why social media matters to business
TRANSCRIPT
Why social media matters to business
Ivan Hernandez
Strategic Development Advisor / Grey Group
the world has changed
350
million
Joe Payne, CEO of Eloqua
$1,000,000
from mass
communications
to
masses of
communicators
from prime time
to
real time
we are connected at
a level we have
never been before
Word of “mouse”
Opportunity
Houston, we have a problem!
Photo by Euclid vanderKroew
Houston, we have a problem!
Social media is not about media
it is not about technologies
Social media is about social
it is about relationships
“Social media is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis, Altimeter Group
Social media is about social
Participating in social media …
… becoming a social business
Source: David Armano
“In order to see true business results, the social brand initiatives and social business planning need to be aligned. This requires a shift in thinking because aligning external and internal initiatives is not quite the norm for business today.” Michael Brito, Edelman Digital
Participating in social media = social brand
Remarkable content
Interesting
Educates
Consistent
Photo by Perrenque
Entertaining
“Social media at its core is about making whatever is you are doing as shareable and findable as possible. That is what makes it social.” Mitch Joel, Twist Image
social media
strategy
Mobile phone strategy?
Email strategy?
Business strategy
Clear business objectives
nothing aware,
no action
single
action
repeat,
enthusiast advocates
Source: Jay Baer
nothing aware,
no action
single
action
repeat,
enthusiast advocates
increase
awareness increase sales increase loyalty
Source: Jay Baer
nothing aware,
no action
single
action
repeat,
enthusiast advocates
increase sales increase loyalty
Source: Jay Baer
increase
awareness
Becoming a social business
Source: David Armano
“The challenge is not how to get ’the Company’ involved in social media, but one-at-the-time how can you get the people who are eager to do it to engage.” David Meerman Scott, Freshspot Marketing LLC
Social Media Policy
Strong leadership
Trust and Confidence
Embracing “social” at all levels of the organization
Sales, PR, customer support, HR, business intelligence…
It is everybody’s job to “be social”
Social Brand (External) + Social Business (Internal)
Thank you!
Why social media matters to business
Ivan Hernandez
Strategic Development Advisor / Grey Group