What is Share the Road?What is Share the Road?

Pro Walk / Pro Bike ConferencePro Walk / Pro Bike ConferenceSeptember 6, 2006September 6, 2006

brought to you by thebrought to you by the

Marin County Bicycle CoalitionMarin County Bicycle Coalition

So, what is Share the Road?So, what is Share the Road?

• What’s that sign mean?What’s that sign mean?• Who shares with whom? Who shares with whom?

– vehicles with bicycles?vehicles with bicycles?– vehicles with motorcycles?vehicles with motorcycles?– cars with trucks? cars with trucks?

• Who watches out for whom? Who watches out for whom? • Don’t I get to pick who I share with?Don’t I get to pick who I share with?

Across the country, it is clear that the Across the country, it is clear that the concept is NOT clear!concept is NOT clear!

A motorist’s perspective…A motorist’s perspective…

Ahhhh… the open road….just for me...Ahhhh… the open road….just for me...

A cyclist’s perspective…A cyclist’s perspective…

Ahhhh… the open road…. for me and Ahhhh… the open road…. for me and my cycling friends...my cycling friends...

Share The Road is…Share The Road is…•a code of conduct that promotes cyclist and a code of conduct that promotes cyclist and

motorist safety:motorist safety:– obeying traffic lawsobeying traffic laws– knowing your legal rightsknowing your legal rights– being courteousbeing courteous

•a campaign that target drivers AND riders equallya campaign that target drivers AND riders equally

The birth of a The birth of a Share The Road powerpointShare The Road powerpoint

•Common issues nationwide:Common issues nationwide:– Lack of understanding of traffic Lack of understanding of traffic

law and rightslaw and rights– Bicycle-vehicular collisionsBicycle-vehicular collisions– Road rage attitudesRoad rage attitudes

.

The powerpoint’s messaging:The powerpoint’s messaging:TRAFFIC LAWSTRAFFIC LAWS

.• Generally, motorists and cyclists Generally, motorists and cyclists are subject to the same traffic are subject to the same traffic lawslaws

• Cyclists and motorists:Cyclists and motorists:– Follow the Follow the Same RulesSame Rules – Share the Share the Same RoadsSame Roads– Have the Have the Same RightsSame Rights

WrongWayWrongWay

Left turnfrom right edge

Left turnfrom right edge

Drivewayrideout

Drivewayrideout

Stop/signalStop/signalOncoming

left turnOncoming

left turn

Right hook(Right turnfrom behind)

Right hook(Right turnfrom behind)

Stop/signalStop/signal

Sw

erveS

werve

DoorDoor

Drivewayyield

Drivewayyield

Overtaking

Overtakin

g

Overtaking

Overtakin

g

Misc.

Source: BikeEd Instructor ManualBased on Effective Cycling

MOTORISTMOTORIST

CYCLISTCYCLISTCYCLISTCYCLIST

Motorist/ Cyclist Collisions

The powerpoint’s messaging:The powerpoint’s messaging:COLLISIONSCOLLISIONS

•Collisions Collisions are caused are caused by both by both motorists motorists and cyclists and cyclists almost almost 50%:50%50%:50%

WRONG-WAY RIDINGWRONG-WAY RIDING

CYCLISTCYCLISTCYCLISTCYCLIST

14%

• Be aware of Be aware of cyclistscyclists

• Yield to cyclists Yield to cyclists crossing the streetcrossing the street

WRONG-WAY RIDING – WRONG-WAY RIDING – Share the Road BehaviorsShare the Road Behaviors

•Never ride Never ride against trafficagainst traffic

•Cross the Cross the street safely at street safely at intersections or intersections or crosswalkscrosswalks

The powerpoint’s messaging:The powerpoint’s messaging:SAFE TRAVEL SPACESAFE TRAVEL SPACE

Marginalized to a non-Marginalized to a non-existent shoulderexistent shoulder

.

Sharing the road with Sharing the road with safe travel spacesafe travel space

What is “Practicable”?What is “Practicable”?

NO… 3 ft. min

2-3 ft. +

YES!

The powerpoint’s messaging:The powerpoint’s messaging:COURTESYCOURTESY

• Inclusion Inclusion of of common common sense tips sense tips that can that can prevent prevent collisionscollisions

.

The powerpoint’s messaging:The powerpoint’s messaging:WHAT’S THAT CYCLIST DOING?WHAT’S THAT CYCLIST DOING?

using a hand signal…using a hand signal…

.Driver’s seat views of cyclistsDriver’s seat views of cyclists

waiting at a stop sign…waiting at a stop sign…

Share The Road ToolkitShare The Road Toolkit

The “How To Transform Road Use Attitudes The “How To Transform Road Use Attitudes and Behaviors in Your Community” referenceand Behaviors in Your Community” reference

So what’s the problem?So what’s the problem?

• In 2005 alone, 5,849 nonmotorists were killed In 2005 alone, 5,849 nonmotorists were killed by motor vehicles: 4,881 pedestrians, 784 by motor vehicles: 4,881 pedestrians, 784 pedalcyclists, and 184 other/unknown.pedalcyclists, and 184 other/unknown. (source: National Center for Statistics and Analysis - Motor (source: National Center for Statistics and Analysis - Motor Vehicle Traffic Crash Fatality Counts and Estimates of People Vehicle Traffic Crash Fatality Counts and Estimates of People Injured for 2005 – FARS & GES August 2006)Injured for 2005 – FARS & GES August 2006)

• ““A motorist is less likely to collide with a A motorist is less likely to collide with a person walking or bicycling if more people person walking or bicycling if more people walk or bicyclewalk or bicycle…”…” (source: “Safety in numbers: more walkers and (source: “Safety in numbers: more walkers and bicyclists, safer walking and bicycling,” bicyclists, safer walking and bicycling,” Injury PreventionInjury Prevention 2003; 9:205-209).2003; 9:205-209).

Why are Share the Road Why are Share the Road campaigns the solution?campaigns the solution?

Because they can: Because they can: • save livessave lives• teach children responsible, safety-teach children responsible, safety-

minded behaviors as they begin minded behaviors as they begin riding bicycles riding bicycles

• provide increased education about provide increased education about the shared rights and the shared rights and responsibilities of motorists and responsibilities of motorists and cyclistscyclists

Share the Road national surveyShare the Road national survey

• directly solicited 400 contacts via directly solicited 400 contacts via emailemailBicycle coalitions and advocate groupsBicycle coalitions and advocate groupsState DOTs and police departmentsState DOTs and police departmentsCities and CountiesCities and CountiesCycling teams and clubsCycling teams and clubs

• received 29 responsesreceived 29 responses• included 32 Case Studiesincluded 32 Case Studies

12 coalitions / advocate groups12 coalitions / advocate groups

7 Cities and Counties 7 Cities and Counties

6 State DOTs6 State DOTs

Share the Road campaign Share the Road campaign typestypes

1.1. Motorist/Cyclist EducationMotorist/Cyclist Education2.2. Driver EducationDriver Education3.3. Youth (Pre-driver) Education Youth (Pre-driver) Education 4.4. Bike Rides Bike Rides

5.5. Public Awareness (multi media)Public Awareness (multi media)6.6. Public Awareness (single mediaPublic Awareness (single media))

Share the Road campaign Share the Road campaign trendstrends

Duration:Duration: 9 Three + yrs annually9 Three + yrs annually

7 Three + yrs year-round7 Three + yrs year-round

6 Three + yrs wkly, monthly, bi-monthly6 Three + yrs wkly, monthly, bi-monthly

5 One-three yrs5 One-three yrs

5 up to 1.5 yrs short term pilot5 up to 1.5 yrs short term pilot

Share the Road campaign Share the Road campaign trendstrends

Range:Range: 12 statewide12 statewide

12 region/countywide12 region/countywide

5 single city5 single city

1 multiple cities1 multiple cities

1 nationwide1 nationwide

1 two schools1 two schools

Share the Road campaign Share the Road campaign trendstrends

Funding:Funding:

14 federal grants14 federal grants

7 self-funded7 self-funded

4 corporate grants/sponsors4 corporate grants/sponsors

5 local/state grants5 local/state grants

3 contracts3 contracts

1 each: sales tax, city, police depts, fee-1 each: sales tax, city, police depts, fee-basedbased

Share the Road campaign Share the Road campaign trendstrends

Partners:Partners:13 DOTs13 DOTs6 Depts Public Health/Safety6 Depts Public Health/Safety6 law enforcement agencies6 law enforcement agencies3-4 each: DMV, vol. members, advocate 3-4 each: DMV, vol. members, advocate orgs, orgs, schools, bike shops, schools, bike shops, neighborhood assocs.neighborhood assocs.1-2 each: bike team/club, Dept. of Edu., 1-2 each: bike team/club, Dept. of Edu., Bike Bike Advisory Group, Park/Rec Dept, city, Advisory Group, Park/Rec Dept, city,

Transit Authority, YMCA, Transit Authority, YMCA, AAA, law firm, AAA, law firm, bus/metro agency, local bus/metro agency, local business, business, school/university school/university

Share the Road campaign Share the Road campaign trendstrends

Evaluation Criteria (measurable Evaluation Criteria (measurable issues):issues):

8 crash types8 crash types

8 behavior modification8 behavior modification

7 # of people contacted7 # of people contacted

7 bicycle ridership7 bicycle ridership

6 injury counts6 injury counts

3 crash locations3 crash locations

3 citation counts3 citation counts

Share the Road campaign Share the Road campaign trendstrends

What constituted ‘success’:What constituted ‘success’: 13 total/increasing numbers reached13 total/increasing numbers reached

6 evident behavior modifications6 evident behavior modifications

4 received positive feedback4 received positive feedback

2 fatalities fell or leveled off 2 fatalities fell or leveled off

7 success rating ‘Not Available’ 7 success rating ‘Not Available’

(22% of Case Studies)(22% of Case Studies)

Share the Road campaign Share the Road campaign trendstrends

5 Top Challenges:5 Top Challenges: resources to conduct effective resources to conduct effective

outreach outreach (funding, staff, volunteers, (funding, staff, volunteers, partners, time)partners, time)

accurately quantifying successaccurately quantifying success reaching motorists and cyclists equallyreaching motorists and cyclists equally contacting underserved populationscontacting underserved populations getting local partner involvementgetting local partner involvement

Campaign Campaign RecommendationsRecommendations

Funding:Funding:Repeat, accessible funding will allow Repeat, accessible funding will allow

routine campaign implementation, routine campaign implementation, leading to greater message saturation leading to greater message saturation and behavior changes. and behavior changes.

Evaluation:Evaluation:Standardized (national?) methods will Standardized (national?) methods will

allow for consistent measurements of allow for consistent measurements of results that are quantifiable and results that are quantifiable and

comparable.comparable.

AcknowledgementAcknowledgement

For more information, contact:For more information, contact:

Kim Baenisch, Executive DirectorKim Baenisch, Executive Director Marin County Bicycle CoalitionMarin County Bicycle Coalition www.marinbike.orgwww.marinbike.org (415) 456-3469 x 1#(415) 456-3469 x 1# kim@marinbike.orgkim@marinbike.org

This presentation was made possible by a grant This presentation was made possible by a grant from the National Highway Traffic Safety from the National Highway Traffic Safety

Administration (NHTSA)Administration (NHTSA)