what makes a value proposition invincible

Guy de Torcy© Copyright 2015 Gluon Strategies. The information contained herein is subject to change without

notice.

How well do you sell?What makes your Value Proposition invincible.


notice.

Guy de Torcy

Value Propositions are essentialBe recognized

Get “above the noise”

Be on the short list

A Value Proposition is a clear, compelling and engaging expression of the value that a client will receive by making business with you. Sale

Persuades your client to consider

your business

Provides reasons to believe and

buy

Makes your company

and products unique


notice.

Guy de Torcy

Essential components for crafting a Value Proposition

Value Propositi

on

Target audienc

e

Proofs

Value

Competition

Needs

Differentiation


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Guy de Torcy

How ready do you think you are?

Value Propositions are not just about • Knowledge• Techniques• Set of elements to

assemble

There is a key ingredient to succeed


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Guy de Torcy

Right people build Right Value Propositions

Talents are scarce

1. Have a broad marketing experience

2. Acquired after previous experience in Sales and Solutions Selling

•Know about marketing principles, practices, tactics and tools

•Goes beyond just ‘communications’

•Know about cultures•Able to adapt like chameleons

•Know about selling

•Learned it is a delicate process to manage

•Know about customers, •Have met and dealt with customers for complex sales

Clients Selling

MarketingCultures


notice.

Guy de Torcy

We create differentiation strategies for unique competitive advantagesContact ushttp://www.gluonstrategies.tk

http://www.gluonstrategies.tk/