WHY it’s important HOW it relates to your job

HOW it relates to your professional growth

Sara Kelly Johns

AASL Past President, Candidate for ALA President

Fran Roscello

AASL Past President, SLMS/NYLA President

March 13, 2010

LEADERSHIP!

Did You Know 4.0?(YouTube)

Did you know 4.0

We’re in a swamp!

• Too much information

• We are their guides out of the quicksand

Flickr, Wes Thomas

The current scene:• Digital Divide widens

• Reading is changing

• Participatory culture

• Students unplug in school

Our school library tools:

• AASL Standards for the 21st Century Learner

• Standards in Action

• NEW program Guidelines, Empowering Learners

• A NEW mission statement!

• NEXT: New program evaluation

rubricNEW: New York State SLMPE rubric

Professional Organizations ALA? NYLA? Why join? :

• What do they do for the profession?• What’s in it for YOU?

• Pair with your neighbor, share with us Pair: 5 min.

Share: 5 min.

• Professional Development• National/state voice• Leadership Development• Code of Ethics• Job Information and Networking• Conferences• Latest Research• Collegial Connections!• Awards• Involvement

ALA is 63,000 voices loud!

Its stated mission is to:

“To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access

to information for all.”

AASL & ALA Leadership Tools• AASL Forum & AASL Blog• Facebook and Twitter• @ your School Library Campaign• Electronic Discussion Lists• Learning Standards• ALA Connect!!• Toolkits

Health and Wellness kitCrisis KitParent Outreach Toolkit

• Hotlinks • ALA’s Add It UP

Blog

NEW:

Happy “ALMOST School Library Month” Month!

http://www.ala.org/aasl/slmm

April 30th

New York StateLibrary Media Day!

Dia: Daily commitment to link all children to books, languages and cultures.

Roles of the library media specialistNOW• Teacher 1 • Information Specialist 2 • Instructional Partner 3 • Program Administrator 4 FUTURE• Instructional Partner 1 • Information Specialist 2 • Teacher 3 • Program Administrator 4 • Vision Summit identified “leader” as a role that

is essential to the future of the profession

Leadership“Leadership and learning are indispensable to each other.”

John F. Kennedy , November 23, 1963, Dallas

As a leader, you are in the motivation business, selling your vision, your values, and yourself.

• Demonstrate enthusiasm constantly. • Articulate a consistent vision. • Sell the benefit. • Tell more stories. • Invite participation. • Reinforce an optimistic outlook. • Encourage potential. --Carmine Gallo, Business Week columnist, Library Leadership Network

Optimus Prime YOU are the Hero

• What would a “Snap Shot” day for a librarian as an educational leader look like?

Pair 5 min.

Share: 10 min.

“We need to own ed tech now!” Joyce Valenza

Networked Students

We need to unblock creativity!Web 2.0 tools

– YouTube– Wikis– Blogs– Facebook and MySpace– Delicious– Wikipedia--teach how to use it– NoodleTools (OK, that one isn’t blocked,

but it’s 2.0)

*** Polleverywhere.com**

TRY ONE A WEEK!

Promotion+Marketing=Advocates

Public Relations:

a one-way communication for getting the message across:

• WHO we are• WHAT we do• WHEN and WHERE• And, for WHOM

Promotion+Marketing=Advocates

Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs.

• Know the customer’s needs• Who are they?• What do they need?• When and where can we best deliver it?• What are you willing to pay? ($)

Your Challenges:• Develop an “elevator speech”

• Do one promotional and marketing activity per week

Thank you!http://stjohnsresources.wikisp

aces.com

Sara Kelly Johns

www.skj4ala.com

skjohns@gmail.com

(Or catch up to me on Twitter and Facebook)

Fran Roscello

fran@roscelloassociates.com