What kind of media Institutions would distribute your media product and why?

By Ashleigh Taylor

My magazine Capital would be brand new to the music magazine market so therefore it would be important to choose an excellent distributor that would enable to provide a good reputation for my magazine but to also target my main target audience and being able to provide the best possible magazine that would meet there main intentions. So therefore I am going to evaluate two of the biggest distributors in the magazine business which are IPC Media and Bauer then identify which distributor would be best suited to taking on the role of publishing my magazine.

Introduction

This is my music magazine which is presented at the side of the slide, I have included my front cover, contents page and double page spread in order to present my magazine and to be able to distinguish the best distributer for the job of publishing my magazine.

I have used a range of different effects in order for the target audience to distinguish Capital from other magazines and to be able to become a branded magazine. I think my magazine deserves the best distributor to publish my media product as the genre of the magazine is Hip hop which is not a popular magazine genre compared to other top branded magazines, so therefore this magazine needs to set a good reputation in order to create success amongst other top selling branded music magazines.

My first choice of distributor which displays and advertises media products would be IPC Media.IPC Media has produced over 60 media brands and has the ability to reach out to a wider range of target audience not just nationwide but worldwide, upon which are almost two thirds of UK women and 42% of UK men. Many of the brands they distribute are also well known in the public eye. They are a award winning portfolio of websites reaches over 25 million users globally every month.IPC publishes some of the most popular magazine titles such as Look magazine and teen now.IPC Media would be a good choice to choose as a distributor because the company has produced over a variety of different successful magazines which makes the company reliable with a good reputation.

IPC Media

Problems that could occur at IPC MEDIA?

IPC Media doesn’t produce magazines too similar to my design and genre so therefore it wouldn’t be possible to predict the outcome of my magazine and I would also need to take in to consideration the lack of necessary experience that IPC media already has.

Bauer Media

Bauer Media offers over 300 magazines in 15 countries as well as online, TV and radio stations. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. Bauer Media would be a good choice because the company has spread out to over 15 company's which would mean that the magazine would be to have trail runs in different countries and have the success evaluated.

Problems that could occur at Bauer Media?

The one problem I could have is the that Bauer Distributes some of the most popular selling successful magazines in the industry such as ‘Kerrang’ which could be difficult to develop such a good reputation and a strong fan base. The distributors of Bauer Media may be focussing on the popular magazines so therefore may not put all their full potential and time in to my magazine which would result in the magazine not succeeding.

I have Concluded that…..

Both distributors have many advantages and disadvantages but overall, I think the best one to choose would be IPC Media because I believe that a new genre of magazine would be a success if the work and desire got put into publishing the magazine. I know the publishing of the magazine would be a big project as there are not many types of my magazine out on the market but to produce a reputation and a good target audience base then IPC Media would be the way to go.

The overall reason I did not choose Bauer Media is that I felt that they already had a number of highly popular magazines already in their company and that the attention that would be needed for my magazine would be diverted on to other magazines.