william han - partneracademy.microsoft.com · 03 04 05 manage lifecycle of connectivity to cars the...
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Customer Experience and Connected Aftermarket - Powered by Microsoft
• William Han
11/2/2018 Copyright © 2018. All Rights Reserved. l Tech Mahindra Confidential.
Tech Mahindra Overview
AMERICASAFRICA
MIDDLEEAST
ANZ
ASIA
EUROPE
$ 4.9 Bn.Revenue
113,000+Associates
885+Clients
90Countries
INDUSTRY CONNECTS
Enterprise Apps Networks Business Services
Engineering Communications TelecomPublic Services RetailTechnology, Media & Entertainment
Travel & Logistics
SERVICE CONNECTS
Healthcare & Life sciences
Automotive Banking & Financial Services
Energy & Utilities Aerospace & Defense
InfrastructureConsulting Mobility Cloud & Security
Big Data & Analytics
48% 29% 23%Europe RoWAmericas
TECHNOLOGY PARTNERS
Growing demand for
Mass Customization1
Human- Robot
Collaboration
on the rise2
Rapid IT – OT
Convergence 3
Smart Products
IoT enabled Devices1
Smart Manufacturing
Industry 4.0 / Factory
of the Future
2
Customer Centricity3
Connected Aftermarket4
Run Better
Change Faster
Grow Greater
3 Trends 3 CEO Objectives4 Big Bets
OUR
3-4-3
AT
THE
CORE
Customer Experience
BOTS are re-defining the
Future of Customer
Experience
Problems With Traditional Online Experiences
Source: The 2018 State of Chat BOTs report
Predicted Use Cases for Chat BOTs
Source: The 2018 State of Chat BOTs report
Potential Blockers to Using Chatbots
Source: The 2018 State of Chatbots report
Chat Bots - Revolutionize the way you do business
Gartner estimates that by 2020, customers
will manage 85% of their relationship
with a business without interacting with
a human.
44% of US consumers want Chat Bots over
humans for customer relations
Source: Aspect Software Research
Chat Bots expected to cut business costs by $8
billion by 2022 – Juniper Research
Business
Focus
ML, Voicebot, Reporting & Analytics abilities that need to be supportedby
BOT
Integration
Allowing Chat BOT to integrate with multiple back end systems to fetch and
share real time information
Multi Lingual
English plus other languages like French, Spanish, Dutch, Russian
etc..Continuous
Learning NLP capability for
continuous learning
process for Chat BOT
Seamless
Transfer
Integrate with Livechat & service platformssuch as SFDC service cloud etc.. and
seamless routing to customer service agent
Designer
Ease to configure multiple use cases without a need for technical developer with user friendly configuration screens
Key Aspects of Chat BOTs
OMNI CHANNEL CONNECT OPERATIONAL COST
OPTIMIZATION PRODUCTIVITY ENHANCEMENTPERSONALIZED SUPPORT QUICK & ON-SPOT
QUERY RESOLUTION
How Chat BOT Can HelpCreate meaningful, more personalized engagement
Transformation Framework and Outcome
Demonstrable Framework Business Outcomes (Referenceable)
Increase Digital Channels by 25 – 30%
CONSULTINGOMNI
CHANNEL
Omni-Channel
CIM Layer, Next
generation digital
channels -
VisualIVR, Chat
ROBOTICS
AUTOMATIONACTIONABLE
ANALYTICS
OPERATIONAL
EXCELLENCE
Bring all our
experiences,
best practices of
serving
customers for
more than a
decade
Increase Sales by
10-15%
Improved Customer
ExperienceProcess
Improvement ,
Re-engineering &
Advisory Services
Robotics
Process
Automation,
Cognitive
Computing
BOTs, Video
Kiosks & Other
digital channels
VOC,
Speech/Text
Analytics & Data
Analytics ,
Social Media
Analytics,
Improve first time
call resolution by
10%
Increase NPS by
10 Basis Points
Higher customer
insights by 35%
Cost Reduction by
25-30 %
2
Reduce AHT by 15%
BOTS on Microsoft
technologies
• BOT for Sales
• BOT for Resource
Management
• BOT for ITSM Queue
Management
• BOT for Digital Advertisement
• BOT Major Incidence and
Escalation Management
• BOT as Self-Help
Case StudyInternal TechM Implementation
(HR, IT, rmg)
45,000Monthly HR queries
2 HrsAverage response Time
3.78/4 MCARES Score
72% Reduction in Call
Real time Response
Conversation web-based Virtual Advisor
catering all HR related queries for
100,000+ employees – UVO (TechM)
500Avg. daily IT Tickets
3-4 HrsAverage response Time
20,000 Issue Weekly
Avg. 96% Success Ratio
21% Call Reduction
Web/Mobile based conversational Chat
BOTs resolves L1/L2 IT Support issues
– TiBOT (TechM)
53,000Avg. monthly RMG Tickets
3-4 HrsAverage response Time
3.78/4 MCARES Score
69% reduction in call
30% Call Reduction
Skype business based chat bot to
allow internal employees (125,000) to
solve their queries using a
conversational system
When a Tier 1 Chemical
Manufacturing company in Japan
wanted its employees to spend time
on more productive tasks and
required a communication channel
with less applications to manage
employee requests, TechM helped
with a Microsoft AI based BOT and
skype as a solution to their needs:
• Queries Resolved In Lesser Time
• 24x7 Support Available For
Employees
• Increased Customer Satisfaction
Chat BOT Workflow
SS Web Portal
or
Below Channels
SS
Authentication
Service/AD
Auth Access
Token
User Queries
Users Azure BOT
service
Azure App
service
Azure
Insights
Language
Understanding
(LUIS.ai)
Conversation
log
Azure Bing
Spell Check
QnA
Maker
Language Translator
service
Connected Aftermarket
Automotive Key Trends
Connectivity is clearly the
important prerequisite for the
provision of additional services
and content provided in the car
Source: KPMG Global Automotive Survey 2018
Connected Car Market Trends
The connected car is shaping up as a game changer• The global market for connected cars will
reach $200 billion By 2020
Regulatory mandates driving the adoption• U.S. DoT’s proposal for mandatory V2V
communication devices
• eCall System in the European Union
• Stolen Vehicle Tracker (SVT) in Brazil
Monetization is the Key• Use cases are on rise
• There is need to manage the complex services & engage better with the end customer
Mckinsey, Statista ReportsCopyright © 2018 Tech Mahindra. All rightsreserved.
21
Create New Revenue Streams And Improve Profitability
New Vehicle Sales , $4
After Market, $ 1.2
New Business Models, $2
Revenue ($ 7.2 TR) in 2030
New Vehicle Sales, $2.7
After Market,
0.76
Revenue ($ 3.5 TR) in 2015
Aftermarket business rising to 30 – 40 % of Auto
Industry revenues
New business models to augment revenues
Improved Bottom-line as share of aftermarket revenues increases
Aftermarket & New business models driven by Data
Monetization
Source: Gartner, Mckinsey Survey
Connected Cars will generate $140 Billion in revenues by 2020 Globally - $34 Billion in China alone
eSim For Connectivity
9 countries are supporting eSim
China PHS 1996-2014, used eSim technology
Apple is the technology pusher for eSim since 2011
China Unicom starts eSim in 6 cities and China Mobile published eSimchipset in this year
5G is coming
IP V6 is on the way for adoption
• Source: Statista Report Mar 2017
Drivers For A Comprehensive Subscription Management Solution..
Connected Car Revenue in the US
01
02
03
04
05
Manage lifecycle of connectivity to
cars
The connectivity solution can open
up new revenue channels for
OEMs which was traditionally
offered by MNOs.
Optimise connectivity costs and
allocate costs to different
departments
Control the network connectivity for
their customers
Reduce costs by managing the
inventory and status of
connections
Complexities in Car Connectivity Management
Cars travel across different countries with different MNOs
Replacing a SIM physically involves complexities
The conventional MNO solution is inflexible & costly
Management of connectivity requires multiple niche skills like IoT, CRM,
Analytics, Cloud, etc.
Cars are assembled in one country & sold across different geographies
Key Components
•Resource management,
•Car ID link to resources,
•Service status,
•GUI for service mgmt.
•Subscription management,
•Service management
CRM
•Products,
•Packages,
•Service definition,
•Dependencies,
•Service packaging,
•Product life cycle management
Service Catalog
•Usage mediation,
•Usage guiding,
•Usage validation
Data Mgmt
•Deployment – regional / global
Cloud Services
•Commercial & Service order management
•Orchestration,
•Order state model,
•Order plan and execution
Order Management
•Service & Logical resource Inventory
Inventory Mgmt
..
Secure a future proof system to manage
subscription for Connected Car services
Drive consumer experience while being MNO
agnostic using eUICC SIM
Manage resources like, TCU, The new eUICC ,
Conventional SIMs, MNO subscriptions
Provide services offered by an MVNO
Key Requirements
Provide a robust and scalable system
Connected Car Service Subscription Solution
Subscription Management
In Car Delivery
Wi-Fi Hotspot
OTA
VDC
Connected Safety
Connected Services Bookings
New MNOs
China Unicom
Claro
T - Mobile
AT&T TCAM3 TCAM2
TCAM1
Connected Car Cloud
Telematics Suppliers
Examples of Connected Offerings
Network Operators
SIM Card Suppliers
Solution Overview
Solution Architecture
CPQ
Service
Catalog
Order Management
CRM
Mediation
RE
ST
REST
Launch (SOAP)
REST
REST
REST
Data ManagementREST
RE
ST
29
Solution Benefits
Strategic Advantage to OEMs to be the Owner of Connected Car Data
• Avoid SIM Logistics
• Seamless Connectivity
Beyond Boundaries
• Opt for Service Packages
from Different Operators
• Build New Business Services
• Rapidly package Services
• Configure Backend APIs
• Single Platform to Manage
the Eco System
• Split Billing
• As A Service Model
Factory Fitted SIM Operator Agnostic Introduce New Service
Offerings
Manage Complexities
of Connected Car
Service
Monitor Service
Usage
All set to #FUTURISE
THANK YOU