Why Your Restaurant Should Be On Instagram

The more channels you are using to get your content out, the more

visible you are on search engines. It’s as simple as that. Creating a

presence on Instagram, gaining followers, facilitating interactions,

using hashtags relevant to your niche – all of this helps with search

engine optimization.

The hashtag system used on Instagram is also great for targeted

marketing. It allows people who are interested in your type of

restaurant and food options to seek you out more easily. You can also

see who is using hashtags relevant to you on Instagram, which lets

you enter the conversation and direct them to your restaurant

Great for SEO

As most businesses on Facebook know, it’s not always guaranteed

that everyone who has “liked” your page is going to see your

updates. Facebook’s algorithms are making it harder and harder to

stay visible. Getting into people’s newsfeeds on Facebook has

become a downright struggle.

You won’t experience similar problems with Instagram. If someone

chooses to follow you, that person is getting to see everything you

post. There is no selection process, everything that you post will

appear in their feed when they are browsing Instagram.

Better Visibility Than Facebook

Facebook ended up buying Instagram after realizing it’s potential

back in 2012, and it has been growing exponentially ever since.

There are close to 300 million people on Instagram today, and that’s

a huge market.

There are 30,000 photos posted on Instagram every minute.

Instagram is also an app that people really do use regularly. An

estimated 70 percent of Instagram users will check out their feeds at

least once a day and close to 40 percent will do some more than

once. And most importantly, Instagram’s growth shows absolutely no

signs of slowing down anytime soon.

The Fastest Growing Social Network

Interacting with potential customers is easy and very effective with

Instagram. You can comment on photos, search hashtags to locate

discussions relevant to your business, and even tag people in your

photos and in the comments of other photos.

It’s a fantastic platform for getting people’s attention. You’re also

very easy to find if you are using the right hashtags. People searching

for certain terms with hashtags can easily come across your profile

and check you out as a result.

Excellent Interactivity

Social media has moved away from desktop and laptop computers

over the years and today, it’s all about mobile devices. Studies say

that close to 90 percent of social media activity today takes place on

a mobile app.

Unlike Facebook and Twitter, Instagram was conceived as a mobile

app and that’s what it does best. Even though Instagram profiles are

available via browser, just about everyone on Instagram browses

their account using a mobile app

Mobile is the Future

What better place to show people how delicious your food looks than

a platform where millions of people post pictures of their food every

day?

Showing off what you’re eating is one of the pillars that Instagram

was founded upon. As a restaurant, not taking advantage of this

would be a huge mistake.

Show Your Wares

https://www.humanity.com/