Do you know

in your room?Image courtesy of Google Images

Who is the customer?

How does this ad appeal to the customer?

Bose Headphones

Image courtesy of Google Images

Who is the customer?

How does this ad appeal

to the customer?

Vitamins

Image courtesy of Google Images

Who is the customer?

How does this ad appeal to the

customer?

Lazer Bike Helmets

Image courtesy of Google Images

Who is the customer?Children can learn many things on the

Internet.

iG Parental ControlMake the Internet a safe place.

How does this ad appeal to the customer?

Images courtesy of Google Images

Who’s on first?

You can’t win the GAME

unless you know

WHO’S ON FIRST!

The who...• Who is the work for?

• Grade?

• Unique abilities?

• Challenges?

• Learning styles?

• Interests?

• Why are these students here?

• What kind of school tasks speak to their motives?

Design Step 1: Prewriting

The students in my classroom...

• Spanish 3, 9 - 12 graders

• purpose: meet graduation requirements

• diverse urban & rural mix

• majority low socio-economic

• love music, very social, enjoy using technology

• no value in busy work

• visual, kinesthetic learners

• like to work in groups (lowers anxiety)

Design Step 1: PrewritingT Chart

The Who Design Qualities

Content Sentence:

Design QualitiesContext: Non-negotiable

• Content & Substance

• Organization of Knowledge

• Clear & Compelling Product Standards

• Protection from Adverse Consequences

Choice: Negotiable

• Product Focus

• Affirmation of Performance

• Affiliation

• Novelty & Variety

• Choice

• Authenticity

T Chart:The Who & Design Qualities

The Who:

• Spanish 3, 9 - 12 grades

• meet grad requirements

• diverse urban & rural mix

• majority low socio-economic

• love music, social, enjoy using technology

• no value in busy work

• visual, kinesthetic learners

• like to work in groups

Design Qualities:

• Content & Substance

• Organization of Knowledge

• Clear & Compelling Product Standards

• Protection from Adverse Consequences

• Authenticity

• Novelty & Variety