Tillison Consulting

Tillison Consulting

Dating all the way back to prehistoric times, those who

survived were those the ones who made the most of the resources

they had around them…..roll forward a few thousand years and

businesses looking to survive in the competitive market place have

to do the same. Online content marketing is the modern

equivalent of utilising the means around them.

Tillison Consulting

Forget smoke signals, letter writing and telephone calls, almost everyone now can be connected through a piece of technology such as a smartphone, tablet or PC.

This new level of communication has opened up a wealth of opportunities for businesses to spread their message and improve their visibility Thanks to social media avenues, websites, search engines and bloggers online content

marketing has the power to elevate your status quicker than ever before.

Tillison Consulting

Online content marketing not only harnesses the power of the people through social media, but all content can contribute to your companies search

rankings thanks to cleverly implemented SEO and back links. Globally there are now an

estimated 1 billion posts on Facebook and 400 million Tweets sent everyday, this makes the

potential reach of your content, if distributed in this manner, is almost infinite.

Tillison Consulting

Blog articles, sponsored stories and PPC are all other way to maximise the

potential of your content. It is important to note however this will only be the case

if you include ‘Call To Action’ buttons which when clicked transport you to

landing pages on your website.

Tillison Consulting

In answer to the question, ‘Why Online Content Marketing?’ the answer is

simply….

Tillison Consulting

Online content marketing has the potential to revolutionise the way you generate leads and

sales for your business. However in order to maintain a strong brand image and an

authoritative site in the eyes of Google you need to plan the roll out of your campaign

carefully.

Tillison Consulting

It is a time consuming process to begin with, but the untapped audience you have the

potential to reach and turn into leads and sales is worth it. I guarantee your competitors

are already at it, so saddle up, this is one bandwagon you need to jump on.