white paper voice transformation: the path to unified...
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W H I T E P A P E R
V o i c e T r a n s f o r m a t i o n : T h e P a t h t o U n i f i e d C o m m u n i c a t i o n s
Sponsored by: AT&T
Amy Lind Courtney Munroe
November 2012
I N T H I S W H I T E P A P E R
Enterprise voice communications is undergoing a radical transformation, shifting from
an industry defined by the PBX equipment employed for decades that enabled basic
calling services to an applications-focused IP-enabled communications ecosystem.
This ecosystem provides the foundation for enterprises to engage in an increasingly
social, mobile, and global society, with converged applications that address internal
issues such as cost efficiency and time to market as well as redefine relationships
with business and consumer customers layered on top.
This IDC White Paper analyzes the transformation of voice from legacy solutions to an
Internet Protocol (IP)-based platform where voice over IP (VoIP) is positioned both as
one of the essential applications enabled by this transition and as a critical building block
paving the road to unified communications (UC). IP is the underlying foundation enabling
the transformation to converged solutions, with Session Initiation Protocol (SIP)
connecting VoIP transport services with applications and the key enabler allowing
applications to integrate with the network. This paper also outlines the challenges
enterprises face in migrating to an integrated, all-IP environment and presents strategies
they should consider to successfully transition to unified communications, based on their
business objectives and existing IT infrastructure. It also discusses AT&T's Business
VoIP and UC solutions portfolios and includes case studies that highlight AT&T's ongoing
experience working with customers on transforming their voice communications.
S I T U A T I O N O V E R V I E W
T h e E v o l u t i o n o f E n t e r p r i s e V o i c e
Enterprises are relying on technology more than ever to control costs, manage complexity,
and generate productivity gains. Yet technology elements — often devoted to solving a
specific need — have become overwhelming to maintain and are frequently underutilized.
Nowhere is this more evident than in the voice technology arena where past and present
choices involving legacy and emerging systems still lay strewn across many enterprises.
Further driving complexity are the rapid expansion of the virtual workforce, the growing
enterprise demand to connect devices and users across multiple geographies, and the
need to integrate many disparate vendors to make services and applications available
enterprisewide. It is the promise of reducing this complexity and gaining the business
advantages of newly converged, presence and voice-enabled applications that leads
many enterprises to embark on the path to unified communications.
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2 #237468 ©2012 IDC
The transformation of voice from traditional TDM to more sophisticated IP-based
unified and mobile-centric services means that the future growth of voice will come
from integrated voice and data solutions and fixed mobile convergence (FMC)
services. TDM-based voice solutions will continue to play a role in the wireline voice
market. However, as Figure 1 illustrates, innovation, investment, and growth will
increasingly favor VoIP services over TDM, with VoIP services revenue experiencing
a five-year compound annual growth rate (CAGR) of 17.6%, compared with a -9.3%
CAGR for TDM voice.
F I G U R E 1
U .S . E n t e r p r i s e W i r e l i n e Vo i c e Re venue b y S egmen t , 2 0 11–2016
Source: IDC, 2012
Many enterprises have implemented or are considering implementing VoIP, a crucial
step toward opening the door to an integrated voice and data applications
environment. The pace of VoIP adoption varies depending on an enterprise's
business objectives and existing IT infrastructure. According to IDC's 2011 WAN
Manager Survey, VoIP usage is gaining momentum within the enterprise. More than
80% of respondents said their organization has deployed VoIP, up from 74% in 2010.
-15
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©2012 IDC #237468 3
For many, deployment of VoIP begins in the WAN where toll bypass capabilities help
reduce long distance calling expenses, especially intercontinental calls. As Figure 2
shows, VoIP over corporate WAN is the most widely deployed solution across all
business sizes, while one-fourth of respondents have deployed a hosted VoIP
solution. Of the one-fourth of respondents that have deployed an onsite IP PBX
solution, 42.9% reported that they have implemented SIP trunking. Additionally, 36%
of respondents with SIP trunking said they currently use UC and a further 28% plan to
use it within the next year, supporting the notion that SIP investments go hand in
hand with UC planning and deployments.
F I G U R E 2
C u r r e n t V o I P D e p l o y m e n t s
Q. What types of voice over IP service does your organization currently use?
n = 810
Note: Multiple responses were allowed.
Source: IDC's 2011 WAN Manager Survey
Premises-based solutions have garnered much of the mindshare to date, yet
businesses of all sizes are exhibiting a growing interest in hosted, cloud, and
managed solutions. Such solutions require minimal to no up-front capital
expenditures, thereby providing immediate cost savings that are well suited to today's
uncertain economic climate. In addition, hosted/cloud or managed models offer a
greater degree of flexibility and functionality than is available with TDM-based voice
services, an important differentiator for businesses competing in today's increasingly
complex, global, and rapidly changing business environment.
Many businesses are also embarking on the migration path from legacy, TDM voice
services to VoIP solutions. Survey results show that enterprise interest in migration is
expanding, with 36.7% of respondents indicating their company plans to migrate
some portion of employees from TDM to VoIP in the next 12 months. The top factors
cited for implementing VoIP among prospective users were cost reduction/savings
(66.4%), improved productivity (50.2%), and ease of management (44%).
0 10 20 30 40 50 60
Desktop-based VoIP such as Skype
Dedicated hosted IP PBX
Onsite IP PBX
Hosted VoIP service
VoIP over broadband
VoIP over corporate WAN
(% of respondents with VoIP)
4 #237468 ©2012 IDC
F U T U R E O U T L O O K
B u i l d i n g B l o c k s E n a b l i n g C o m m u n i c a t i o n s I n t e g r a t i o n
Communications networks are migrating to IP to leverage the potential of IP-based
communications and improve how enterprises communicate, collaborate, and ultimately
achieve their business objectives. The key enabler of this communications
transformation is the intelligent, IP-based network where VoIP is layered on top of the
global MPLS network with termination in an IP framework (see Figure 3). Riding on top
of that is the application layer, which leads to unified communications, collaboration,
and other applications. Essentially, the layered network provides the building blocks that
enable the evolution from individual products and applications to multiple, fully
integrated communications solutions delivered over a secure infrastructure.
F I G U R E 3
A n I n t e l l i g e n t N e t w o r k P r o v i d e s t h e B u i l d i n g B l o c k s T h a t E n a b l e E v o l u t i o n t o S o l u t i o n s
Source: AT&T, 2012
SIP connected; common, highly secure MPLS infrastructure, VoIP transport services to both
AT&T & 3rd party services, on‐net
AT&T Global MPLS Network (IPv4/IPv6)
AT&T IP Voice Network
ManagedRouterw/Gateway
Client or T‐ManagedRouter
SIP Phone
TDMPBX IP PBX
AT&T Application Layer
Ethernet access
Hosted IP Contact Svc
AT&T Telepresence
AT&T UC Central
IP Flexible Reach (Local/LD)
AT&T Connect
AT&T UC Voice
IP Toll Free (IP8YY)
CPE BE
AT&T & 3rd Party VOIP/UC
Voice DNA (IP Centrex)
Fixed Mobile Convergence
AT&T MobileNetwork
Mobile CarrierNetworks
Int’l IPNetworks Peer VoIP
Networks
Broadband
PSTN
Mobility
Border Elements
Network Gateways Border Elements
Border Elements
©2012 IDC #237468 5
IP is the first step on the convergence road map and the launch pad in the evolution
away from individually deployed products, services, and applications toward a unified
communications and collaboration environment. Emerging UC-based applications
and solutions — especially those delivered "as a service" — can be added virtually
wherever enterprises need them, as they need them, giving businesses the increased
agility they need to maximize the way they communicate and collaborate and to add
applications that change the way they conduct business as their business needs
evolve. This allows for productivity increases, cost savings and efficiencies, and
increased functionality not achievable in a legacy, siloed network architecture, all
tailored to meet the needs of each enterprise based on its unique environment.
Advanced features and functionalities, business continuity, presence, and the
integration of voice and data with business applications are also integral aspects to
any UC implementation.
A p p l i c a t i o n s I n t e g r a t i o n
IP is the foundation for enabling converged solutions and the platform for applications
integration. It enables UC, which, broadly defined, is the integration of multiple
communications and collaboration tools with presence behind a single user interface
that is accessible from almost any device, anywhere. UC provides many benefits —
including productivity gains, improved responsiveness to customers, and improved
business interactions — which together transform how enterprises conduct business.
Moreover, as collaboration becomes increasingly mission critical for many
enterprises, UC provides tools to help significantly improve how individual employees
and teams within the business as well as suppliers and customers external to the
organization interact and perform. UC is also unique in that its focus on real-time
connectivity inherently points toward mobilizing the workforce. Consequently, some
enterprises are prioritizing fixed/mobile plans within their UC road maps.
The cost and complexity of delivering multiple UC tools in the form of premises-based
hardware and software — multiple licenses, expensive upgrade and support costs,
and integration challenges — have discouraged many enterprises from taking
advantage of the benefits of UC. However, moving UC to the cloud helps reduce the
cost and complexities associated with UC by bridging the gaps between offices,
enterprises, and geographic locations. In addition, applications delivered as a service
through the cloud enable organizations to scale and achieve the flexibility necessary
to meet dynamic business requirements.
Essentially, moving UC to the cloud:
Speeds up time to market
Invites technical innovation
Accelerates business transformation
Minimizes risk associated with new business ventures
Helps deal with fluctuating market conditions
6 #237468 ©2012 IDC
The result is that cloud-based UC supports top-line growth by increasing an
enterprise's ability to respond more quickly to business opportunities and challenges
while controlling costs through more efficient use of assets.
Growing adoption of UC and collaboration brings with it new challenges for many
enterprises as they grapple with implementing a variety of UC components to meet
the communications needs of an often diverse employee base. The result — whether
cloud or premises-based installations — is to either utilize a "rip and replace"
approach or implement multiple solutions with limited integration. However, a growing
number of UC installations feature hybrid "as a service" architectures, meaning that
some functionality is delivered from the cloud, while other functionality is delivered via
a premises-based platform. For example, an enterprise may rely on the cloud for
presence, video, and Web conferencing while maintaining onsite platforms for
voicemail and email until they are fully depreciated. A cloud-based, hybrid UC
solution architecture enables enterprises to leverage their existing communications
investments and integrate new UC components with the goal of transforming
business processes.
The emergence of UC solutions has increased interest in tools to presence-enable
enterprise applications. Instead of users accessing closed applications such as sales
force automation tools, the integration of mobile business applications with UC and
presence — Mobile Enterprise Applications Platform (MEAP) — allows enterprises to
draw upon the presence indicators of a UC platform and merge that presence
information with applications that require specific employees to expedite business
processes. The result is improved time to market, product quality, and customer
relations.
E n a b l i n g I n t e g r a t e d C o m m u n i c a t i o n s
Transforming voice communications is not an all-or-nothing proposition. Rather,
pursuing a phased approach that leverages the enterprise's existing investments in
legacy systems, while moving the parts of the organization that benefit the most from
IP down the migration path first, ensures that the enterprise is able to continue
operations yet reap the benefits of integration. Because each enterprise's situation
and desired outcome are unique, a range of options exist that can be tailored to meet
the individual needs of the enterprise. Moreover, the guidance of a trusted advisor
through the often complex transformation process facilitates a successful outcome.
AT&T offers a complete business VoIP portfolio where enterprises have a choice of
network-based or premises-based VoIP solutions that provide them with the level of
support and the cost structure that best meet the needs of the business. In addition,
enterprises have the ability to add applications — either now or later — that can help
support and increase their organization's productivity and potentially create cost
savings.
©2012 IDC #237468 7
The AT&T Business VoIP services portfolio includes the following:
AT&T IP Flexible Reach. AT&T IP Flexible Reach is a SIP trunking service that
delivers integrated access to customer-owned and -managed PBX and key
systems. The service features unlimited local and on-net calling with off-net long
distance. The key benefits of AT&T IP Flexible Reach include improved flexibility
and improved return on investment (ROI), which is achieved by leveraging unused
bandwidth through dynamic bandwidth allocation; maximizing existing investments
by supporting on-premises equipment; and consolidating resources by converging
voice and data on one network, thereby eliminating the need for separate access.
IP Toll-Free. AT&T offers IP Toll-Free, an integrated toll-free service across VoIP
and TDM endpoints with advanced feature capabilities. IP Toll-Free is a SIP
trunking service and can be partnered with AT&T IP Flexible Reach.
AT&T Voice DNA. AT&T Voice DNA is a network-based, fully hosted telephony
service that allows enterprises that do not have a PBX to offer their employees
and remote workers a range of advanced calling features, applications, and
management tools. AT&T Voice DNA leverages AT&T-provided access,
converging voice and data applications over one connection, and provides
customers with more than 70 calling features including voicemail and
conferencing and unified communications such as Outlook integration, click to
dial, and the ability to extend VoIP services to select wireless devices. Key
benefits to enterprises include enhanced productivity, centralized control of
communications across the entire organization, and improved ROI through
capital expense avoidance for PBX and key systems.
AT&T Business in a Box. Business in a Box used with AT&T VoIP solutions
targets small and medium-sized businesses or larger organizations with
distributed locations. The product provides the capability to integrate voice and
data services and is available with hosted VoIP for businesses that want a fully
hosted, cloud-based VoIP solution or with SIP trunking for organizations that
want a managed, premises-based solution.
AT&T also offers a full portfolio of unified communications solutions tailored to meet
the wide-ranging needs of its diverse customer base:
AT&T Unified Communications Services. Offered "as a service," AT&T cloud-
based UC Services are hosted and delivered from the AT&T cloud, feature user-
based pricing, and provide enterprises the flexibility to expand as the
organization grows and changes. Applications are supported by an AT&T service
team that works as an extension of the corporate IT staff. The architectures
support a broad range of platforms, connectivity options, and devices with the
goal of simplifying the migration path to a set of capabilities that improve
employee functionality and efficiency, maximize ROI, and minimize expenses.
The AT&T UC Services offering consists of two tightly integrated components:
AT&T Unified Communications Voice (UC Voice) and AT&T Unified
Communications Central (UC Central).
AT&T UC Voice is a cloud-based alternative to a premises-based IP PBX.
8 #237468 ©2012 IDC
AT&T UC Central is a downloadable application for PC and mobile devices
that offers users, whether they are in the office or on the move, a consistent
set of UC and voice features such as presence, instant messaging (IM),
conferencing, and unified messaging tools. It supports a selection of wired
and wireless devices and platforms, including Windows-based PC desktops
and notebooks, various smartphones, IP phones, video phones, and soft
phones, and delivers a consistent user experience across all devices. AT&T
UC Central also supports integration with:
New and existing UC apps, including presence; IM; unified messaging;
email; and Web, audio and video conferencing
Multiple telephony solutions, including legacy TDM/IP and PBX systems
and AT&T UC Voice
Microsoft Outlook and IBM Lotus Notes
AT&T Connect. AT&T Connect is a hosted audio, Web, and video conferencing
solution with a hybrid deployment option that includes advanced whiteboard and
document-sharing capabilities for PC and Mac and mobility applications for
BlackBerry, Android, iPhone, and iPad devices. AT&T deployed bridges in Europe
late last year and is currently deploying them in Asia/Pacific, with the goal of providing
local access in an effort to reduce the costs associated with connecting to a bridge.
AT&T Telepresence Solution. AT&T Telepresence Solution encompasses video
collaboration environments ranging from immersive to multipurpose to personal.
With immersive rooms, AT&T Telepresence Solution combines high definition (HD)
video and spatial audio and enables users to collaborate with others working in
different locations and companies as if they were located in the same room.
Multipurpose room arrangements are adaptable to a variety of room configurations
and environments but deliver an in-person type of meeting experience.
AT&T Custom On-Premises UC Solutions. These solutions include UC
premises-based options from a range of vendors, with AT&T providing support
for pricing, sourcing, installation, and maintenance. Network services include
MPLS, SIP trunking (AT&T IP Flexible Reach), mobility, and FMC. For example,
AT&T IP Flexible Reach creates an IP WAN connection that delivers UC
capabilities such as IP conferencing, unified messaging, instant messaging, and
"presence" and is fully certified with Microsoft Lync and premises-based solutions
from other vendors including Cisco.
AT&T Managed IP Telephony Services (IPT). For enterprises that are looking
for a dedicated solution that is cost effective and highly customizable,
AT&T offers a managed IPT service capability that supports enterprises'
premises-based IP PBX infrastructure. It allows internal voice and data traffic to
be merged onto a single network, providing improved operational performance
and a full UC application environment. IPT leverages existing investments,
allowing enterprises to transition to UC at the pace that best fits their business
objectives and budgetary constraints. Customers receive a comprehensive, end-
to-end design and deployment of a fully managed, customizable solution
designed to leverage the full range of Cisco and Avaya IPT and UC technologies
as well as Microsoft Lync, Exchange, and SharePoint.
©2012 IDC #237468 9
AT&T Mobile Enterprise Applications Platform (MEAP). AT&T helps
customers mobilize their organizations to help increase agility, responsiveness,
and profit potential. AT&T MEAP — designed for larger enterprises that want to
design, build, and manage dynamic mobile sales, services, and support
applications — provides a set of tools and an infrastructure to help connect
mobile workers to designated back-end systems from nearly any mobile device.
AT&T Consulting Services. Enterprises are adopting UC to help increase
productivity, accelerate business processes, and improve collaboration.
However, the migration to UC is complex and should be approached within a
structured framework to ensure a successful transformation. AT&T offers
consulting services that assist enterprises with the design and development of a
comprehensive UC plan, including creating a UC strategy and road map; helping
develop a technical architecture to support the UC plan; and assisting with
technology acquisition, reuse, and optimization assessment, as well as
deployment and life-cycle governance.
AT&T also has a variety of applications that have been developed internally or in
conjunction with customers as well as externally by others. The applications are
available as a service — dynamically or on a pay-per-use basis through an integrated
and automated experience — and are designed to work together with a simple and
intuitive customer interface.
Most of AT&T's unified communications solutions are available globally in select
countries.
Voice Transformation Case Studies
There are many paths to unified communications, with an array of elements capable
of standing alone or working together to enable migration to an integrated
communications solution. AT&T has evolved its core communications capabilities into
end-to-end solutions capable of maximizing the way enterprises communicate and
collaborate. Working closely with customers, AT&T provides the resources, tools, and
technical support necessary to develop a UC migration plan from the ground up or to
create one that utilizes the customer's existing products and solutions.
As Figure 4 shows, AT&T UC Services is designed with a flexible, hybrid architecture
that allows customers to implement the UC solution that best meets their needs and
timetable. Although customers can choose to "rip and replace" their existing solutions,
cloud-based AT&T UC Services components can be easily integrated with customers'
existing on-premises and hosted capabilities in an effort to maximize current
investments. Customers also have the option of providing their own broadband
connectivity or purchasing it from AT&T. AT&T UC Services can be implemented in
several ways, including:
Full replacement of existing investments
Implementation of AT&T UC Services at one or more locations and integration of
existing PBX or Centrex at other locations
Support for home or small remote office locations using VPN
10 #237468 ©2012 IDC
Support of mobile workforces with key features such as single number reach and
FMC
Integration with existing applications such as Microsoft Outlook, IBM Lotus
Notes, or Microsoft SharePoint
F I G U R E 4
H y b r i d I n t e g r a t i o n : L e v e r a g i n g E x i s t i n g I n v e s t m e n t s
Source: AT&T, 2012
Scenar io #1: Voice and Data Integrat ion with AT&T IP F lexib le
Reach, IPT
As Figure 5 shows, in this scenario, the dedicated, physical TDM voice trunks are
replaced with logical or "virtual" VoIP circuits that carry voice traffic implemented on a
variety of IP-based network access services. The "new" voice traffic may also be
integrated with other types of data traffic, such as site-to-site data traffic and Internet
traffic, thereby taking advantage of increased versatility and lower-cost capacity. As a
result, disparate local/toll, long distance, and voice facilities are consolidated onto the
site's existing IP-based network access (i.e., integrated access). The benefits of
integrated access on the AT&T VPN include the reduction or elimination of voice
circuit costs; more secure IP handoff to IP PBX networks than is available with ISDN;
network optimization, with on-net/on-net calling included; and increased trunking
scalability and flexibility so that "virtual" voice channels can easily be added or
removed without physical reconfiguration.
Cloud components can be integrated with existingon‐premises and hosted capabilities, benefits include:• Preserve existing investments
• Expand capacity
• Opex pay‐per user model
• Enhance functionality
• Provide single point of responsibility for integration
PSTN
Voice Gateway
IP Telephony Site Large Office
Centrex Site
Home/Small Office IP Softphone
Existing PBX Site Integrated with Managed UC Services
PBX
VoiceGateway
Mobile Network & FMC
Interworking with Existing applications
WAN
WANVPN
PSTN
Wireless
AT&T UC Services
©2012 IDC #237468 11
F I G U R E 5
S c e n a r i o # 1 : V o i c e a n d D a t a I n t e g r a t i o n w i t h A T & T I P F l e x i b l e R e a c h
Source: AT&T, 2012
Scenar io #2: Voice and Data Integrat ion with AT&T Voice DNA
In this scenario, network complexity is reduced through centralized communications
control across the enterprise. Previously, each site managed its own private network
along with equipment and IT support. In addition, it was difficult to share information
between sites due to the physical restrictions of each separate network.
Now, administrator and end-user portals are easy to use and accessible via the
Internet using a secure log-on through AT&T BusinessDirect. VoIP offers the benefits
of a converged network while gaining operational and capital expenditure efficiencies
through a network-based, hosted solution (see Figure 6).
PSTN
AT&T Global MPLS Network
PSTN
IP PBX/TDM PBX
CustomerEquipment
Customer Edge Router
AT&T MIS/PNT /AT&T VPN
Provider Edge Router
12 #237468 ©2012 IDC
F I G U R E 6
S c e n a r i o # 2 : V o i c e a n d D a t a I n t e g r a t i o n w i t h A T & T V o i c e D N A
Source: AT&T, 2012
A T & T : T h e V o i c e T r a n s f o r m a t i o n G u i d e
Deploying IP solutions and migrating voice and data communications onto a unified, IP-
based network are complex tasks and involve a number of challenges. As detailed in
Figure 7, enterprises need to assess where they are today, where they want to be
tomorrow, and what business benefits they are looking to achieve as they embark on
the voice transformation and UC integration process. Other key issues to consider are:
When is the right time?
How do enterprises protect and take advantage of their existing investments as
they migrate to an integrated UC environment?
How do they ensure that the transformation they undertake supports their
business objectives?
How will mobilization, globalization, and virtualization impact their business?
Voice Mail Server
SIP PhonesBranch Office
AT&T Voice DNA Server
Remote Worker
AT&TGlobal MPLSNetwork
SIP PhonesCorporate Site
Off‐NetSites
BE
BE
NGBEBE
Global Client Support Center
Local & LD via Broadband
or DSL
911AT&T Toll FreeService
Local & LD via MIS/PNT
Local & LD via MIS/PNT
BE = Border ElementCCE = Call Control ElementNGBE = Network Gateway Border ElementPSTN = Public Switched Telephone Network
ILEC
PSAP
PSTNLocal Service
AT&T CCE
Customer PrivateNetwork
Customer Site B
Customer Site A
AT&TVPN
BE
©2012 IDC #237468 13
F I G U R E 7
T r a n s f o r m a t i o n G u i d e
Source: AT&T, 2012
C O N C L U S I O N
Voice communications are an indispensable aspect of work and personal life and will
continue to be one of the most widely used enterprise applications. However,
enterprise voice usage and spending patterns are evolving, driven by the rise of new
technologies and services, the ever-expanding demand for secure communications
solutions, and the rise of collaboration as mission critical to enabling an increasingly
virtual and mobile workforce.
Communications networks are being transformed from legacy, circuit-switched
platforms to an IP-based communications infrastructure where the potential of IP is
being leveraged to integrate voice and data traffic onto a single, converged network.
Voice transformation is well under way, maximizing the way enterprises communicate
and collaborate and helping them achieve their business objectives because IP-
based applications and solutions can be added wherever enterprises need them,
when they need them.
Voice transformation is an evolutionary process that entails moving from individual
products, services, and applications to an integrated, converged solution with VoIP
positioned as a critical application and as a foundational element to moving toward
converged solutions. SIP is also a key enabler allowing applications — including
voice — to integrate with the all-IP-based network. The move to all-IP-based
networks also enables unified communications and collaboration by delivering value-
added applications and services such as VoIP, conferencing, instant messaging, and
immersive video to users across the globe.
• Legacy Voice Services
• PBX, Key System, Centrex
• Separate Voice, Data or consolidated Transport
• VoIP, IPT, Contact Center (hosted or on premises)
• Individual communication tools
• Integration of Voice and Data. IP Packet Transport, develop intelligent network infrastructure
• Extend capabilities of Wireline and Mobility features/routing
• Link to foundational set of contact center capabilities
• Enablement of communication applications
• Unified tools: presence, IM, conferencing, e‐mail, collaboration
• VoIP, IPT (hosted/managed or as a service)
• IP Packet Transport, intelligent routing
• Contact Center on demand feature functionality and routing capabilities
• Communication Enabled Business Processes ‐ helps reduce inefficiency in business process flows. Leverages UC capabilities by embedding them into process flow
Voice Transformation Integrated Experience: Efficiency, productivity, cost savings
Current StateComplex Solution
Unified CommunicationsComplete Integration of Communications
14 #237468 ©2012 IDC
Ultimately, for enterprises embarking on the voice transformation journey, success
hinges on working with a trusted ally that can guide them through the often complex
transformation process. Moreover, because each enterprise's situation,
transformation road map, and desired outcome are unique, working with a
collaborator that can present a range of options and tailor them to meet the individual
needs of the enterprise is essential to ensuring a successful outcome.
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