who controls the demand pull and supply push in e learning
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Presentation at the Online Educa Berlin 2006TRANSCRIPT
Who Controls theDemand Pull
and Supply Push in e-Learning?
or is Everyone Doing Both
at the Same Time?
SURF / WTR - Leo PluggeOnline Educa Berlin 2006
Plenary session: Future Perspectives
Dr. Richard Straub:
How many believe that the control over
e-learning is shifting?
Just about everyone!
Leo
Lennart
José
Arvid
Research
Educators
Government
Students
Education(e-Learning)
ParentsEmployers
finish
finish finish
finish
finishstart
start
EducationResearchOrganization
SURF is the Dutch higher education and research partnership organisation for network services and information and communications technology (ICT).
Since 1985
SURFnet serves:
170 Organizations• Such as: Universities, Academies, Research institutes,
Corporate research centres and Academic hospitals.
750.000 users• Researchers, Faculty, Staff, Students, etc.
SURFnet6 ‘light wave’ network
Dordrecht1
Breda1
Tilburg1
DenHaag
NLR
BT
BT NLR
BT
Zutphen1
Lelystad1
Subnetwork 4: Purple
Subnetwork 3: Red
Subnetwork 1: Green
Subnetwork 2: Dark blue
Subnetwork 5: Grey
Emmeloord
Zwolle1
Venlo1
Enschede1
Groningen1
LeeuwardenHarlingen
Den Helder
Alkmaar1
Haarlem1
Leiden1
Assen1
Beilen1
Meppel1
Emmen1
Arnhem
Apeldoorn1
Bergen-op-ZoomZierikzee
Middelburg
Vlissingen Krabbendijke
Breukelen1
Ede
Heerlen2Geleen1
DLO
Schiphol-Rijk
Wageningen1 Nijmegen1
Hilversum1
Hoogeveen1
Lelystad2
Amsterdam1
Dwingeloo1
Amsterdam2
Den Bosch1
Utrecht1
Beilen1
Nieuwegein1Rotterdam1
Delft1
Heerlen1
Heerlen1
Maastricht1
Eindhoven1
Maasbracht1
Rotterdam4
3XLSOP
IBG1 & IBG2Middenmeer1
Muenster
Images courtesy SURFnet © 2006
Images courtesy SURFnet © 2006
Research Network Innovation
Images courtesy SURFnet © 2006
Definition of ‘Innovation’
“The successful exploitation of new ideas”
OFCOM regulator and competition authority for the
UK communications industries
Snowboard bumper, US Patent Issued In 2000
Innovation is the adoption of new ideas
SURFnet’s Exploitation of Innovations
SURFnet4 project GigaPort
DWDM
Lambdas
POS
1995
GigaPortNext Generation
20031999
SURFnet4 network
SURFnet5 network
ATM
2008
SURFnet6 network
Next generation is not a simple extrapolation of current networks
Images courtesy SURFnet © 2006
SURFnet Development Schedule
Images courtesy SURFnet © 2006
Coordination model
InstitutionsStrategy
CustomerRelation
Demand Pull and Supply Push
CB
A
SURFnet’s usersN
um
be
r of
use
rs
Bandwidth use
A: Most users low level connectionB: Several users medium level connectionC: Few high level users
GigaPort Project
ADSL (10 Mbit/s) Gigabit
But how about Education and e-Learning?
Are we progressing?
Pushed by what / whom?
Pulled by what / whom?
Towards what?
HE Participation in The Netherlands increased 7x
Higher Education Participation in The Netherlands 1950-1998 (1950 = 100%)
100%
300%
500%
700%
900%
1100%
1300%
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
Year
pe
rce
nt
Higher Education Participation Population growth Data courtesy CBS - StatLine 2006
Our wealth pushes
Person Income and Higher Education Participation in The Netherlands 1950-1998 (1950 = 100%)
100%
300%
500%
700%
900%
1100%
1300%
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
Year
per
cen
t
Higher Education Participation Person Income Population growth Data courtesy CBS - StatLine 2006
Government pushes
Expenditure Public Universities %GNP and University participation since 1956 = 1 (100%) in The Netherlands
0
1
2
3
4
5
6
7
8
9
19
56
19
58
19
60
19
62
19
64
19
66
19
68
19
70
19
72
19
74
19
76
19
78
19
80
19
82
19
84
19
86
19
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19
90
19
92
19
94
19
96
19
98
20
00
20
02
Year
Pe
rce
nta
ge
Government expenditure Universities Univ Participation
..or pushed
Theories:
Behaviourism
Cognitivism
Constructivism
Connectivism
…
Education Research Pushes
Work forms:
Problem based
Project based
Case based
Competency based
Product based
…
But complaints about the quality of education are increasing
Are researchers aware ofcustomer needs?
Some ideas that did not work out well
UK e-University
Digitale Universiteit
National grid for e-learning
ICT Monitor 2003 – some findings
Teaching staff wants:• ICT for administrative support, Technical support, Training.
Teaching staff is not very interested in ICT for
communication and in their lessons.
Students want ICT for:• Communication with their teachers and to facilitate working
together on assignments.
Students don’t want to use the pc as a (formal)
discussion platform, they want to meet.
SURFnet survey 2006
Staff uses corporate mail.
Students use Hotmail or Gmail.
69% of the teachers does not want their lectures to
be recorded.
57% of the students would like to watch lectures at
their own convenience.
Need: online work environment for storage, sharing
and information exchange.
Teachers want: online tests.
Education Paradox:
Educators
with yesterday’s skills
teach
today's students
for
an unknown tomorrowPermanent educationfor teachers
How can we increase the effect of educational research?
Implement the innovation chain in education
studentsInstitutions
TeacherssuppliersResearch Research Research
To-do (1/3)
Katherine Laux (Epic)• User research & tests
• Wider stakeholder engagement
Peter Scott (OU UK)• Don’t experiment: study / analyze reality
• (Knowledge) work = learning
Christine Voightländer (Uni Hannover)• Take a customer orientation
• (Private/public) partner networks
• E-Learning technology
To-do (2/3)
Monika Weber (Worldbank)• Set clear goals (better healthcare, better water management)
Nick Nunnington (CETL)• Generation gap
• Designing in the customer
• Partnerships
To-do (3/3)
Focus on adoption
Use (system) design principlesCATWOE: (Checkland & Scholes, 1990)
CustomersActorsTransformation processWorld viewOwnersEnvironmental constraints
Orchestrate the innovation
Thank you for y
our atte
ntion!
Orchestrate innovation with all stakeholdersto win this game