What is Media?Lesson 1

Unit 4

The Broader Picture: Language Use in Media and Politics

Advertisement Messaging

- What is this advertisement explicitly stating about the product/service being represented? How do you know?

- What is this advertisement implicitly stating about the product/service being represented? Why do you think this is so?

- How do the words inform your interpretation of the ads?

- How do the visuals inform your interpretation of the ads?

- Are there any aspects of the advertisement that appear to go against what the ad is promoting? If so, what are they? Why do you find them to be contrary?

What is media?

Media generally refers to any kind of format used to convey information.

Music, video games, billboards, news, text messaging can all be examples.

Mass media refers to media designed to reach large numbers of people.

Mass Media

Television (cable, network, satellite, etc.)

Radio

Film & Video

Print (newspapers, magazines, direct mail, etc.)

Photography

Electronic (E-mail, the Internet, etc.)

News Media

Any form of mass media that focuses on presenting current news and events to the public.

Many formats: print, radio, magazines, television, internet.

Maintains widespread control over the dissemination of information, and power in shaping what we know and how we think about local and global events and issues.

New Media

New Media: A term referring to

internet based media.

Examples include facebook,

twitter, youtube, etc.

Used in news media as a new

source of news and information:

Viewer feedback, self-journalism,

etc.

We will discuss this in more

depth in the next few weeks.

Unit 4 Overview

Week 1: What is media?

Week 2: From Traditional Media to New Media

Week 3: New Media, New Language SKILLS DAY: MAY 17

Week 4: Legislating Language

Week 5: The Power of the Standard

FIRST ASSIGNMENT: Reading and Response: Due Friday, April 29