why we brand...why we brand graphic identity marks are symbols created to support the public...
TRANSCRIPT
Pacific Lutheran university
branding guideLines
u P d a t e d J u n e 2 0 1 3
Page 3Page 2
cOntentsintrOductiOn ................................................................................................................ 3
PLu rOse WindOW .......................................................................................................... 8
Lute brand ..................................................................................................................... 12
WHY WE BRANDgraphic identity marks are symbols created to support the public recognition of an institution, organization or corporation. each day we see graphic marks that bring recognition to name-brand products or services. universities employ identifying marks to develop recognition among students, alumni and the greater community.
this guide for designers is an assembly of practices for properly using the graphic identity marks that represent Pacific Lutheran university. this guide outlines which graphic identity marks can be used and how they are best applied. there are also resources regarding web usage and athletics branding.
Official PLu logos are available for download under the quicklink box at:
www.plu.edu/ucom for athletic brand art, please contact [email protected]
Questions? university communications is responsible for maintaining adherence to the proper use of graphic identity marks and providing assistance. you can reach us at: 253-535-7436 or [email protected]
Page 5Page 4
THE PLU ROSE WINDOW
THE PLU ROSE WINDOW BRANDS
COLOR USAGE
PRIMARY COLORS BLACK OR WHITE
the rose window signature can be reversed out of a color or printed using black.
the only time when it can be a color other then black or white is when it is being used on a one color job, or on the PLu official stationary.
the PLu signature brand with type lockup are considered one unit and should never be separated, cropped, re-sized or distorted in any way.
EXAMPLES OF UNACCEPTABLE USAGE
EXAMPLES OF UNACCEPTABLE USAGE
bLacKbLacK White
the PLu rose window is the iconic symbol of the university. it represents the history and tradition of this institution and speaks to our Lutheran heritage. it is a symbol that connects the students of today with generations of alumni. it is best utilized prominently in development, alumni or in administrative documents. We do not recommend using it for the web or for admission material due to reproduction and religious messaging.
DO NOT CROP
DO NOT RESIZEINDIVIDUALELEMENTS
DO NOT CHANGE PLACEMENT
DO NOT SCREEN BACK COLOR DO NOT CHANGE THE COLOR MAINTAIN CONTRAST
Page 7Page 6
BRAND SPACING
Please allow a minimum of two times the height of the letter “P” in “Pacific” in clearance around all sides of signature.
PLU SIGNATURE USED ON PLU OFFICIAL STATIONERY
the PLu stationary system uses PMs 188 and black. this is only place where the PLu signature can be printed in a color other than black.
bLacKPMs 188 bLacK
WEB USE
the PLu rose window signature is rarely used for the web. We recommend that people use the PLu type signature first (see Page 8) or make sure that the reproduction quality of the brand on the web or email publications is of the highest quality.
BRAND USAGE EXAMPLES
n Print material
n christmas concert poster
n business card
n email communication
Page 9Page 8
THE PLU TYPE BRANDthe PLu type brand is less iconic than the rose window, but is the main identity used for the Office of admission and on the web. it represents a more contemporary approach to the PLu brand.
THE PLU TYPE BRAND
FONT USAGE
EXAMPLES OF UNACCEPTABLE USAGE
bLacKbLacK White
PLU
PLU
PLU PLU
PLU PLUPACIFIC LUTHERAN UNIVERSITY
PLUPACIFIC
LUTHERAN
UNIVERSITY
Officina serif bOLd
abcdefghijklmnopqrstuvwxyzabcdefghijkLmnoPqrstUvwxyz12345678910
frutiger
abcdefghijklmnopqrstuvwxyzAbCdEFgHIjkLmNoPqRSTUVwxYz12345678910
verdana
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz12345678910
verdana is used only for the web, not for print. for print, use helvetica if frutiger is not available.
PRIMARY COLOR PALETTES
bLacK18-2 PMs 12-1 PMs 871
MetaLLic
PRINT (PMS)
tint
50%
black
bLacKbLacK White bLacKc0M30y100K0 PMs 871 c10M40y80K15
PrOcess Match
tint
50%
bLacK
bLacKbLacK White bLacK18-2 PMs 12-1
WEB
bLacK000000 ffffff bLacKffcc00 cc9933
MetaLLic
tint
50%
black
999999
50%
bLacK
PMs 12-110-8 u
cOated
cMyK
uncOated
cMyK
MetaLLic
METALLIC (PMS) BLACK TINT
THE PLU TYPE BRAND
PLU PLU
DO NOT CHANGE COLORS
DO NOT RESIZEINDIVIDUALELEMENTS
DO NOT CHANGE INDIVIDUALELEMENTS
Page 11Page 10
bLacKbLacK
SECONDARY COLOR PALETTES
PRINT (PMS)
bLacKtint
bLacKbLacK
WEB
bLacK333333
80%
bLacK
White bLacK18-2257-5 bLacKPMs 318-2
White bLacK18-2 PMs 12-177939b bLacK543a09 c8422e
bLacK18-2bLacKPMs 75-2
BRAND SPACING
Please allow a minimum of three times the height of the letter “P” in “Pacific” in clearance around all sides of signature.
PPP
PPP
P P P P P P
BRAND USAGE EXAMPLES
n email communication
Whitetint
Whiteefefef
10%
bLacK
n home page
n admission web site
n admission web site
n student doorway
Please allow a minimum of three times the height of the letter “P” in “Pacific” in clearance around all sides of signature.
used for admission web site and marketing material.
refer tO OLd PMs cOLOr guide
Page 13Page 12
THE PLU ATHLETIC BRANDSthe PLu athletic brand was redesigned in the summer of 2011. it is now the main brand for the department of athletics and has replaced the Lute oval-and-script “Lute” word mark.
THE PLU ATHLETIC BRAND PRIMARY MARKS
Page 15Page 14
COLOR USAGE
ffcc00 000000
WEB
bLacKbLacK
THREAD COLORS
Primary Thread Colors Madeira - gold 1024, silver 1212, white 1001 and black 1000.
Alternate Thread Colors - GrayscaleMadeira - silver 1212, white 1001 and black 1000.
all representations of the logo must have gold 1024, silver 1212, white 1001 and black 1000.
no other color substitution may be made.
ATHLETICS BASEBALL BASKETBALL CREW
CROSS COUNTRY FOOTBALL GOLF SOFTBALL
SWIMMINGSPORTS MEDICINE TENNIS
VOLLEYBALL ROWING NAMES FITNESS CENTER
TRACK & FIELD
SOCCER
THE PLU ATHLETIC BRAND SECONDARY MARKS
FONT USAGE
bOtOn MediuM
abcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTUVWxYz12345678910
frutiger bOLd cOndensed
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz12345678910
this font is used in the text of both the “Lutes” and the “Pacific Lutheran university” lines, as well as the sports/teams titles such as “fOOtbaLL” or
“athLetics.”
this font is used when the text “Pacific Lutheran university” is too small and readability is an issue. embroidery is an example.
EXAMPLES OF UNACCEPTABLE USAGE
Pacific Lutheran university
DO NOT RESIZEINDIVIDUALELEMENTS
DO NOT CHANGEINDIVIDUALELEMENTS
c0M30y100K0
cOated
cMyK
Page 16
BRAND USAGE EXAMPLES
uniforms and team accessories
ARTWORK REQUESTS
Official PLu logos are available for download under the quicklink box at:
www.plu.edu/ucom for athletic brand art, please contact [email protected]
Questions? university communications is responsible for maintaining adherence to the proper use of graphic identity marks and providing assistance. you can reach us at: 253-535-7436 or [email protected]
