what's new media good for anyway?
TRANSCRIPT
Today we’ll tackle
• Questions for emerging media projects
• Why we need better models and methods
• A first attempt at a new impact language
• Examples from my own work
• An example from an emerging field: VR
But, it depends, right?
• Communities of practice
• Goals of the maker or outlet
• Platform affordances
• Audience needs
• Funder expectations M
People get stuck
• Applying assumptions from previous platforms or commercial settings
• Searching for a single impact equation
• Reinventing the research wheel
• Not consulting users soon or often enough
• Confusing intention with success
Useful approaches:
• Developmental evaluation• Experimental, embedded, espouses
bricolage over rigid methodology
• Design thinking• Hands-on, user-focused, visual inquiry
• Lean startup• Rapid iteration, minimum viable
products, practice trumps theory
What do makers need?
• To put their media projects in context
• To talk through goals and strategies
• To communicate quickly and cleanly
• To mix and match platforms and outcomes
• To understand relationships with audience
Back to basics
How can we use these icons to clarify:
• What the media project is?
• How it engages users for social impact?
• What that suggests we should evaluate?
• What happens next?
How did it work?
Uncritical discourse about Clouds over Sidra :
! = E
Closer look at points of connection:
! + / + h + 7 + b =
Emj
Suggested metrics:
• Amount of VR content
• Number of headsets
• Number of journalism VR apps
• Amount of direct advertising