what you need to do - legal nurse business · 3. justhost 4. bluehost 5. hostmonster 6. host gator...
TRANSCRIPT
1/21/2011
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Pat Iyer
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What you need to do
For best results, close other programs. p g
The GoToWebinar Attendee View
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How to Participate Today
• Open and close your Panel
• View, Select, and Test your audio
• Submit text questions
• Q&A addressed throughout the program.
Evaluation
VP Medical Consulting6
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Objectives:Verbalize at least 3 important reasons for having an online presenceUnderstand basic terminology needed in order to create your own websitecreate your own websiteHave the skills necessary to obtain a domain name and build a 1‐3 page website on their ownDescribe a blog and at least two ways it can be used in marketing your business
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Objectives:
Verbalize at least three important reasons for having an online presence
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When is the last time your fingers did the walking?
Just Google it!9
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The Digital Doormat
Online resume Info Hub10
Lends credibilityShows you invested in your companyAppears establishedSize matters“Certified by” or “upholds code of ethics” badgesTeaching sellsTestimonials = trustA picture is worth a million words & your face makes it realPassion revealed
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Objectives:
2. Understand basic terminology needed in order to create your own website
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Web TerminologyDomain: a website’s address
Registrar : a company that assigns domains to its E l G D dd customers. Examples GoDaddy.com,
ultracheapdomains.com
Host: Web hosts for websiteExamples: GoDaddy.com and DreamHost.com,
hostmysite.com
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Web Terminology
Bandwidth: The bigger the bandwidth the faster the download.
Disc Space: The amount of storage space you get from the hosting company for your web pages.
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Web Terminology
CGI bin: A bin or directory on a web server where CGI scripts are stored.
My SQL: Standard interactive and programming language for getting information from and updating a database.
PHP: Scripting language widely used to write web applications.
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Objectives:
Have the skills necessary to b i d i d obtain a domain name and
build a 1‐3 page website
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Choosing a domain name
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After all, it IS BusinessNO!
[email protected]@email.com
f t @ il
YES!
• [email protected]• [email protected]
[email protected]@Any name @Hotmail.com, @Yahoo.com, @AOL.com
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Webhosting
1. Godaddy
Web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.
2. Dreamhost3. Justhost4. BlueHost5. hostMonster6. Host Gator7. iPage
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Click and Build Websitesclickandbuildawebsite.com
Homestead.com
Wysiwygwebbuilder.com
Webpage Maker
E Z GeneratorE‐Z Generator
Blue Voda
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IMAP is accessing your POP checks the server IMAP is accessing your inbox on a central mail server. IMAP does not actually move messages onto your computer. They remain on the central mail server.
POP checks the server for new messages, downloads all the new messages in your inbox onto your computer, and then deletes them from the server.
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Home Page
The essentials‐you now have 6 Contact
Info
Services
Blogyou now have 6
seconds!
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First impression‐one chance!
There are 4 ways
What we do?
There are 4 ways in which we
have to contact the world
How we look?
What we say?
How we say it?
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Website MustsClearly highlights your unique capabilities and summarizes how your clients can benefit from your services.
Looks professional and is easy to navigate.
Offer content that helps them solve a problem, locate a service, or fills a need.
Your website should help convey your firm's visual identity and serve as the marketing hub of your practice.
Other ideas would be to tell your story, describe your mission, list your clients, and/or educate your prospective clients.
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The Good, the Bad, and the Ugly
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Before you launch…Ask 5 clients to review and answerthese questions:
•What is distinctive about the site?I th t t l bl ?•Is the content valuable?
•Is it focused on client’s needs?•Is the site easy to use?•Does it clarify what the firm does?•Would it prompt you to make a call?•Would you bookmark this site?
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Objectives:
Describe a blog and at least two Describe a blog and at least two ways it can be used in marketing your business
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Blogger.com andWordPress.com offer both the platform, domain name and hosting for free.
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Getting Started:
Identify the site’s goalsd if hIdentify the
audiencePost regularlyFind contentShow personalityKeep track
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Wordpress.com –freestanding blog
* Wordpress.org ‐ blog installed on your website
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Three easy steps
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Microblogging
Have you ever
started a blog?
If you have a
blog is it personal?blog? personal?
Business related? Stagnant?
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Blogging TipsExciting headlinesUse of numbersUse of numbersBoldTop listsREGULAR POSTS!!
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Best for creating Best for creating website/blog in onePowerful because of THEMESTons of add ons
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http://www.vp‐medical.com/wordpress
http://www.medleague.com/blog
Blog Examples
http://forensicsciencefornurses.com
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For further ideas about how to blog well I suggestFor further ideas about how to blog well I suggestHow to Write (in a 1000 words or less) by @Dwax40 Ways to Deliver Killer Blog Content by @ChrisBroganHow to Write A Blog Post by @NeilPateland of course anything by Problogger.net
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VP Medical Consulting
VP Medical Consulting, LLChttp://vp‐medical.com501‐778‐3378 ext 103501‐315‐3378 fax
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Webinar Evaluation Form
Title: Online or Left Behind: Marketing Through Websites and Blogging Instructor: Victoria Powell 1. How would you rate the instructor? ___Excellent ___Good ___Average___ Poor 2. Comments about this teleseminar: 3. What are your suggestions for future topics? Please return this form by fax to 908-806-4511 or by mail to Patricia Iyer Associates, 260 Route 202-31, Suite 200, Flemington, NJ 08822. Contact hour form: Online or Left Behind: Marketing Through Websites and Blogging Name: Address: Street, City, Zip Circle the correct answer:
1. What is the primary reason a business owner or consultant needs a web page? a. To sell his/her wares b. To share his/her expertise c. To brand or market the business d. To allow others to find and contact the business
2. Which of these statements best describes a registrar?
a. An entity responsible for providing names of websites b. An organization that manages the reservations for domain names for the public c. A company that provides the space necessary for the website to exist d. Determines the amount of space allowed on a server to maintain a website
3. What statement best describes the use of a consultant’s blog?
a. Establishes you as a subject-matter expert b. Allows the business owner to have a presence in the social media market. c. Helps you to reach out to clients and potential clients. d. Allows you to journal your activities and create interest.
Webinar Evaluation Form
Title: Online or Left Behind: Marketing Through Websites and Blogging Instructor: Victoria Powell 1. How would you rate the instructor? ___Excellent ___Good ___Average___ Poor 2. Comments about this teleseminar: 3. What are your suggestions for future topics? Please return this form by fax to 908-806-4511 or by mail to Patricia Iyer Associates, 260 Route 202-31, Suite 200, Flemington, NJ 08822. Contact hour form: Online or Left Behind: Marketing Through Websites and Blogging Name: Address: Street, City, Zip Circle the correct answer:
1. What is the primary reason a business owner or consultant needs a web page? a. To sell his/her wares b. To share his/her expertise c. To brand or market the business d. To allow others to find and contact the business
2. Which of these statements best describes a registrar?
a. An entity responsible for providing names of websites b. An organization that manages the reservations for domain names for the public c. A company that provides the space necessary for the website to exist d. Determines the amount of space allowed on a server to maintain a website
3. What statement best describes the use of a consultant’s blog?
a. Establishes you as a subject-matter expert b. Allows the business owner to have a presence in the social media market. c. Helps you to reach out to clients and potential clients. d. Allows you to journal your activities and create interest.