why i changed my presentation? being fair to old friends “i have a certificate from insead now!”
TRANSCRIPT
WHY I CHANGED MY PRESENTATION?
BEING FAIR TO OLD FRIENDS
“I HAVE A CERTIFICATE FROM INSEAD NOW!”
CHALLENGE
HOW TO PRESENT ÇÖP(M)ADAMIN A DIFFERENT WAY?
90 sec. ELEVATOR PITCH?
A COMPLEX WORLD, MANY QUESTIONS…
CRISIS OF CAPITALISM
SOCIAL ACTIVISM
NON PROFIT VS. PROFIT
GOVERNMENT ROLE
BASE OF THE PYRAMID
CORPORATE SOCIAL RESPONSIBILITY
MARKET MECHANISMS
IMPACT INVESTING
CHARITY
INCLUSIVE MARKETS
VENTURE CAPITAL
RETURN ON INVESTMENT PHILANTROPY
SHARED VALUE INVESTMENT
SPILLOVERS VS. SPILL LOVERS
WHY SUCH A COMPLEXITYFOR DOING GOOD?
MASS POVERTYWATER INSECURITY
FOOD SCARCITYCLIMATE CHANGE
POPULATION GROWTHUNEQUAL DISTRI. OF RESOURCES
POLLUTIONDISCRIMINATION
CAUSES OF HAVINGUNSUSTAINABLE SOCIETIES/ WAYS OF LIVING
SUSTAINABILITY
A COMPLEX WORLD, MANY QUESTIONS…
FIFTY SHADES OFGREEN
WHERE IS THE “SOCIAL ENTREPRENEUR”?
SOME PEOPLE WATCH IT HAPPEN;SOME PEOPLE SAY, WHAT HAPPENED?
SOME PEOPLE SAY, DID SOMETHING HAPPEN?SOME PEOPLE DIDN’T EVEN NOTICE THAT
SOMETHING HAPPENED.
SOME PEOPLE JUST MAKE IT HAPPEN.
SOCIAL ENTREPRENEUR
QUESTION-ASKERANSWER-FINDER
INNOVATIVESOLUTIONS-ORIENTED
WORLD/LOCAL-PROBLEM-SOLVERPASSIONATEAMBITIOUS
PARTICIPATORYLEADER
CRAZYNETWORKER
OUT-OF-BOX-THINKER
HOW WE SEE SOCIAL ENTREPRENEURSHIP?
TARA’S CUP OF SE MELİH’S CUP OF SE
SOCIAL ENTREPRENEUR/SHIP:A CASE FROM TURKEY
PROBLEM(S) WE FACED:-WOMEN ARE NOT
ECONOMICALLY PRESENT
-WOMEN ARE NOT SOCIALLY PRESENT
-WOMEN ARE NOT POWERED
-PROBLEMS ARE BIGGER IN LOCAL DUE TO UNEQUAL DISTRIBUTION
- PEOPLE ARE NOT AWARE OF THE ENVIRONMENTAL PROBLEMS
SOCIAL ENTREPRENEUR/SHIP:A CASE FROM TURKEY
SOLUTION: AN EXPERIMENTAL SUSTAINABLE
DEVELOPMENT PROJECT RUN LOCALY IN ORDER TO
STRENGHTEN WOMEN ECONOMICALY
AND SOCIALY; THAT WILL EMPOWER THEM WHILE
REMINDING ALL PARTIES OF THEIR ENVIRONMENTAL
DUTIES.
A CASE FROM TURKEY:ÇÖP(M)ADAM
EXPERIMENTALSUSTAINABLE
DEVELOPMENT LOCAL
WOMEN ECONOMICALY AND SOCIALY
EMPOWERMENT ENVIRONMENTAL DUTIES
Çöp(m)adam, established in August 2008 by Tara Hopkins and Melih Özsöz, is a “local development” project aiming to empower women who have never earned a salary in their lives and improve their living standards, through a creative, different and fun way.
Çöp(m)adam, mainly sponsored by Unilever Turkey and other companies of the Turkish industry continues to work in 2 workshops in Turkey (Ayvalik and Diyarbakir); by using post-industrial waste donated.
In its 5th year, çöp(m)adam, as a model for “local suistanable development” succeded to;
• employ more than 450 women in Turkey;• worked with leather, felt, glass, billboard, fabric trash;• recycled around 2 tonnes of waste coming from its sponsors;• sold more than 10.000 products (wrapper bags) in 35 different sale points (in Turkey and abroad);• being widely recognized nationally and internationally especialy on the domains of social entrepreneurship, women empowerment and green business.
MULTIPLE LAYERS OF SOCIAL VALUE CREATION
Provide opportunity for women’s economic development;
Provide opportunity for women’s empowerment through employment;
Raise local awarness about environmental issues and clean up Tara’s home town, Ayvalık
TWO CRAZY PEOPLE & THEIR CUPS
ÇÖP(M)ADAM ECOSYSTEM
TARA MELİHFAMILY #1 FAMILY #2
GARBAGE LADIESAYVALIK
DİYABAKIR CHISINAUKAMER KEY STONE
FOUNDATION – OSI
A LOT FRIENDS / FANATICS
UNILEVER TURKEYYÜNSA
BETA PRIMOTEKS
ÜNİTE İLETİŞİMYURTİÇİ KARGO
HAS UN
INDEPENDENT TRASH VOLUNTEERSORGANIZED TRASH VOLUNTEERS
LOCAL TRASH VOLUNTEERS SABANCI UNIVERSITYNEŞE
EYLEM
CIP
PR TEAM
FACULTIES
ADMIN.
AYVALIKLOCALS
BUSINESS NEIGHBOURSMUNICIPALITY
CHAMBER OF COMMERCEMEDIA
PRESS
KARINCA
PARK BRAVO
BUTIK BUKA
ARTeNA
BETA SHOPS
MORHIPO.COM
PANDADUKKAN.COM TRENDYOL.COM
GREEN PLANET (GREECE)
NAMASTE INC (USA)
FAIR HANDS(USA)
CUSTOMERS
SABANCI FOUNDATION
HUB ISTANBUL
ASHOKATURKEY
UNDP IICPSD
BILGI UNIVERSITY
TÜSEV
OUR BELIEVERS
8 PRINCIPLES OF ÇÖP(M)ADAM ECOSYSTEM
TRUST
OUT-OF-THE-BOX THINKING
CRAZINESS
PASSION & AMBITION
WILLINGNESS TO WORK TOGETHER
QUESTIONING
GAME CHANGER
“it’s the business model, stupid!”by Stuart Hart (2006)
OUR IMPACT
Number of bags produced (2009-2012)
Number of bags sold (2009-2012)
Number of women employed (2009-2012)
Waster re-used - net (2009-2012)
10.562
9.814
more than 450
more than 1,5 tonnes
OUR IMPACT
After working here for a couple of months and supporting my unemployed husband and new baby, I went home and told my husband that if I could find a job making things out of trash, he should be able to find work doing something! - Garbage Lady C.
This work is a blessing. I am learning something creative instead of sitting in front of the television at home. I am earning money. And I get to spend time away from my crabby mother-in-law. – Garbage Lady T.
My husband left me for another woman when my children were younger. Six months ago, he came and wanted me to take him back. It was easy to refuse his request. I have a job. I’m taking care of myself. – Garbage Lady L.
OUR IMPACT
Sabancı Foundation“Turkey’s Changemakers”
http://www.farkyaratanlar.org/
More than 130.000 clicks since June 2010
This means; 4.814 clicks in one month160 clicks in one day6,6 clicks in one hour
MY BUSINESS PARTNER IS A STAR
- MORE SPONSORS FROM DIFFERENT SECTORS / SAME SECTORS- MORE RECOGNITION NATIONALLY/INTERNATIONALLY- INTRODUCE THE MODEL/THE IDEA- MORE WOMEN; MORE RECYCLING - MORE SELLING POINTS IN TURKEY / ABROAD- MORE FRIENDLY WEBSITE- GET EXTRA FUNDING - LOBBY ON SOCIAL ENTREPRISES IN TURKEY- TRY TO COME UP WITH A BUSINESS PLAN (NOT URGENT !)- ORGANIZE TRIP TO FIJI ! (IMPORTANT)
OUR OBJECTIVES
AN OPEN CALLIF YOU…
THINK-OUT-OF-BOX
PASSIONATE & AMBITIOUS
QUESTION AND TRY TO FIND ANSWERS
CRAZY ENOUGH LOVE CATS
Tara Hopkins & Melih Özsö[email protected]