why choose magento for your online business?
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The Commerce Shop We're Magento Certified Developers
Whitepaper
Why Choose Magento ForYour Online Business?
Magento CRO | Magento Devwww.TheCommerceShop.com
3400 Peachtree Road, NE Suite 939, Atlanta, GA 30326
[email protected] | (404) 547-6474
The ultimate guide backed up by facts and stats on why Magento can be the
best pick for your eCommerce store.
BY THE COMMERCE SHOP
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Contents01.
Contents
Executive Summary
About Magento
Why Choose Magento
01
02
03
04
Top Brands On Magento
Conclusion
References
05
06
07
Increased Performance Rate
Scalable For The Future
Easy Multiple Store Management
Advanced SEO Features
Strong Community Support
Customer-centric Design
Smooth OSmooth Order Management
Third Party Integrations Made Simple
Offers Multi Language Support
Mobile Friendly Websites
Magento Extensions
04.1
04.2
04.3
04.4
04.5
04.6
04.704.7
04.8
04.9
04.10
04.11
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ExecutiveSummary
Why Choose Magento For Your Online Business? | The Commerce Shop .3The broadband internet explosion
has resulted in the boom of many
industries, especially in the retail
eCommerce sector. The technolo-
gy advancements have enabled
customers to shop at their comfort
regardless of time and place. As a
pproof of the growing importance
for businesses to have a prominent
online presence, the eCommerce
industry is estimated to reach
more than $684 Billion in revenue
by 2020.
The fundamental requirement for any online store is to choose the best
eCommerce platform because it has the power to break or make sales. Al-
though there are countless options available in self- hosted/managed hosted
platforms, we recommend that Magento with it's excellent Community and
Enterprise Editions, has you covered both ways.
In this whitepaper, we will discuss about Magento, a platform which is in-
creasingly the most trusted and popular self-hosted eCommerce platform.
You can also find various reasons cited as to why this is the most optimal
eCommerce platform for growing businesses.
more than $684 Billion by 2020.”
“The eCommerce industryis estimated to reach
AboutMagento
Why Choose Magento For Your Online Business? | The Commerce Shop .4Magento is an open source eCommerce platform built on the Zend PHP
framework. It was developed by Roy Rubin and Yoav Kutner who worked for
Varien and was released in 2007. Varien worked with osCommerce which still
exists as a popular eCommerce platform. When Varien realized that osCom-
merce was restricted, they wanted to develop a platform that could be easily
scaled and still be flexible to provide seamless eCommerce solutions. This
drove them to develop Magento, which was later bought by eBay in 2010.
Since then, the Magento platform has gained a desired forefront in the eCom-
merce market with a large market share of 29.1%, powering more than
240,000 online stores. Over 34% of those stores are ranked in the
Alexa’s top 1 Million site list.
Magento offers an out of the box
eCommerce solution with customiz-
able options and features for both
Community and Enterprise Editions.
With the ever growing need for per-
sonalized eCommerce solutions,
find out why Magento is the perfect
solution regardless of your business
size.
34%of Alexa’s top1 Million sites runon Magento
Why Choose
Increased Performance Rate
Scalable For The Future
Easy Multiple Store Management
Advanced SEO Features
Strong Community Support
Customer-centric Design
Smooth Order Management
Third Party IntegrationsMade Simple
Offers Multi Language Support
Mobile Friendly Websites
Magento Extensions
Magento?Why Choose Magento For Your Online Business? | The Commerce Shop .5>>
>>
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Magento is designed for
eCommerce websites that
need immense customiz-
able options, secured
layers, features, flexible
architecture, and cost-ef-
fective solutions along
with third party support to
help build a robust online
store.
1. Increased Performance Rate
Why Choose Magento For Your Online Business? | The Commerce Shop .6Data collected from analytics platforms like Builtwith and Google
Trends show that Magento usage has seen an incredible spike. It's
been adapted by more than 1700 of the top 100K eCommerce com-
panies. The report shows that the Magento platform is preferred by
eCommerce websites due to its stable structure and its capability to
manage a diverse range of businesses along with their huge
transaction volumes.
With Magento, it is possible to host over 500,000 products and
handle 80,000 orders per hour. Magento’s eCommerce website per-
formance is better as it handles heavy traffic during peak times. Ma-
gento’s EE offers full page caching options for enhanced page load
times. Apart from this, it also has extensive features to optimize and
automate indexing tasks, thus increasing the overall performance of
your store.
Chart Data
Source Legend
Top 10K .........
Top 100K
Top 1M
Magento Usage StatisticsWebsites Using Magento
Why Choose Magento For Your Online Business? | The Commerce Shop .7
2. Scalable For The FutureIf you’re looking to scale your online business for the future, the
latest major Magento release, Magento 2.0 is the best platform as it is
designed to accelerate your business needs to future proof your
eCommerce business. Magento 2.0 has reduced the shopping re-
sponse time and it can now process 2558 more orders per hour.
There is a significant improvement in the product checkout time, cat-
alog browsing along with the new add to cart features. Such im-
provements can boost your website’s productivity and deliver a
seamless shopping experience to customers.
“Magento 2.0 is the best platform”
Why Choose Magento For Your Online Business? | The Commerce Shop .83. Easy Multiple Store Management
The eCommerce industry has seen a signif-
icant growth and the competition gets
tougher with every passing year. Magento
lets eCommerce businesses stay ahead by
letting them manage multiple stores with a
single backend support. This allows them
to reach out and target different kinds of
audience for impaudience for improved ROI. Such an option
lets an eCommerce business establish and
build their brand efficiently by allowing
them to sell products through other popu-
lar platforms like Amazon, Etsy etc. Om-
ni-Channel retailing also enables them to
reach out to a wider customer base and
improve their sales.
4. Advanced SEO FeaturesThe eCommerce business is extremely competitive and getting your
store to rank organically is a tough task. The Magento platform has
built-in SEO features to let your online store be indexed efficiently.
Get access to prime tools that let you automatically build optimized
URLs, meta tags, update Google site maps, etc. Studies show that
your eCommerce store's success relies a lot on being ranked in the
first page and Magento is the perfect platform that helps you
achieachieve it easily.
“The CompetitionGets Tougher With EveryPassing Year.”
Why Choose Magento For Your Online Business? | The Commerce Shop .95. Strong Community Support
Magento is an open source eCommerce
platform hosted by more than 240,000
online stores. The biggest advantage of
being open source is that there is a strong
community support with experienced de-
velopers who are looking for ways to im-
prove the eCommerce experience. The Ma
gento community has a record of over
800,000 developers to assist online mer-
chants with technical assistance, expert
solutions and strategies, provide access to
critical resources, as well resolve all kinds
of Magento related problems, instantly.
6. Customer-centric DesignThe success of an eCommerce store is measured by the User Inter-
face (UI) design and User Experience (UX) to ease a customer’s shop-
ping experience. The future of eCommerce stores greatly depends
on how the customers perceive the website, so, adapting to custom-
er-centric designs enables maximum online store engagement. The
Magento platform embraces customer preferences and provides
easy navigation, user friendly themes and designs, smooth checkout
process, automated loyalty and incentive options, intuitive search
features, up selling/cross selling options, customer support etc. to
increase your eCommerce conversion rates and customer retention.
240,000online stores
“
“
Magento is an open source eCommerce platform hosted by more than
Why Choose Magento For Your Online Business? | The Commerce Shop .107. Smooth Order Management
Magento aids your admin with
complete control to monitor the
order management process
through the admin panel. With
Magento, you can easily capture
the customer’s buying journey
and coordinate with them during
each seach step in the process. Magen-
to allows you to define your prior-
ities/rules and customize them to
efficiently manage your ware-
house/inventory division. It lets
you access real time inventory
updates, auto generated orders
and other features to streamline
your business operations for in-
creased efficiency.
While eBay's acquisition of Magento escalated its popularity, the fact
that the platform is now supported by PayPal (owned by eBay) was a
crucial factor for Magento’s instant popularity. In order to increase
flexibility and create a robust online store, Magento allows multiple
third party integrations to fulfill the site owner’s needs for email mar-
keting, analytics, shipment, payment gateways, ERP, CRM, account-
ing, social media etc. Other major third party integrations include
Mail Chimp,PayPal, Mail Chimp,PayPal, WordPress, QuickBooks, Facebook, Google Ana-
lytics and more.
8. Third Party Integrations Made Simple
Order management is a crucial feature for eCommerce stores, especially with the increasing demand of online shoppers.
..........................................................................................................................
You can easily capture thecustomer’s
with them during each step in the process.
buying journey& coordinate
Why Choose Magento For Your Online Business? | The Commerce Shop .119. Offers Multi Language Support
If you’re looking to expand your eCommerce website globally, it’s im-
portant your eCommerce website supports multiple languages. With
Magento’s inbuilt support for multi lingual content and currency, it is
an added opportunity to sell products across borders effortlessly.
Mobile friendly sites will rank higher in Google
mobile shoppersby end of 2017 by 2020
2B $284B
With the increased adoption of smartphones, there has been a signifi-
cant rise in the mCommerce industry. Studies show that by end of
2017, there will be about 2 Billion people who will shop from their
mobile devices and the US mCommerce market will reach $284 Billion
by 2020. With Google announcing that mobile friendly sites will rank
better in searches, having a responsive site becomes mandatory,
making Magento an ideal choice for your eCommerce platform.
10. Mobile Friendly Websites
Why Choose Magento For Your Online Business? | The Commerce Shop .12
Top Brands On Magento
11. Magento ExtensionsMagento has various extensions which will improve your eCommerce
website, provide the services needed to connect better with customers
and offer an optimum eCommerce solution. Improve your online pres-
ence and manage your eCommerce store better with several extensions
that are available for easy accounting, search options, product/catalog
management, payment, social media, one-step checkout, customer
support, and more.
Magento’s success and popularity is globally recognized. Big brands like
Nike, Rebecca Minkoff, Olympus, Coca Cola, Ford, and Nestle Nespresso have
chosen Magento to be their eCommerce partners due to its exemplary func-
tionalities and out of the box features.
This makes Magento the right pick for businesses irrespective of their size or
requirements as it has the right features and extensions to increase sales and
conversion.
Why Choose Magento For Your Online Business? | The Commerce Shop .13
Referenceshttps://www.statista.com/statistics/183750/us-retail-e-commerce-sales-figures/
http://inchoo.net/magento/varien-is-now-magento-inc/
https://trends.builtwith.com/shop/Magento
http://www.bestplugins.com/articles/magento-favourite-cms-ecommerce
http://marketingland.com/new-click-rate-study-google-organic-results-102149
http://www.nike.com/au/en_gb/
http://wwhttp://www.rebeccaminkoff.com/
http://www.getolympus.com/
https://buy.shareacoke.com/
https://accessories.ford.com/
https://www.nespresso.com/us/en/
http://www.businessnewsdaily.com/7709-best-enterprise-ecommerce-software.html
http://www.mobilecommercepress.com/mobile-commerce-could-reach-nearly-half-of-all-online-
spending/8520320/
https://www.thecommerceshop.com/ecommerce-development-services/magento-development/
ConclusionThe eCommerce industry has a promising future with the ongoing technologi-
cal advancements. Hence, you need a platform that is built purely for the
growth of your business and one which focuses on increasing your sales, sim-
plifying your eCommerce process to deliver prompt service and enhancing
customer satisfaction. In 2016, Business News Daily recommended Magento
as the best eCommerce platform. It further strengthens Magento’s ability to
support your eCommerce site and grow your sales and revenue.
The Commerce Shop has been developing beautiful, user friendly eCom-
merce websites, powered by Magento since 2010. If you’re looking to build
scalable, secure, customizable, user friendly, responsive eCommerce stores,
our Certified Magento developers with years of industry experience are ready
to help your eCommerce business succeed.
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Phone: (404) 547-6474
Email: [email protected]
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