what students really want across north america and beyond ... · engagement and career design...

12/5/17

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WhatStudentsReallyWantfromtheirCareers

Highlightsfromthe2017BrainstormStudentCareerInterestsBenchmarkReport

GrahamDonald

PSECareerDevelopmentisTransforming

• AcrossNorthAmericaandbeyond,highereducationleadersarerecognizingthatcareerexploration,thefindingofagoal,andthepursuitofthatgoalhasamajorimpacton:– Employment-readiness– Careersuccess/outcomes– Studentmentalhealth– Studentengagement/retention/success– Returnoninvestmentineducation– Alumnidevelopment/relations

2

ThisHasLedto4KeyTrendsinCareerServices

• ElevatedCareerServices.Moreuniversities&collegesareelevatingtheircareercentersandgivingtheircareerservicesleadershipincreasedinstitutionalinfluenceandtheabilitytoconveneinternalandexternalstakeholdersinordertohelpstudentsleveragethepoweroftheuniversitynetwork.

• Moves&Mergers.Whilereportingtostudentaffairsisstillmostcommon,anumberofinstitutionshavemovedand/ormergedtheircareercenterswithotherareas,includingacademicadvising,enrollmentmanagement,alumnirelations,andadvancement.

• Money,Space,andPeople.Withgreatervisibilityandaccountability,institutionsthatrecognizethevalueofcareerserviceshavestartedtoincreasetheamountofresourcesallocated.

• EcosystemRatherthanPlace.Thedaysofcareerservicessimplybeingabrick-and-mortarcenterareover.Today,careerservicesmustbecomeapresencethatpermeatestheinstitutionalcultureandexperience.

– FaroukDey,PhDandChristineY.Cruzvergara,July2014,TenTrendsinCollegeCareerServices

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RecentNewSeniorRolesinUniversityCareerServices

AndyChanVPforPersonal&CareerDevelopmentWakeForestUniversity

FaroukDeyAssociateViceProvostofStudentAffairs&DeanofCareer&ExperientialEducationStanfordUniversity

JanBassoAssistantVicePresidentofExperientialLearning&CareerDevelopmentWilfridLaurierUniversity

MannyContomanolisSeniorAssociateVicePresidentEmployerEngagementandCareerDesignNortheasternUniversity

SuzanneHelbigAssociateViceProvost,DivisionofCareerPathwaysUCIrvine

ChristineY.CruzvergaraAssociateProvost&ExecutiveDirectorforCareerEducation,WellesleyCollege

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STUDENT CAREER INTERESTS BENCHMARKTHE BRAINSTORMREPORT 2017 SECTION NO. 1

Overview & Methodology

12/5/17

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ResearchMethodology

TheBrainstormReportisbasedonnationalsurveyofcurrentpost-secondarystudents:

– Acomprehensivesurveyconductedonline(approx.20-25minutecompletiontime)– Surveywaspromotedprimarilybypost-secondaryinstitutionsviaemail,web,andsocial

media– Supplementarypromotionofthesurveywasconductedviapurchasedemaillistsof

Canadianpost-secondarystudents– FieldperiodwaslateMarchthroughlateJune,2017– Completeresponseswerecollectedfrommorethan14,000studentsattending

institutionsinCanada– 13,000+respondentsattenduniversity;1,000+attendcollege/instituteof

technology/polytechnic(thisreportisbasedontheuniversitystudentresponsesonly)– Respondentsrepresent157differentpost-secondaryinstitutionswith77institutions

havingmorethan5respondentseachand46havingmorethan10respondentseach– ThesurveywasconductedinEnglish-only,thereforeQuebecissignificantlyunder-

representedinthesample;AtlanticCanadaisalsounder-represented– Extensivedemographicdetailwascollectedbutparticipantsremainanonymousandno

personalidentityinformationisincludedinthestudy

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CopyrightStatement

©2017BrainstormStrategyGroupInc.NotethattheStudentCareerInterestsBenchmarkReportiscopyrightedmaterial.Yourcustomreportisintendedexclusivelyforuseinternallywithinyourinstitutionandmustnotbesharedwithexternalorganizationsincludingyouremployerclients.

Requeststoshareanyinformationexternallyshouldbedirectedtoinfo@brainstorm.ca.

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ReportContents

I.Overview&Methodology

PartOne– NationalReportII.StudentProfileIII.Post-SecondaryEducationDecisionsIV.CareerInterestsandDecisionsV.Co-opsandInternshipsVI.JobSearchProcessandCommunicationsVII.EmployerBrandRanking

PartTwo– CustomReportVIII.CustomUniversityReportIX.CustomCareerServicesReport

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PART ONE

NATIONAL REPORT

SECTION NO. 2

Student Profile

AllUniversityStudents

12

Co-op/Internship:Co-op14%

Internship13%

SampleSize:12,846Gender:Male35%Female62%

Other/Undisclosed:3%

YearofStudy:1st24%2nd22%3rd22%4th21%5th7%

Diversity:Indigenous3%

PersonswithDisabilities4%VisibleMinority21%

LGBTQ6%

GPAAverage:3.4

Currentlevelofstudy:Diploma4%Certificate2%

Bachelor’s(Non-business)61%Bachelor’s(Business)14%

MBA2%Master’s(Non-MBA)10%

PhD4%

InternationalStudents:11%

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StudentsbyGeneration

13

22%

29%

41%

7%

20% 23%

47%

9%

IamafirstgenerationCanadian(IwasnotborninCanada)

IamasecondgenerationCanadian(Iwasbornhere,butone

parentwasnot)

BothmyparentsandIwereborninCanada

Noneofthese

Whichofthefollowingbestdescribesyou?

BusinessUndergraduate

AllStudents

SECTION NO. 3

Post Secondary Education Decisions

WhydostudentschoosetoattendPSE?

• Becomeamoreculturedperson• Developabroadbaseofskills• Discovermyinterestsandexploretheminmoredetail• Feltlikeitwasthenextlogicalstepafterhighschool• Getagoodgeneraleducation• Getagoodjob• Increasemyknowledgeinanacademicfield• Meetmyparents’expectations• Meetnewfriends• Notsurewhatelsetodo• Prepareforaspecificjoborcareer• Prepareforgraduate/professionalschool

WhyStudentsChoosetoAttendPSE

16

83%

64%

64%

66%

60%

51%

55%

44%

26%

38%

26%

11%

1%

75%

66%

66%

55%

54%

53%

47%

35%

34%

29%

27%

11%

2%

Getagoodjob

Increasemyknowledgeinanacademicfield

Prepareforaspecificjoborcareer

Feltlikeitwasthenextlogicalstepafterhigh…

Getagoodgeneraleducation

Discovermyinterestsandexploretheminmore…

Developabroadbaseofskills

Meetmyparentsexpectations

Prepareforgraduate/professionalschool

Meetnewfriends

Becomeamoreculturedperson

Notsurewhatelsetodo

Other

Whydidyouchoosetogotouniversity/college? Selectallthatapply.


AllStudents

WhyStudentsChoseCurrentSchool(1of2)

17

52%

40%

40%

24%

25%

20%

23%

19%

22%

44%

23%

44%

43%

36%

29%

25%

21%

20%

19%

18%

18%

17%

Schoolhasagoodreputation

Wantedtoliveclosetohome

Overallqualityofacademicprograms

Specificcareer-relatedprogram

Favorableaspectsofthecity/town

Offeredmefinancialassistance/scholarship

Friendsattendinghere

Physicalappearanceofthecampus

Sizeofschool(smaller)

Co-opprogram/Internshipprogram

Wantedtoliveawayfromhome

Whydidyouchooseyourcurrentschooloverothers?Select allthatapply.


AllStudents

WhyStudentsChoseCurrentSchool(2of2)

18

17%

16%

19%

15%

10%

9%

11%

15%

9%

4%

8%

3%

16%

15%

12%

10%

9%

9%

9%

8%

8%

7%

7%

5%

Lowertuitionfees

Parents/relativeswantedmetoenrollhere

Schoolspirit

Opportunitiesforinternationalwork/study…

Otherfamilymember(s)currentlyattendinghere

Advicefromcounselorsorteachers

Availabilityofon-campusresidence

Richsociallife

Recreationalfacilities/programs/sports

Other

Sizeofschool(larger)

Didn’tgetadmittedelsewhere

Whydidyouchooseyourcurrentschooloverothers?Select allthatapply.


AllStudents

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SECTION NO. 4

Career Interests and Decisions

PreferredEmployerOrganizationType

20

10%

27%

35%

12% 10%

3% 4%

1%

26%

18% 17% 16% 12%

4% 4% 3%

Government/PublicService

Medium-sizedcompany(101-500

employees)

Largecompany(morethan500employees)

Idonotknow Smallbusiness(upto100employees)

Non-profitorganization/Charity

Myownbusiness Other

Whichtypeoforganizationwouldyouprefertoworkforaftergraduation?SelectoneOption.


AllStudents

IndustryInterests(1of4)

21

4%

7%

9%

19%

8%

13%

18%

19%

10%

2%

3%

9%

29%

14%

7%

Medicine/…

Academic…

Education/…

Government/…

Environment/…

Non-profit

Communication…

Human…

Design

Biotechnology

Engineering/…

Computer…

Marketing/…

Entertainment/…

Energy/Power


Whichindustry(orindustries)doyouwanttoworkinfollowinggraduation?Pleaseselectallthatapply.

25%

24%

22%

21%

13%

12%

11%

10%

10%

10%

9%

9%

9%

9%

9%

Medicine/Healthcare

Academicresearch

Education/Teaching

Government/Public…

Environment/…

Non-profit

Communications/Public…

HumanResources

Design

Biotechnology

Engineering/…

Computersoftware

Marketing/Advertising

Entertainment/Media

Energy/Power

AllStudents



8%

8%

8%

8%

8%

8%

7%

7%

7%

7%

6%

6%

6%

6%

6%

6%

LawOther(pleasespecify)

FinancialservicesEngineeringconsulting

Accounting/Auditing/TaxationAgricultureOil&Gas

PharmaceuticalManagementconsulting

InternationaldevelopmentCommercialbanking

ElectronicsAerospace

Internet/E-commerceInformationand…

Airline/travel

AllStudents

10%

2%

33%

1%

38%

6%

7%

3%

22%

9%

25%

7%

4%

16%

9%

12%

LawOther(please…

FinancialservicesEngineering…Accounting/…AgricultureOil&Gas

PharmaceuticalManagement…International…Commercial…ElectronicsAerospace

Internet/E-…Information…

Airline/travel



23


6%

5%

5%

5%

5%

5%

5%

4%

4%

4%

4%

4%

4%

Defense/Military

Publishing/Journalism/Writing

Investmentbanking

Automotive

Computerhardware

Consumergoods

Idon’tknow

Investmentmanagement

Hotel/Restaurant/Tourism/…

Fashion/Apparel

Realestate

Telecommunications

Privatebanking

AllStudents

4%

3%

20%

6%

4%

15%

5%

18%

11%

11%

12%

6%

15%

Defense/…

Publishing/…

Investment…

Automotive

Computer…

Consumergoods

Idon’tknow

Investment…

Hotel/…

Fashion/Apparel

Realestate

Telecommunica…

Privatebanking




6%

2%

6%

5%

3%

12%

2%

3%

12%

6%

12%

3%

5%

1%

2%

1%

ITconsultingPolicing/Law…Foodservice

Network…Architecture

VenturecapitalMining

ConstructionInsurance

Transportation…Privateequity

DoesnotmatterRetail

Forestry/Paper…UtilitiesMetals

BusinessUndergraduate4%

4%

4%

4%

3%

3%

3%

3%

3%

3%

3%

2%

2%

2%

2%

2%

ITconsultingPolicing/Lawenforcement

FoodserviceNetworkcommunications/…

ArchitectureVenturecapital

MiningConstruction

InsuranceTransportation/Distribution/…

PrivateequityDoesnotmatter

RetailForestry/Paper/Pulp

UtilitiesMetals


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Weaskedstudents…

Wouldyoubewillingtoacceptajobthatisnotideal,butmaybeagoodstartingpointforyourcareer?

What%said,“yes”?

StartingaCareer

26

73%

3%

23%

1%

74%

3%

22%

2%

Yes No Maybe Idonotknow

Wouldyoubewillingtoacceptajobthatisnotideal,butmaybeagoodstartingpointforyourcareer?


AllStudents

Jobdecisioncriteria

• Goodhealthandbenefitsplan• Goodinitialsalarylevel• Opportunitiesfor

advancementinposition• Goodvarietyofwork• Organizationisaleaderinits

field• Jobsecurity• Interestingwork• Opportunitytotravel• Work-Lifebalance

• Commitmenttosocialresponsibility

• Goodpeopletoworkwith• Goodpeopletoreportto• Goodtraining

opportunities/Newskillsdevelopment

• Strongcommitmenttoemployeediversity

• Opportunitiestohaveapersonalimpact

• Healthyworkplace

Decision-makingCriteria

28

81%

85%

85%

81%

83%

79%

76%

87%

69%

69%

71%

72%

63%

59%

52%

41%

85%

84%

84%

82%

81%

80%

80%

78%

72%

72%

69%

68%

65%

62%

50%

34%

Healthyworkplace

Goodpeopletoreportto

Goodpeopletoworkwith

Work-Lifebalance

Goodtrainingopportunities/Newskills…

Jobsecurity

Interestingwork

Opportunitiesforadvancementinposition

Goodhealthandbenefitsplan

Opportunitiestohaveapersonalimpact

Goodvarietyofwork

Goodinitialsalarylevel

Strongcommitmenttoemployeediversity

Commitmenttosocialresponsibility

Organizationisaleaderinitsfield

OpportunitytotravelWhenconsideringfull-timeemploymentwithanorganizationimmediatelyfollowing

graduation,pleaseratetheimportanceofthefollowinginyourdecisionmaking.PercentageVeryImportantandExtremelyImportant.



CareerGoals

29

84%

83%

60%

65%

76%

60%

59%

64%

28%

26%

86%

85%

73%

67%

66%

66%

55%

52%

24%

19%

Balanceworklifewithpersonallife

Achievesecureemployment

FeelthatIamservingacauseorgreatergood

Beintellectuallychallenged

Maximizemyincome

Becreativeandinnovativeinmywork

Bearecognizedexpertinmyfield

Becomealeaderinmyorganization

Workinternationally

Runmyownbusiness

Belowisalistofpossiblecareergoals.Whicharemostimportanttoyou?PercentageVeryImportantandExtremelyImportant.



PromotingWork-LifeBalance

47%

13%

8%

6%

4%

10%

2%

5%

2%

4%

1%

46%

14%

9%

5%

5%

5%

4%

4%

3%

3%

1%

Flexibleworkinghours

Morevacationdays

Healthandfitnessfacilities

Developmentorstudybreaks

Careerbreaksandsabbaticals

Telecommuting/workfromhome

Enhancedmaternity/paternityleave…

Shortenedsummerhours

Childcareoptions

Offermealsatwork

Other

WhatshouldanemployeroffertoBESTpromotebetterwork-lifebalance?Selectoneoption.


AllStudents

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Who/whatarethetopinfluencers?

• Professors• Onlineemploymentresources• Acquaintancesatthecompany• Career/co-opadvisors• Parents• Boyfriend/girlfriend/spouse• Friends

WhoInfluencesCareerChoices

32

31%

8%

11%

8%

12%

5%

7%

5%

7%

3%

2%

27%

13%

12%

10%

10%

9%

6%

5%

4%

2%

2%

Parents

Girlfriend,boyfriend,orspouse

Onlineemploymentresources

Other(pleasespecify)

Acquaintancesalreadyworkingforthecompany

Professors

Friends

Campuscareercentrestaff/careeradvisor

Co-opcoordinator/advisor

Siblings

Printedresourcematerials

Inyourcareerchoiceprocess,whichoftheseisMOSTinfluentialinyourdecision-making?Pleaseselectoneoption.


AllStudents

SECTION NO. 5

Co-ops and Internships

ParticipationinaCo-oporInternship

34

34%

9% 3%

54%

14% 13%

3%

69%

Aco-opprogram Aninternshipprogram Both Neither

Sofarinyourpost-secondaryexperience,haveyouparticipatedinanyofthefollowing?


AllStudents

MostImportantFactorsinChoosingaCo-oporInternship

35

20%

15.1%

8.4%

16.0%

7.3%

6.8%

4.2%

8.5%

4.7%

2%

4.1%

2.6%

22%

15.1%

10.1%

10.0%

8.9%

6.6%

6.3%

5.1%

4.7%

4%

3.4%

3.4%

Learninganddevelopmentopportunities

Alignedwellwithmymajor

Goodemployerreferenceforfuturejobsearch

Opportunityforfull-timeworkaftergraduation

Interestingwork

Wantedtoexploresomethingnew

Goodmentoringavailable

Strongcompanyreputation

Greatpeopletoworkwith

Other(pleasespecify)

Goodcompensation

Goodlocation

Whichofthefollowingwerethemostimportantfactorsinchoosingyourmostrecentco-oporinternshipopportunity?Selectone.


AllStudents

SECTION NO. 6

Job Search Process and Communications

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MostValuableWebsitesforJobSearch

37

43% 38% 38% 37%

32% 17% 16% 15%

11% 10% 10% 10%

3% 3% 3% 3% 2% 2% 1% 1%

IndeedCampuscareercentre’s…

GoogleEmployers’websites

LinkedInJobPostings

KijijiWorkopolisFacebookMonster

GlassdoorOther

CharityVillageTwitter

CareerBuilderTalentEggCraigslistYouTube

ElutaJobboom

AllStudents

43% 47%

35% 39%

49% 15%

11% 16%

10% 11%

17% 7%

1% 3% 3% 6%

4% 2% 1% 1%

IndeedCampuscareercentre’s…

GoogleEmployers’websites

LinkedInJobPostings

KijijiWorkopolisFacebookMonster

GlassdoorOther

CharityVillageTwitter

CareerBuilderTalentEggCraigslistYouTube

ElutaJobboom


Whichofthefollowingwebsiteshavebeenmostvaluableinyourjobsearch?Selectallthatapply.

ParticipationinEmployerRecruitment

38

Haveyouparticipatedinanyemployerrecruitmentactivitiesinthepastyearsuchascareerfairs,

employerinformationsessions,networkingevents,etc.?PercentagerespondingYes.

AllStudentsBusiness

UndergraduateStudents

44% 63%

SECTION NO. 7

Employer Brand Rankings

BrandRankingTop30– AllUniversityStudents

Rank Employer Percent Rank Employer Percent

1 GovernmentofCanada 28% 16 CSIS(CanadianSecurityIntelligenceService)

5%

2 HealthCanada 21% 17 Adidas 5%

3 Google 18% 18 DavidSuzukiFoundation 5%

4 ProvincialGovernment 15% 19 CanadianForces 4%

5 TheHospitalforSickChildren 13% 20 CanadaSpaceAgency 4%

6 UnitedNations 12% 21 CanadianNaturalResourcesLimited 4%

7 Apple 12% 22 CanadaRevenueAgency 4%

8 CanadianCancerSociety 9% 23 RCMP 4%

9 DoctorsWithoutBorders 9% 24 WestJetAirlines 4%

10 UniversityHealthNetwork 8% 25 Deloitte 4%

11 Microsoft 8% 26 TDBankFinancialGroup/TDCanadaTrust 3%

12 TheWaltDisneyCompany 7% 27 CBC/Radio-Canada 3%

13 AirCanada 7% 28 ElectronicArts 3%

14 BigBrothersBigSisters 7% 29 CIDA(CanadianInternationalDevelopmentAgency)

3%

15 Facebook 6% 30 KPMG 3%

40

BrandRankingTop30– BusinessUndergraduate

Rank Employer Percent Rank Employer Percent

1 Google 26% 16 Adidas 8%

2 Apple 19% 17 GoldmanSachs 8%

3 Deloitte 16% 18 BMOFinancialGroup/BankofMontreal 7%

4 KPMG 15% 19 WestJetAirlines 7%

5 GovernmentofCanada 15% 20 ProvincialGovernment 7%

6 PwC(PricewaterhouseCoopers) 14% 21 UnitedNations 7%

7 EY(Ernst&Young) 11% 22 PepsiCo 5%

8 TDBankFinancialGroup/TDCanadaTrust

11% 23 CIBC 5%

9 Facebook 11% 24 Scotiabank 5%

10 RBCFinancialGroup/RoyalBankofCanada

11% 25 J.P.Morgan 5%

11 CanadaRevenueAgency 10% 26 L’OréalGroup 5%

12 Microsoft 10% 27 Procter&Gamble(P&G) 5%

13 TheWaltDisneyCompany 10% 28 Coca-Cola 5%

14 AirCanada 9% 29 Unilever 4%

15 BankofCanada 9% 30 BMWGroup(BMW,Mini,Rolls-RoyceMotorcars)

4%

41

PART TWO

CUSTOMREPORT

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SECTION NO. 8

Custom University Report


44


Internship13%

SampleSize:12,846Gender:Male35%Female62%





LGBTQ6%

GPAAverage:3.4

Currentlevelofstudy:Diploma4%Certificate2%

Bachelor’s(Non-business)61%Bachelor’s(Business)14%

MBA2%Master’s(Non-MBA)10%

PhD4%


AllSampleUniversity

45


Internship7%

SampleSize:375Gender:Male42%Female57%





LGBTQ5%

GPAAverage:3.4Currentlevelofstudy:

Diploma8%Bachelor’s(Non-business)65%Bachelor’s(Business)17%Master’s(Non-MBA)6%

Other:4%


WhyStudentsChosePSE

46

73%

66%

63%

55%

53%

49%

38%

37%

33%

33%

21%

12%

75%

66%

66%

54%

55%

53%

34%

47%

29%

35%

27%

11%

Getagoodjob

Prepareforaspecificjoborcareer

Increasemyknowledgeinanacademicfield

Getagoodgeneraleducation

Feltlikeitwasthenextlogicalstepafterhigh…

Discovermyinterestsandexplorethemin…

Prepareforgraduate/professionalschool

Developabroadbaseofskills

Meetnewfriends

Meetmyparentsexpectations

Becomeamoreculturedperson

Notsurewhatelsetodo

Whydidyouchoosetogotouniversity.Selectallthatapply.

SampleUniversity


WhyStudentsChoseYourUniversity(1of2)

47

35%

34%

33%

32%

25%

20%

20%

19%

18%

17%

17%

11%

16%

18%

43%

21%

44%

20%

25%

29%

15%

17%

36%

10%

Lowertuitionfees

Sizeofschool(smaller)

Wantedtoliveclosetohome

Offeredmefinancialassistance/scholarship

Schoolhasagoodreputation

Friendsattendinghere

Favorableaspectsofthecity/town

Specificcareer-relatedprogram

Parents/relativeswantedmetoenrollhere

Wantedtoliveawayfromhome

Overallqualityofacademicprograms

Opportunitiesforinternationalwork/study…

Whydidyouchooseyourcurrentschooloverothers.Selectallthatapply.

SampleUniversity


StudentPlansFollowingGraduation

48

44%

35%

9% 11%

2%

55%

26%

7% 10%

2%

Employment FurtherStudies Travel Don'tknow Other

Whatareyourplansimmediatelyfollowinggraduation?

SampleUniversity


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WorkingWhileinSchool

49

52%

15%

33%

43%

12%

45%

Part-time Full-time Neither

Pleaseindicateifyouarecurrentlyworkingfull-timeorpart-time,ifatall,whileinschool.

SampleUniversity


HoursWorkedWhileinSchool

50

Hours worked per week Sample University

All University Students

1-5 hours 10% 12%

6-10 hours 23% 26%

11-15 hours 27% 19%

16-20 hours 18% 17%

More than 21 hours 21% 26%

Approximatelyhowmanyhoursperweekdoyouworkinyourjobwhileattendingschool?

SECTION NO. 9

Career Services

UsageofCareerServices

52

SampleUniversity


51%(n=138)

47%(n=6014)

Have you ever used the services of your Career Services office? (Percentage responding Yes)

66%

15%

2% 1%

16%

57%

18% 10%

2% 9%

Thecentralcampuscareercentre

I’mnotsure Thebusinessschool/facultycareercentre

Theengineeringfacultycareer

centre

Thelawschoolcareercentre

Which Career Services office do you use primarily?

SampleUniversityAllUniversityStudents

"NOTE: On your campus, “Career Services” may be referred to as "Career Centre," "Co-op & Career Services," "Career Management Centre," "Student Employment Centre," or another similar name."

53

Sample University


Visited the Career Services office in person None 17% 27%1 time 38% 33%2 to 5 times 35% 33%6 or more times 10% 7%

Used the Career Services website for job postings None 26% 19%1 time 27% 16%2 to 5 times 25% 30%6 or more times 22% 35%

Used the Career Services website for other information (not for job postings)

None 25% 28%

1 time 24% 23%2 to 5 times 36% 34%6 or more times 16% 15%

Attended workshops organized by Career Services None 49% 43%1 time 24% 27%2 to 5 times 21% 26%6 or more times 6% 5%

UsageofCareerServices(1of2)

During the past year, how many times have you:

54

UsageofCareerServices(2of2)

Sample University


Attended an employer information session None 43% 47%1 time 27% 25%2 to 5 times 29% 23%6 or more times 1% 4%

Attended a campus career fair None 26% 40%1 time 34% 35%2 to 5 times 36% 23%6 or more times 3% 2%

Attended another event/activity run by Career Services None 42% 51%

1 time 33% 26%2 to 5 times 19% 20%6 or more times 7% 4%

During the past year, how many times have you:

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10

55

ExpectationsofCareerServices(1of2)

70%

60%

60%

55%

55%

54%

53%

49%

48%

48%

67%

49%

57%

58%

68%

50%

52%

43%

45%

45%

Helpwithmyresume

HelplearningaboutcareersIamqualifiedfor

Career/jobfairs

Helppreparingforinterviews

Accesstojobpostings

Accesstoonlinecareerresources,employerwebsites,jobse

Accesstoco-oporinternshipopportunities

HelpunderstandingwhatcareersIwouldenjoy

Helpdevelopingnetworkingskills

Adviceaboutprospectiveemployers

WhatdoyouexpectmostfromyourCareerServicesoffice?Selectallthatapply.

SampleUniversity


56

ReasonsforNotUsingCareerServices

33%

15%

7%

16% 13%

3%

13%

31%

8%

27%

20%

12% 14%

19%

5%

17%

26%

10%

I was not aware of services offered

I don’t need career help

It’s Inconvenient

I’m getting career help elsewhere

I doubt it would be helpful

Does not have a good reputation

Services don’t seem oriented to

me

Don’t know Other

PleaseindicatewhyyouhaveNOTusedyourcampuscareerservices.Selectallthatapply.


57

RatingofCareerServices

0%

7%

31%

38%

24%

0% 4%

14%

34% 30%

16%

2%

Poor Fair Good Verygood Excellent Idon’tknow

HowwouldyouratetheCareerServicesofferedonyourcampus?


Haveyouparticipatedinanyemployerrecruitmentactivitiesinthepastyearsuchascareerfairs,employerinformationsessions,networkingevents,etc.? (PercentagerespondingYes)

58

ParticipationinEmployerRecruitment

SampleUniversity


68% 44%

SatisfactionwithCareerServices(1of4)

59

Sample University


Employment advising (resume/interview assistance, job search, etc.) N/A Have not Used 25% 26%

Not at all satisfied 1% 2%

Not satisfied 1% 4%

Neutral 13% 15%

Satisfied 40% 33%

Very satisfied 20% 21%

Career advising (self assessment, goal setting, testing, etc.) N/A Have not Used 28% 35%


Not satisfied 5% 5%

Neutral 15% 16%

Satisfied 32% 28%


Professional/graduate/post-graduate school advising N/A Have not Used 37% 51%


Not satisfied 5% 4%

Neutral 21% 14%

Satisfied 24% 19%


If you have used the services, please rate how satisfied you were with each service.

SatisfactionwithCareerServices (2of4)

60

Sample University


Career/job fairs N/A Have not Used 18% 28%Not at all satisfied 0% 2%Not satisfied 5% 5%Neutral 22% 19%Satisfied 34% 32%Very satisfied 21% 14%

Resource materials (print, video, or online) N/A Have not Used 31% 33%Not at all satisfied 0% 1%Not satisfied 6% 4%Neutral 24% 19%Satisfied 29% 28%Very satisfied 9% 14%

Career Services website N/A Have not Used 19% 14%Not at all satisfied 2% 2%Not satisfied 5% 4%

Neutral 18% 20%Satisfied 41% 41%Very satisfied 15% 19%


12/5/17

11


61

Sample University


Job postings N/A Have not Used 15% 15%Not at all satisfied 1% 2%Not satisfied 6% 6%Neutral 19% 18%Satisfied 46% 38%Very satisfied 13% 21%

Workshops (resume writing, interviewing, etc.) N/A Have not Used 37% 32%Not at all satisfied 2% 2%Not satisfied 1% 3%Neutral 13% 16%Satisfied 30% 29%Very satisfied 17% 18%

Employer information sessions N/A Have not Used 43% 41%Not at all satisfied 0% 1%Not satisfied 2% 3%




62

Sample University


Job search strategy N/A Have not Used 43% 39%Not at all satisfied 0% 2%Not satisfied 3% 5%Neutral 14% 17%Satisfied 28% 25%Very satisfied 12% 12%

Other career-related events N/A Have not Used 45% 49%Not at all satisfied 1% 2%Not satisfied 4% 2%Neutral 18% 18%Satisfied 24% 20%Very satisfied 9% 9%

Connecting with alumni N/A Have not Used 52% 53%Not at all satisfied 1% 3%Not satisfied 2% 5%



PreferredCommunicationMethods

63

70%

58%

44% 37%

30%

19% 18% 12%

0%

64%

54%

23% 29% 29%

20% 20%

7% 1%

Emailmewithupdatealerts

Emailmearegular

scheduledupdates

UseFacebook Postersaroundcampus

NoticesontheCareerServices

website

UseLinkedIn Announcementsinclass

UseTwitter Other(pleasespecify)

WhatisthemosteffectivewayforCareerServicestocommunicatewithyouregardingemployerevents,workshops,andothercareer-relatedopportunities?Selectallthat

apply.

SampleUniversity


StudentComments

Great,FriendlyStaff.

ItreallyhashelpedandIwouldlovetheretobemoreworkshops

Perhapsmoreopportunitiestoconnectwithalumniwhoaredoingthejobyouarelookingfor.

Wait timesforappointmentsaretoolong,butyourresumeworkshopwasexcellent.

Angela wasreallyhelpfulandIwilldefinitelybemeetingwithheragain

I’dliketoseemoreemployers atthecareerfairwhoareinterestedinhiringartsstudents.

64

STUDENT CAREER INTERESTS

BENCHMARK REPORT 2017Graham [email protected]://brainstorm.ca/school-subscription/

what students really want across north america and beyond ... · engagement and career design...

Documents