INTERNATIONAL MARKETING ,INTERNATIONAL TRADE,FOOD AND DAIRY PRODUCTS MARKETING

Presented To:Dr. Inderpreet Kaur Kullar

Asst.Professor (Dairy Economics)

Presented By:AMNINDER SINGH

L-2014-DT-03-B.TECH

Department of Dairy Economics, CODST, Guru Angad Dev Veterinary and Animal Science University (GADVASU),

Ludhiana, Punjab, India -141001

OVERVIEW

Definition of international marketing Firms on the basis of commitment level Why to go for international marketing Modes of entry into international marketing EPRG framework and 4P’s of marketing Difference between domestic and international

marketing International trade , its importance and some

terms related to trade Food and dairy products marketing

What is international marketing?

International marketing is carrying on marketing outside the national boundaries , which is the process of determining the consumer needs, converting them into products and services to satisfy the user needs and earning profits from them

Firms on the basis of commitment level

No involvement

Temporary involvement

On continuous basis

Very much involved

Why firms go international ?

Market saturation

Fierce foreign competition

Rise of new markets

To take advantage of tax

concessions

To utilise full

capacity

MODES OF ENTRY INTO INTERNATIONAL MARKET

Agents in foreign country

Office in other countries

Licensing agreement

Franchising Joint venture FDI

4 p’s of marketing

Product Place

Price Promotion

Distinction between national and international marketing?

Diversity

Role of politics

Business risks

Government intervention

Transportation costs

heterogeneity

International trade

International trade is the exchange of capital, goods, and services across international borders or territories, which could involve the activities of the government and individual

In most countries, such trade represents a significant share of gross domestic product (GDP)

IMPORTANCE OF INTERNATIONAL TRADE

Paves way for Globalisation

Provides goods and services

Provides jobs

Dictates the cost of goods and services

PROTECTIONISM It is means by which trade between countries is

restricted in some way.

Main means are – Tariffs and Quotas

Free trade is a policy by which a government does not discriminate against imports or exports by applying tariffs, subsidies or quotas

Features1.Trade of goods without taxes or other trade barriers

2.The absence of "trade-distorting" policies that give some firms, households, or factors of production an advantage over others, Free access to markets, to market information etc

India Trade: Imports

India’s major imports comprise of crude oil machinery, military products, fertilizers, chemicals, gems, antiques and artworks. Imported goods are divided into the following categories:

Freely importable items: For these items, no import license is required. They can be freely imported by an individual or a firm

Canalized items: These items can only be imported by public sector firms. For example petroleum products fall under this category

Prohibited items: Items such as unprocessed ivory, animal rennet and tallow fat cannot be exported to India.

India Trade: Exports

Indian exports comprise mainly of engineering and textile products, precious stones, petroleum products, jewelry, sugar, steel chemicals, zinc and leather products

India also exports services to several countries, primarily to the US. In fact, India is among the world’s largest exporters of services related to information and communication technology (ICT)

Food and dairy products marketing

Food marketing brings together the food producer and the consumer through a chain of marketing activities

Food marketing is defined as a chain of marketing activities that take place within the food system between a food organisation and the consumer

SWOT ANALYSI

S

strength

opportunities

Threats

weakness

Opportunities in dairy

products marketing

Growing urbanization

Life style changes

Health consciousness

Rise in purchasing

power

Problems in dairy Product Marketing

Milk production is scattered throughout India and undertaken by small and marginal milk producers

The quantity (output per annum) and quality of milk is poor

Erratic power supply mostly in villages adversely impacting quality of milk

Seasonal and regional imbalances in milk supply

Lack of incentive and awareness for clean milk production

Tropical climatic conditions of the country

Mal practices adopted by middlemen particularly in unorganized sector

References

international marketing by Michael R Czinkota(georgetown university)

Marketing management by kotler and keller www.Youtube.com Wikipedia