Jeff Gegetskas & Adin Hamzabegovic Grade 11

Age 16

Wheel of the Future

Mission Statement Mission Statement

Our goal is to provide businesses with touch-screen key pad steering wheels that starts their car, and exceeds their expectations.

Opportunity Our opportunity is to sell steering wheels for

auto part companies that want them one of the things that make it work is our knowledge of computer programming and cars

Wholesale It is a wholesale business because, we

provide our personalized steering wheels in bulk to auto part manufacturers

Partnership We selected this legal structure because,

we both share knowledge of the service we are going to be providing.

Business Profile

I’m qualified to run this business because:

Qualifications

Knowledge of Computer Programming.

Knowledge of cars.

We have participated in the classes involving sociology, and marketing.

Market AnalysisIndustry Name Auto parts industry

Industry Size $164 billion

Total Population There are 243 million cars in the united states alone

Target Market Our target market are people who own cars and people who design cars for big auto companies

Potential Market 75.3% of our target market is willing to try our product in their car

243 million

137,046,000

182 million

Total Population

Target Market

Potential Market

Target Market Segment Demographics

Our target market consists of people who want their cars to be technologically advanced as possible and car enthusiasts

Geographics The area we will be providing

on product is all around the world. Most likely the people buying our product will already own their own auto parts distributing store

PsychographicsThe people interested in our

product will have their own auto part store

Buying PatternsPeople who would want to

have their car as technologically advanced as possible or just like the idea of no key for their car

Competitive AdvantageWheel of the

Future NAPAAutoZoneFactors

Expensive

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Inexpensive Affordable

Decent Decent Excellent

Self made Self made We make it

Store Front Store Front Online

Decent Decent Excellent

Marketing Mix

People Product Place Price Promotion

People who want their cars to be technology advanced

• Business cards• Website • Website ads

We are located online

The product is a Key-Pad accessory added to your steering wheel that starts your car.

The price of the accessory will be Three-Hundred and forty dollars.

Promotional Mix

Advertising Internet, and business cards $15.00

Publicity Word of mouth $0.00

Personal Selling We will have then in our cars $340.00

Total Monthly Promotional Expense $355.00

Promotional Expense MonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

1.2 meters of starter wire

7.33 per meter $8.80

3-Inch STN C-more Micro-Graphic Panels

$80 per unit $74.95

12x12 sheet of black plastic

$9.80 per sheet $2.45

Total Material Cost per Unit $86.20Labor

Labor Cost per Hour Time (in Hours) to Make One Unit

Labor Cost per Unit

$10. 00 1 min or .016 hr. $0.16Total Labor Cost per Unit $0.16

COGS (per Unit) $86.36

One touch screen key pad and wiring Description of One Unit of Sale:

Economics of One Unit

Selling Price (per Unit) $170.00

COGS (per Unit) $86.36

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $82.36

Contribution Margin (per Unit) $91.64

Description of One Unit of Sale:

one key pad and wiring

Fixed Expense Average Monthly Expense

Insurance(250,000) $37.50

Salary $500.00

Advertising $355.00

Utilities (Gas, Electric, Telephone) $170.00

Rent $80.00

Total Average Monthly Fixed Expenses $1,142.50

Average Monthly Fixed Expenses

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Work

Free Time

0 10 20 30 40 50 60

35

40

40

53

Hours

02,0004,0006,0008,00010,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts So

ld

Monthly Sales ProjectionsFirst Year

Total Units Sold

48,200

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.13

$1142.5

$91.36= 13 units

Projected Yearly Income StatementFirst Year

Selling Price per Unit $170.00

Number of Units Sold 48,200

Total Sales $8,194,000.00

Variable Expenses $3,969,752.00

Contribution Margin $4,224,248.00

Fixed Operating Expenses $13,710

Pre-Tax Profit $4,210,538.00

Taxes @ 15% $631,580.7

Net Profit $3,578,957.3

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Computer Amazon $500.00

Internet Uverse $19.95 p/m

Total Start-Up Expenditures$519.95

Cash Reserves

Emergency Fund $ 259.98

Reserve for Fixed Expenses $ 2407.50Total Start-Up Investment $3187.43

ROS: Return on Sales

For My Business: DollarEquivalent =

ROS & ROI

ROI: Return on Investment

For My Business: DollarEquivalent =

$3,582,425.38,194,000.00 X 100 = 43.72%

$3,582,425.3$519.95 X 100 = 6889%

$0.44

$68.89

Source Amount Debt Equity Gift

Personal Savings $1,537.43 √

Relatives/Friends $1650 √Totals $3187.4

3

Financing Strategy$3187.43Total Start-Up Investment

Business Responsibility My business will have business cards to expand

our popularity and to let them know how we helped the community

PhilanthropyWe will donate 5% of our net profit to the World

Wildlife Foundation

Business Responsibility& Philanthropy

Business & Personal Goals

1 YEAR OR LESS:Own officeSell 2000 units

J: to go collage for automotive

A: Go to the college of my choice, and graduate with a nuclear medicine major.

Business Personal

3-5 YEARS• Multi million dollar

industry• own a fully staffed

factory

Shor

t-Ter

mLo

ng-T

erm

J: to own my own repair shop

A: Continue working in nuclear medicine.

Come to wheel of the future for a profitable future

Thank you for your consideration.

Wheel of the future