what is sport management? phed 210 principles of sport management
TRANSCRIPT
What is Sport Management?
PHED 210Principles of Sport Management
Today’s Topics:
• Defining Sport and Sport Management• Nature and Scope of the Sport Industry• Unique Aspects of Sport Management• Competencies and Career Planning• Professional Preparation• Future Challenges and Opportunities
Sport Managers Are Glue
“Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.”
(Davis, p. 5)
Defining Sport
“Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain, p.7)
Sport Management is “any combination of skills related to planning, organizing, directing,
controlling, budgeting, leading and evaluating within the context of an organization or department whose
primary product or service is related to sport and/or physical activity.” (Parks
& Quartermain, p. 8)
In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.
Sport Industry- all sport-related products offered to customers
Sport Performance
Sport Production
Sport Promotion
Sport Industry Segmentation
Participation Products/Influence Promo Tools
A View of the Sport Industry by Setting
Sport Setting Examples of Organizations
Professional Sport
Blue Jays, MLS, NFL
Amateur Sport NCAA
University Athletics
Ohio State, Iowa, USC
Municipal Recreation
City of New York Parks and Recreation, etc
A View of the Sport Industry by Setting (continued)
Sport Setting Examples of Organizations
Government (Federal and
Provincial/Territorial)
Sport Canada,Ontario Ministry of
Tourism and Culture
Private Clubs Granite, Toronto Cricket Club, Osler Ski Club
Social/Charitable Organizations
Heart and Stroke, Kids Help Phone, YMCA
Sport Marketing/Consultin
g Firms
International Management Group,
GEM Group
A View of the Sport Industry by Setting (continued)
Sport Setting Examples of Organizations
Corporations Pepsi, Labatt, Rexall
Sporting Goods Nike, Fila, Adidas
Sport Media TSN, The Score, Sun Sports
Health/Physical Activity-Related
Goodlife, Sport Medicine Clinics
Sport Law/Agents
“Jerry McGuire”
Tourism Tourism Ontario
What makes the sport product unique?
1. Aspects of the sport product are intangible.
VS.
What makes the sport product unique?
2. Sport is subjective and heterogeneous.
What makes the sport product unique?
3. Sports are inconsistent and unpredictable.
What makes the sport product unique?
4. Sport is perishable.
What makes the sport product unique?
5. Sport evolves emotions.
Sport Marketing Sport Enterprise Financing Sport Industry Career Paths Sport as a Social Institution
Unique Aspects of Sport Management
“Sport is a distinctive social activity that is frequently thebasis of an individual’s social identity.”
Sport Context
The Old Rules of Employment (Bridges, 1994)
Employee was ‘located’ at a particular level of a vertical hierarchy
Employee was ‘located’ within a department or functional unit
Employee had a job description Employee career paths involved
moving up the vertical hierarchy toward greater power and financial reward
New Rules!!!! Everyone is a contingent worker Everyone is an entrepreneur Everyone may not have pensions or benefits More and more work will be done by project
teams Managers will facilitate teams reaching
objectives Long term employment with one organization
will be the exception
“If you don’t know where you’re going
any road will do.”
Professional Preparation
• Sport management programs available in the USA
• Getting experience in the field before you finish school
• Having a professional attitude and image
• Business etiquette
Career Planning
• Values are the qualities, attitudes, beliefs, traits and concepts that have special significance or meaning for a person
• Interests are those activities in which you enthusiastically engage and find most enjoyable
• Skills are the developed aptitude, ability or personal quality needed to perform a task competently.
Skills Needed to Succeed in Careers in the 21st
Century
• Computer literacy• Flexibility/adaptability• Ability to work with
people of different ages, cultures, work styles
• Language skills• Personal career planning
skills• Technology skills
• Global awareness• Oral and written
communication skills• Self starter• Self comfort• Strong ethical framework• Environmental scanning
skills
What It Takes to Enter the Sport Management
Field
=
The Workplace is
The Challenges
• Technology• Ethics• Social Responsibility
Future Trends in the Field
Health and Fitness Industry:
• Growth in family markets
• Growth in niche markets (women, older adults)
• Growth in ‘spa’ settings
• Growth in personal training
Facility Management:
• Growth in domes and multi-pad arenas
• Growth in golf courses
• Growth in parks and trails
Sporting Goods:
• Growth in diversity of products …
• Growth in use of event management
Professional Sport:
• Growth in number of franchises …BUT
Top 10 Sports (2007) Golf (participation way up 1992-1998) #2 for men and
women Hockey (up) #1 for men
Baseball (up) Swimming (down) #1 for women
Basketball (up) Volleyball (down) Soccer (up) Tennis (down) Downhill Skiing (way down) Cycling (up)
Boom, Bust and Echo
Boomers born 1947-66 39-58 yearsBusters born 1967-79 26-38 yearsEchoers born 1980-95 10-25 years
Foot’s Sport Predictions:
•Hockey: demand for facilities will peak in 2002 and decline thereafter
•Skiing: no growth potential for boomers
•Tennis: limited growth potential
•Golf: still growing but this does not mean that any investment will succeed!
Demographic Shifts(Foot, 2007)
Hockey, skiing, & tennis Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion
Spectatorship (pro sport)
Theatre … travel
So What Does This Mean For Your Career Interests
Team A: Owners of A Resort
Team B: Starting a new business in the New York area
Team C: Marketing Department of the NFL