what we’ve learned: highlights of recent research and survey results
TRANSCRIPT
2015 ROTARY INTERNATIONAL CONVENTION
What We’ve Learned:Highlights of Recent Research and Survey Results
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INTRODUCTIONS
INTRODUCTIONS
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• Brad Howard
• Joe Brownlee
• James Robinson
• Peter Kyle
PANELISTS
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• Learn about research being conducted by Rotary
• Learn how Rotary is using research to guide strategic decision making
• Learn what you can do to support Rotary’s research and data collection
• Learn how you can use Rotary’s research
TODAY’S OBJECTIVES
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WHY RESEARCH MATTERS
WHY RESEARCH MATTERS
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• Not just “for research’s sake”
• Research allows us to…
– Learn
– Understand
– Trend
– Improve
– Innovate
WHY WE CONTINUE TO DO RESEARCH
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THE SCOPE OF ROTARY’S RESEARCH
THE SCOPE OF ROTARY’S RESEARCH
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• Rotarian satisfaction
• Communications and publications
• Online tools and resources
• Grants and programs
• Membership
• Events
WHAT WE STUDIED
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• 62 surveys
• 21 forms
• 30+ focus groups
• 110,000+ respondents
THE SCOPE OF ROTARY’S RESEARCH
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RI STRATEGIC PLAN MEASURES
RI STRATEGIC MEASURES
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MEASURING THE RI STRATEGIC PLAN
Stronger, more effective clubs
Greater impact
Greater visibility and influence
Increased financial sustainability and
operational effectiveness
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OUR STRATEGIC GOALS
Support and strengthen clubs
Focus and increase humanitarian service
Enhance public image and awareness
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• Support and Strengthen Clubs– Number of new e-clubs, satellite clubs, Rotaract
clubs, and Interact clubs
– Membership Diversity Index
• Focus and Increase Humanitarian Service– Total Wild Poliovirus cases
– Service Projects Engagement Index
– Youth and Young Leaders Index
• Enhance Public Image and Awareness– Membership Communications Health Index
WHAT TYPES OF THINGS ARE WE MEASURING?
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20 measures 14 indexes
WHAT ARE WE MEASURING TO DETERMINE THE SUCCESS OF THE PLAN?
% of clubs giving to TRF 69%
# of activities completed as part of district
grants 9,210
# of categories represented by district
grant activities, including by area of focus 8
% of clubs participating in district grants 22%
Number of new e-clubs, satellite clubs,
Rotaract & Interact clubs 1,685
% of clubs with strategic plans 45%
% of districts with strategic plan 47%
# of clubs adopting Rotary Club Central 14,704
# of Rotarians in leadership development
programs or activities 23,365
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• Surveys and data analysis from:– Rotary Club Central
– Membership
– Grants
– Rotary Programs
– Financials
– Communications
• Reports provided to the Board and Trustees twice a year
HOW ARE WE TRACKING THE INFORMATION?
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• We’re just beginning to paint the picture
• We still have a lot of data to collect
• Measures and indexes will guide strategic decisions for the organization
WHAT IT MEANS FOR YOUR CLUB AND DISTRICT (OR YOUR FAVORITE PROGRAM)
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PRODUCT ADOPTION
PRODUCT ADOPTION
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Purpose of Product Adoption Research
1. Identify Barriers to Product Adoption
2. Evaluate Effectiveness
3. Determine Impact
PURPOSE
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Rotary.org / My Rotary
Rotary Club Central
Brand Center
Grant Application Tool
Showcase
Idea Platform (Rotary Ideas)
Community (Discussion Groups)
Learn (Learning Center)
Events
RECENTLY LAUNCHED ONLINE TOOLS
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Have you used Rotary.org since 26 August 2013?
ROTARY.org USE
77% 23%
Yes No
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KEY INSIGHTS – Framework for Understanding Results
Pre-Existing Barriers
Ease of Use
Preferred Activity
(Value & Need)
Awareness &
Communications
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How easy is it to Rotary.org?
EASE OF USE
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The majority of respondents prefer to accomplish the following tasks on Rotary.org
AWARENESS AND COMMUNICATIONS
Task Rotary.org
Download Rotary logos & templates 75%
View contributions or recognition points 68%
Learn about Rotary programs 65%
Donate to The Rotary Foundation 60%
Find training resources 58%
Access resources for performing Rotarian duties 56%
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Biggest challenge to using Rotary.org
PREFERRED ACTIVITIES
Website Challenges % of Comments
Finding what you need 37%
Awareness of what’s on the site 23%
Ease of use 21%
Training 13%
“How to” instructions 11%
Errors / bugs 10%
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Of the issues you identified, Rotary’s top areas for improvement?
PRIORITIES
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• Represents one of the largest attempts to understand Rotarian preferences
• Used to inform decisions about technology and resources
WHY ARE THESE RESULTS IMPORTANT?
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ALUMNI RESEARCH
ALUMNI RESEARCH
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Age Group% of
respondents
26-29 9%
30-35 31%
36-39 15%
40-49 21%
WHAT THE RESEARCH SAYS – ALUMNI RESPONDENT DEMOGRAPHICS
36%
46%
18%
Gender of Respondents
Men
Women
Did notanswer
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• Alumni have:
– Shown interest in the benefits of Rotary
• Connecting with diverse professionals – 59%
• Expanding leadership and professional skills –62%
• Participating in international service projects –58%
– Expressed desire to join a Rotary club (54%)
WHAT THE RESEARCH SAYS – INTEREST IN JOINING ROTARY
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• Alumni have:
– Previously donated to Rotary (72%)
– Remained highly involved in volunteering
– Report favorable opinions of their last Rotary volunteering experience (85%)
WHAT THE RESEARCH SAYS – INTEREST IN ROTARY’S CAUSES
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• Join leaders– Connect alumni with a Rotary club that meets their needs– Create and maintain an alumni association
• Exchange ideas– Make alumni aware that they’re eligible to join Rotary Action
Groups– Include alumni on your club and district mailing lists and on
social media– Invite alumni to mentor current scholars and program
participants
• Take action– Include alumni in your next project– Encourage alumni to contribute support to Rotary’s network– Alumni make skilled vocational training team participants
RESULTS OF THE RESEARCH – ENGAGEMENT STRATEGIES FOR ALUMNI
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WHAT’S NEXT
WHAT’S NEXT
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• Currently in process– Rotarian satisfaction
– Rotary Peace Centers alumni
– Polio legacy research
• Planned for 2015-16– Polio research and planning
– Grant model evaluation
– Rotary’s Total Value
– Membership research
MORE EVALUATION
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• Use Rotary Club Central to track goals
• Update your myRotary profile
• Participate in Rotary’s surveys and focus groups
• Share results of Rotary research with your club and district
• Conduct your own research!
WHAT YOU CAN DO TO SUPPORT RESEARCH
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QUESTIONS AND DISCUSSION
QUESTIONS AND DISCUSSION