where digital marketing is headed, and how your brand can get there before the competition - ronell...
TRANSCRIPT
WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE
BEFORE THE
COMPETITION Ronell Smith
[email protected] | @ronellsmith
Looks Can Be Deceiving
I’m not prepared for
this!
Sentiment Of Marketers
Let’s Start with the Obvious Ingredients of Better Marketing
The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.
Get GOOD at what you DO.
Our Past Contains Clues About The Future
2015
Tweets Go Organic!
Non-Mobile-Friendly Websites
Content Shock
Content…shock?
75% of web content get ZERO links
BuzzSumo
Rich Answer
Almost Everyone
MObilegeddon
APRIL - 2016
5 Big Trends Reshaping Digital Marketing in 2016
RankBrain: Google’s New Machine Learning Algorithm
#1
Unique Queries
RankBrain On Display?
MObilegeddon
Links Content
RankBrain
Web Searcher
Strategy: Have one clear goal for each page on your site. Continue optimizing for that goal.
Mobile & Voice Search Dominance
#2
The Future Has Arrived
I want it fast; I want hassle-free.
55% of teens and 41% of adults use voice search every
day. Google Study
Local Intent Reigns Supreme
Review Grade + Proximity= Winning
Request-review form is a game-changer
MObilegeddon
Become a 10X Brand #3
Brands deliver the best experience, consistently.
“Your brand must be 10X better known, 10X more trusted, 10X more referenced,” says Eric Enge, CEO, Stone Temple Consulting
Key Components of 10X Brands
Over-deliver At Every Touchpoint
Value to Brand?
No
Value to Audience
FTW.
Share ONLY the best content
Get The Little Things Right
Build A Personal & Personable Brand
Your Audience = Protection
Audience FTW
Be The Best Answer On The Web #4
It might be better to be No. 0 than to be No.1—Dr. Pete, Moz
One brand owns TWO top organic spots
Stone Temple Consulting
Plumbing Client’s
Perception Of Our results
Get GOOD at what you DO.
Get good at what
YOU do.
