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Wearable Valley Newsletter     The wearable industry is a new continent waiting to be explored.  What is the potential in a new continent? What do you need and what do you do in a new continent? Well, the potential is endless, you need everything. You need water, electricity, roads, trees, houses, schools, doctors, food... The wearable industry sti l l needs everything and everyone. I t n e e d s infrastructures, apps,  gadgets, it needs the thinking inside and outside the box, it needs the businesses, the clients, the governments, the business models, the internet of things, the data and the minds. And it needs the communities, the entrepreneurs and the investors.  I am spending 2014 deep diving into the guts of the wearable tech industry,which has been making its first steps into maturity. I've met entrepreneurs and investors and VCs, and I've met wearable tech developers doing their first steps in developing for Glass, for Oculus, for the first smart watches and for smart wrist bands. I've been characterizing and designing user interfaces for multiple Google Glass apps. All in all, I got many hundreds of hours of hands-on experience with the technology, market research, design, developers, the communities and the investors.   

Wearable Valley was founded 5 months ago   There was a need to build a place where a community will be formed and have a place ( I wrote about that in Hebrew when it all began). Today, some 5 months later, the group is ~745 people old and we have a Wearable Valley Flipboard channel with 450 subscribers.

Events At the end of August we had our first wearable hackathon (for teens), a collaboration with MESH (the Modiin Hub) a n d MTC- Modiin Tech Community. Check out the v ideo produced after this event (it's in the group, so you have to be a member to watch it).  Mid September we held "Wearable Valley 12min" at DLD Tel Aviv. About a 100 people showed up to listen to a night of short TED like talks about wearable devices and technology. What's next? There will be more events and they'll all be community driven. Stay tuned.   

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 Why a Newsletter? There's a need for more informat ion about the wearable tech industry.    Over the past few months I've met countless entrepreneurs that don't k n o w w h e r e t o g a t h e r t h e i n f o r m a t i o n f r o m , I ' v e m e t investors and VCs that are totally unaware of what's going on and therefor are unwilling to take risks where i ts most needed, in the pre/seed stages, where all the wearable startups are located this year and next year, and because of this reason (but not only) Israel is very much behind Silicon Valley in th i s indus t ry and i t needs t o change. 

 2 International Airports Start Using Google Glass for Customer Care  Following the lead of CopenhagenAirport in June 2014, the EdinburghAirport has started testing Google Glass a few days ago (according to a press release from September 30), as a customer service tool. These are the first airports to test Google Glass in this manner. Earlier this year the passengers of Virgin Atlantic started enjoying this technology as concierge staff in the airline's Upper Class Wing used Google Glass and other wearable technologies.  

 $21M for 3 Startups in 2 Months 1- Wearable Intel l igence, August 2014, $8.5M for wearable technology (basically Glassware) for paramedics a n d d o c t o r s , a n d d e v e l o p i n g Glassware for field technicians.  

2- OnBeep, August 2014, $6.4M for creating a “Star Trek comm badge” wearable device for field teams.  

3- Pristine, September 2014, $5.5M f o r c r e a t i n g a t e l e c o n f e r e n c e Glassware for doctors, and developing Glassware for field technicians. 

 10 Months with Google Glass, I Got So Much To Say (Blog post) "You have to understand, exploring Glass is not something that happens when you ask an Explorer to try their Glass for 3 minutes. "Yes, you take a picture, realize you can speak to it and give commands, but really GETTING IT takes exploring to do, it takes days, weeks, months. And no, it doesn’t mean you won’t enjoy it immediately, it means that you should take it with you and see what happens. It’s like a box of chocolates, literally." 

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Work With Me 

I h e l p s t a r t u p s a n d o t h e r companies in:  1- Product character izat ion-and design – Hands-On work on developing your wearable products. 2- M a r k e t r e s e a r c h w o r k-  Cur r en t p l a ye r s and t r ends , understanding where the market is going to be – White papers and consulting, one on one.   3- Effect ive onl ine presence-From a marketing plan to execution and resu l t s . Con ten t , v ideo , distribution, everything.   4- Business networking-  Use my vast network of connections in the field. Developers, designers, i n v e s t o r s , o p i n i o n l e a d e r s , journalists and others. 

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Invite Me to Speak 

I speak about: 1- Wearable technology in the c o n s u m e r , e n t e r p r i s e a n d government sectors. 2- New media strategy: Marketing, online communities and how to go viral. 3- Digital public diplomacy: Israel and the IDF online, digital crisis management, digital politics.    

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