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  • Slide 1
  • Why 4Life is the #1 Opportunity in the World! S U C C E S S There is an equation for success! Discover it within this presentation! Effective Product Strategy Effective Marketing Strategy Scientifically Designed Compensation Plan Patience, Consistency, and Persistence A Strong Personal Commitment Independent Distributor Adequate Training Team Support Upline and Downline Achieving success will free you for the more important things in life. With 46 years of successful experience in Network Marketing and the data from researching 342 Network Marketing opportunities, I guarantee you this opportunity is the very best chance for success for the maximum percentage of people. Let me show you why!
  • Slide 2
  • An Unparalleled Opportunity through network marketing! New to Network Marketing? Paul Zane Pilzer (Economic Advisor to two presidents) says this is the next Trillion $ Market. We Recommend Network MarketingThere are many benefits the network marketing industry offers those who want more from their lives. Donald Trump & Robert Kiyosawki Through Network Marketing, you leverage your time, money, and skills!
  • Slide 3
  • An Unparalleled Opportunity through network marketing! (Continued) Think what will happen when you have more than a hundred people working for your future, as well as their own future residual income. Your future income doesnt just depend on your skills or education, but you will have many skills working for your future. You Friend Referred Person Relative His Car salesman His Doctor His Insurance Agent Her Hairdresser Her Accountant Her Banker His lawyer A CEO An Experienced Networker Alone, you could spend 20hrs a week with a $100 investment. Spend 20hrs a week with a $100 investment. (Spends 20hrs a week with a $100 investment.) (Each of these people spend 20hrs a week with a $100 investment.) As a Team, you would have 13 people investing $1,300 & 260hrs a week for YOU.
  • Slide 4
  • An Unparalleled Opportunity through network marketing! (Continued) A waitress in Tulsa, Oklahoma earning more than brain surgeon. A factory worker earning more than a CEO for a major corporation. A maid earning more than the President of the USA. A garbage collector earning more than a Senator in Congress. A night watchman purchasing a multi-million dollar home. A 19 year old without a college education earning a high 5 figure monthly income. A 75 year old that earns enough to buy a luxury home, boat, and car. A person with no college education earning more than $50,000 per month. THIS COULD BE YOU!
  • Slide 5
  • Selecting the right opportunity is important to your success! Every MLM program has a few individuals that can achieve success. The key is what percentage of the distributorships can achieve a reasonable level of success? There are mathematical factors built into each program that will determine this! These factor will affect retention and attrition and just how successful you become. He wanted to make sure he selected the very best program in the world for his loved ones and the distributors that would follow him for the next few decades. He wanted to select a program or help develop a program that would reward the greatest number of distributors possible. This would secure his future and the future of people that become part of his Marketing Family. Mike financed the most extensive study ever performed on the MLM Industry! 342 programs examined (since then more than a 1,000 programs examined) Information on two million distributors and customers was studied Hundreds of individuals were interviewed In 2003, Inc. 500 magazine ranked 4Lifethe 15 th fastest growing privately held company in America. Mike now has 46 years of successful experience in Network Marketing. In the mid- 1990s Mike decided to select an updated opportunity that would crown his legacy. His selection proved to be true!
  • Slide 6
  • This extensive study found certain key factors involved in maximizing each persons SUCCESS or FAILURE. Reasons for Failure: 1.Selected a program with a poor pay plan. 2.Selected a program with a poor product strategy. 3.Selected a program that failed, reduced pay plan, sold out, or attritioned down. 4.Didnt receive the adequate training necessary and pass the training downline. 5.Poor upline support. 6.Didnt stay with the program long enough. (The average length of time for leaders to develop a stable income above $10,000 per month is 12 years.) 7.Wasnt consistent. 8.Didnt keep in touch with downline partners.
  • Slide 7
  • Company Strategies that Fail Each company follows a certain marketing philosophy and develops a strategy to fulfill that philosophy. The following are wrong marketing philosophies and wrong strategies: Most companies target heavy hitters with their pay plans. A inappropriate share of the revenue is given to these few heavy hitters. This reduces the percentage of revenue that the rest of the distributors have to share in. This leads to discouragement and attrition. Promote products that are cheaper to manufacture but seem exotic. These products have less amount of ingredients that studies show effective. The strategy is based on the testimonies by individuals promoting the product which generally have placebo results that actually fade with time. Find an exotic herb, phytonutrient, or nutrient that most people havent heard of and depend on fancy marketing instead of a genuinely unique and effective product. These products are easily copied so distributors are left with overwhelming competition. Big signing bribes to attract heavy hitters with large organizations. Focus on fast growth instead of solid growth. Depend on fancy sales gimmicks instead of effective products, pay plans, and marketing strategy.
  • Slide 8
  • COPY Results of these Unsuccessful Strategies Products are easily copied. Within a couple years, hundreds of copies are on the market and even less expensive. The benefits of the product can be duplicated with copies or other phytonutrients that do the same thing. First customers leave, then distributors at the bottom of the structure, and then leaders start leaving because of attrition. At first, the few that earn big checks use their earnings to attract distributors. These distributors think because the leaders are earning big checks that soon they will too. However, there isnt enough payout for the rest of the distributors so attrition increases until leaders begin to leave because their checks drop. BIG $$$$$
  • Slide 9
  • Results of these Unsuccessful Strategies (Continued) PAY CUT Company Failures***- The majority of MLM companies eventually go out of business, sell out to investment companies, or drop MLM and go conventional marketing even some 15-plus years later. Examples: Nutrition For Life was in business for more than 15 years and went out of business. Sterling Silver went out of business after ten years. Rexall and Enrich sold out to a pharmaceutical company after being in business many years. Kaire was a giant company but after 12 years dropped 60%. Melaleuca, after 20 years in business, changed their pay plan. Monavie moved quickly to $800 million, but now you can buy similar products everywhere and look at their sales now. Xango grew fast, but similar products can be found everywhere. Morinda grew fast, but soon their spinoff distributors started Xango. You can purchase noni everywhere and look at what happened to the sales in their original markets. Amway - A congressional investigation in the 1970s ruled that Amway had a 90% attrition rate. Only their expansion overseas in new markets has kept them alive for now. ***These were all giant companies, but due to poor marketing and product strategies they have dropped off. Companies can be successful while a majority of their distributors are not. This is called GREED!!! to
  • Slide 10
  • This Study Provided a Success Formula 4Life Research was found to be the #1 opportunity in the world! 4Life Research in Sandy, Utah in the World! The worldwide great recession helped prove that 4Life was the greatest opportunity in the world! During the great recession, the average MLM company experienced a reduction of 10% in annual sales. 4Life Research experienced growth of 24% in the USA to more than 100% in certain international markets. 4Life Research is one of the only MLM companies in the world (which has been around for more than 10 years) that has broken volume sales records every year that it has been in business. 16 years of growth!!! (Including its oldest market, the USA) Helped Prove
  • Slide 11
  • Why is 4Life the #1 MLM opportunity in the world?
  • Slide 12
  • 1. Product Strategy There isnt a long marketing life on other products, but transfer factors will keep the excitement going for decades to come. 4Life searched for a product that was truly unique, extremely effective, and functioned different than other product on the market. Transfer factors are completely unique. They do not function like other nutrients. Transfer factors work through regulating a team of body molecules, cells, and body chemicals. Transfer factors come from living animals, not plants or herbs. Transfer factors actually transfer the experiences of one living entity to a human being. Transfer factors are so complex that there will be new discoveries about their functions for decades to come. Most products in MLM are simple and most everything to be known about the nutrient is already known.
  • Slide 13
  • 1. Product Strategy (Continued) Only one other network marketing company has marketed a transfer factor product (the original inferior formula) in the past 16 years! This company recently began marketing the old formula that doesnt contain Tri-Factor and Nano-Factor technology. This is very unusual in the MLM industry. Why? Manufacturing transfer factors is difficult and very expensive. Most companies are too greedy to select such an expensive product to market. 4Life took less profit in the beginning so that we could bring transfer factors to the market. Most companies would rather select a product that costs a couple dollars to manufacture, then sell it for $30-$50 and make a killing in profits. Consistent growth for 16 years! Every year records were broken! A greater percentage distributors are earning incomes because the product works better and has the science behind it, which results in less attrition. Results of this Strategy:
  • Slide 14
  • 2. Scientific Compensation Strategy Every pay plan has a target. Most programs target the extreme heavy hitter that has earned more than $100,000 per month to attract them. There is only so much to share so this leave less for all the rest of the networkers from grassroots to very experienced networkers. This leads to excessive attrition and unstable residual incomes. Every time the heavy hitter eventually loses due to attrition. This is why so many of them change programs every so many years. 4Life targets all of its leaders and grassroots distributors fairly and balanced so all have a reasonable chance for success and have stable incomes that will last a lifetime. 4Lifes compensation strategy encourages the distributors and leaders to help their team members along the way. The second level 25% bonus encourages the leader to work with his first level distributors. The three level volume encourages the leader to work with distributors that he or she brought into the program, instead of leap frogging over these distributors and working with someone else. The bonuses in-depth are spaced just right to encourage forward growth and to encourage the leader to assist individuals in-depth. There must be a balance in this support between those within your three levels and distributors in-depth. The bonus pools are based on depth help in this area. The 25% fast start, 25% second level, and bonus pools provide quick money up front. 4Lifes pay plan is scientifically developed to address all seven categories of distributors. All other programs that were researched didnt address each of these unique needs of each individual category. For more information on the science behind the 4Life compensation plan, visit www.professionalnetworkers.com and click on the link Science 4life Pay Plan.Science 4life Pay Plan
  • Slide 15
  • The study found that companies with founders who are true humanitarians make better decisions in the interest of the distributors. Some companies have humanitarian endeavors as a sales angle. Mike Akins researched David Lisonbees background to see if he was a true humanitarian. He is a heart-felt humanitarian. David has many years of successful experience. He has surrounded himself with humanitarian management. You dont want to be a dollar sign in the eyes of the management. We want them to care about us on a personal basis. 3. Company Management
  • Slide 16
  • 4Life Transfer Factor products are listed in the 2013 Physicians Desk Reference (PDR). The PDR is among the most substantiated resources in the medical community and is distributed to 500,000 health professionals across the United States. Being listed in the physicians desk reference book provides credibility! More than 3,000 published studies $40 Million dollars invested by research entities worldwide over a 50 year period. Finally, technology has improved to a point that transfer factors are now available to the public! Olympic certification The Russian Ministry of Health and Social Development conducted several clinical studies on 4Lifes transfer factors. These scientists were astounded at the wide range of benefits of consuming transfer factors and published this booklet encouraging its use by medical professionals. Overview of Our Revolutionary Products
  • Slide 17
  • Overview of Our Revolutionary Products (Continued) 25 Years Of Clinical Experience With Transfer Factor Authors: Giancarlo Pizza (1), Caterina De Vinci (1), Aldopaolo Palareti (2), Dimitri Viza (3). Institution: (1) Immunotherapy Unit, 1st Division Of Urology, S.Orsola-Malpigi Hospital Bologna, Italy; (2) Department Of Computer Sciences, University Of Bologna, Bologna, Italy; (3) Laboratoire DImmunobiologie, Facult De Mdicine Des Saints-Pres, Paris, France. Abstract: (you can request a complete copy of the abstract from [email protected]) [email protected] Conclusion: In 1/3 of the patients, the observation period exceeds 20 years. Thus the results confirm not only that specific TF treatment is effective in several pathologies, and it lacks acute but also chronic toxicity. Indeed, side effects were never observed in any of our patients thus corroborating the already established consensus of the complete safety of TF administration. Examples of a couple abstracts below. You can order 35 pages of abstracts from [email protected]. The importance of proven science can be seen in the attrition rate of various MLM companies. People promoting a product have a tendency to exaggerate and also there is the placebo effect of testimonies. Real science promotes long-term product usage and the retention rate of customers and [email protected]
  • Slide 18
  • Overview of Our Revolutionary Products (Continued) Examples of a couple abstracts below. You can order 35 pages of abstracts from [email protected]. The importance of proven science can be seen in the attrition rate of various MLM companies. People promoting a product have a tendency to exaggerate and also there is the placebo effect of testimonies. Real science promotes long-term product usage and the retention rate of customers and [email protected] JUNE 2007 INTERNATIONALER MEDIZINISCHER KONGRESS HANNOVER CONGRESS CENTRUM Program Abstracts ON THE POSSIBILITY OF REDUCING BIOLOGICAL AGE USING TRANSFER FACTOR Russian University of Peoples Friendship, Moscow, Russia National Gerontolgical Centre, Laboratory for Gerontology MGSU (Moscow State University of Dentistry), Moscow, Russia A.Ya. Chizhov, V.. Santalova, V.N. Krutko, V.I.Dontsov Abstract on file: (you can request a complete copy of the abstract from [email protected])[email protected] Results: The study showed that initially disturbed body system functions were significantly normalized. After the course of TF treatment the difference between biological and chronological age was (-8.2) 0.5 years (p