What is this?

Why should I care?

It’s a QR Code!

• Scanned with a smartphone or tablet

• Takes only one or two taps to complete

• Stands for “Quick Response”

• Same Technology as bar codes

Scanning a QR code can…

• Go to a website• Create a contact• Log on to and remember

a WiFi network• Display a message• Dial a phone number• Send a Text • Send an eMail

• Display a map• Show a YouTube Video• Get an app • Bookmark a website• Create a calendar event• Send a Tweet• …and much more

Free scanning apps at www.QRkky.com/scanner

What Makes QR Special?• It’s easy

• One tap• Blazingly fast (QR stands for “Quick Response”)• Completely portable

• Creates interaction• Something “happens” in real time• Highly personal• QR Codes scans get more interaction than

Twitter #hashtags (28% vs. 19%)

• Begins a relationship• 62% of site scans result in further clicking• Plan your follow up to continue the relationship

• “Cool” Factor• And not just kids: 75% are 25 and older

They’re Everywhere!

Varied Types of QRs to Engage Users

• Website QR• Takes user to specific web page

• Contact QRs – Two Directions• You to User:

• Uploads vCard (Contact Info) to user’s device• User to You – Three Flavors

• Email: Prepares an email from user addressed to you• Text: Prepares a text message from user addressed to you• Phone: Dials your number from user’s phone

• Calendar QR• Uploads Appointment to user’s device

Choose Based on CONTEXT or Scenario…

Website Scans can be tracked by Time + Location!!

When User is Seeking Info: Use a Website QR

• Broad or Brand Information• Destination: Home Page• Broad Info• Search• Use on biz cards, “image” ads,

professional services

• Specific or Product Information• Destination: “Product” Page• Product Info• Sales Pitch• Use on product ads, product itself, real

estate signage

When User Wants to Contact You:

Use a Contact QR

• Uploads YOUR contact card to THEIR device!• They can save it right into their contact app• Provide as much or as little info as you want• Huge competitive advantage, being at their fingertips• Can be side-by-side with website QR, covering two bases.• Use on biz cards, website, professional services promo material

Put the back of your business card to work!!

Put Contact Q

R on

websites!!

When User Wants to be Contacted:Use an email, text or phone QR

• A. Creates new email or text message for user to send to you• Pre-addressed• User can edit the subject & message• Not supported by all scanning software• Use when complex or diverse info is needed

• B. Automatically dials your phone number• Hint: Make sure it’s a number that gets answered by a real

person!

When User Likes an EventUse a Calendar QR

• Prepares an Appointment for user’s calendar app• Combine with eMail QR code for easy RSVP• Put on posters, flyers, mailings, tickets

• Restaurant Menu• Guided Tour• Real-Time Coupon• Scavenger Hunt• Luggage Tag• Marking Valuables• Love Notes (Really!)• Show a Video• Take a poll / survey

Be Creative!

www.QRkky.com