Who owns what?

TAM Ireland Ltd / Nielsen TAM - Establishment Survey

TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the

market and is used to derive TV universe estimates for the following 4 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership

*The data contained in these slides relate to Jan 2015*

Establishment Survey

94% of all households in Ireland have a TV a slight increase from Sept 2014

TV Ownership

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

Children 4 -14726,000

Adults 15+3,390,000

Housekeepers1,583,000

Adults ABC11,383,000

Adults 15 – 341,081,000

Housekeepers with kids534,000

Current TV Population

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2015

Reception Types

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

The number of TV sets has remained relatively stable over the last year

Number of TV Sets per Household

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Jan 2015

PVR ownership showed a small growth in the latest survey and is currently at 58% of all TV homes.

PVR Ownership

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

The above shows TV Households with HD ready TV and TV subscription who are subscribed to a HD service up from 15% in Jan 2014 to 17% in Jan 2015

HD Subscription