Why you Need a Simple but

Effective System for getting

tes·ti·mo·ni·al - a formal statement testifying to someone's character and qualifications.

synonyms: recommendation, reference, character reference, letter of recommendation, commendation, endorsement, blurb

Yes, they are important because it helps build

trust from your customers. Prospects visiting

your site will get to read feedback on the

positive experience of other people. Testimonials

have the power to convince.

Are testimonials

important?

Here’s what you need to do to gather testimonials from

your customers:

After your last session with a client, verbally ask them if they’d be willing to give you feedback on working with you.

Send your client the email requesting feedback.

Review your client’s feedback.

❑ Take your client’s feedback to heart. Decide what changes you want to incorporate into your business based on your client’s feedback. ❑ Compile a killer testimonial from your client, using her exact words.

Case Ended

Is the client

willing to give you

feedback?

NO

YES

Fill out the Webform to send request for feedback

END

Email your client for approval

❑ Email your client. Thank them for the feedback. Share your complied testimonial and ask for approval or edits, as they see fit. ❑ Request approval to use their name, city, job title, website, and any other pertinent details. ❑ Ask for their photo.

Once you have everything you need, post that testimonial to your website!

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6

1. What hesitations did you have about working with me? 2. What results have you achieved since we started working together? 3. What did you like best about working with me? 4. How else have you benefited from our work together? 5. Would you recommend me and my services? If so, why and to whom? 6. Is there anything you would have liked to see done differently? If so, what? 7. What's the most important thing people should know about working with me? 8. If there anything else you'd like to add?

What are the 8 essential

questions that you can ask

when gathering testimonials?

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3 4 5

A two part email will be sent out automatically after the “Client Feedback Request

Form” is submitted.

❑ Email #1 – Thank for working with us! ❑ Email #2 – How are we doing? (Feedback email with a link to a survey form / 8 essential questions)

Resources: Infusion Soft Webinar by Jay Baer: Hug Your Haters: Customer Service In A Digital and Social World How to effectively use testimonials: http://www.entrepreneur.com/article/83752 Jenny Shih: My Simple System for Getting Killer Testimonials

80% of Americans trust online reviews as

much as personal recommendations

80% of companies

say they deliver

exceptional customer

service

8% of their customers

AGREE