what's new for blackbaud canada
TRANSCRIPT
04/13/2023 The Raiser’s Edge(i) 1
WHAT’S NEW FOR BLACKBAUD CANADAwith guest speaker Michael Johnston
Michael Beville Sr. Account Executive
Chris Geady Sr. Solutions Consultant
Craig White Director, Blackbaud Canada
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M AS S M ARKE T ING
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• Donors acquired online who give through multiple channels are worth up to 3X more than those who give through a single channel
• Over a 4 year period…• Donors acquired online give an average $128• Donors acquired by mail give an average $63• Donors acquired online but also give offline
donate on average $197
• Details at: https://www.blackbaud.com/files/resources/downloads/WhitePaper_MultiChannelGivingAnalysis.pdf
THE IMPORTANCE OF MULTI-CHANNEL MARKETING
Details at: https://www.blackbaud.com/files/resources/downloads/WhitePaper_MultiChannelGivingAnalysis.pdf
Acquired Online Acquired by Mail$0
$50
$100
$150
$200
WEBONLY
MAILONLY
ALLGIFTS
ALLGIFTS
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A SUCCESSFUL MULTI-CHANNEL APPROACH REQUIRES A FULLY INTEGRATED SOLUTION
Online Marketing and Engagement| Online Donations | Email | Targeted Content | Social Sharing|
Constituent Relationship Management (CRM)| Direct Mail | Relationship Management |Prospect Identification | Moves
Management |
Real-time, seamless integration
Multi-channel relationship
management
Enables a holistic view of supporters
The Raiser’s Edge i
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A MULTI-CHANNEL EXAMPLE: ROOM TO READ
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ANALY T ICS
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TYPES OF ANALYTICS
Demographic Behavioural
Wealth
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• Know who you should be asking (and who you should not)
• Gauge how much you should be asking for
• Determine what type of gift you should be soliciting
• Prescribe the appropriate channel for the ask
ANALYTICS ENABLES YOU TO…
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Helps you raise more money by:
• Giving you the power to target and identify your best supporters
• Saving you time and money by knowing who to invest in and who not to invest in
• Improving efficiency with managing your constituents in RE
• Segmenting your constituents into four unique groups based on their likelihood & capacity to give a gift to your organization
THE GIVING SCORE – SMART ANALYTICSIN THE RAISER’S EDGE
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GIVING SCORE ANALYSIS – DASHBOARD REPORTS
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A WORKSPACE TO TURN THE SCORE INTO ACTION
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ACQUIS IT ION
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USER REGISTRATION AND E-NEWS SIGNUP
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MONTHLY DONORS
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EVENT SIGN UP
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• Different types of event sign up:- Peer-to-peer- Community based- Third party event- RSVP
EVENT SIGN UP
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CULT IVAT ION
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Reach More People
Direct Marketing
Tools
Newsletters
Blogs and Forums
Communicate More Effectively
Profile and Subscription management
Targeted and Conditional
Content
Advanced Segmentation and Reporting
Increase Participation
Event Calendars and Registrations
Membership and Volunteer
Sign-up
Polls and Surveys
Raise More Money
Targeted Donations
Recurring Giving
Tribute and Memorial
Gifts
TAKE A STEP FURTHER AND DRIVE OUTCOMES
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Mail Template
Landing Page
Donation Form
EMAIL MARKETING CAMPAIGN EXECUTION
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BENCHMARK RESULTS
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M OBIL E E X P E RIE NCE
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DONOR EXPERIENCE STAFF PRODUCTIVITYVS.
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THE RAISER’S EDGE MOBILE APP – IN DETAIL
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RE P ORT ING AND ANALY S IS
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MEASURE TO MANAGE IN THE RAISER’S EDGE(i)
Seamless integration with Online Forms and Email
Marketing tool
Easily drill into details
Dashboards designed for your needs
Library of pre-built queries, filters and reports
Measure Key Performance Indicators (KPIs) Specific to
Your Organization”
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• Analyzes critical metrics to evaluate potential areas for sustainable fundraising improvement.
- Benchmarked metrics against peer group.
- Discussed best practices to improve fundraising performance.
- Identified areas of improvement with highest impact.
BE NCHM ARK US ING AF P ’S F UNDRAIS ING E F F E CT IV E NE S S P ROJ E CT
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F UNDRAIS ING E F F E CT IV E NE S S P ROJ E CTIN T HE RAIS E R’S E DGE
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AF P F UNDRAIS ING BE NCHMARKS /T RE NDS
• Donor Retention (2010):- New donors: 27%- Repeat donors: 70%- Overall: 41%
• Average Yearly Giving (2010): $1,089 per donor- Increase of 4.4% compared to 2007
• Average Donors per Organization (2010): 1,516- Decrease of 4.1% compared to 2007
Details at: http://www.afpnet.org/files/ContentDocuments/FEP2011ReportSupplement-11-18-11.pdf
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RE T URN ON INV E S T ME NT
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Year1 Year2 Year3 Year4 Year5
-$100,000
$100,000
$300,000
$500,000
$700,000
-$23K
$57K
$173K
$326K
$521K
Cumulative Investment Cumulative Additional Revenue Cumulative Net ROI
S AMP L E CUM UL AT IV E 5 Y E AR ROI