wild culture brief

The Society for the Preservation of Wild Culture presents

Contributors Brief

The Journal of Wild Culture 2.0

— Ecology and the Imagination —

Friday, 25 May 2012

ISSUE OF CONCERNMany people are worried aboutthe health of the planet.

Earth. Society. Economics. And more.

They want to do something, not only because they feel it’s their duty, but because they feel that to do so will bring meaning and fulfilment to their lives. THE PROJECT AIMS TObecome a brave and trusted hub of information, discourse and creative collaboration for these people.

The document you are about to read is designed to address the following

Friday, 25 May 2012

Once upon a time . . .

The Background

Friday, 25 May 2012

. . . in 1981, while foraging for wild foods that he sold to chefs in the city, artist

Whitney Smith came up with theidea of ‘wild culture’.

Hmmm . . . fiddlehead fernson a restaurant plate?

wild groceries + chef cuisine

= wild culture

Friday, 25 May 2012

Whitney discovered his artist friends were intrigued by his enterprise, and his produce.

He turned their curiosity into a piece of performance art.

After the first performance, he knew he had something to sink his teeth into (so to speak).

It was about Earth and Art, but also ideas and fun.

Friday, 25 May 2012

TheJoumalOf

Volume 1, Number 3 Ivlay 1988

The Ranger's TowerWater Fever and The Great Festival of the Lakes bv Whitnev Smith

Do You Read Me? by Karl JirgensLanguage /or Scours

a3k-Current AJlatrs

10 Manoeuvres in the Dark by Catol Off

24 Comments on'Nature and Madness'

Telephone karma and Th.e Fourth Principal of Missed Calls

B€iLetters l'=*''*:i'z

26 Y;r;#l:,?"i,*; bv Merlin s""' #ffi[* i

cuisine #,32 Wild Foods Field Guide by Dr. Hank Hedges

A practical guide to picking some o.f the best wild edibles

34 Camping at Walden Pond by Chris LowryCan we rec"tcle Thoreau?

€*-Societ) RePort

The Auction of Wild Culture by Nijole MockeviciusEvidence Revealed During Walk in Park by Chris Dewdnev & David

ffi*Hlynsky

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An arts organisation, The Society for the Preservation of Wild Culture, was established in 1981.

In 1986, it published a magazine, a sort of a National Geographic with attitude, inspired partly by the wave of Dadaist and Futurist inspired art work going on in Canada at the time.

The press wrote a great deal about the magazine.

At the Alternative Magazine Awards in 1989, where it was nominated for Most Innovative Magazine of the Year, the jurors called it “indescribable.” Its U.S. distributor declared that the Journal of Wild Culture had “a cult following in Texas.”

Friday, 25 May 2012

The Ryerson Review of Journalism called it "quirky and innovative . . . The inability to pin down the idea is what makes it attractive, along with its approach to presenting serious themes with a sense of plan and timeliness."

The Globe & Mail explained the magazine’s effect: "There is a bridge between history and landscape. To get people to change their view of the environment, you can’t just argue in economic terms. It’s an emotional thing. People act politically when they get emotionally involved.”

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Friday, 25 May 2012

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Praise for the Goddess and Pete Seeger on Lakes 2000 -rSuiteHunger by Fiona Smyth

The entrepreneur as gardener

Ficnon andCommentrtry29 Soul Walker by Brian Fawcett

$E,ro*%X\3Growing a Business by Paul Hawken

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Out of body in an airportloungeResponse to Soul Walker by Robin Ridington

Notes on dreantime by the author o/ Tiail to Heaven€c

The Counn'r Side P38 Diary Farming by Dr. Hank Hedges

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Ow resident naaualist celtbrates the euents leading up to spring

Groundingw @Back to the Garden by Frances Stober and Claire Ironside

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48Society Editor inuestigates culnnal euents and issues a plea f or confidential information

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Vol. I, No. 2

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Marni Jackson takes scissors to CervantesMichael Stadtlander re-invents Canadian cooking

Tom Skudra: a special photography portfolioAlherto Manguel, Jocelyn Laurence

and gardening with Juliet

It looked like this . . .

Friday, 25 May 2012

The Journal of

\rtLD CutTr.JRE Volume II, Numbers Z & 3Double Issue Fall 1989

The Ranger's Ta.uer €>Keep Moving, with a Still Heart by l7hitney Smith -.==L

\X/hole lotn hurryin' s1!t' [email protected],iaffi* -Qry €tThe Beer Can or the Highway? by David Cayley

Raising the banner of both science and, utti-science

14 Thoughts for a World at the Edge with David Abrams, Peter Berg and Kirkpatrick SaleThree distinguished participants at a NYC slmposium - Tepresentingbioregionalism,earth sacredness, and natureperception- giue odds onthe end

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24 At Play in the Fields of the Bomb photographs by Robert Del tedici

,,,:#;":,"@'@n The Stewardship Community by Craig Sarbeck

Organic growers are now building an international network #{itr{d1fitrfffitffflfirft

34 ix.m,%3"ffi-l*qsrffi'. , .stitching her warmth / into the geomerry / of a sleeper's life.'

3e i^fix.al'-":m.m-% #; EAvailable mder better maple bushes euerywhere , wild ginger is versatile, aromatic atd mill42

""t^"::3-?1'::51r.::,1 1...1^.^ ^^,^-- ^:a . -- :.1 ,, ,,, -y- ,-@A caper is a foolish trick, but these caper recipes are neither foolish nor tricky

Ficrion,., =E>" .-ar€ft€rep* - req ffi S @U The One About Coyote Going West by Thomas King -:eP)\ \@Always on the moue, always in trouble, always helpful, Coyote is a creqture of enormous appetites

What Goes Around by Sarah Sheard (*l'I was seized with a melancholia so sharp and physical, irs pangs felt ahnost

54 ;:ffi:;:ff,,;ffisAR@17 stops at 17 nbles - in praise of the peripatetic meal for a good cause

obtiqueo"urPO €: "@ frEit ^The Physical Allure of Spending by Mark Abley \=?z e€- r-''Wha|s the price of dreams on the Futures Exchrmge?' : The Ghermezians little house on the prairie

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-\-'FThe allure of sheep, Calvino and Dillard on the natural instinct, and 13 failures brings luck

Our new dish of apDetizers

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Friday, 25 May 2012

It was said that the magazine was ahead of its time.

Today, the Society for the Preservation ofWild Culture enters a new and exciting stage.

As a community made by editors and designers, contributors and readers — we’re working to grow Wild Culture 2.0.

Friday, 25 May 2012

The Journal of

ROAD TRIP

Friday, 25 May 2012

The idea.

Friday, 25 May 2012

Wild Culture online is aimed at writers, editors and designers, artists and scientists, photographers and filmmakers, educators and cultural organisations — plus anyone whose curiosity in ‘wild culture’ might lead them to participate in the project.

The project mission is to unleash creativity and discourse through what springs from our consideration of the subject ‘wild culture’.

Our goal is that from this work, somewhere down the line tangible change for the better occurs.

TheJoumalOfwLDCLltftJREVolume I, Number 4 Winter 19BB/89

The Ranger's TowerGrowing a City by Whitney Smith

"5--€_lCurrent AflairsA View from the Summit by David Cayley

One citizen discouers a harmonl among different social mouements

Naturesporu €i[

The scrotum gets its due

Foraging.cuisinet A18 Little Pagans by Derek Robinson, Cage in the Woods by Tim Wilson,

Cuttings-aU €&

22 Imagine This Sentence by Sharon Hunt, The Desperate by Sid Marty,Gossip by Monty Reid, Making Music by Sue Petersen

_aEApocryphal Reqtiew

24 Rhymes on Fire by Simone LowGary Barwin's new work ma1 fundamentally aker

GardeningGolden Balls &

Voluptuous fruit

trrolect

15 Maple Jumping by Peter FergusonWrestling nees in the autumn forest

Oblique Angles €EEnough About the Phallus! b

Bloody Bastards bytu

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Nancy Banks-Smith

Loue and others on th.e emperor's clothes

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Orchids, Iemon snaps, crushed beer crtns, and a low maintenance earth

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38 The Psychology of Fashion by Marilyn PowellGloria Steinem, Susan Brownmiller, Kennedy Fraser, GaeI

aaN44 Society Report

IJ rban \X/ ilderness G ardeners, The Artists / Environment Forum,and Lakes 200a

Parrorrr,\ftrsic A 5-:e48 Let's Talk bv Paul Dutton %-lts

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26 Northern Lights by Premises, text by John FergusonAn ingenious plan to make Canada famous - universally!

Poems34 Heaven & Hell by Sue Gelinas

tx/ild cuttureweekend A A=j

Boogie woogie for teleplnne answering machine returcFriday, 25 May 2012

True wildness is lost in much of our lives.

Wild Culture believes that actual wildness — as well as the concept of wildness — needs to be reclaimed and cultivated, and that the various interpretations expressed by our community of contributors will lead to creating a fertile convening space.

Through the community forum of Wild Culture online we hope users will become engaged by the ideas and work of others, and be inspired to create new personal or community-oriented projects that enhance their local places.

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Friday, 25 May 2012

Yesterday’s environmental rhetoric of earnestness, duty and shame no longer works as a call to action. It lacks inspiration and delight.

Our vision of balance, social cohesion and renewal begs for new chemistry.

And new lab workers.

Friday, 25 May 2012

When the Society for the Preservation of Wild Culture was formed, its participants noticed it caused them to smile as well as think.

Mind mulch. Head humus. Cranium compost.

Friday, 25 May 2012

About Us

The Society for the Preservation of Wild Culture (SPWC), established in 1981, collects, catalogues and preserves wild culture through its online archival repository, The Journal of Wild Culture, and through its various educational programs, scholarly conferences, contests and awards ceremonies.

Editors, contributors, subscribers and donors are entitled to membership and voting rights on Society extraordinary policies or initiatives, including the funding of local projects around the world that seek to realise the aims of the organisation.

Friday, 25 May 2012

The goal of the Society is to ‘discover, create and preserve wild culture in various forms.’

The online vitality needs the offline vitality.

For instance, in 2009, Whitney and others started hold monthly walks in London, called Charlatan Tours. Since then, 20 have been done.

Wild Cultureoffline events.

Friday, 25 May 2012

The Society for the Preservation of Wild Culture (est. 1981) presents

Wild Culture New Vaudeville Wednesday Feb. 8 — 8 pm at The Rivoli

‘Inverting the Deer”, from The Porcupinity of the Stars by Gary Barwin, 2010.

A performance stew of the irrepressible & intraordinary •

• Curious 3-7 minute variety show juxtapositions! • Amazing song therapy in Romance languages • Wild animal inversion by a

dataherder • 'Duo for Pots’n’Pans & Shakuhachi' • Easy Drawing Lesson for the Muses and Masses • An inspired flight of syllabic and

phonemic oral percussion • Hors D’Oeuvres on a Stick for Dummies • The Daughter & Dad Opera Company • Here Comes the ARTBOMB •

A Cape Breton Miner’s Lament • Moving impressions by Plastique Animée • 'The Light Films: A Landscape Portrait in Super 8' • The

Bass Trombone Maitre'd • As always, ‘interesting' Society announcements — and much, much more! • Verifiable social intercourse and pleasantly informative reveries guaranteed •

• Mind Mulch for the pre-Valentine's Day flutters •

The Rivoli, 334 Queen St. West, Toronto. $10 or PWYC.

For more information on the Society for the Preservation of Wild Culture, see http://www.whitneysmith.ca/wildcultureinfo.htm

In addition to walking tours, other offline events as well . . .

. . . such as our avant-garde variety shows featuring 3-7 minute performances and presentations of almost anything — that fits into the idea of wild culture.

Friday, 25 May 2012

























Friday, 25 May 2012

Online or offline, perhaps Wild Culture 2.0 is a good container for your goals.

Perhaps you’ve had an idea on the back burner that didn’t fit anywhere else — and might with Wild Culture.

Friday, 25 May 2012

Ask yourself, which side of the fence is your piece on. Is it inside the fence, or is it on the outside — in wild culture territory?

If you’re not sure if what you want to contribute is ‘wild culture enough’, try this simple test:

Imagine sitting on the fence that goes around The Mainstream. It’s your mainstream, the mainstream you see that isn’t necessarily the mainstream others see.

You’re looking in, but you’re definitely not feeling part of it.

Friday, 25 May 2012

Here is what’s occurring withWild Culture 2.0 today.

Friday, 25 May 2012

romance intriguePage turning beauty that always has a new angle, impulsively inspiring, heart pounding energy, calming understanding.

Joe Hedges, the designer of Wild Culture 2.0, gave us eight imagesthat describe the ethos of Wild Culture,and its look and feel.

Friday, 25 May 2012

romance

braveNever too shy to shout the truth, never too proud to acknowledge diversity, never too stubborn for an opinion, always brave enough to say it as it is.

Friday, 25 May 2012

objective opinionGentle and eloquent views of subject matter stands behind the brave aspect of the brand, but not to antagonize or build tension beyond the readers natural needs for a view.

Friday, 25 May 2012

honestWe are always honest and clear, respected for our refreshing ability to say it as it is, without the need to hype to gain intrigue, allowing for confidence and trust gained readership.

Friday, 25 May 2012

Fun/ironic/tongue-in-cheekWhatever we do always has an element of fun whether it’s design or editorial and this needs to be very apparent from the moment you click on the app, read about the app or engage with the Wild Culture website.

Friday, 25 May 2012

“Punky”There’s a strong correlation between the original spirit that underpinnedpunk in the late 70s in the sense that “anyone can be a musician”, “artisticfreedom”, “artistic licence”, “off the beaten track”, “non-mainstream”, “ non-contrived”, “the message is more important than the presentation”

Friday, 25 May 2012

Tone of voice- A balance of quirky, irreverent & serious- Academic where appropriate

Friday, 25 May 2012

As conceived by Joe Hedges and his company, Branding by Garden, the design of the website, the downloadable iPad, and the smart phone e-magazine will be based on these initial sketches. With the right revenue stream, the Journal of Wild Culture as a print magazine is also possible.

Friday, 25 May 2012

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VOLUME 1 DECEMBERTAKE A SNEAK PEAK

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Friday, 25 May 2012

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Friday, 25 May 2012

Friday, 25 May 2012

Contributors, here are some of the things we’re looking for . . .

Friday, 25 May 2012

• Ideas and leads:“Hey, Wild Culture, have you heard what the town of _____ is doing?”

• Articles and essays (including articles that need to be peer-reviewed)

• Blogs and commentary

Friday, 25 May 2012

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• Reports from the field • Road trip ‘journals’ • Photo essays

Friday, 25 May 2012

Artworks of all kind that fit with wild culture.

But not just art for art’s sake.

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Cartoons &narrative graphic works

Friday, 25 May 2012

Podcasts

Friday, 25 May 2012

Friday, 25 May 2012

Stories about making change,particularly in a local community.

. . . or anything you can imagine that we haven’t.

Friday, 25 May 2012

Six Editorial Sections.Every editorial item fits into one of these.

Soap Box

SomeoneI Met

Road Trip

Art, Science& Wonder

PrivatePassions

HomeTable Yard

Friday, 25 May 2012

Within SECTIONS are SUBJECT areas.A contributor posts her item to a subject area.

Friday, 25 May 2012

A posted item shows up on aSUBJECT FORUM PAGE(there may be hundreds of them)

Of course we can’t predict, but we think that the subject forum page will become the main engine of the site and the community

• where most ‘loved’ content appears• where the forum is alive with comments• where connections are made (each contributor has a Profile Page)• where links to important events and campaigns are seen• where apps are bought and sold• where money is raised for local initiatives though:— Wild Culture community crowd sourcing— our corporate partners— other sources

SUSTAINABLE BUSINESS

Friday, 25 May 2012

Contributor submitsan ‘article’.

Journal of Wild Cultureeditorial team works with contributor to improve it, if needed, and post it.

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Wuschelmaus • 25th of October 2011 • 11pm












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Friday, 25 May 2012

Why contribute to The Journal of Wild Culture?

• We’re working hard to create an online channel that looks good, inspires users and gets a lot of attention for its contributors.

• Our editors work with you to make your work as good as it can be. If people respond well to your work, the community voting system, like Reddit, will bring it to the fore.

• All your work is archived and forever available.

• Each contributor has a profile page designed to:— connect them to like-minded collaborators and increase their participation in the community— promote their work, whatever it is, and enhance their livelihood by letting others know what they have to offer. If your livelihood is not increased by your participation with Wild Culture, we want to know about it. Unleashing creativity for the common and individual good is our goal.

• ‘Most loved pieces’ are featured in the regularly published Journal of Wild Culture downloadable magazine and the Wild Culture Annum, a book. Both pay royalties.

• The Wild Culture Community Fund supports proposed local projects that are pitched by our members and voted on by contributors and fund donors.

Friday, 25 May 2012

The Wild Culture Foundation Community Fund is built by giving from . . .

Community

Donors

OtherFoundations

& NGOs

Gov’t grants& programs

CorporateSponsors

WildCulture Ltd.

% of profits

Regional gov’t programs that have funds to develop certain initiatives in certain SUBJECT LANDING PAGES (i.e., recycling, renewable energy, sustainable business practices) could use our Fund to get money into the hands of their regional users through our democratic community process.

WildC Foundation Community Fund

Individual donations come through DONATE button on Wild Culture website.

Friday, 25 May 2012

Finally . . .

To be truly creative means not being afraid to take chances and to work in open and collaborative ways — even with yourself — where playfulness and intellectual substance do a strong dance.

We sometimes forget that passion for creation, recreation and fertility are non-human and human characteristics, and that planet and people are not as separated and at odds as sometimes occurs in everyday life. Bridging that gap is in itself a profoundly creative act, and it’s a task that the editors of Wild Culture want to address, among many other things. It’s a beautiful journey, trying to get at these understandings that the human mind is often reluctant to pursue.

The Twelve Spies Showing the Fertility of Canaan.

Friday, 25 May 2012

The Journal of Wild Culture: Ecology & the Imagination — an online community of editors, contributors and readers.

Coming together around the idea ofdiscovering, making and preserving ‘wild culture’.

Raising awareness of key issues and working together to do something about them.

With play and rigour, the problems are ours to solve.

Friday, 25 May 2012

Join us.

Friday, 25 May 2012

wild culture brief

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