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Corporate Identity Manual

Introduction

As Wiley continues to grow, it is critical to maintain a clearly focused identity todifferentiate our company from our competitors. It is important that the graphicrepresentation of our image be visually strong and consistent. This revision of theCorporate Identity Manual incorporates the changes we have made in order tographically project a unified identity in printed and electronic communications.

We established the Wiley identity in four areas: the design of our products,advertising and collateral pieces, corporate marketing materials, and corporatecommunications. The manual is divided into four parts which follow anintroductory set of general guidelines.

The products section presents graphic guidelines for use in print and electronicmedia. As each individual product must succeed in its own unique marketplace,the goal here is to create a recognizable family resemblance among our products,while allowing the greatest possible latitude for creativity in their individual design.These guidelines are flexible and are open to a certain amount of interpretation.

The advertising and collateral section provides guidelines that are flexiblebecause of the great variety of applications. Their primary aim is to increase ourvisibility in our varied markets while maintaining reasonable control over theconsistency of the Wiley identity.

The global image guidelines provide a graphic system for developing Wiley’scorporate marketing materials. This system is disciplined in order to present astrong, consistent visual image to the various audiences that receive the manycorporate publications we distribute.

The corporate section describes a detailed system designed to present one basicimage for Wiley across the entire breadth of the company. This section covers themost common types of business graphics and includes guidelines for achievingvisual uniformity within the Wiley family.

The contents of this manual are available on our Website (www.wiley.com/about/corpident) or in CD-ROM format. If a CD-ROM is required please contact theCorporate Communications Department. Freelancers, outside consultants andvendors should be directed to our website for correct use of the corporate image.

When fully implemented, our identity system achieves and maintains recognitionfor Wiley in both public and corporate spheres. Ultimately, its success relies onyour support in implementing these guidelines and insuring that anyone usingthem adheres to them.

Contents

I General GuidelinesImportant Information and TermsCorporate ImprintsApplying the Corporate Signature/BrandDo’s and Don’ts

II ProductsIdentity Placement: Front CoverIdentity Placement: Back Cover/FlapIdentity Placement: Book Title PagesIdentity Placement: Vertical Logo Units for ImprintsIdentity Placement: Vertical Logos for Electronic Products & PackagingIdentity Placement: Publishing Partners, Joint VenturesIdentity Placement: Journals

III Advertising and CollateralIdentity Placement: Logo use in Product AdvertisingIdentity Placement: Direct Mail Return Address Identity Placement: Logo Use on Web SitesIdentity Placement: Trade ExhibitsIdentity Placement: Miscellaneous

IV Global Image GuidelinesIntroductionDimensionsThe ArchitectureTypographyArt/GraphicsThe Color PalettesPaper StocksOther ApplicationsConclusion

V Corporate StationeryLetterhead: Personal Stationery at Corporate HeadquartersLetterhead: Group at Corporate HeadquartersLetterhead: InternationalLetterhead: International Publishing Development ProgramEnvelopes: US and InternationalBusiness Cards: USBusiness Cards: International

I General Guidelines

9 Important Information and Terms12 Corporate Imprints13 Applying the Corporate Signature/Brand14 Do’s and Don’ts

9

Important Informationand Terms

Legal Company Name(s) (1)These vary according to thecountry in which the Company islocated. They are the formal way of referring to the Company, andmay be used in text (includingtypewritten formats) or headlines.Their main graphic applications arein stationery and in address andcollateral copy. They never appearwithout the legal abbreviationdescribing their corporate form(Inc. or Ltd).

The Positioning LineThe positioning line, “PublishersSince 1807”, reinforces WILEY’Sworldwide leadership and strengthin the publishing industry and setsus apart from our competition. It is never used alone. (1)

Communicative NameWILEY This shortened form of the name is used whenever theCompany is referred to lessformally within text or headlines(2), including typewritten formats. It is set in the same weight andtypeface as the headline or text itappears in, and may be in all capsor upper and lower case.

ColophonThe colophon is the traditionalinitials set within an oval frame (3).The colophon is used alone onlyon title pages with supporting copyin the appropriate typeface. Itshould never be used as a standalone graphic element or visual.

Electronic versions of all companynames, signatures, and logos areavailable on the Wiley website(www.wiley.com/about/corpident)or on CD-ROM disk. All companynames, signatures, and logos havebeen specially rendered andshould always be reproduced fromthe master electronic files provided.

NEW IDEAS FOR BUSINESS SUCCESS FROM WILEY2

3

1

10

Corporate SignatureThe corporate signature/brandconsists of the colophon, communi-cative name WILEY and the line“Publishers Since 1807” set up inthis specific form (4). Although the overall size of the unit mayvary, the elements must remain inthis configuration. It is used in bothcorporate communication andproduct design, and is thepreferred identity for advertisingand collateral materials.

Alternate Logo/UnitsIn situations where the CorporateSignature/Brand (4) presentsspace or legibility problems, twoother versions are to be used.These vertical and horizontal logosmust always be used as a unitbecause they are also our brand.(5,6). Another alternate version (7)may be used for publicationsproduced within the global imagegraphic system (primarily corporatecatalogs, image ads, librarians’newsletter. etc.) They are notcommon to all three principalapplications of the corporateidentity, and their use is explainedmore fully on page 38.

All three versions (4,5,6) may beused appropriately as a graphicelement for advertising, collateral &package design. Each elementmust be used as a complete unit.

The Global Image logo box (7)should be used when developingpublications or other materialsfalling within the Wiley GlobalImage Graphic System (seeguidelines in Section IV).

Electronic versions of all companynames, signatures, and logos areavailable on the Wiley website(www.wiley.com/about/corpident)or on CD-ROM disk. All companynames, signatures, and logos havebeen specially rendered and shouldalways be reproduced from themaster electronic files provided.

5

6

7

4

11

TypographyTrump Mediaeval Roman* andTrump Mediaeval Italic*(8) are therequired typefaces for corporatecommunications such as stationery.In product as well as in advertisingand collateral design, the typefacemay vary.

ColorThe colors (9) selected for theWILEY corporate identity materialsare taken from the PantoneMatching System (PMS). They are: PMS 470 Brown, PMS 876Copper, and Pantone Black.Corporate applications, such assignage and displays, should followthis color scheme as closely aspossible. Colors in product design,advertising, and collateral may vary.

The color palettes for publicationsproduced within the Global ImageGraphic System are detailed inSection IV.

*Assistance in finding these typefaces in theUS may be obtained from the corporatecommunications department.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Trump Mediaeval Roman and Italic

8

9

Wiley BrownPMS 470C

Wiley BrownPMS 470U

Wiley CopperPMS 876C

Wiley CopperPMS 876U

Wiley BlackPantone BlackC

Wiley BlackPantone BlackU

12

Corporate Imprints

ApplicationsFront CoverBack CoverBook SpineAdvertisingFlaps

Graphic ElementsThe colophon appears to the left ofthe hyphenated name with WILEYappearing first.

CopyThere are two designs for the logounits available; vertical andhorizontal. The vertical unit is mostoften used on back or front coversas well as the spine. Whileadvertising materials and jacketflaps often use the horizontal unit,the designer has the option toselect either format. Title pagescarry the horizontal unit with thelegal company name appearingbelow it. This is followed bypublication locations on one or twolines. Locations are separated bypunctuation of some kind.

TypographyFor title pages, use the same orcomplimentary typeface with relationto the weight, and leading formula ofthe author/title information in upperand lower case or all caps.


13

Applying the CorporateSignature/Brand

Shown on this page are three setsof art provided for the CorporateSignature and alternate logos.Each set is marked to show theversions allowed within a specificapplication.

Corporate Communications (1)Use these versions for invoices,checks, fax forms, note pads, andall internal and external businesscommunications. Use of reverse artin these situations is discouraged.

Products (2)Use these versions for books,journals, web sites, video cassettes,diskettes and their packaging.Reverses are allowed according tothe guidelines on page 15. Thecolophon is used alone only on titlepages with supporting copy in theappropriate typeface.

Advertising and Collateral (3)Use these versions for all materialsnot included in the categoriesabove. While any version of thelogo can be used except thecolophon by itself, the CorporateSignature is the preferred form.Reverses are allowed according tothe guidelines on page 15.

1 Corporate Communications

2 Products

3 Advertising and Collateral

(Title Pages Only)

14

Do’s and Don’ts

(1) Do not alter the relative size ofany of the elements comprising theCorporate Signature or alternatelogos.

(2) Do not alter the spatialrelationship of the elements toeach other.

(3) Do not print the elements of theCorporate Signature or alternatelogos in different colors.

(4) In general, do not use any ofthe elements by themselves asillustrative art or graphics. The onlyexception to this rule is thecolophon used alone on titlepages. Any deviation from this rulemust be approved by CorporateCommunications.

(5) Do not run the CorporateSignature or alternate logos over acoarse-screen or a pattern thatinterferes with the ability to readthe signature.

(6) Do not use drop shadows withany of these elements.

(7) Do not screen any of these elements.

1

2

3

4

5

6

7

UNACCEPTABLEACCEPTABLE

15

(8) Do not reverse the CorporateSignature or alternate logos out ofa small shape. Remember that thecontrolling factor when usingreverses is the legibility of thefinished product.

(9) When reversing any of theseelements out of an overall solid orfine-screened background, do notfill in the colophon with a color ortint that is different from thebackground color.

(10) Do not use the CorporateSignature or alternate logos as partof a headline or text.

(11) When referring to theCompany formally, always include“Inc.” or “Ltd” as part of the name.If a shorter version is needed, usejust the name WILEY, set in eitherall caps or upper and lower case inthe same font as the rest of thesentence. This includes typewrittenformats.

(12) In typing and typesetting,always include the hyphens inimprints such as: Wiley-Interscience, Wiley-Liss or Wiley-VCH. Retain the trademark afterInterscience®.

(13) Do not print a partial display ofthe colophon. It should never beused as a stand alone graphicelement or visual.

8

9

10

11

12

13

EXCEL NEW IDEAS FOR BUSINESS SUCCESS FROM WILEY

EXCEL NEW IDEAS FOR BUSINESS SUCCESS FROM

Unacceptable

Acceptable


Wiley-InterscienceWiley-LissWiley-VCHInterscience®

Wiley InterscienceWiley LissWiley VCHInterscience

II Products

19 Identity Placement: Front Cover20 Identity Placement: Back Cover/Flap21 Identity Placement: Book Title Pages22 Identity Placement: Vertical Logo Units for Imprints23 Identity Placement: Vertical Logos for Electronic Products & Packaging24 Identity Placement: Publishing Partners, Joint Ventures25 Identity Placement: Journals

19

Identity Placement: Front Cover

Graphic Elements(1,2) When using the corporatename on the front cover, thehorizontal or vertical version of ourlogo unit may be used.

(3) When using Wiley as part ofthe book or series title, Wileyshould be used in the sametypeface and height as the rest ofthe copy. Columna and look-aliketypefaces should not be used.

For series titles, Wiley shouldalways appear as the first word inthe series, unless there arecontractual reasons not to comply.

Design FormatDesigner’s option.

ColorVaries according to the overalldesign.

1

2

3

20

Identity Placement:Back Cover/Flap

ApplicationsPrinted CoversJacketsFlap

Graphic ElementsA logo or imprint unit is optionalexcept when the spine is toonarrow or unable to carry a logo. Inthese cases, the logo moves to theback cover and is combined withthe back cover block.

Preferred Copy Format(1) The Company Legal Nameprecedes the cities of publication. If Group names are used thesefollow the Company Legal Name,while imprints precede the CompanyLegal Name (2,3). When used, theaddress is set on one line, followedby the cities of publication on oneor two lines.

The cities should be separated bypunctuation or visual space of somekind. Cities appear in the followingorder with the city of publication listed first: New York/Chichester/Weinheim/Brisbane/Singapore/Toronto.

For jacketed books, the logo unitmay be placed on the inside backflap (4). Follow the Preferred CopyFormat above.

TypographyUse the same or complimentarytypeface, with relation to the weightand leading formula of the backtext block. For emphasis, theCompany Legal Name can be setin a larger size than the otherinformation or in all caps. Allowvisual space or add in a 1/2 pt. or1 pt. rule separating the CompanyLegal Name and the cities. Sizethe type to leave a visual breakbetween the last city of publicationand the International StandardBook Number and bar code.

Design FormatFlush left or center according tothe design parameters of the textblock and the placement of the bar code. This block should sit in some relationship to theInternational Standard BookNumber and bar code, and also to the logo on the spine.

ColorVaries according to the design.

1

2

3 4

(continued from front flap)

JOHN WILEY & SONS, INC.New York • Chichester • Weinheim

Brisbane • Singapore • Toronto

we gain valuable insights into the wayshe viewed the world.And with the helpof historian Cynthia Eagle Russett, wealso see Eleanor Roosevelt’s role in shap-ing American and international politics.But most rewarding are the many recol-lections that are full of flashes of her per-sonality and the delicious domestictouches that bring Mrs. R fully alive.WithWilliam Turner Levy’s help, we gain acherished glimpse of the extraordinaryMrs. R—as if she were our friend, too.

WILLIAM TURNER LEVY taught lit-erature at the City College and the City University of New York for thirty years. He has taught for the past nineteen years at the Viewpoint School in Calabasas, California, where he is Provost. He is coauthor of Affectionately, T. S. Eliot: The Story of a Friendship, 1947–1965. He lives in Canoga Park, California.

CYNTHIA EAGLE RUSSETT is pro-fessor of history at Yale University, spe-cializing in American cultural andwomen’s history. Author of Sexual Sci-ence: The Victorian Construction of Wom-anhood, she was cowinner of the 1989Berkshire Conference of Women Histo-rians Book Award. She lives in NewHaven, Connecticut.

Jacket Design: Susan OlinskyJacket Photo: CORBIS/Genevieve Naylor

21

Identity Placement:Book Title Pages

ApplicationsSingle worksSeriesEditions

Graphic ElementsThe colophon may be used alone.

Copy(1,2) The Company Legal Nameprecedes the cities of publication.The exceptions to this would begroups or imprints. (3,4) Groupnames follow the Company LegalName while imprints precede theCompany Legal Name. Imprintsuse the horizontal unit with theCompany Legal Name appearingbelow it. The cities should beseparated by punctuation or visualspace of some kind. Cities appearin the following order with the cityof publication listed first: New York/Chichester/Weinheim/Brisbane/Singapore/Toronto.

TypographyUse a face and weight from theauthor/title information in upper andlower case or all caps. Leading andtype size are at the designer’soption, but the colophon and typemust read as a distinct unit.

Design FormatFlush left, flush right, or centered,depending on the overall design ofthe page. The unit should fall in thelower 1/4 of the page.

2

1

3

4

22

Identity Placement:Vertical Logo Units forImprints

Applications:Paperback booksHardcover booksBook jacketsBindersVideo cassettesDisks and diskettes

All publications, series, editionsincluding open-ended series andencyclopedias use this format.

Graphic ElementsSpecial versions of the alternatelogos have been developed for allimprints. Spines use theappropriate colophon. Position logounit according to the diagram inorder to allow 1/2'' visual spacefrom the bottom trim of the spine tothe base line of the logo unit. Theminimum colophon size is 3/16''.The units shown are the suggestedproportion of the colophon to thewidth of the spine, but may beenlarged or reduced at thedesigner’s option. For example,Interscience (the ® can be omittedon spines) should fall on one line ifthe spine width permits. Extremelythin spines may carry just the wordWILEY (see Journals, pg. 25). Incases where a contract requires avariation from our current logo, andthe publishing partner has adistinct logo, it must appear at thetop of the page in a size thatbalances with the Wiley logo unit.

PrintingOffset Lithography, Stamp,Silkscreen

ColorThe colophon and the type in thespine unit must both print in thesame color, which may varyaccording to the design. For otherguidelines, see Do’s and Don’ts,pages 14-15.


1/2''

3/16''

23

Identity Placement:Vertical Logos forElectronic Products &Packaging

While these logos were initiallydesigned for spines, they can beused on other products such asdisks and CD’s. When used incombination with other copy, some relationship between thelogo and the overall depth of thecopy should be maintained.Typography, layout and color are at the designer’s option.

24

Identity Placement:Publishing Partners,Joint Ventures

ApplicationsBook CoversBook BackcoverBook SpineTitle PageBindersElectronic ProductsDisks and Diskettes

Any product that is published inconjunction with another company

Graphic ElementsIn every instance the corporatebrand/logo should appear first.

Front Cover – Wiley brand appearsfirst when reading text from left toright. In translations into non-English languages this might notalways be possible by contract (1).

Back Cover – as above

Spine – Use the vertical logo andposition it according to the diagramon page 22, in order to allow 1/2''visual space from the bottom trimof the spine to the base line of thelogo unit. The unit shown is thesuggested proportion of thecolophon to the width of the spine,but may be enlarged or reduced atthe designer’s option. In caseswhere the partner or joint venturehas a distinct logo, it shouldappear at the top of the spine in asize that balances with the Wileylogo at the bottom (2).

PrintingOffset Lithography, Stamp,Silkscreen

ColorThe colophon and the type in thespine unit must print in the samecolor, which may vary according tothe design. For other guidelines,see Do’s and Don’ts, pages 14-15.

1 2

25

Identity Placement:Journals

Front CoverThe preferred version (1) uses theCorporate Signature. Wiley-Lissand Wiley-VCH should make everyeffort to use the horizontal logoversion (2,3) if space allows. Thetypeface is the designer’s option.

Page Position and ColorVaries according to the overalldesign.

SpinesSet just the word WILEY or theappropriate imprint name in atypeface of the designer’s choice (4).

2

1

3

Volume 14 Num

ber 1 pp. 1-76Flavour and Fragrance Journal

January–February 1999 WILEY

4

III Advertising and Collateral

29 Identity Placement: Logo use in Product Advertising30 Identity Placement: Direct Mail Return Address 31 Identity Placement: Logo Use on Web Sites32 Identity Placement: Trade Exhibits33 Identity Placement: Miscellaneous

29

Identity Placement:Logo use in ProductAdvertising

Graphic ElementsThe Corporate Signature ispreferred, but either alternate logo may be used (1). Existingformats may use any of the three choices (2,3).

Page PositionThe Corporate Signature oralternate logo should appear ateither the top or bottom of thepiece, or in both places. It mustappear with any coupon orordering information (4). It shouldbe positioned and sized formaximum impact and legibility.

Typography, Layout, and ColorDesigner’s option.

2

1

4

3

1

Actual size of this example: 6 3/8” x 3 7/8”

30

Identity Placement:Direct Mail ReturnAddress

Identity placement is in the returnaddress block of direct mail pieces.Shown are versions with 3 and 4-line addresses.

Graphic ElementsThe vertical logo unit is the mostcommon form. The first line of theaddress unit should align with thetop horizontal of the “J” in thecolophon. The last line of a threeline address should align with thebottom of the colophon oval; for fourlines the bottom line should alignwith the bottom of WILEY and formore than a four line address thelast line can go beyond WILEY inour logo unit.

TypographySet all items flush left/ragged right.

Company name and address lines:Use upper and lower case. Choiceof typeface and point size is thedesigner’s option.

Copy Format

• Company Legal Name

• Imprint, Group, or DepartmentName

• Street Address or P.O. Box

• City, State, Zip Code

MeasurementsUS picas and points, separated bya period.

BULK RATEU.S. POSTAGE

PAIDJOHN WILEY& SONS, INC.

JOHN WILEY & SONS, INC.College Publishing605 Third AvenueNew York, NY 10158-0012

BULK RATEU.S. POSTAGE

PAIDJOHN WILEY& SONS, INC.

3p

2p2

2p2

JOHN WILEY & SONS, INC.605 Third AvenueNew York, NY 10158-0012

31

Identity Placement:Logo Use on Web Sites Application of corporatesignature/brand to web sites.

(1) Do not alter the relative size ofany of the elements comprising theCorporate Signature or alternatelogos.

(2) Do not alter the spatialrelationship of the elements toeach other.

(3) Do not print the elements of theCorporate Signature or alternatelogos in different colors.

(4) In general, do not use any ofthe elements by themselves asillustrative art or graphics. The onlyexception to this rule is thecolophon used alone on titlepages. Any deviation from this rulemust be approved by CorporateCommunications.

(5) Do not run the CorporateSignature or alternate logos over acoarse-screen or a pattern thatinterferes with the ability to readthe signature.

(6) Do not use drop shadows withany of these elements.

(7) Do not screen any of these elements.

(8) Do not print a partial display ofthe colophon. It should never beused as a stand alone graphicelement or visual.

8

1

2

3

4

5

6

7


32

Identity Placement:Trade Exhibits

Wiley participates in a number ofregional, national and internationaltrade shows. Our presence in theseshows supports our marketingefforts and helps to establish strongmarket recognition for our CorporateSignature/Brand and our products.

While our identity program permitsflexibility in the design of theexhibit itself, the treatment of theCorporate Signature/Brand mustfollow the guidelines outlinedbelow to ensure its legibility andconformity to our overall identityprogram.

• The Corporate Signature/Brand isthe preferred identity for all Wileyexhibits (1). The horizontal andvertical logo brands may also beused.

• The placement of the CorporateSignature/Brand should beconfined to the upper portion of theexhibit panels, or headers, if theyare used.

• The Corporate Signature/Brandmay be used in reverse for bettervisibility. The colors PMS 470Brown, PMS 876 Copper andPantone Black may be used aslong as they have enough strengthto carry the reverse.

When used in lightboxes or back-lit, the Corporate Signature/Brandshould be reversed out of blackrather than PMS 470 Brown or PMS876 Copper. It is recommended thatthe back-lighting be incandescentrather than fluorescent unlessspecial circumstances dictateotherwise.

33

Identity Placement:Miscellaneous

These examples show otherplacements of the CorporateSignature/Brand and the alternatelogos. Note that when secondarycopy is used with the WILEY logo,it should be used proportionallywith other type.

IV Global Image Guidelines

37 Introduction38 Dimensions40 The Architecture46 Typography47 Art/Graphics48 The Color Palettes49 Paper Stocks50 Other Applications

37

Introduction

This section introduces the graphic system developed for Wiley’s corporatemarketing materials. It is a tool designed to help us present a strong, consistent visualimage to the various audiences that receive the many publications we distribute.

These standards apply specifically to the following items: The Journals Catalog, PriceLists and Rate Cards, the General and Subject Catalogs, the Books in TranslationCatalog, the Wiley International Editions Catalog, the Wiley Previews, the Librarian’sNewsletter, Titles on Display, the Agency Plan, convention materials, proceduresmanuals and author questionnaires.

Although it is not mandatory, these standards can also be applied to trade/retailadvertising or promotion, as well as other Wiley materials.

The application of these graphic standards will help you:• Develop communications that consistently project and reinforce a quality,

contemporary and innovative image.• Achieve real cost savings by producing items more efficiently and effectively.

The ultimate success of this system rests with you – the many Wiley professionalswho regularly communicate with customers, prospective customers and the generalbusiness and academic community. Please study the standards carefully and applythem rigorously.

38

Dimensions

Although there are no restrictions onthe dimensions that can be used,most items that Wiley produces fallwithin four sizes. Those sizes (ininches and centimeters) are outlinedat the right. When planning newmaterials, please try to utilize one ofthese sizes.

It is possible to apply the graphicsystem described in the followingpages to materials with unusual(irregular, large or small)dimensions.* However, the effortto develop a unified corporateimage will meet with greatersuccess if the basic sizes areused consistently.

*See exceptions noted on pages 42-43regarding oversized or very small applications.

8"

5-1/2"

14.85 cm

METRIC/CENTIMETERS

US (IMPERIAL) INCHES

A5

B5

17.6 cm

7"

21 cm

25 cm

10"

39

A4 Folder Size

22.6 cm21 cm

8-1/2"

29.7 cm 29.2 cm

11" 11-1/2"

8-7/8"

40

The Architecture

[Note: The instructions that followapply specifically to the use of the corporate logo for this graphicsystem. For general applications of the corporate logo refer to theGeneral Guidelines section in this manual.]

The Corporate LogoRegardless of the page size used,the main graphic element of thenew system – the corporate logobox (and the logo within it) –remains the same size:

7 picas x 9 picas(1.1667 inches x 1.5 inches)(2.9633 cm x 3.81 cm)

The box is always defined by asolid shape, either lighter or darkerthan the logo. Never surround it bya rule or any other type of border.Please consult the Color Palettesection on page 48 for informationon applying color to the logo box.


One of the electronic versions of this logo is supplied with an outlineto define the size of the box. Thisoutline border should not print.Rather, the box should be filled witha tone or color light enough tocontrast the colophon, and theoutline eliminated.

The box must always be placed ata set distance from the edges ofthe page. Depending on the size ofthe page/document, that distancewill be either 7 picas or 5 picas.* (1.167 inches or .833 inches)(2.918 cm or 2.083 cm)

Any document larger than 6" x 9"(15.24 x 22.86 cm) and up to 9" x12" (22.86 x 30.48 cm) requires a7 pica margin. Documents that areexactly 6"x 9" and down to 5-1/2" x 8" use a 5 pica margin.*

For example, a document that is 6-1/2" x 9-1/4" (16.51 x 23.49 cm)or larger, uses the 7 picameasurement, whereas adocument that is 5-3/4"x 9" (14.60x 22.86 cm) would require the 5pica distance.

As a result of these marginmeasurements, the box canoccupy only three positions on thepage.

The examples on the followingpages show the marginmeasurements and the threepossible positions for the corporatelogo box at the two differentdimension ranges. Please use onlythese three defined positions for allprojects within the system.

MeasurementsUS picas and points, separated bya period.

*See exceptions noted on pages 42-43regarding oversized or very small applications.

7

9

Unacceptable(border around box)

41

For pages with thelongest dimension

ranging from more than9"(22.86 cm) up to

12"(30.48 cm)

For pages with theshortest dimension

ranging from more than6"(15.24 cm) up to

9"(22.86 cm)

7p

7p

9p

7p

7p

42

For pages with thelongest dimension

ranging from 8"(20.32 cm) up to

9"(22.86 cm)

For pages with the shortestdimension ranging from 5-1/2"(13.97 cm) up to

6"(15.24 cm)

5p

5p

5p

7p

9p

43

Box Size and Margin ExceptionsFor items larger than 9" x 12" (22.86 x 30.48 cm), or smaller than 5-1/2" x 8"(13.97 x 20.32 cm), startwith the appropriate standard margin(7 picas for larger items or 5 picas for smaller items) and enlarge orreduce the corporate logo box sizeand margin distance proportionatelyby the amount that the shortdimension of the document is beingincreased or decreased.

For example, for an 18" x 24" poster,increase both the corporate logo boxsize and the 7 pica margin by 200%(since the 9" from the 9" x 12"standard maximum enlarged to 18").To produce a small format invitation of4" x 5", reduce both the corporate logobox and the 5 pica margin by 72%(since the 5-1/2" from the 5-1/2" x 8"standard minimum reduced to 4").

[Note: Use the master electronic filesof this art to ensure that the relationshipof the Wiley logo size to the box doesnot change when the box is enlargedor reduced.]

Small format items(smaller than 5-1/2" x 8")

Large format items(larger than 9" x 12")

This diagram is to scale but reduced.

44

The "Bisector"Once the logo box has been sizedand positioned properly, it isalways bisected to create two ormore areas on the page. Thisbisection can occur vertically,horizontally or in both directions.(The bisector is not intended toprint as an actual line on the page,although it can if desired). Theresulting areas are used to definethe boundaries between image andnon-image areas, textures, colorsand the like.

One or more of these areas must be defined in some manner on allmaterials.

A number of possible page layoutsare shown at the right—others arepossible.

46

Typography

In addition to the consistentarchitectural elements, the systemutilizes the typefaces shown onthis page. They come from twooverall type families–Minion andHelvetica Condensed.*

[Note: These typefaces do notapply to the Wiley logo or businesspapers. Refer to other areas of this manual for the proper typefaceusage in those situations.]

These are the preferred fonts to be used on corporate materials.They should also be applied tointerior pages whenever possible.

Text can be flush left, flush right or centered, depending on thepage format chosen, and there are no restrictions on point size,capitalization or letter spacing.Minion should be set with slightlytightened letter spacing, but openletter spacing is also permittedwhen desired.

For visual consistency, Minionshould be used for the main title or headline on all covers,† (it canalso be used wherever elsedesired). On covers, HelveticaCondensed is used only for accent,such as subheads, callouts orcaptions. (On interiors it can beused for any purpose.) Never useHelvetica Condensed for maintitles or headlines on covers.

*These faces are readily available atcommercial typesetters, or in postscript formfor computer/desktop publishing systems.

†Unless a special masthead is being used for a newsletter or other periodical with anexisting or unique identity.

Minion FamilyMinion Regular and Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz !#$%&?*


Minion Semibold and Italic



Minion Bold and Italic



Helvetica Condensed FamilyHelvetica Condensed Regular and Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz !#$%&?*ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz !#$%&?*

Helvetica Condensed Bold and Italic


Helvetica Condensed Black and Italic


47

Art/Graphics

The system permits and accom-modates any style of art orgraphics – from one-color texturesor line-art illustrations to duotonesor four-color photography.

Art/graphics can be applied in avariety of sizes and proportions,but should always be designed to fall within one of the manypossible areas created when thearchitectural guidelines are applied(see page 45).

The examples shown heredemonstrate the flexibility of thesystem.

48

The Color Palettes

Two palettes of colors have beendeveloped to provide a wide range of possible color applications. Thepalettes have been designed tofunction individually or in combinationwith one another.

The Main PaletteThis palette should be used as thedominant color scheme in the designof all global image publication covers.It is based on our corporate WileyBrown (Pantone 470). The three corecolors of this palette are limited toPMS 470 and the colors immediatelyadjacent to it in the Pantone system.There are four additional lightervalues, two blacks,* and a metalliccopper. The logo box must be printedin one of these colors. Avoid printingthe box in black with a white dropoutlogo. (If black must be used, tints ofblack are preferred over solid black.)

The Secondary PaletteThese colors are to be used whenvisual accent is needed, to differentiateconsecutive issues of periodicals andcatalogs, or as a general extension ofthe corporate palette. It is importantthat these colors be used purely asaccents to the page (e.g. the type orthe thin band next to the logo box). Thecolors have been carefully chosen toblend well with the corporate palette.Do not deviate from this palette.†

The PMS numbers and colorsimulations of both palettes are shownat the right. Please note that the PMSnumbers of the coated and uncoatedversions of these colors are not thesame in all cases. Use only the specificcoated or uncoated numbers shown.

*Always specify PMS 412 or PMS Black foranything being printed in black. They are 'warmer'than the standard black ink usually used withfour-color process printing, and provide richerblacks, warmer tints and better overall compatibilitywith our other colors.

†Of course, full-color printing is also an option,but when solid colors – or process simulations ofsolids – are intended the colors in our palettesshould be specified.

The Main Palette

COATED UNCOATED

The Secondary Palette

COATED UNCOATED

PMS Black C PMS Black U PMS 1355 PMS 1355

PMS 412 PMS 412 PMS 131 PMS 124

PMS 469 PMS 469 PMS 1595 PMS 152

PMS 470 PMS 470 PMS 193 PMS 186

PMS 876 PMS 876

PMS 202 PMS 201PMS 471 PMS 471

PMS 519 PMS 526

PMS 4655 PMS 4655 PMS 534 PMS 2766

PMS 4665 PMS 4665 PMS 648 PMS 655

PMS 4675 PMS 4675 PMS 5473 PMS 5473

PMS 4685 PMS 4685 PMS 5763 PMS 5763

PMS 457 PMS 457

PMS 669 PMS 518

PMS 410 PMS 410

PMS 471 PMS 471

49

Paper Stocks

Because paper color varies greatly from one manufacturer toanother (there are scores ofdifferent ‘whites’ alone), a widerange of stocks have beenidentified that blend well with thesystem’s color palettes.

They range from natural whitethrough the entire value range todense black and provide amplechoice for every need. The maingoal is to avoid paper that is in thevery bright “blue-white” family.Most are recycled, and areavailable from paper merchantsand suppliers worldwide.

These are not the only acceptablepapers, and manufacturers arecontinually introducing new stocksand colors. However, they shouldbe used by anyone who doesn’thave the experience to identifyequivalent colors and stocks.

Swatch books showing the specificcolors of these stocks are availablethrough most paper merchants ordirectly from the manufacturer.Also, most printers should have alibrary of swatches/samples ofmany of the stocks listed that canbe provided for your review.

Neenah, Classic Crest, Natural White

James River, Graphica, Cream (Lineal or Vellum)

Monodnock, Dulcet

Monodnock, Review, Soft White

Strathmore, Renewal, Spackle

Strathmore, Renewal, Moonstone

Becket, Concept, Sandstone

Simpson, Evergreen, Ash

Simpson, Filare, Nero Black

Simpson, Filare, Natural White

Appleton, Conqueror, Natural White

Appleton, Conqueror, High White

Fox River, Winsted, Pink-White

Curtis, Flannel, Dark Grey

Curtis, Tuscan Terra, Flax

Curtis, Brightwater, Natural

Mohawk, Irish Linen, Antique White

Mohawk, Vellum, Warm White

Mohawk, Vellum, Jute

Mohawk, Vellum, Flax

50

Other Applications

The system was initially developedto coordinate the look of a series of outwardly visible publicationsand marketing materials (TheJournals Catalog, Price Lists andRate Cards, the General andSubject Catalogs, the Books inTranslation Catalog, the WileyInternational Editions Catalog, theWiley Previews, the Librarian’sNewsletter, Titles on Display, theAgency Plan, convention materials,procedures manuals and authorquestionnaires). The application ofthe system is mandatory for thesepublications. However, the systemcan also be adapted and utilized inother ways.

For instance, the corporate logobox, bisectors and/or boundariescan become the foundation for thephysical structure of the interiors ofcatalogs, internal and externalnewsletters, brochures and presen-tation folders. The graphic systemcan also be applied to advertising.

These pages illustrate just a few of the ways that the systemcan be employed in this manner.Remember, the more extensively(and successfully) the system isapplied, the more it will succeed in providing a unified andrecognizable image for Wiley.

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51

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D U M M Y T E X T

V Corporate Stationery

55 Letterhead: Personal Stationery at Corporate Headquarters56 Letterhead: Group at Corporate Headquarters57 Letterhead: International60 Letterhead: International Publishing Development Program61 Envelopes: US and International62 Business Cards: US63 Business Cards: International

Electronic templates for core stationery items are available on the Wileywebsite (www.wiley.com/about/corpident) or on CD-ROM disk. Thesetemplates can be used to create any letterhead, envelope, or businesscard configuration by simply typing the proper information ‘over’ theplaceholder content in the template. These templates have been createdin QuarkXpress version 3.3 and you must have that program in MAC orIBM format—or a later version—to utilize these templates.

All typographic specifications and measurements for our key businesspapers have also been documented on the pages that follow, in theevent that you must create a stationery component from scratch. If so,follow all specifications exactly and always use the master art of thecompany name(s) provided on disk or on-line.

605 Third AvenueNew York, NY 10158-0012www.wiley.com

TEL 212.000.0000FAX 212.000.0000E-MAIL [email protected]

Joe PersonPerson’s Title goes hereGroup Name goes here

55

Letterhead: PersonalStationery at CorporateHeadquarters

ApplicationsAll personal stationery at 605 Third Avenue

Size8 1/2" x 11"

Graphic ElementsUse the US Legal Name withpositioning line and colophon.

Copy FormatFollow the example for copy,capitalization, punctuation, and line breaks. Substitute the correcttelephone, fax, e-mail, name, title, and group information. [Note:Telephone, fax and e-mail groupingsare separated by periods.]

TypographySet all items flush left/ragged rightwith a maximum line width of 13picas (line breaks may be required).

Address Lines: 8/9 point TrumpMediaeval Roman. Set only theletters “TEL”, “FAX” and “E-MAIL”in 7.5 point, all caps. All othernumbers and symbols on thoselines set in 8 point, lower case.The web address sets 8/9, alllower case. On TEL line, assign a“space before” of 0p4.

Name: 9/9 point Trump MediaevalRoman. Use a whole line spacebefore name. Extremely long namescan be broken onto two lines, 9/9.

Title: 8 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 8/9. When long titles wrapto more than one line, additionallines set 8/8. [Note: A 7.5 pointampersand (&) replaces the word“and” in all titles except “Presidentand CEO”.]

Group Name: 8/9 Trump MediaevalRoman, upper and lower case.Group name can be one or twolines long.

3p 16p2p

3p

7p7

MeasurementsUS picas and points.

ColorPMS 470U Brown

StockStrathmore Writing, RecycledNatural White, 24# Laid

PrintingOffset Lithography

Template NameLHPersCo.qxt

3p7

LHPersCo.qxt

1p2

GROUP NAME GOES HERE605 Third AvenueNew York, NY 10158-0012www.wiley.com


56

Letterhead: Group atCorporate Headquarters

ApplicationsProfessional/Trade Publishing;College Publishing;Scientific, Technical, MedicalPublishing

Size8 1/2" x 11"

Graphic ElementsUse the US Legal Name withpositioning line and colophon.

Copy FormatFollow the example for copy,capitalization, punctuation, and line breaks. Substitute the correctgroup or group name and telephoneextension number. [Note: Telephone,fax and e-mail groupings areseparated by periods.]


Group Name: 8/9 Trump MediaevalRoman, all caps. Group Name can be one or two lines long, butalways drops the same distancefrom the top of page. [Note: If thereis no Group Name, or, for WileyCorporate version, the addressbegins at the top where the GroupName would have been.]

Address Lines: 8/9 point TrumpMediaeval Roman. Set only theletters “TEL”, “FAX” and “E-MAIL”in 7.5 point, all caps. All othernumbers and symbols on thoselines set in 8 point, lower case.The web address sets 8/9, alllower case. On TEL line, assign a“space before” of 0p4.


ColorPMS 470U Brown

StockStrathmore Writing, RecycledNatural White, 24# Laid


Template NameLHGrpCo.qxt

3p 16p2p

3p

7p7 3p7

LHGrpCo.qxt

1p2

57

Letterhead: International

ApplicationsAustraliaCanadaEuropeJapanSoutheast AsiaU.K.Wiley-VCH

SizeAustralia, Europe, S.E. Asia, VCH,U.K.: 8 1/4" x 11 3/4" (approx.) or 21cm x 29.7cm

Canada, Japan: 8 1/2" x 11" or 21.59cm x 27.94cm

Graphic ElementsUse the appropriate Legal Namewith positioning line and colophon.

Copy FormatFollow the example for copy,capitalization, punctuation, and linebreaks. Substitute the correcttelephone, fax, e-mail, name, andtitle information. [Note: Telephone,fax and web address groupings are separated by periods.]



Address Lines: 8/9 point TrumpMediaeval Roman. Set only theletters “TEL”, “FAX” and “E-MAIL”in 7.5 point, all caps. All othernumbers and symbols on thoselines set in 8 point, lower case.The web address sets 8/9, alllower case. On TEL line, assign a“space before” of 0p4, or .141 cm.

Name: 9/9 point Trump MediaevalRoman. Use a whole line spacebefore name. Extremely long namescan be broken onto two lines 9/9.

Title: 8 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 8/9. When long titles wrapto more than one line, additionallines set 8/8. [Note: A 7.5 point

ampersand (&) replaces the word“and” in all titles except “Presidentand CEO”.]


ColorPMS 470U Brown

StockStrathmore Writing, RecycledNatural White, 24# Laid or anappropriate recycled natural white24# laid equivalent to corporate.


Template NamesLHIntAu.qxtLHIntCan.qxtLHIntEu.qxtLHIntJap.qxtLHIntSEA.qxtLHIntUK.qxtLHIntVCH.qxt

LHIntUK.qxt

Baffins Lane, ChichesterWest Sussex, PO19 1UDEnglandwww.wiley.co.uk

TEL 01243 770209FAX 01243 770426

3p 14p72p

3p

7p7 3p7

1p2

LHIntVCH.qxt

WILEY-VCH Verlag GmbH Sitz der Gesellschaft/Location of Company: WeinheimGeschäftsführer/Managing Director: Dr. Manfred AntoniHandelsregister/Trade Register: Mannheim, Abt. B, Nr. 508 W • USt-Id. Nr.: DE 144 458 315Dresdner Bank AG Filiale WeinheimBLZ 67080050 • Kto.07 511 188 00S.W.I.F.T.-Adr.: DRES DE FF 671IBAN: DE 94 6708 0050 0751 1188 00

WILEY-VCH Verlag GmbHPappelallee 369469 WeinheimGermanywww.wiley-vch.de

TEL +49(0) 62 01/60 60FAX +49(0) 62 01/60 63 28E-MAIL [email protected]

3p 14p72p

3p

7p7 3p7

58

Letterhead: International (cont.)





Copy FormatFollow the example for copy,capitalization, punctuation, and linebreaks. Substitute the correcttelephone, fax, e-mail, name, andtitle information. [Note: Telephone,fax and e-mail groupings areseparated by periods.]





Title: 8 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 8/9. When long titles wrapto more than one line, additional

lines set 8/8. [Note: A 7.5 pointampersand (&) replaces the word“and” in all titles except “Presidentand CEO”.]


ColorPMS 470U Brown




14p7

9p10

1p11

LHIntAu.qxt

A.C.N. 009 673 08133 Park Road, Milton Qld 4064, AustraliaPO Box 1226, Milton, Qld 4064www.johnwiley.com.au

TEL (07) 3859 9755FAX (07) 3859 9715E-MAIL [email protected]

SYDNEY 4A, 113 Wicks Road, North Ryde NSW 2113 TEL (02) 9805 1100 FAX (07) 9805 1597 E-MAIL [email protected] Box 174, North Ryde NSW 2113

MELBOURNE Suite 2, 38-40 Prospect Street, Box Hill Vic. 3128 TEL (03) 9898 0255 FAX (03) 9898 4255 E-MAIL [email protected]

59

Letterhead: International (cont.)










Title: 8 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 8/9. When long titles wrap

to more than one line, additionallines set 8/8. [Note: A 7.5 pointampersand (&) replaces the word“and” in all titles except “Presidentand CEO”.]


ColorPMS 470U Brown




3p 14p72p

3p

7p7

4p8

3p7

1p2

3p3p

LHIntDev.qxt

INTERNATIONAL DEVELOPMENT4th FloorInternational House7 High StreetEaling BroadwayLondonW5 4DBwww.wiley.co.uk

TEL 0171 262 5097FAX 0171 262 5093E-MAIL [email protected]

Registered Office:Baffins Lane, ChichesterWest Sussex, EnglandRegistered Number:641132 England

3p 14p72p

3p

7p7 3p7

1p2

60

Letterhead: International PublishingDevelopment Program

ApplicationsU.K.

Size8 1/4" x 11 3/4" (approx.) or 21cm x 29.7cm






Title: 8 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 8/9. When long titles wrapto more than one line, additionallines set 8/8. [Note: A 7.5 pointampersand (&) replaces the word“and” in all titles except “Presidentand CEO”.]


ColorPMS 470U Brown



Template NameLHIntDev.qxt

6p6

14p7

JOHN WILEY & SONS AUSTRALIA, LTDPO Box 1226Milton, Qld 4064, Australia

JOHN WILEY & SONS, INC.605 Third AvenueNew York, NY 10158-0012

61

Envelopes: US andInternational

SizeUS, Canada and Japan:9 1/2" x 4 1/8" or 24.13cm x 10.477cm

All other: 8.661" x 4.331" or 22cm x 11cm

Graphic ElementsThe vertical logo unit is the mostcommon form. The first line of theaddress unit should align with thetop horizontal of the “J” in thecolophon.

Copy FormatFollow the examples for capital-ization, punctuation and line breaks.Subsidiaries at locations other thanthe home office should insert theCompany Legal Name before theirname and address lines.


Company name and address lines:8/9 point Trump Mediaeval Roman.


ColorPMS 470U Brown



Template NamesEnvUSCan.qxtEnvIntl.qxt

3p2

US, Canada and Japan: 9 1/2" x 4 1/8" or 24.13cm x 10.477cm Template: EnvUSCan.qxt

4p3 2p

3p7

3p2

All other international: 8.661" x 4.331" or 22 cm x 11 cm Template: EnvIntl.qxt

4p3 2p

3p7

JOHN WILEY & SONS, LTDDistribution Centre1 Oldlands WayBognor RegisWest Sussex PO22 9SAEngland

3p2

Multi-line addresses may extend below vertical logo unit on corporate stationery if necessary.

4p3 2p

3p7

Joe PersonPerson’s Title goes here

0000 Any StreetAnytown, XX 00000-0000

TEL 212.850.6691

GROUP NAME GOES HEREJohn Wiley & Sons, Inc.605 Third AvenueNew York, NY 10158-0012www.wiley.com


Joe PersonPerson’s Title goes here

GROUP NAME GOES HEREJohn Wiley & Sons, Inc.605 Third AvenueNew York, NY 10158-0012www.wiley.com


62

Business Cards: US

ApplicationsAll Corporate and Domestic Offices

Size3 1/2" x 2"

Graphic ElementsUse the Corporate Signature.

Copy FormatFollow the examples for capital-ization, punctuation and line breaks.Substitute the correct telephone,fax, e-mail, name, title, and groupinformation. [Note: Telephone, fax and e-mail groupings areseparated by periods.] At locationsother than the home office, insertthe Company Legal Name before their name and address lines.


Name: 8 point Trump MediaevalRoman. Maximum line width ofboth Name and Title is 9p6.Extremely long names may bebroken onto two lines.

Title: 6.5/7 point Trump MediaevalItalic. Short academic titles, suchas “Ph D”, follow on the same lineas the name. Other titles begin anew line 6.5/7. When long titleswrap to more than one line,additional lines set 6.5/6.5. [Note:A 6 point ampersand (&) replacesthe word “and” in all titles except“President and CEO”.]

Group Name: 6.5/7 point TrumpMediaeval Roman, all caps. GroupName can be one or two lineslong, but always drops the samedistance from the top of page.[Note: If there is no Group Name,or, for Wiley Corporate version, theaddress begins at the top wherethe Group Name would have been.]

Address Lines: 6.5/7 point TrumpMediaeval Roman. Maximum linewidth of Address Lines is 9p6. Set only the letters “TEL”, “FAX”and “E-MAIL” in 6 point, all caps.All other numbers and symbols onthose lines set in 6.5 point, lowercase. The web address sets 6.5/7,all lower case. On TEL line, assigna “space before” of 0p3.

10p6

4p5p2

1p2


ColorPMS 470U Brown

StockStrathmore Cover, RecycledNatural White, 80# Laid


Template NameBCUS.qxd

2p7

1p

BCUS.qxt

BCSEA.qxt

Joe PersonPerson’s Title goes hereOn one or two lines

John Wiley & Sons (SEA) Pte., LtdAddress line goes hereAdditional address line goes hereCountrywww.johnwiley.com.sea

TEL 01243 770209FAX 01243 770426E-MAIL [email protected]

BCGrJaUK.qxt


John Wiley & Sons, LtdBaffins Lane, ChichesterWest Sussex, PO19 1UDEnglandwww.johnwiley.com.uk

TEL 01243 770209FAX 01243 770426E-MAIL [email protected]

BCAusCan.qxt


John Wiley & Sons Australia, Ltd33 Park Road MiltonQld 4064, AustraliaPO Box 1226, Milton, Qldwww.johnwiley.com.au

TEL (07) 3859 9755FAX (07) 3859 9715E-MAIL [email protected]

63

Business Cards:International

ApplicationsAustraliaCanadaJapanSoutheast AsiaUnited Kingdom

SizeAustralia and Canada:3 1/2" x 2" or 9cm x 5cm.

Southeast Asia: 9cm x 5.5cm

All others: 3 3/8" x 2 1/8" or 8.5cm x 5.5cm

Graphic ElementsUse the appropriate CorporateSignature.

Copy formatFollow the examples for capital-ization, punctuation and line breaks.Substitute the correct telephone,fax, e-mail, name, and titleinformation. [Note: Telephone, fax and e-mail groupings areseparated by periods.] inserting thecorrect information. For genericbusiness cards, delete name andtitle from any format.


Name: 8 point Trump MediaevalRoman. Maximum line width ofboth Name and Title is 9 picas.Extremely long names may bebroken onto two lines.


Company Name and AddressLines: 6.5/7 point Trump MediaevalRoman. Set only the letters “TEL”,“FAX” and “E-MAIL” in 6 point, all caps. All other numbers andsymbols on those lines set in 6.5point, lower case. The web addresssets 6.5/7, all lower case. On TELline, assign a “space before” of 0p3.Maximum line width of CompanyName and Address is 9 picas.


ColorPMS 470U Brown

StockStrathmore Cover, RecycledNatural White, 80# Laid or anappropriate recycled natural white,80# laid equivalent to corporate


Template NamesBCAusCan.qxtBCSEA.qxtBCGrJaUK.qxt

10p6

4p5p2

1p2

2p7

1p

10p9

4p5p2

1p2

2p7

1p

9p7

4p5p2

1p2

2p7

1p

BCIntVCH.qxt

Dr. Joe PersonPerson’s Title goes hereOn one or two lines

WILEY-VCH Verlag GmbHPappelallee 369469 WeinheimGermanywww.wiley-vch.com.de

TEL +49(0) 62 01/60 60FAX +49(0) 62 01/60 63 28E-MAIL [email protected]

64

Business Cards:International (cont.)

ApplicationsWiley-VCH

Size3 3/8" x 2 1/8" or 8.5cm x 5.5cm

Graphic ElementsUse the appropriate CorporateSignature.

Copy formatFollow the examples for capital-ization, punctuation and line breaks.Substitute the correct telephone,fax, e-mail, name, and titleinformation. [Note: Telephone, fax and e-mail groupings areseparated by periods.] For genericbusiness cards, delete name andtitle from any format.


Name: 8 point Trump MediaevalRoman. Maximum line width ofboth Name and Title is 7p10.Extremely long names may bebroken onto two lines.


Company Name and AddressLines: 6.5/7 point Trump MediaevalRoman. Set only the letters “TEL”,“FAX” and “E-MAIL” in 6 point, all caps. All other numbers andsymbols on those lines set in 6.5point, lower case. The web addresssets 6.5/7, all lower case. On TELline, assign a “space before” of 0p3.Maximum line width of CompanyName and Address is 7p10.


ColorPMS 470U Brown

StockStrathmore Cover, RecycledNatural White, 80# Laid or anappropriate recycled natural white,80# laid equivalent to corporate


Template NamesBCIntVCH.qxt

8p5

4p5p2

1p2

1p7

1p