why invest in banyan tree · villas and rooms why invest in banyan tree –july 2017 key...

Why invest in Banyan Tree ?

BANYAN TREE GROUP

Peaceful LuxuryA sanctuary for the senses

Honeymooners; affluent

couples; intimate events

Resorts: 50 – 150 keys

25 hotels & resorts

POSITIONING

NUMBER OF

HOTELS

CUSTOMER

BASE

AVERAGE

HOTEL SIZE

AVERAGE

ROOM SIZE

Vibrant Upper UpscaleSensing the moment

Groups; families; large &

small meetings; social

events

14 hotels & resorts

Extended StayLive, Laugh, Love Your Way

Extended stay guests;

individual business &

leisure travelers; families

150 – 300 keys

4 properties

35 sqm

UpscaleBe Here, Be You

Individual business &

leisure travelers; small

meetings

100 – 300 keys

3 properties

25 sqm

Urban: 100 – 200 keys

Resorts: 60 – 70 sqm

Urban: 50 – 60 sqm

Resorts: 150 – 300 keys

Urban: 200 – 400 keys

Resorts: 45 – 60 sqm

Urban: 40 – 45 sqm

- 2 -Why invest in Banyan Tree – July 2017 POSITIONING

Rediscover the romance of travel as

you journey to iconic cities or far flung destinations

where authentic, memorable experiences await

providing a true appreciation of

where you are in the world.

SANCTUARY FOR THE SENSES



BRAND PILLARS

ROMANCE AND INTIMACY LOCALLY INFUSED SANCTUARY


An intimate retreat

experience

with our signature

blend of romance,

and rejuvenation.

Transition of the

guest into Banyan

Tree sanctuary

and into our care.

From architecture to

details of our

ingredients,

activities, gifts and

textiles, we infuse

the very best of

every destination.

Taking the time

and space for

rejuvenation of

mind, body and

soul.

Our cuisine

illustrates

authenticity,

creativity in

presentation as well

as market needs.

Embracing the

Environment,

Empowering People

is our creed.

Empowering and

engaging our

People through

training

programmes,

welfare and

benefits.

SIGNATURE TOUCHES

Sense of

Arrival

Sense of

Place

Sense of

Romance

Sense of

Well-being

Sense of

TasteSense of

Responsibility

Sense of

Belonging

Pioneer

of the Pool Villa concept

Pioneer

of the Tropical Garden

Spa

Innovative

Destination Dining

concepts

BANYAN TREE PROVIDES NATURALLY-LUXURIOUS,

ECOLOGICAL, CULTURE-SENSITIVE EXPERIENCES

Sundown Ritual

Lighting of Lanterns /

Candles

- 6 -Why invest in Banyan Tree – July 2017 UNIQUE SELLING POINTS

- 7 -Why invest in Banyan Tree – July 2017 NETWORK & PIPELINE

ONE OF THE WORLD'S LEADING INTERNATIONAL

OPERATORS IN THE HOSPITALITY AND SPA INDUSTRY

25 Banyan Tree hotels & resorts • 2,698 keys5 Banyan Tree hotels & resorts in the Pipeline

NORTH AMERICA

AFRICA – MIDDLE-EAST

ASIA

MEXICO

• Banyan Tree Cabo Marqués

• Banyan Tree Mayakoba

MOROCCO

• Banyan Tree Tamouda Bay

SEYCHELLES

• Banyan Tree Seychelles

CHINA

• Banyan Tree Shanghai on the Bund

• Banyan Tree Sanya

• Banyan Tree Lijang

• Banyan Tree Macau

• Banyan Tree Chongqing Beibei

• Banyan Tree Hangzhou

• Banyan Tree Huangshan

• Banyan Tree Jiuzhaigou

• Banyan Tree Ringha

• Banyan Tree Tianjin Riverside

• Banyan Tree Yangshuo

• UPCOMING Banyan Tree Anji, Zhejiang (2018)

• UPCOMING Banyan Tree Dali, Yunnan (2019)

INDONESIA

• Banyan Tree Bintan

• Banyan Tree Ungasan, Bali

MALDIVES

• Banyan Tree Vabbinfaru

MALAYSIA (2018)

• UPCOMING Banyan Tree Kuala Lumpur

• UPCOMING Royale Pavilion by Banyan Tree, Kuala Lumpur

SOUTH KOREA

• Banyan Tree Club & Spa Seoul

THAILAND

• Banyan Tree Bangkok

• Banyan Tree Phuket

• DoublePool Villas by Banyan Tree, Phuket

• Banyan Tree Spa Sanctuary, Phuket

• Banyan Tree Samui

VIETNAM

• Banyan Tree Lang Co

EUROPE

TURKEY

• UPCOMING Banyan Tree Bodrum (2018)

Opened: 1994

No of keys: 173

SEA’s first luxury spa resort | All-pool villa

resort | Pioneer of the tropical garden

spa concept

FLAGSHIPS

Banyan Tree Phuket, Thailand


Opened: 2002

No of keys: 60

First luxury resort in Seychelles | All-villas

Beachfront Cliff resort | Each key has an in-

villa private pool and a panoramic view of

the Indian Ocean

Banyan Tree Seychelles

FLAGSHIPS


Opened: 2006

No of keys: 125

Breathtaking mountain resort 2,400m above

sea level | First international brand to enter

Lijiang | Extensive range of cultural and

adventure tours

Banyan Tree Lijiang, China

FLAGSHIPS


Opened: 2009

No of keys: 117

First Banyan Tree resort in Americas

All-pool villa resort | Signature Rainforest Spa

experience

Banyan Tree Mayakoba, Mexico

FLAGSHIPS


Opened: 2012

No of keys: 130

Private-heated dipping pools in 27 rooms |

TOPS rooftop bar – 180 degree view of

Huangpu | Floor to ceiling windows’ view of

Pudong skyline from waterfront on North Bund

FLAGSHIPS

Banyan Tree Shanghai On The Bund,

China


VILLAS AND ROOMS

- 13 -Why invest in Banyan Tree – July 2017 KEY IDENTIFIERS

RESORTSAn all villa concept often with pools located in stunning destinations

around the world. 50 –150 villas in average for Banyan Tree Resorts with

a room average size of 60 - 70 sqm indoor + outdoor.

URBAN RESORTSIn gateway cities, Banyan Tree has developed tropical garden villas and

suites creating an urban oasis, often with indoor relaxation pools and

scenic views. 100 – 200 rooms in average for Banyan Tree Urban Resorts

with a room average size of 50-60 sqm.

As the first luxury oriental spa in Asia, Banyan Tree Spa introduces an exotic blend of ancient health and beauty practices which have been

passed down from generations. High-quality services are delivered consistently by graduate therapists trained

in Banyan Tree Spa Academies in Indonesia and Thailand, making it the market leader of Asia’s spa industry.

BANYAN TREE SPA BRAND

A leading Asian Spa

Brand & Operator

• 28 Banyan Tree Spas

• 582 awards

• 36 Banyan Tree

Galleries/Spa

Essentials


The retail arm of Banyan Tree, Banyan Tree Gallery acts as a marketing channel for traditional village crafts handmade

in various parts of Asia such as Thailand, Vietnam and China.

It also helps sustain the livelihoods and skills of these artisans through gainful employment.

BANYAN TREE GALLERY


Saffron is Banyan Tree’s award-winning signature restaurant.

The restaurant’s innovative menu features authentic and refined flavours of the Thai royal palaces,

regional specialties and all-time favourites — served with a contemporary twist.

SAFFRON - RESTAURANT


Banyan Tree’s sustainability platform that encourages guests and associates to partake in activities

that empower local communities and embrace environmental conservation.

STAY FOR GOOD


• +450,000 trees planted since 2007

• +35,000 meals provided to

community members under feeding

communities together

1,682 awards and accolades won since 1994

Five-Star awards for Hotel, Restaurant (Belon) and Spa

Triple Five-Star winnerForbes Travel Guide 2017 Star Award

Banyan Tree Macau

Favourite Hotel in Phuket (3rd consecutive year, 9th win)DestinAsian Readers' Choice Awards 2016

Banyan Tree Phuket

The Best Leisure Hotel Condé Nast Traveler China's Gold List Awards 2016

Banyan Tree Ringha

Travel Hall of Fame - Best Spa Operator

(10th consecutive wins)Annual TTG Travel Awards 2016

Banyan Tree Spa

AWARDS

- 18 -Why invest in Banyan Tree – July 2017 COMMUNICATION

At its heart, Banyan Tree is an idea, indeed an

ideal that inspires living. Dedicated to supporting

local communities, it delights guests with its strong

connection to a sense of place, timelessness,

harmony and integrity.

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why invest in banyan tree · villas and rooms why invest in banyan tree –july 2017 key...

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