why hiring a pr professional is good for business
TRANSCRIPT
Monica Culic
Full-service communications consultant with expertise in:
Brand Storytelling Humanize your strategic initiatives
by writing compelling brand stories
that your audience cares about.
Use articulate and genuine story
strategies to support your value
proposition.
Executive
Communications Craft authentic executive
communications that resonate with
employees, build trust, and inspire
results. Create thought leadership
that supports your organization’s
strategy.
On-Camera
Spokesperson A strong, polished media presence
will tell the right story, at the right
time, in the right fashion. During a
crisis, the media seeks to fulfill their
mandate: the 5W’s of the story but
sometimes with bias.
ENERGY AGRICULTURE UTILITIES CAPITAL MARKETS GOVERNMENT
PROFILE SERVICES
With over 15 years of broad communications experience, my career has spanned multiple industries in Western Canada.
• I have worked with executives in every role I have held, including one on one with CEO’s, CFO’s and CMO’s.
• Leading Executive Director Communications for a national non-profit I helped create & garnering national media attention on CBC’s ‘The National’ with Carol MacNeil is just one example of my proven ability to deliver media relations results.
• I am well-versed in on-camera/spokesperson roles, with first-hand experience as a TV host and producer for Shaw Cable 10 in Calgary, Alberta.
• Brand storytelling, message amplification and articulation
• Internal communications strategies and plans • Employee engagement and culture communications • Writing: e-newsletters, blogs, speeches, press
releases etc. • Public relations and social media strategies • Media training, issues management and key
messages • Stakeholder relations and community investment • On-camera spokesperson, host and post-production
experience and training • Project Management: documenting as-is processes
WHY WORK WITH ME? I thrive in an environment where I can channel my passion for authentic and compelling communications that drive results for my clients. I am a hands-on, high level kinda gal. I can build foundations and push the limits. I stand by my values and never compromise who I am. For my information, including the clients I have worked with, testimonials and more please visit:
www.monicaculic.com
403.835.7088
@writer_rider in linkedin.com/in/monicaculic