willamalane.org

Fliers on the Fly

When to Make a Flier

• You need to promote your program — fast

• You’ve determined that a flier is a good way to promote (It’s worked in the past, you just want to promote in-district, etc.)

• You’ve already posted to Craigslist, or Craigslist is not appropriate

• It’s not important enough for a poster

Don’t make a flier for every program. Prioritize.

Answer These Questions•Where will the flier be distributed?•How many copies will I need?

Less Than 50 Copies

In-house color copier

More Than 50 Copies

Kinko’s black and white

Publisher Checklist• Color or black and white?(Check logo)• Did I delete extra pages?• Is my image OK?• Did I make a pdf?

Design Hints

• Prioritize: What, Where, When•Must include: logo, phone number, Web address

Eye-Catching Images

• Match your message

• Attract interest

• Keep it simple

• Depict diversity — within limits

• Focus tightly

• Watch your format

Image Formats

Finding Art• NEW! Photos All District server

• istockphoto.com

Good Headlines• Are short• Attract attention• Fit your program• Do not need to be the title of your program

Program Descriptions

Cut them.

Can I Promote a

Whole Series of Classes

on One Flier or Poster?

When to Ask for Help

… When what you really want is a

poster

… When your deadline is not tomorrow

… When you need a full school run

Where to Place Fliers

• Willamalane facilitiesDo not need to include address

• Around townInclude address

• E-mail pdfsSchool principals, city of

Springfield, arts organizations, etc.

Sending a Jobto Kinko’s

• Use form• E-mail it to yourself via

copier• Forward e-mail + pdf to

Kinko’s:usa0362@fedex.com

Consider Craigslist

Required Proofreading

• Send to Janet, Joyce or Mike• We’ll proof within 2 working days• No Joyce on Fridays