Invited Speaker, “The Marketing System for Firearms and Issues of Channel Diversion,” (with G. Gundlach and K. Bradford), Annual Symposium of the Macromarketing Society, Washington, D.C., June 2007.

[This section is incomplete for 2000-2006]

-- Invited Speaker, “Research on Marketing in Society,” Thinking Forward Forum, University of Arizona, Tucson, AZ, November 2006.

-- Invited Faculty Speaker, “Meet the Faculty” Doctoral Roundtable Symposium, Doctoral Students’ Special Interest Group, American Marketing Association, Chicago, IL, August 2006.

-- Invited Faculty Lecture, “Contributing to Research on Marketing in Society,” The Sheth/American Marketing Association Doctoral Consortium, University of Maryland, College Park, MD, July 2006

-- Invited Speaker, “Countermarketing and Product Diversion,” Annual Marketing And Public Policy Conference of the American Marketing Association, Long Beach, CA, June 2006.

-- Co-Chair and Speaker, “Explorations of Marketing in Society: A New Educational Initiative,” Annual Marketing And Public Policy Conference of the American Marketing Association, Long Beach, CA, June 2006.

-- Invited Speaker, “Limitations in the American Marketing Association’s New Definition of Marketing: A Call for Change,” Winter Educator’s Conference of the American Marketing Association, St. Petersburg, FL, February 2006.

-- Invited Speaker, “An Educational Initiative for Exploring Marketing in Society,” Winter Educator’s Conference of the American Marketing Association, St. Petersburg, FL, February 2006.

-- Invited Speaker, “Countermarketing in Marketing Channels: Guns, Crime, Regulation, and Marketer Freedoms,” (with K. Bradford and G. Gundlach), Sharing Scholarship Series, University of North Florida, October 2005.

– Co-Chair, “Consumer Research Inputs to Public Policy: The Case of Children’s Obesity,” Annual Conference of the Association for Consumer Research, San Antonio, TX, October 2005.

– Invited Speaker, AMA

– Invited Speaker, “Issues for Scholarship in Marketing,” The PhD Project Marketing Symposium, San Francisco, CA July 2005.

– Invited Speaker, “A Larger View on Marketing: Research on Public Policy and Societal Concerns,” InvitedFaculty Address to the Sheth/ American Marketing Association Doctoral Consortium, University of Connecticut, Storrs, CT, July 2005.

– Invited Speaker, “Degree and Type of Category Innovation and Private Label Penetration,” (with P. Farris), Symposium on Private Labeling, Johnson & Johnson Research Park, Princeton, N.J., June 2005.

– Invited Panelist, “On the Future of Marketing,” The Macromarketing Symposium, St. Petersburg, FL, May 2005.

– Invited Faculty Lecture, “Toward Quality Research in Public Policy,” 2005 Marketing and Society Doctoral Consortium, Washington, D.C., May 2005.

– Chair and Speaker, “Dimensions of Marketing’s Relationship to Society,” Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C., May 2005.

– Invited Speaker, “Limitations in the AMA’s New Definition of Marketing,” (with E. Moore), Annual Marketing and Public Policy Conference of the American Marketing Association, Washington, D.C., May 2005.

– “The Sages Speak...” Session Leader for the Sharing Scholarship Series of the Marketing Department, University of Notre Dame, February 2005.

– “Scholarly Research in Marketing: Exploring the ‘Four Eras’ of Thought Development,” [Kinnear Award Presentation] (with E. Moore), Winter Educator’s Conference of the American Marketing Association, San Antonio, TX, February 2005.

– Discussant, “Research that Matters: Contributing to Scholarship and Public Policy” Session, Winter Educator’s Conference of the American Marketing Association, San Antonio, TX, February 2005.

– “Methodological Approaches for the Analysis of Intergenerational Influences in Consumer Behavior,” (with E. Moore), Annual Conference of the Association for Consumer Research, Portland, OR, October 2004.

B Invited Speaker, AScholarship in Marketing: Lessons From the >Four Eras= of Thought Development,@ Bentley Symposium on Marketing Reform, Boston, MA, August 2004.

B Invited Panelist, APressing Issues in Consumer Privacy,@ Summer Educator=s Conference of the American Marketing Association, Boston, MA, August 2004.

B Invited Speaker, AKey Issues in Affirmative Disclosure Remedies for Regulation,@ Summer Educator=s Conference of the American Marketing Association, Boston, MA, August 2004.

B Invited Participant, Marketing Professors= Summit, Procter & Gamble Global Marketing Headquarters, Cincinnati, OH, June 2004.

B Invited Speaker, AIssues for Scholarship in Marketing,@ Annual Macromarketing Conference, Vancouver, B.C., May 2004.

B AThe Marketing/Consumer/Public Policy Nexus: Exploring the Phenomenon of >Product Downsizing=,@ (with G. Gundlach and E. Moore), Annual Marketing and Public Policy Conference, Salt Lake City, UT., May 2004.

B Invited Speaker, AAward-Winning Research on Affirmative Disclosure,@ Winter Educator=s Conference of the American Marketing Association, Scottsdale AZ, February 2004.

[incomplete 2000-2003]

--BB UVA October 2003

----- AMA JPPM August 2003

----- AMA 4 Era=s chair

---- AMA 4 Eras paper

---- Doctoral Consortium

---- 4 Eras chair, Midwest Marketing Camp, Ohio State University, June 2003

---- 4 eras paper MMC

---- Pub Pol session chair/organizer, MMC

---- Controversies paper MMC

---- MPPC 1

MPPC2, etc.

B Invited Participant, Marketing Professors= Forum, Procter & Gamble Global Marketing Headquarters, Cincinnati, OH, June 2002.

same pattern for 2002, plus Winter ed, plus CFA (March)

need summer 2000, 2001

-- Invited Panelist. AFuture Directions for Marketing and Public Policy Research,@ Annual Marketing and Public Policy Conference, Washington, DC, May 2000.

-- Discussant, AConsumer Behavior in Differing Venues: the Good, the Bad and the Ugly@ Session, America Marketing Association Winter Educators Conference, San Antonio, TX , February 2000.

-- Plenary Session Speaker, AThe Status and Structure of This Area: Emerging Perspectives,@(with E.Moore), Notre Dame Doctoral Consortium on Marketing and Society, May 1999.

-- Chairman, AKicking Butts: Views From Veterans of the Cigarette Wars@ Session, Annual Marketing andPublic Policy Conference, Notre Dame, IN, May 1999.

-- Chairman,AMarketing and Societal Well-Being@ Session, Annual Marketing and Public Policy Conference,Notre Dame, IN, May 1999.

-- Chairman, AObservations From Resident Faculty and the Doctoral Fellows@ Session, Notre DameDoctoral Consortium on Marketing and Society, May 1999.

-- Invited Plenary Session Panelist, ADevelopments in Marketing Scholarship: Prospects and Issues Sincethe AMA Task Force Report,@ AMA Winter Educators Conference, St. Petersburg, FL, February 1999.

-- Chairman, AMarketing and Societal Well-Being,@ Special Session, American Marketing Association, Winter Educators Conference, St. Petersburg, FL, February 1999.

-- Invited Speaker, ACriticisms, Controversies, and Conundrums: The Darker Side of Marketing?@ (With E. Moore), American Marketing Association, Winter Educators Conference, St. Petersburg, FL, February 1999.

-- Invited Panelist, ACharting the Future: Considerations for Young Academics,@ American Marketing Association, Winter Educators= Conference, St. Petersburg, FL, February 1999.

-- Invited Speaker, AConsumer Research and Public Policy,@ Special Workshop at the Annual Conference of the Association for Consumer Research, Montreal, October 1998.

-- Invited Faculty Lecture, AEnvironmental and Governmental Intelligence,@ Doctoral Consortium of the American Marketing Association, Athens, GA, August 1998.

-- Invited Speaker, AHistorical Perspectives on Scholarship in the Academic Field of Marketing,@ AMA Summer

Educators= Conference, Boston, August 1998.

-- Invited Commentator, AReflections on the 1998 JPP&M Award-Winning Article,@ Marketing and Public Policy Conference, Washington, D.C., June 1998.

-- Invited Speaker, AIssues and Prospects for Public Policy Research,@ Marketing and Public Policy Conference, Washington, D.C., June 1998.

-- Invited Speaker, AMarketing=s Contributions to Society,@ Marketing Science Institute=s Special Conference on AMarketing at the Millennium,@ Cambridge, MA., June 1998 (with Elizabeth Moore).8*

-- Invited Speaker, APerspectives on the Field of Marketing and Society,@ (with Elizabeth Moore), Faculty Research Seminar series, University of Illinois, Champaign, IL., May 1998.

-- Co-Chair, AThe Use and Value of Research on Public Policy and Marketing: Evidence, Issues, and Opportunities@

Session, American Marketing Association, Winter Educators= Conference, Austin, TX, February 1998. -- Invited Speaker, APressing Concerns in Research on Public Policy and Marketing,@ American Marketing

Association, Winter Educators= Conference, Austin, TX, February 1998.

8 * Designates paper presentation which also appears on publication list.

-- Discussant, AManaging the Market: Policy and Strategy Issues on the Cutting Edge,@ Session, American Marketing Association, Winter Educators= Conference, Austin, TX, February 1998.

-- Invited Panelist, APlanning Issues for the Young Academic,@ American Marketing Association, Winter Educators= Conference, Austin, TX, February 1998.

-- Invited Speaker, APerspectives on the Field of Marketing and Public Policy,@ Faculty Workshop, University of Arkansas, February 1998.

-- Chairman, AConsumer Behavior in a Social Context@ Session, Annual Conference of the Association for Consumer Research, Denver, CO, October 1997.

-- Invited Panelist, ?The Public Policy Implications of Consumer Behavior Research: Is Anyone Asking Us?@ AMA Consumer Behavior Special Interest Group Workshop, Chicago, IL, August 1997.

-- Invited Speaker, ?Doctoral Education in Marketing and Society,@ [with Elizabeth S. Moore], Marketing and Society Mini-Conference, Chicago, IL, August 1997.*

-- Discussant, ?Government Regulation of Consumer Information@ Session, Marketing and Public Policy Conference, Boston, MA, May 1997.

-- Invited Speaker, ?Challenges for Marketing and Public Policy Research,@ Harvard University, April 1997.

-- Invited Participant, ?Marketing and Social Enterprise,@ Seminar, Harvard University, April 1997.

-- Chairman, ?Social and Cultural Issues in Consumer Behavior@ Session, Winter Educators'' Conference of the American Marketing Association, St. Petersburg, FL, February 1997.

-- Invited Faculty Presentation, ?Marketing and Public Policy: Issues and Opportunities,@ The Annual Doctoral Consortium of the American Marketing Association, University of Colorado, August 1996.

-- Participant, ?Workshop on Copy Research for Legal Advertising Claims,@ National Advertising Division, Washington, D.C., June 1996.

-- Invited Speaker, ?A Retrospective Assessment of Marketing and Public Policy,@ Annual Conference on Marketing and Public Policy, Washington, DC, May 1996.*

-- Participant, P.G. Converse Awards Symposium, Champaign, Il, May 1996.

-- Invited Panelist, ?The Changing Role of Television in Marketing@ Session, Federal Trade Commission Hearings on the Future of Consumer Protection, Washington, DC, November 1995.

-- Discussant, ?Emerging Research on Policies Toward Cigarette and Anti-Smoking Advertising and Product Packaging@ Session, Annual Conference of the Association of Consumer Research, Minneapolis, MN, October 1995.

-- Invited Panelist, ?Information Gaps in Public Policy: Can Consumer Researchers Help?@ Session, Annual Conference of the Association of Consumer Research, Minneapolis, MN, October 1995.

-- Invited Speaker, ?Pressures on Scholarship for Marketing Professors,@ Summer Educators' Conference of the American Marketing Association, Washington, DC, August 1995. [reported in feature article in Marketing Educator, Fall 1996, pp. 1,8.]

-- Chairman, ?Do Consumers Feel They Can Get Satisfaction?@ Session, Summer Educators' Conference of the American Marketing Association, Washington, DC, August 1995.

-- Invited Participant, Quest Expert Forum on ?The Future of the Consumer Marketplace,@ Detroit, MI, July 1995.

-- Invited Faculty Presentation, ?Marketing and Public Policy Research,@ Doctoral Consortium on Marketing and Society, Atlanta, GA, May 1995.

-- Chairman, ?The Debate Continues: Children/Adolescents and Smoking,@ Marketing and Public Policy Conference, Atlanta, GA, May 1995.

-- Invited Speaker, ?Historical Development of the Association for Consumer Research@ Workshop, Annual Conference of the Association for Consumer Research, Boston, October 1994.

-- Invited Participant, "Research on the Value of Marketing" Workshop, Stanford University, August 1994.

-- Invited Speaker, "The Research Literature in Marketing and Public Policy: Trends andOpportunities [with Gregory Gundlach]," Summer Educators' Conference of the American

Marketing Association, San Francisco, CA, August 1994.

-- Invited Panelist, "Research on the Value of Marketing," Summer Educators= Conference of the American Marketing Association, San Francisco, CA, August 1994.

-- Chairman, "Future Directions in Marketing and Public Policy" Session, Summer Educators'Conference of the American Marketing Association, San Francisco, CA, August 1994.

-- Invited participant, "Guidelines for Public Policy Research" Workshop, Marketing Science Institute, Washington, D.C., May 1994.

-- Invited Speaker, "The Value of Marketing Program of Research," Marketing and Public Policy Conference, Washington, D.C., May 1994.

-- Chairman, "Materiality and Survey Research: FTC vs. Kraft" Session, Marketing and PublicPolicy Conference, Washington, D.C., May 1994.

-- Discussant, "Ethical Issues in Consumer Research" Session, Annual Conference of the Association for Consumer Research, Nashville, October 1993.

-- Invited Speaker, ?Background on the Affirmative Disclosure Project,@ Marketing and Public PolicyConference, East Lansing, MI, May 1993.

-- Invited participant, Marketing Science Institute Workshop, "The Big Picture: Using Large-Scale Data Bases to Understand Markets,@ Boston, MA, May 1993.

-- Invited Speaker, "Consumer Research Priorities in Using Marketing to Serve Society," AnnualConference of the Association for Consumer Research, Vancouver, October 1992.

-- Discussant, "Ethical Decision Making and Purchase Behavior Session," Annual Conference of the Association for Consumer Research, Vancouver, October 1992.

-- Chairman, "Doctoral Dissertation Award Winners," Session, Summer Educators' Conference of the American Marketing Association, Chicago, IL, August 1992.

-- Chairman, "Consumption and its Antecedents: Global and Ethnic Perspectives," Session, Summer Educators= Conference of the American Marketing Association, Chicago, IL, August 1992.

-- Invited Participant, Marketing Science Institute Workshop, "New Concepts in Marketing Research," Cambridge, MA, June 1992.

-- Invited Speaker, "Priority Research Needs in Public Policy," Marketing and Public Policy Conference, Washington, D.C., May 1992.

-- Invited Speaker, "Corporate Social Policy: Implications for Marketing Strategy," Winter Educators= Conference of the American Marketing Association, San Antonio, TX, February 1992.

-- Invited Speaker, "Reflections and Proposals for Task Force Efforts on Knowledge Development," Winter Educators= Conference of the American Marketing Association, San Antonio, TX, February 1992.

-- Invited Participant, Marketing Science Institute Workshop, "Research Priorities for Consumer Goods," Harvard University, January 1992.

-- Discussant, "Issues in Consumer Protection Session," Annual Conference of the Association for Consumer Research, Chicago, October 1991.

-- Chairman, "Consumer Responses to the Retail Setting" Session, Educators' Conference, American Marketing Association, San Diego, August 1991.

-- Chairman, "Guidelines for Identifying Deceptiveness in Advertising" Session, Special Workshop on Claims Substantiation, National Advertising Division, New York City, April 1991.

-- Invited Speaker, "The Nature and Promise of Marketing Academia," Advisory Meeting with the Commissioners, Federal Trade Commission, Washington, D.C., April 1991.

-- Chairman, "Consumer Theory Applied to Socially Important Problems" Session, Winter Conference of the American Marketing Association, Orlando, February 1991.

-- Chairman, "Special Session on Public Policy Research Today -- Status and Prospects," Educators= Conference, American Marketing Association, Washington, D.C., August 1990.

-- Invited Faculty Presentation, "Marketing and Public Policy," The Annual Doctoral Consortium of the American Marketing Association, University of Florida, August 1990.

-- Speaker, "The Marketing Literature in Consumer Policy: 1970-89," [with Gregory Gundlach], Second International Conference on Research in the Consumer Interest, Snowbird, Utah, August 1990.

-- Invited Speaker, "An Overview of Public Policy Research in Marketing," [with Gregory Gundlach], Educator's Conference of the American Marketing Association, Washington, D.C., August 1990.

-- Invited Participant, Workshop on Recent Developments in New Product Models, Marketing Science Institute, Cambridge, Mass., May 1990.

-- Chairman, "Research, Legal, and Managerial Perspectives," Session, Special Workshop on Testing for Comparative Advertising, National Advertising Division, Chicago, Ill., May 1990.

-- Chairman, "Ethical Issues in Marketing Channels," Session, Workshop on Ethics in Marketing, Harvard Business School, May 1990.

-- Invited Faculty Lecture, "Developing Research on Public Policy and Consumer Behavior," School of Business, University of Denver, October 1989.

-- Invited Faculty Presentation, "Design Considerations in Academic Marketing Research," The Annual Doctoral Consortium of the American Marketing Association, Harvard University, August 1989.

-- Invited Speaker, "Comments on the American Bar Association's Special Report on the FTC," Symposium of the Federal Trade Commission in the 1990's, University of Notre Dame, May 1989. *

-- Invited Speaker, "Marketing's Contribution to Public Policy," [with Gregory Gundlach]. Symposium on the Federal Trade Commission in the 1990's, University of Notre Dame, May 1989. *

-- Invited Speaker, "Understanding Purchase and Post-Purchase Processes," 20th Annual Attitude Research Conference, Orlando, FL, January 1989.

-- Chairman, "Effectiveness and Marketing Information in Marketing Efficiency" Session, Annual Conference of the American Marketing Association, San Francisco, August 1988.

-- Invited Speaker, "Consumer Information Search," Annual Conference of the American Council on Consumer Interests, Chicago, April 1988.

-- Speaker, "Recent Developments in Research on Family Decisions," [with Elizabeth S. Moore], Annual Conference of the Association for Consumer Research, Boston, October 1987.*

-- Invited Presentation, "Research Advances on Consumer Behavior Toward Durable Goods," Seminar Series, Marketing Science Institute, Cambridge, October 1987.

-- Invited Faculty Lecture, "Social and Ethical Dimensions of Marketing Practices," The Annual Doctoral Consortium of the American Marketing Association, Columbia and New York Universities, August 1987.

-- Invited Speaker, "Structural Impediments to the Developments of Marketing Knowledge," Winter Conference of the American Marketing Association, San Antonio, Texas, February 1987.

-- Invited Faculty Lecture, "Perspectives on Consumer Behavior," Graduate School of Business, Emory University, November, 1986.

-- Invited Speaker, "Research on Consumer Information Processing: The Beginning, Growth, and Contributions," 25th Anniversary Symposium of the Marketing Science Institute, Cambridge, November 1986.

-- Invited Presentation, "Price Perceptions in Consumer Search," Seminar Series, Marketing Science Institute, Cambridge, October 1986.

-- Chairman, "Marketing Research and the Consumer Interest" Session, International Conference on Research in the Consumer Interest, Wingspread, August 1986.

-- Discussant, "Consumer Information Processing" Session, International Conference on Research in the Consumer Interest, Wingspread, August 1986. *

-- Chairman, "Consumer Satisfaction" Session, International Conference on Research in the Consumer Interest, Wingspread, WI, August 1986.

-- Chairman, "Marketing: The Development of a Discipline" Session, The Annual Doctoral Consortium of the American Marketing Association, University of Notre Dame, August 1986.

-- Invited Panelist, "Report of the Task Force on Developing Marketing Thought," Winter Conference of the American Marketing Association, Sarasota, Florida, February 1986.*

-- Invited Panelist, "Educational Approaches in Consumer Behavior," Winter Conference of the American Marketing Association, Sarasota, Florida, February 1986.

-- Chairman, "Television Advertising and Consumer Miscomprehension," Session, Annual Conference of the Association for Consumer Research, Las Vegas, October 1985.

-- Chairman, "Current Issues in Marketing and Public Policy" Session, National Conference of the American Marketing Association, Washington, D.C., August 1985.

-- Invited Panelist, "Issues in the Development of Marketing Knowledge," Marketing Theory Workshop of the American Marketing Association, Virginia Tech University, Blacksburg, VA, May 1985.

-- Invited Faculty Lecture, "Issues in Consumer Research and Public Policy," Graduate School of Business, University of Pittsburgh, March 1985.

-- Invited Faculty Lectures, "Consumer Behavior and Marketing Management," and "Consumer Information and Search Behavior," Cornell University, March 1985.

-- Invited Faculty Lecture, "Current Perspectives on Consumer Behavior," The Annual Doctoral Consortium of the Southwestern Marketing Association, New Orleans, LA, March 1985.

-- Invited Presentation, "Priority Research Needs in Understanding Consumer Demand," Seminar Series, Marketing Science Institute, Cambridge, MA, January 1985.

-- Invited Speaker, "Market Analysis and Market Segmentation," Marketing Research Conference of the Electric Power Research Institute, Dallas, TX, November 1984.

-- Invited Speech, "Frontier Issues in Consumer Behavior," Annual Conference of the Southern Marketing Association, New Orleans, LA, November 1984.

-- Chairman, "Emerging Issues in Public Policy and Consumer Research" Session, Annual Conference of the Southern Marketing Association, New Orleans, LA, November 1984.

-- Chairman and Discussant, "Situations and Intentions," Session, Annual Conference of the Association for Consumer Research, Washington, D.C., October 1984.

-- Invited Speech, "Research Findings and Generalizations on Consumer Durable Goods," Marketing Science Institute Conference Series, Cambridge, MA, October 1984.

-- Chairman, "Issues in Modeling and Data Analysis" Session, National Conference of the American Marketing Association, Chicago, IL, August 1984.

-- Invited Faculty Lecture, "Marketing Practices and Consumer Protection: Legal Issues and Policy Perspectives," The Annual Doctoral Consortium of the American Marketing Association, Northwestern University, August 1984.

-- Invited Faculty Lecture, "Marketing Regulation and Consumer Research: The Case of Corrective Advertising," Distinguished Lecture Series, Ohio State University, May 1984.

-- Invited Presentation, "Consumer Research and Consumer Policy," Planning Session at meeting of the American Council on Consumer Interests, Atlanta, GA, April 1984.

-- Invited Panelist, "The Ethics of Advertising," Workshop on Ethics in Business and the Professions, Philosophy Department, University of Florida, April 1984.

-- Invited Speaker, "Consumer Behavior Toward Durable Goods," Seminar Series, Marketing Science Institute, Cambridge, MA, March 1984.

-- Chairman, "Current Research in Public Policy," Session, Annual Conference of the Association for Consumer Research, Chicago, IL, October 1983.

-- Invited Faculty Lecture, "Public Policy Research Issues in Marketing," The Annual Doctoral Consortium of the American Marketing Association, University of Michigan, August 1983.

-- Chairman, "A Growing Market Segment The Elderly" Session, National Conference of the American Marketing Association, Dearborn, MI, August 1983.

-- Invited Panelist, "Special Session on Multivariate Analysis," National Conference of the Academy of Marketing Science, Miami Beach, May, 1983.

-- Chairman, "Issues and Trends Growing Concerns" Session, Special Conference on Consumerism and the Future Social Environment, Aspen Institute/Wye Plantation, 1982.

-- Discussant, "Shaping and Assessing Public Opinion" Session, Annual Conference of the Association for Consumer Research, San Francisco, CA, October 1982 [delivered in absentia].

-- Invited Commentator, "Marketing Planning and Strategy" Session, Special Conference on Applications of Technology to Spectator Sports Marketing, University of Notre Dame, April, 1982.

-- Chairman, "General Colloquium on Involvement Theory" Session, Special Conference on Consumer Involvement, Surdna Conference Center, New York University, 1982.

-- Invited Speaker, "Consumer Protection Under Deregulation," Special Topic Session, Annual Conference of the Association for Consumer Research, St. Louis, MO, October 1981.

-- Invited Faculty Lecture, "Marketing and Federal Trade Commission Policy," The Annual Doctoral Consortium of the American Marketing Association, University of Maryland, August, 1981.

-- Presidential Address to the Annual Conference of the Association for Consumer Research, Washington, D.C., October, 1980. *

-- Chairman, "Developments in Corrective Advertising" Session, Annual Conference of the Association for Consumer Research, Washington, D.C., 1980.

-- Invited Speaker, "Consumer Behavior in the Marketplace," Florida Today Program, University of Florida, February, 1980.

-- Invited Faculty Lecture, "Marketing and the Law," The Annual Doctoral Consortium of the American Marketing Association, Pennsylvania State University, August, 1980.

-- Discussant, "Emerging Theories of Public Policy" Session, the American Marketing Association Conference on Marketing Theory, Phoenix, Arizona, February, 1980.

-- Invited Speaker, "The Role of Consumer Researchers as Expert Witnesses" Workshop, Annual Conference of the Association for Consumer Research, San Francisco, CA, October, 1979.

-- Discussant, "Information Processing-. Theory and Applications," Special Topic Session, Annual Conference of the Association for Consumer Research, San Francisco, CA, October, 1979.

-- Invited Speaker, "Why Don't Consumers Search for More Information?" Special Topic Session, Annual Conference of the Association for Consumer Research, San Francisco, CA, October, 1979.

-- Chairman, "Public Policy Implications of Consumer Information Handling" Session, National Conference of the American Marketing Association, Minneapolis, MN, August, 1979.

-- Invited Faculty Lecture, "Current Research on Consumer Behavior," The Annual Doctoral Consortium of the American Marketing Association, University of Wisconsin, August, 1979.

-- Invited Speaker, Commissioners' Policy Review Session on Consumer Information Remedies, Federal Trade Commission, Washington, D.C., June, 1979.

-- Invited Speaker, "Improving Consumer Information" Session, J. C. Penney Company's Ninth Annual Consumer Affairs Forum, New York City, June, 1979.

-- Invited Speaker, "Ethical Issues in Consumer Research for Public Policy" Special Session, National Conference of the American Council on Consumer Interests, San Antonio, TX, April, 1979.

-- Invited Speaker, "The Advertising Debate" Session, Symposium on Regulating the Professions, Public Policy Research Center, University of Florida, April, 1979. *

-- Invited Seminar Leader on "Consumers' Information Search and Usage: Results of a National Survey," Marketing Science Institute Conference Series, Cambridge, MA, February, 1979.

-- Chairman, "The Energy Crisis and Consumer Conservation" Workshop, Annual Conference of the Association for Consumer Research, Miami Beach, FL, 1978.

-- Invited Faculty Lecture, "Marketing and Public Policy," The Annual Doctoral Consortium of the American Marketing Association, University of Chicago, August, 1978.

-- Invited Seminar Leader on "Consumer Information Seeking and Durable Goods," Marketing Science Institute Conference Series, Cambridge, MA, June, 1978.

-- Invited Speaker, AMA Conference on "Marketing and the Quality of Life,@ Atlanta, April, 1978. *

-- Invited Participant, M.I.T./FTC Special Symposium on Energy and Information, Dedham, MA, Feb.,1978.

-- Discussion Leader, MSI Conference on "Analytical Approaches to Product Planning," University of Pittsburgh, November, 1977.

-- Discussant, Workshop on "Halo Effects Within Attitude Models," Annual Conference of the Association for Consumer Research, Chicago, October, 1977.

-- Chairman, "Contributions of Cognitive Psychology to Public Policy" session, National Conference of the American Marketing Association, Hartford, CT, 1977.

-- Invited Faculty Lecture, "Research on Perception and Preference," The Annual Doctoral Consortium of the American Marketing Association, The Wharton School, University of Pennsylvania, July, 1977.

-- Invited Speaker, NISI Symposium on Government Regulation of the Marketplace, Harvard Business School, Boston, MA, June, 1977. *

-- Seminar Chairman, "Consumer Information Programs In Government," Washington, D.C., June, 1977.

-- Invited Speaker, Special Conference on tile Economics of Consumer Information, Carnegie-Mellon University, May, 1977. *

-- Chairman, "Public Policy and Consumer Information" session, Carnegie/AMA Conference on Information and Market Behavior, Pittsburgh, PA, May, 1977.

-- Chairman, "Consumer Product Preferences" session, National Conference of the American Marketing Association, Memphis, TN, 1976.

-- Chairman, "Consumer Protection Issues" Session, National Conference of the American Marketing Association, Memphis, TN, 1976.

-- Invited Participant, NSF/MSI Workshop on Consumer Satisfaction Research, Chicago, IL, April, 1976.

-- Chairman, "Consumer Information Processing" session, American Marketing Association Special Conference on Consumerism, Baton Rouge, LA, March 1976.

-- Invited Speaker, Attitude Research Conference of the American Marketing Association [with Joel B.Cohen], Hilton Head Island, February, 1976. *

-- Invited Speaker on "Energy Labeling and Consumer Information Processing Research," National Bureau of Standards, U.S. Department of Commerce, Gaithersburg, MD, January, 1976.

-- Invited Seminar Leader on "Consumer Information Processing: Implications for Advertisers." Marketing Science Institute Conference Series, Cambridge, MA, January, 1976.

-- Invited Speaker on "Comparison Advertising - What Happens When You Name Your Competitor," to the advertising Research Foundation, New York City, November, 1975 [audience of 1300 advertising research professionals].

-- Invited Speaker, Workshop on Advances in CIP Research, Annual Conference of the Association for Consumer Research, Cincinnati, OH. November, 1975. *

-- Invited Speaker, special session on "Regulation in Marketing," Southern Marketing Association, New Orleans, LA, October, 1975. *

-- Chairman, "Controversial Topics in Macromarketing" Session, National Conference of the American Marketing Association, Rochester, NY, 1975.

-- Invited Seminar Leader "Comparison Advertising--Consumer Behavior Effects," American Association of Advertising Agencies' Management Seminar for Executives, Harvard Business School, Boston, MA, January, 1975.

-- Invited Participant, U.S. Office of Consumer Affairs' Symposium on Priority Research Needs, Chicago, IL, November, 1974.

-- Invited Speaker, Workshop on "Consumer Research in Public Policy," Annual Conference of the Association for Consumer Research, Chicago, IL, November, 1974.

-- Chairman, "Marketing" Session, National Conference of the American Institute of Decision Sciences, Atlanta, GA, November, 1974.

-- Invited Speaker, Workshop on "New Developments in Attitude Research," Annual Conference of the Association for Consumer Research, Chicago, IL, November, 1974.

-- Invited Speaker, Attitude Research Conference of the American Marketing Association, San Francisco, CA, October, 1974. *

-- Invited Participant, U.S. Office of Telecommunications Symposium on Advanced Consumer Information Systems, Washington, D.C., October, 1974.

-- Invited Speaker, Workshop on Product Labeling and Information Processing, National Conference of the American Psychological Association, Division 23, New Orleans, LA, September, 1974.

-- Chairman, "Cognitive and Evaluative Processes" Session, National Conference of the American Marketing Association, Portland, OR, August, 1974.

-- Invited Seminar Leader on "Comparison Advertising--Its Effectiveness and Its Problems,"Marketing Science Institute Conference Series, Cambridge, MA, June, 1974.

-- Invited Speaker, Special Conference on Advertising and the Public Interest, Washington, D.C., May, 1974. *

-- Invited Speaker on "Marketer Responses to the New Consumerism," Annual Meetings of the New England Hospital Assembly, Boston, MA, March, 1974.

-- Invited Speech to the Board of Directors of the Sears-Roebuck Foundation in support of the Sears/AACSB Federal-Faculty Fellowship Program, Chicago, IL, January, 1974.

-- Co-Chairman, Workshop on "Consumer Research Inputs to Public Policy and Legal Decisions", Annual Conference of the Association for Consumer Research, Boston, MA, November 1973.

-- Invited Seminar Leader on "Emerging Consumer Research Issues in Public Policy," Marketing Science Institute Conference Series, Cambridge, MA, September, 1973.

-- Invited Participant, P.D. Converse Symposium on Social Marketing, Champaign, IL, December, 1972.

-- Panelist, "On Consumer Protection Programs," Annual Conference of the Association for Consumer Research, Chicago, IL, November, 1972.

-- Speaker, ?Effects of the Number and Type of Attributes Included in an Attitude Model: More is Not Better,?[with Rolf P. Weinreich], Annual Conference of the Association for Consumer Research, Chicago, Il, November 1972.

-- Discussant, "Multivariate Analysis" Session, National Conference of the American Marketing Association, Houston, TX, August, 1972.

-- Speaker, ?An Experimental Investigation of Attribute Importance,@ [with Dan E. Schendel and John M. McCann], Annual Conference of the Association for Consumer Research, College Park, MD, August 1971. *

-- Speaker, ?The Product Stream of Market Segmentation: A Research Approach,@ Educators' Conference of the American Marketing Association, Minneapolis, MN, August 1971. *

-- Speaker, ?The Use of Personality Measures in Market Segmentation,@ Educators' Conference of the American Marketing Association, Boston, MA., August 1970. *

Invited University Talks on Marketing, Public Policy, and/or Consumer Research

Arizona Cornell DenverEmory Harvard IllinoisIndiana Michigan Ohio StatePittsburgh Stanford SUNY-BuffaloToronto Virginia WhartonBritish Columbia (Canada) York (Canada)

Invited Faculty member for the AMA Doctoral Consortium, when hosted by:

Chicago Colorado Columbia/NYUConnecticut Duke EmoryGeorgia Georgia StateIowa London Business School

Maryland (2) Michigan MinnesotaNorthwestern Notre Dame (2) Oklahoma State

Wharton Wisconsin

D. External Grants and Contracts

-- Principal Investigator, Marketing Science Institute Grant [through 5 sponsoring firms] for overview of research findings and needs on the topic of “Understanding Demand for Consumer Durable Goods.”

-- Principal Investigator [with Dipankar Chakravarti], Electric Power Research Institute contract for research-based monograph on “Market Segmentation Analysis in the Energy Industry.”

-- Principal Investigator, Federal Trade Commission contract for development and application of a “Theoretical Framework to Assess the Adequacy of Affirmative Disclosure Orders by FTC” [i.e., litigated case remedies which require firms to disclose consumer information].

-- Principal Investigator, Marketing Science Institute grant [through 4 sponsoring firms] for survey and experimental research on “Consumers Information Search Behavior in Durable Good Purchases,” undertaken as a dissertation project by Peter R. Dickson.

-- Principal Investigator [with Joel B. Cohen], Federal Trade Commission contract for design and conduct of “Consumer Research to Investigate the Potential Impact of Performance Labeling Information on Household Detergents.”

-- Principal Investigator, National Science Foundation Grant to study “Public Policy Programs for Objective Product Information on Consumer Durable Goods.”

-- Principal Investigator, American Association of Advertising Agencies’ Educational Foundation Grant to study “Implications of Consumer Information Processing for Advertising.”

-- Principal Investigator, National Science Foundation Grant to “Assess the Existing Status of Consumer Information Processing Research and Priority Research Needs for the United States.”

E. Doctoral Committees

-- Elizabeth Moore [University of Florida], Chairman.5

-- Darrell Miller [University of Florida], Chairman.5

-- Anusree Mitra [University of Florida], Chairman.5

-- Howard Marmorstein [University of Florida], Chairman.5,4

-- Peter R. Dickson [University of Florida], Chairman.3

-- R. Bruce Hutton [University of Florida], Chairman.2

-- Dennis L. McNeill [University of Florida], Chairman.1

-- Charles Areni [University of Florida], member.5

-- Kunal Basu [University of Florida], member.5

-- Prakash Nedungadi [University of Florida], member.5

-- John Vann [University of Florida], member.-- F. Stewart DeBruicker [Purdue University], member.-- James L. Ginter [Purdue University], member.-- Richard Winter [Purdue University], member.-- Rolf Weinreich [Purdue University], member.-- John V. Nevers [Purdue University], member.-- Terrance Weisenbarger [Michigan State Univ.], member.-- Andrew Brogowicz [Michigan State University], member.

______________________5As of 7/87 committees revised upon my shift to Notre Dame, which does not offer a PhD Program in Business.4Dissertation won National Research Proposal Competition of the Marketing Science Institute, [1986].3Dissertation won National Research Grant Award of the American Marketing Association [1978].2Dissertation won National Research Grant Award of the American Marketing Association [1976], and National MACAP Research Award [1978].1Dissertation won National MACAP Research Award [1977].

F. College and University Committees

-- Faculty Representative to Notre Dame Board of Trustees [1999 - 2001]-- Member, Notre Dame Initiative on Rhodes, Marshall and Mitchell Scholars [2002]-- Colloquy for the Year 2000, Committee for the Whole, University of Notre Dame [1991 - 1993]-- Colloquy for the Year 2000, Committee on Finances, Athletics, and University Relations [1991 - 1993]-- Colloquy for the Year 2000, Chairman of Subcommittee on the Future of ND Athletics [1991 - 1993]-- University Task Force on Curricular Innovation [1998 - 1999]-- Stadium Expansion Committee [1991 - 1994]-- Luce Professorship Committee, [1991 - 1994]-- Ad Hoc Committee on the Common Core Curriculum [2013-2014]-- Ad Hoc Committee on Rhodes and Other Fellowships [1991 - 1994]-- Faculty Participant, Freshman Year Academic Orientation [1992 -2001]-- Faculty Participant, Minority/Diversity Open Houses [1994 - Present]-- Editorial Board, University of Notre Dame Press [1987 - 1991]-- University Committee on Research and Sponsored Programs, University of Notre Dame [1989 - 1993]-- Committee on the Sesquicentennial of the University, University of Notre Dame [1989 - 1992]-- Strategic Planning Advisory Council, College of Business Administration, University of Notre Dame

[1989 - 1994]-- Ph.D. Program Development Committee, College of Business, University of Notre Dame [1989 - 1995]-- MSA Curriculum Committee, College of Business Administration, University of Notre Dame [1994 - 1995]-- Committee on Recruiting and Retaining High Quality Faculty, College of Business Administration,

University of Notre Dame [1989 - 1992]-- Committee on Enhancing Executive Programs, College of Business, University of Notre Dame [1989 - 1992]-- Review of the MSA Program Committee, College of Business, University of Notre Dame [1988 - 1989]-- College Council, College of Business, University of Notre Dame [1988 - 1995, 1997-1999]-- Endowed Chair Coordinating Committee, College of Business University of Notre Dame [1987 - Present]-- Committee on Appointments and Promotions, Marketing Department, College of Business,

University of Notre Dame [1987 - 1997, 1998 - Present]

-- Curriculum Committee, Marketing Department, University of Notre Dame [2010 – present] -- Search and Screening Committee, Dean of the Graduate School of Business, Univ. of Florida, [1985].-- College Senator in University Senate, University of Florida [1976 - 1977, 1982 - 1984].-- Tenure and Promotion Committee, College of Business, Univ. of Florida [1983 - 1984, 1985 - 1986].-- Doctoral Program Policy Committee, Graduate School of Business, University of Florida [1984 - 1985]-- Founders Research Award Committee, Graduate School, University of Florida [1983].-- Teacher Evaluation Committee, College of Business, University of Florida [1981 - 1984].-- Faculty Representative to Dean's Admin. Committee, College of Business, Univ. of Florida [1976 - 1978].-- Research Committee, College of Business, University of Florida [1979 - 1981].-- Sabbatical Program Evaluation Committee, University of Florida [1982 - 1983].-- Consumer Psychology PhD Program Committee, University of Florida [1979 - 1983].-- Graduate Committee, College of Business, University of Florida [1975 - 1978].-- Search Committee, Associate Dean & Director of Graduate Studies, College of Business,

University of Florida [1981].-- Search Committee, Chairman of the Marketing Department, University of Florida [1983- 1984].-- Search Committee, J.C. Penney Chair in Retailing, University of Florida [1984 - 85].-- Faculty Search Committee, Marketing Department, University of Florida [1974 - 1987].-- Travel Committee, College of Business, University of Florida [1983].-- Scholarship Committee, College of Business, University of Florida [1980 - 1983, 1984-1987].-- MBA Qualifying Examination Committee, College of Business, University of Florida [1974 - 1978].-- Doctoral Examination Committee, Marketing Department, University of Florida [1975 - 1987].-- Educational Policy Committee, Marketing Department, University of Florida [1974 - 1980; 1983 - 1987].-- Faculty Coordinator, Alpha Mu Alpha, University of Florida [1981 - 1987].-- Doctoral Examination Committee, Krannert G.S.I.A. [1970 - 1973].-- Colloquium Committee, Krannert G.S.I.A. [1970 - 1973].-- Admissions Committee, Krannert G.S.I.A. [1970 - 1973].

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G. Personal Information

Married: Barbara J. Wilkie

Three Children (Will, Allie, Jim), 4 Grandchildren (Reagan, Billy, Morgan, Owen)

Canine Family Members: Ted II, Barclay (RIP), Fubu (RIP), Ted I (RIP)

Business Address: Professor William L. WilkieMendoza College of Business University of Notre DameNotre Dame, Indiana 46556-0399

Phone: 574-631-5770, E-mail: [email protected]

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JANUARY 2017

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