what you need to know about affiliate marketing
DESCRIPTION
This affiliate marketing presentation discusses the details of doing affiliate marketing from beginning to the end. It covers affiliate marketing from an individual point of view as well as from a business perspective. It recommends top affiliate partners with excellent programs along with suggestions to maximize your success.TRANSCRIPT
GETTING STARTED IN AFFILIATE MARKETING
Affiliate Marketing
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Your Affiliate Mission
Performance marketing You are promoting other people’s/company’s products
or services on your web siteEarn a commission for sales and leads you
referPlace other people’s/company ads on your
website to generate income
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Setting Up for Success
Identify: Your passions Your interests Topics of interest Subjects you can easily write about
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Website Goals for Success
Build trustSolve problemsBecome an expertProvide free problem solving informationRemarket when possible
Note: Always disclose affiliate links
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What You Will Need
The most common way:Website or Landing page
Platform and design themeDomain NameHostingE-Commerce capability (shopping cart) for
non blog styled siteAffiliate partners (products and services)
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Additional Site Needs
Analytics provider Google analytics
Email Service provider Aweber Constant contact Icontact
Wordpress plug-ins Contact forms Ad managers Link cloaker Ratings Extend.wordpress.org
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Structuring Your Website
Starting with a blog format is the easiest and has proven effective.
Blogs Wordpress.com Wordpress.org Blogger.com
CMS (content management system)
Wordpress.com Wordpress.org Blogger.com Joomla! Drupal
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Marketing Needs
Link buildingContent writingArticle marketingResearchPaid search budgetMedia buy budgetSocial media
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Operations
Contact relationship management Outlook Salesforce.com High Rise
Collaboration Basecamp Drop.io
Accounting system Quick books Freshbooks
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Costs
Monthly recurring fees Domain Hosting Email
Overage fees Bandwidth
Taxes
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Business Plan
Establish timelines and goals Monthly calendar Determine priorities and deadlines Plan for lead times
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Research is Important
The goal is to find a niche tied to your passion that isn’t too competitive.Review your competition and try to emulate
the successful onesKeywords are critical to your research
Google adwords keyword tool Wordtracker
Strive to use your keyword in your domain name that accurately reflects the theme of the site
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Domains and Hosts
Your own domain name is recommended. You can use your keyword research to assist with a domain name.
Builds creditability Low cost for purchasing domain name
GoDaddy.com is one of the more popular domain name registrars with many others to choose from.
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Different Types of Sites
Product Review Sites Does well, but you must be an expert or provide thorough
reviewsVideo Sites
Does well if content is short, entertaining, and compellingBlogs
Does well, but content must include a lot of information that is compelling and unique
Basic Product Information Sites Can do well, but must provide a lot of information
Single Product Promotional Sites Can do well, but need unique twist
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Website Design
Design could be one page or multiple pages Single landing page for lead generation
Typically used for lead generation Debt leads Diet leads
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Landing Page for Lead Gen
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Affiliate Partners
Affiliate Networks offer major brand products.
Commission JunctionLinkshareGoogle Affilate NetworkShareASaleOther similar networks
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Payout Options
Cost per sale (CPS) – commission earned as a percentage of the sale
Cost per Lead (CPL) – commission earned with an explicit sign up or lead qualifier is completed
Cost per Acquisition (CPA) – commission earned with a transaction
Cost per Click (CPC) – paid based on click activity
Cost per Thousand (CPM) – paid per thousand views
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Commission Potential
Source: http://affstat.com/2010/03/06/2009-affiliate-summit-affstat-report/
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Affiliate Training
Learn affiliate marketing from some of the top internet marketers in the industry.
How Super Affiliates choose programs to promote
Building trust, influence and engagement with customers
Methods to make networks work harder for youMaximizing profits and multiple streams of
income
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Learn Affiliate Marketing
Implement an affiliate marketing program
Develop content that will attract and engage visitors
Drive traffic through natural and paid search
Leverage social media for affiliate marketing
Address legal and ethical concerns
Maximize profits
Shorten the learning curve with advanced affiliate marketing training from the University of San Francisco and learn how to:
Next Step
Experience USF’s Advanced Affiliate Marketing Classroom
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