why advertise with the rcn? · november launch) approximately 40,000 nursing and midwifery students...
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Advertising with the RCN
1
Why advertise with the
RCN?
Advertising with the RCN
1Contents
Why advertise with us? 2
Website advertisements 3
Print advertisements 6
Terms and conditions 10
Advertising with the RCN
2Why advertise with us?The Royal College of Nursing (RCN) has more than 435,000 members making it the largest professional union of nursing staff in the world. As an organisation, we have the authority and expertise to influence health policy throughout the UK.
Advertising with the RCN gives you unparalleled access to almost two thirds of the UK’s registered nurses who work with us to change clinical practice, educate and ultimately improve patient care.
Our members are from the NHS and the independent sector, from acute to primary and community care, and range from nursing students and health care assistance to directors of nursing.
This makes our advertising platforms an essential choice for clients looking to promote their products and services to every grade, sector and speciality of the nursing team.
It is possible to advertise with us across the following platforms
RCN stats
435,000Members of the nursing team
2/3rdsof the UK’s registered nurseswebsite advertising print advertising
Online advertising with the RCN provides LV= a guaranteed channel to engage with members of the nursing team, build brand awareness and offer targeted specialist member discounts. These online campaigns have proved successful, receiving significant clicks and impressions every month. (LV= RCN Corporate Sponsors, correct as of Oct 2017)
Advertising with the RCN
3Website advertisements
MPU (Mid Page Unit)300 pixels x 250 pixels
Leader board970 pixels x 90 pixels
Advertising with the RCN
4Specifications for web advertsThe advertiser needs to provide:
• A static or animated image file (JPEG or GIF) which meets the specified advert dimensions
• A web address, which will be hyperlinked to the image file.
300
250
300 x 250 pixels
< 40 KB GIF / JPEG
Mid Page Unit (MPU)
970
970 x 90 pixels
Leader board
90< 40 KB GIF / JPEG
Advertising with the RCN
5Website advertisementsAdvertising Rate Card March 2019
Position Exclusive/shared Advert size (pixels)
Average impressions/views
Cost per month
Run of site MPU and leaderboard on RCN homepage and all available landing pages
Shared 970 x 90300 x 250 140,000 £4,200
Leaderboard and MPU on all available landing pages, excluding RCN homepage. Includes the Library homepage (largest nursing specific collection in Europe)
Shared 300 x 250970 x 90 80,000 £2,400
Leaderboard on RCN homepage Exclusive 970 x 90 60,000 £1,800
MPU on RCN homepage Shared 300 x 250 40,000 £1,400
Leaderboard and MPU on all available professional development pages
Shared 300 x 250970 x 90 30,000 £900
RCN Website user stats
1,244,503Monthly page views
403,030Monthly users
54%page views on mobile
36%page views on desktop
9%page views on tablet
Targeted leaderboard campaigns are feasible on our Forum and Library Subject Guide pages. Please contact [email protected] to discuss a package.
Advertising with the RCN
6
Newly Registered Nurses’ Handbook
Advertise within this A5 spiral bound handbook and engage with newly registered nurses and midwives.
Advertising enables your organisation to build brand awareness, showcase Preceptorship programmes and the services you have to support nurses and midwives during this challenging and sometimes uncertain period of their careers.
Key objectives of the handbook
• Motivate newly registered nurses and midwives
• Support nurses and midwives in entering the job market
• Increase the RCN’s engagement with its newly registered nurse and midwifery members
The handbook is reviewed annually and each year, 12,000 copies are disseminated free of charge to nurses and midwives who remain in RCN membership and new members who join after qualifying and receiving their NMC pins.
Advertising opportunities
Within the handbook there are 8 designated advertising spaces.
Print advertisements
Advert locationInside Front Cover – Premium advert
Chapter One – A good start
Chapter Two – Finding a balance
Chapter Three – Leadership
Chapter Four – Personal learning
Chapter Five - Research
Chapter Six – Regulatory, legal and employment issues
Inside Back Cover – Premium advert
Fifth edition
Such a useful guide. I always have it with me.
Tonia Pyrah, 2016 newly registered nurse.
I love this book. It helped put things into perspective when starting my career.
Tiffany Allan, 2016 newly registered nurse.
Advertising with the RCN
7
Cost
Cost of one A5 page advertisement
Premium advert : £3,000Standard advert: £2,200
Print advertisements
Timeframes
Each Summer, adverts can be booked for the next Edition. Dates are confirmed annually.
Advert specification
Advert specification
Full page (A5)Bleed: 216mm deep x 154mm wideTrim: 210mm deep x 148mm wideType area: 174mm deep x 112mm wide
Provide as a High Resolution PDFInclude bleed and crop markingsPortrait adverts are recommended
For more information and the latest booking and artwork deadlines, please contact [email protected]
Advertising with the RCN
8Print advertisementsAdvertise within the RCN Students Magazine
RCN Students is published twice a year and is a mix of student news, views, advice and features.
Content is written by nursing and midwifery students, for students. An RCN editorial team oversees the educational content of articles and facilitates printing and dissemination.
*The recruitment events take place across the UK at University campuses. The RCN attend these events to secure new member registrations by promoting the services and expertise of the RCN.
Dissemination schedule and pricing guide
Launch date Estimated reach
Winter edition (typically November launch)
Approximately 40,000 nursing and midwifery students reached via hard copy direct mail Approximately 10,000 of these students will be in their final yearAdditional 5,000 copies approximately printed for dissemination at Spring recruitment events* Additional exposure via RCN website via electronic download TOTAL expected reach: >45,000
Summer edition (typically May launch)
Approximately 40,000 nursing and midwifery students reached via hard copy direct mailApproximately 10,000 of these students will be in their final yearAdditional 10,000 copies approximately printed for dissemination at Autumn recruitment events*Additional exposure via RCN website via electronic downloadTOTAL expected reach: >50,000
P6
P10
P12
P14
FOR NURSING STUDENTS ACROSS THE UK
CUTS TO LEARNING DISABILITY NURSINGPROVIDING PERSONAL CARENURSING IN GHANA
SPEAKING UP AS A STUDENT NURSE
AUTUMN/WINTER 18/19
CARE IN CALAISROSIE’S WORK WITH REFUGEES
RCN Students_Winter 2018_final.indd 1
16/10/2018 10:25:42
Advertising with the RCN
9Print advertisements
For more information and the latest booking dates and deadlines, please contact [email protected]
Timeframes
Dates are confirmed annually.
Magazine issue Booking Deadline: Artwork deadline
Winter (November launch) Mid September Early October
Summer (May launch) Mid March Early April
Cost
This is an exclusive advertising opportunity. Inside front cover position: £2,500.
Advert specification
Advert specification
Inside Front Cover: 160mm x 235mmA5 advert portrait style3mm additional bleedIf images are not bleeding off the page, allow 5mm clearance from the edge of the pageProvide as a high resolution PDF with crop and bleed marks.
Advertising with the RCN
10
Codes of Practice
Adverts must align with the Advertising Standards Agency and their Codes of practice asa.org.uk and also the ABPI and ABHI Codes of Practice where required.
When advertising prescription only medications, the statement ‘Intended for Healthcare Professionals’ should be prominently visible and if there isn’t space for Prescribing Information (for example on a web advert) a direct link to the Prescribing Information should be given and it should be made clear where information is directed at the public and health professionals respectively.
Bookings
To secure an advert, advertisers must complete sign and return a booking form.
Provisional bookings can be held for an agreed amount of time; however no application will be considered valid until a signed booking form is received. The RCN reserves the right to refuse any bookings at any time without stating a reason. To ensure visibility of paid adverts, there may be some instances where the total number of advertisers are capped. Advertisers will be advised of this scenario prior to booking. A booking is only confirmed when accepted by the RCN in writing.
Endorsement
Advertising with the RCN does not imply support or endorsement by the RCN of your company products, policies or services.
Costs
All costs shown are subject to VAT.
Terms and conditions
For further information on RCN advertising opportunities or to discuss other ways to build recognition with an influential nursing audience, please contact [email protected] or contact the Corporate Relations team on 0207 647 3959.