+ scenario’s

This work created future scenarios that might be explored in more detail in the future.Seen through the eyes of 3 fictious characters based on the customer segmentation.

Scenarios are set in major European metropolitan areas and describe short episodes in the lives of these personas, spanning across a number of days of their lives.

Featuring how a portfolio of products and services can be integrated and play together in the context of people’s home, travel, work and leisure time.

The demos are not meant to be prescriptive of the future, rather a compelling vision to spark discussion.

The project was conducted in autumn 2006 at the inauguration of the concept development team.

It’s outcome put strategic design on the map as a strategic asset for the business and influenced the build of customer value propositions and product roadmaps for the years to come.

Total Communications

The brief for this initiative was to synthesize a design approach that shall manifest the group strategy, ‘We will be the communications leader in an increasingly connected world’, into future experiences within 3-5 years.

‘Weak signals’ that characterised the opportunity space, e.g. mobilisation of web 2.0, leveraging customer base and network capabilities, the drive to humanise technology, were identified and investigated.

A ‘design statement’ was introduced as a novelty in the debate, which firmly positioned design as a stakeholder in strategic development and decision making.

The statement was published internally in 2007 and presented to the Executive Committee.

It laid the foundation for the company to embark on a strategic programme, codenamed ‘Now +’ and was used as the strategic design reference throughout.

SPACE TIME

CONTENT

PEOPLE

NOW

1 week ago

1 month ago

1 year ago

The world

My city

HERE

My neighborhood

FRIENDS

Colleagues

MY STUFF

Shared stuff

Stuff I could like

People I’ve met

Others like me

Everything's that’s available

After releasing the total communication statement a strategic design team was briefed to ideate a device experience able to claim it’s own category, amongst competitors like Apple, RIM, Nokia, Palm, Microsoft, Google.

Build around a ‘me’-centric model with your active network grouped around you. Pushing navigation and visualisation paradigms into a spatial, immersive experience.

All-in-all creating a connected and alive experience that ignited a brand refresh, now known as ‘power to you’.

The experience prototypes as a result of this work were instrumental in building the confidence within the company to move from programme to building a business function to productise the offer in full scale.

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‘Viewfinder’, projects augmented data on camera view, e.g. geospatial, contact, objects

‘Gravity’ navigation, moving objects around in space by tilting the device,Unfold flower-powered (sub) menu’s

Swipe frame to perform additional navigation tasks, e.g. scroll up/down, zoom in/out, move left/right

3D touch ‘shadow’ navigation

Roller key to aid/accelerate touch

‘Active edge’ notifications

Periscope camera/projector

Gestural controls, e.g. send message directly to specific contact

Immediately capture information with a single key press, e.g. photos, places, contact, product info, bookmarks

‘Squeeze’ edges of the device to invoke software interaction, read biometric information

LQID

During the autumn of 2008 a strategic design piece was conducted focussing on visualisation strategies for large amounts of archived data from the lifetimes of users.

Providing answers how to visualise memorable, emotional, behavioural, relationship, and activity data of users (communication, content, activities logs). Using organic, contextual, dynamic data and desktop metaphors.

The work generated innovative visualisation concepts/strategies, developed a vision for the future of visualisation of large datasets and conceptualised new interaction paradigms.

Featuring concepts like LifeStream and Golden layer. Introducing condensation, magnetism and forgetting data as behavioral aspects of data visualisation.

Autumn 2008

2012

The aim for this design sequel has been to foresee ways to how people will Interact with their environment in 3-5 years as part of a wider future experiences programme.

Constantly scouting for ‘weak signals’ of innovation at the edge of where culture is build, through coolhunting and co-creation, in mature as well emerging markets.

Building themes like the ‘NewMe’, ‘We are all value creators’, ‘Zero privacy’, ‘HyperSense’ as a basis for writing a series of utopian/dystopian scenarios.

Trying to grasp opportunities within and across the dynamics of the value chains of enhanced communication & self-expression, adaptive architecture, mobility & energy as a service.

Ultimately branching off into various design streams to conceptualise concepts for devices, automotive, housing, fashion, food, retail, advertising, events.

Conducted during 2008-09

Design systems & styleguides

Experience scenarios Experience architectures

Objects & interfaces

Today’s experience economy floats on reputation,shaping post-crunch brands,

curating a new type of conversation.

Signaling unique opportunities.

Building an alter-ego of people, places and things,consisting of states, situations, emotions & sensations.

Delivered through technology,with data as the oil in the machine,

and the world as it’s scene.

These experiences need extra-ordinary architectures,to develop out-of-the-ordinary experience platforms,

that win the hearts and minds of people,and inspire the making of new products & services.

Willem JH Boijenswillemboijens@gmail.com

@willemjhboijens+31654788941