widget dynamics restore proposal

8/14/2019 Widget Dynamics ReStore Proposal

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WIDGET À LA CARTE

RETURN ON INVESTEMENT

Your brand is unique, and so should be your widget. After an extensive survey of the lay of the land, we came to a conclusion that widgets andtheir functions fall into three categories: Marketing, Social, and Utility. Each category contains a list of things that a widget can do. The goal is to achievesuccessful combination of these “ingredients” in just the right quantity, then present it in the most appealing and user-friendly manner. Take a look at our“menu”, and remember the chef is in the kitchen and can always accommodate if you’re looking for something that’s not on the list. Your choices will beput together into a nice branded wrapper or skin.

One of the most alluring aspects of widgets from an advertising and marketing stand point is that they are completely trackable. Our reports let you know how the widgets are performing. We measure how often your widget is viewed, how people interact with it, where it’s installed, how it spreadsand more. We are also able to measure and calibrate the widget’s viral effectiveness by identifying sites that are “hubs” or centers that the widgets

spread from as well as the sties where they are copied to. The reports are user friendly and fully customizable.

MARKETING

Product Info

Special Offers

Advertisements

Questionnaires

Contests

Press Releases

SOCIAL

Join a Group

Chat/Post

Invite/Recommend

Calendar

Message Boards

Share Media

Share Information

Blogs

Help and Charity

Business Card

UTILITY

Information

Research

Store Data

Track

Transform Data

Schedule

Watch/Listen

VoIP

Customize

Play

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THE ReStore ENERGY WIDGETReStore’s brand message centers around improving consumer’s quality of life and well being by giving them access to a portable source of

energy. It goes without saying that the widget will be highly portable, it can go on your blog, your mySpace profile, your Yahoo! start up page, yourcomputer’s desktop or on your mobile phone. Just as you can take a pack of ReStore physically anywhere and give it to physically anyone, so in theonline world you can place the widget wherever you’d like and share it with whomever you wish. The more challenging task of incorporating the brand’sENERGY message into the widget. We propose several scenarios for the deployment of the message. They can be implemented individually, en masseor in a predetermined sequence.

SCENARIO I - “WHAT IS YOUR ENERGY LEVEL?”

In this scenario we seek to engage the consumer in a dialogue with the brand. The simple branded widget will present them with a question“What is your energy level?” and a gradient slider where they can select on a scale from 0 to 100 how they feel subjectively. Depending on the answerthe widget will make a suggestion, if say they’re feeling 100% the widget will congratulate and encourage to keep up, if they feel 90% it might tell themto go for a run, 40% it might ask them to eat their breakfast, there will be random placing of ReStore brand messages, say 100% “You’re drinking yourReStore aren’t you?” and 40% “Did you ReStore today?” The widget will be visually appealing and can be deployed as a simple badge. It will directtraffic to the ReStore site where consumers can receive additional information and order the product.

SCENARIO II - “MY ENERGY LEVEL IS X, WHAT’S YOURS?”

Here we allow for consumer differentiation. The owner of the profile, blog or site will broadcast the level of their subjective well being, and inreturn ask users to their site to share theirs. The customization will allow the hosting user to enter their own “suggestions” to offer to their visitors.The “I feel ___, how about you?” will be at the core of the widget’s value proposition. Around that question and at this phase we can attach additionalmodules like Chat, Blog, Product Information, Special Offers. In the previous phase we engaged the consumer with the ReStore brand message, nowit’s time that they use it to engage each other!

SCENARIO III - “ReStore LETS ME CONTROL MY ENERGY!”

This is the ultimate widget that has moved on beyond novelty and has utilitarian value. The ReStore widget will become a diabetes managingapplication, in addition to being a community portal for diabetics. Consumer’s will be able to enter their insulin and glucose levels, track them, recordtheir diet and physical activity, receive the news about latest medical developments pertinent to their condition, and of course share all that information

with their ReStore brand centered community.

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ReStore, Energy for Living, Stamina for LifeReStore, Energy for Living, Stamina for Life

Monday Jan 22nd, 5:49

glucose:

insulin:

Exercise of the Week: The Boxing Workout

Brad Hill

Sep 17, '07, 05:39 PM

There's a workout, and then there's a Work Out.

And THEN, there's a BOXING WORK OUT. Trust

me, there's a reason why boxers are able to spend

over a half an hour in a ring exchanging punches

and not go into cardiac arrest. It's because these

guys and gals have trained their butts off for months

before ever stepping foot in that arena, let alone

that ring.

more...

G WI G

G WI G

ReStoreENERGYWIDGET

ReStore HOMEPAGE

and WEBSTORE

GET WIDGETprints code to paste

SHARE WIDGETemails code + info

MORE INFO/ ABOUT

PRODUCT PITCHand OFFER

ReStoreENERGYWIDGET

ReStore HOMEPAGE

and WEBSTORE

GET WIDGETprints code to paste

SHARE WIDGETemails code + info

MORE INFO/ ABOUT

PRODUCT PITCHand OFFER

ReStoreCOMMUNITY

ORDER ReStore

CHAT BLOG SPECIAL OFFERS

ReStore

ENERGY

CONTROL

ReStore HOMEPAGEand WEBSTORE

ReStore

COMMUNITY

ReStore

PRODUCT

ReStore DIABETES

MANAGEMENT

SUITE

TRACK

SHARE

DIARY

DISCUSS

VISUAL

R ESE ARC H S HAR E

INFO

OFFERS

NEWS

Energy for Living,

Stamina for Life

WHAT’S YOUR ENERGY LEVEL?

Click Me!

GET WIDGET

Energy for Living,

Stamina for Life

MY ENERGY LEVEL IS

WHAT’S YOURS?

G WI G

Hmmm... Did you drink your ReStore TODAY?

SHARE WITH A FRIEND

Energy for Living,Stamina for Life

M ON IT OR N EWS ORD ER M OR E

SPECIAL ReStore SALE!!!

ReStore ENERGY WIDGET MOCKUPS

SCENARIO I

* BONUS AFFILIATE WIDGET

SCENARIO II SCENARIO III

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